10 Ways to Improve Click Through Rates

So much time is spent on trying to get more traffic and all of that can be pointless if the user experience is poor once they reach your site. You have a split second to give users a sense of who you are. When a user comes to your site, the enemy is ‘Frustration’ so […]

The Business of Innovation – Innovate or Die

Innovation is the introduction of new things or methods and is the life blood of business today. Innovative companies realize remarkable marketplace rewards. The challenge before leaders is how to inspire their workforce to use the full measure of their creative power to advance the organization in new and better ways. The Business of Innovation […]

Leadership Inspirations – Find Solutions

“Don’t find fault, find a remedy.” Henry Ford (1863 – 1947) Founder of the Ford Motor Company American industrialist who sponsored development of the assembly line technique of mass production

Executive Vision – Being a Leader – A Job that’s Never Done: Energy

Executive Vision is a five part series created by CNBC and sponsored by Credit Suisse. Within each episode, Melissa Francis, Simon Hobbs, and a group of distinguished guests discuss what it takes to be a visionary leader; guiding their companies to success within the rapidly changing global marketplace. Distinguished Guests General Wesley Clark, Co-Chairman Growth […]

Are You A Strategy Driven Storyteller?

Marketing professionals refer to strategy as your unique selling proposition while sales folk use the term ‘positioning.’ However you view it, the implementation and outcome need to be taken very seriously. Whether you are a sales professional, entrepreneur or candidate for a new job, the same techniques come into play. I have learned that there […]

‘Woman Up’ (and Win in Business): How Valuing Traditionally Female Strengths Gives You an Edge in a Changing World

To date, the caring, nurturing side of women has gone mostly unappreciated in the workplace. But as social media takes hold and changes the way we do business, organizations that understand the importance of these qualities are the ones that will grow and prosper. We’re all aware of the glass ceiling, the wage gap, and […]

Doing ‘Different’ Right: Ten Big-Time Difference Makers and How They Made Some Serious Dough Thinking Outside the Box, part 2 of 2

The Difference Maker: The Bargains Group The Dared to Be Difference: Teaming up for A-level customer service. Jody Steinhauer began The Bargains Group in 1988 from her kitchen table by purchasing a variety of different clothing and reselling it to discount clothing stores. Today, she runs a multi-million-dollar firm with over 4,000 different items for […]

Recommended Resource – Decision Points

Decision Points by former President George W. Bush About the Reference Decision Points by former U.S. President George W. Bush explores his decision-making and thought process when dealing with the major issues challenging his administration. Regardless of whether the reader fundamentally agrees with President Bush’s decisions, this book illustrates the many organizational, political, and social […]

Leadership Inspirations – Defeat is Only a State of Mind

“Defeat is not defeat unless accepted as a reality in your own mind.” Bruce Lee (1940 – 1973) Chinese American actor, martial arts instructor, philosopher, film director and producer, screenwriter, and founder of the Jeet Kune Do martial arts movement; considered one of the most influential martial artists of the 20th century and a cultural […]

Leverage Your Business Exponentially

In the early years of my entrepreneurial life two words were shared with me that made a very big difference for my audience reach and business planning strategy. These two words are ‘repurpose‘ and ‘leverage.’ As I began to read marketing materials, it was clear I needed to create a multitude of product and service […]