https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2011-04-09 06:17:582016-08-08 16:10:35Leadership Inspirations – The True Nature of People
There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition. Most marketing strategists perceive themselves to be engaged […]
“We are inclined to believe those whom we do not know because they never have deceived us.” Dr. Samuel Johnson (1709 – 1784) British author who made lasting contributions to English literature as a poet, essayist, moralist, literary critic, biographer, editor and lexicographer cited as “arguably the most distinguished man of letters in English history”
Our understanding of pricing has come a long way since 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand. Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. It can’t be solved by lowering prices until customers’ purchases improve factory utilization rates. […]
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Even if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to […]
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https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2011-03-26 06:35:032016-08-08 16:13:48Leadership Inspirations – Out on a Limb
StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the […]
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Conditions for Empowerment We realize that so far this empowerment process looks fairly easy. Set the goals for everyone, establish their boundaries, and set ‘em all loose. As you might guess, it isn’t quite that simple. But it’s not too far off really. Before a manager can put a team member in an empowered environment, […]
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Everybody loves Bob. He’s a corporate hero. Just last week Bob was watching television after dinner, but he wasn’t really watching. Instead he was thinking about work, as he does most nights. Suddenly it hit Bob: he hadn’t checked to make sure engineering had included the new wiring diagram in the customer’s shipment that was […]
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Leadership Inspirations – Endurance and Indecision
/in Leadership Inspirations/by StrategyDriven“Endurance is frequently a form of indecision.” Princess Elizabeth Bibesco (1897 – 1945) English writer
Leadership Inspirations – The True Nature of People
/in Leadership Inspirations/by StrategyDriven“Fortune does not change men; it unmasks them.” Suzanne Curchod – Necker (1739 – 1794) French-Swiss salonist and writer
Forget Brand Preference – Win the Brand Relevance War
/in Marketing & Sales, Strategic Planning/by David AakerThere are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Brand Relevance The first and most commonly used route to winning customers and sales focuses on generating brand preference among the brand choices considered by customers, on beating the competition. Most marketing strategists perceive themselves to be engaged […]
Leadership Inspirations – Believable
/in Leadership Inspirations/by StrategyDriven“We are inclined to believe those whom we do not know because they never have deceived us.” Dr. Samuel Johnson (1709 – 1784) British author who made lasting contributions to English literature as a poet, essayist, moralist, literary critic, biographer, editor and lexicographer cited as “arguably the most distinguished man of letters in English history”
Pricing Strategy: Pricking the Veil of Value Exchange
/in Marketing & Sales/by Tim J. SmithOur understanding of pricing has come a long way since 1890 when Alfred Marshall published his treatise on the economic scissors of supply and demand. Pricing is no longer a purely economic challenge to be addressed through studies of market elasticity. It can’t be solved by lowering prices until customers’ purchases improve factory utilization rates. […]
Inspiring Employees with a Values-Rich Environment
/in Change Management, Corporate Cultures, Management & Leadership/by Ann RhoadesEven if your corporate culture leaves a lot to be desired, managers can create a localized environment that inspires your employees to achieve peak performance. It’s a fact that I discovered over and over in my work for JetBlue, Southwest, Doubletree and other companies with high-performing cultures: the vast majority of your employees want to […]
Leadership Inspirations – Out on a Limb
/in Leadership Inspirations/by StrategyDriven“Why not go out on a limb? Isn’t that where the fruit is?” Frank Scully (1892 – 1964) Author
StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance
/in Marketing & Sales, StrategyDriven Podcast/by StrategyDrivenStrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the […]
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Management Would be Easy if You Didn’t Have to Deal with People, part 3 of 3
/in Management & Leadership/by John CioffiConditions for Empowerment We realize that so far this empowerment process looks fairly easy. Set the goals for everyone, establish their boundaries, and set ‘em all loose. As you might guess, it isn’t quite that simple. But it’s not too far off really. Before a manager can put a team member in an empowered environment, […]
Everybody Loves Bob – Faster Cheaper Better: The 9 Levers for Transforming How Work Gets Done
/in Change Management, Management & Leadership, Organizational Accountability, Organizational Performance Measures/by Michael Hammer and Lisa HershmanEverybody loves Bob. He’s a corporate hero. Just last week Bob was watching television after dinner, but he wasn’t really watching. Instead he was thinking about work, as he does most nights. Suddenly it hit Bob: he hadn’t checked to make sure engineering had included the new wiring diagram in the customer’s shipment that was […]