StrategyDriven Expert Contributor Hank Moore

The Big Picture of Business: Putting Budgeting Into Perspective, The Bigger Picture of Strategic Planning

Frame of reference is everything in business. Different people within the same organization have contrasting views as to the Business They’re Really In. The term Budgeting gets tossed around in many ways. Budgets get blamed for gridlock. Budgets get politicized. Budgets get more attention than the umbrellas under which they rightfully belong: Strategic Planning and […]

Recommended Resource – The Pivot Point

The Pivot Point: Success in Organizational Change by Victoria M. Grady and James D. Grady About the Book The Pivot Point by Drs. Victoria and James Grady is a business novel presenting a unique perspective on effectively implementing organizational change based on group and individual psychodynamics. Within their book, Victoria and James examine decades of […]

Linda Henman

Leadership Lessons from Zombies

Sometime in the past two years, perhaps while we were distracted by the vampire craze, zombies started presenting a more menacing presence. Scores of television programs, movies, and books have seemingly sprung from nowhere to teach us to survive a zombie attack. For example, Max Brooks, son of Mel Brooks and Anne Bancroft, has dominated […]

Jeffrey Gitomer

Are you the dominant brand, or is your brand bland?

What’s the difference between you and all of your competition? Are you different from your competition, or do you just THINK you are? Are you different from your competition, or do you just tell customers and prospects you are? Or are you different from your competition, and others CLEARLY perceive you as both different and […]

StrategyDriven Podcast Special Edition 63 – An Interview with Victoria Grady, author of The Pivot Point

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website. Special Edition 63 – An Interview with Victoria Grady, author of The Pivot Point explores […]

Jeffrey Gitomer

The Eiffel Tower: An iconic monument and a critical lesson.

We went to visit the Eiffel tower again. Our fourth visit in five years. What do you know about the Eiffel Tower? When it was built it was, to say the least, the most controversial structure of all time. Hundreds protested it, criticized it, campaigned against it, said it was a disgrace to architecture, and […]

StrategyDriven Leadership Inspirations Quote

Leadership Inspirations – Pursuing Your Dreams

“All our dreams can come true, if we have the courage to pursue them.” Walt Disney (1901 – 1966) American film producer, director, animator, entrepreneur, and philanthropist

Recommended Resource – Building Team Power

Building Team Power: How to Unleash the Collaborative Genius of Teams for Increased Engagement, Productivity, and Results by Thomas Kayser About the Book Building Team Power by Thomas Kayser examines the structural mechanisms and behavioral traits that combined to create highly collaborative teams. Thomas provides practical, detailed methods for leaders at every level of the […]

Management and Leadership Best Practice 4 – Communicate and Explain the Vision

From birth, we as human beings have an insatiable desire to understand our surroundings. Regardless of one's background, we tend to group and categorize things so to help establish order in our personal world.


Hi there! This article is available to StrategyDriven Personal Business Advisor Remote Access and Dedicated Advisor clients and those who subscribe to one of the article's related categories.

If you're already a Remote Access or Dedicated Advisor client or a related category subscriber, please log in to read this article.

Not a client? We'd love to have you on board. Check out our StrategyDriven Personal Business Advisor service options.

Jeffrey Gitomer

Drill or hole? What are they buying – and what are you selling?

A guy walks into a hardware store and says to the clerk, “I need a drill.” Clerk says, “Well, not really. You want to make a hole.” If you’re in retail and your customer comes in and says, “I need a drill,” or “I want a drill,” or “Where are the drills?” you, the salesperson, […]