The Advisor’s Corner – Is Burnout a Reality?

Question: Is ‘burnout’ a reality, or am I just being a whiner? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) It’s true that burnout behaviors can look a lot like victim behaviors. However, burnout is a real state of mind and can be debilitating in many ways. If you are trying to decide whether or […]

Getting closer to the customer is the key issue for Marketing Execs

What are the most important topics for marketers? Last month, in an online vote with Incite Marketing and Communications, 579 marketers ranked the following as their top five topics: 1. Data-driven creativity: An oxymoron? Use what you learn to drive better marketing campaigns 2. Think Fast, Act Faster: Real-time insight for quick decision-making and responsive […]

Jeffrey Gitomer

Serve Memorably

Think about the most memorable service you have ever received. Ever tell anyone about it? Now think about the service you provide to your customers. How many people are talking about you? ANSWER: Not enough. Every time a customer calls it’s an opportunity. The only question is: how are you taking advantage of it? Don’t […]

Lessons The Avengers Can Teach About Leadership

With the upcoming release of Thor Dark World and amid the success of The Avengers blockbuster movies overall, there are excellent parallel leadership lessons that can be learned from these Marvel Comics superheroes. Namely, knowing when to take the reins and when to call on others for their specialized skills and expertise. Although, in business, […]

A Shift in Leadership Can Make a Multi-Million Dollar Impact

You would think that an Ivy League institution like Cornell University would be a model of the best practices of leadership throughout its organization since Cornell and most universities believe they are growing the next generation of leaders for our country and our world. Well… not necessarily and not always. While Cornell executive leadership can […]

Jeffrey Gitomer

All airlines are the same, except for their people.

As you may know, I’m a regular flyer. About 200 flights a year. Mostly on major airlines, but because I’m more interested in flying non-stop than getting travel miles or points, I take whatever airline is most convenient for my schedule. This past Friday I found myself flying Alaska Airlines from Atlanta, Georgia, to Portland, […]

How to manage staff when planning an office relocation

The key to a successful office move is organisation, not only planning the move itself but also managing staff. Office relocation can be a stressful, complex process, so making use of the people around you is paramount as it will both speed up the process and reduce your stress levels. The easiest way to manage […]

Tribal or Transformational? How to grow your startup when new business rolls in

Startup CEOs need to know how to act once they realize that a new revenue stream is growing faster than the original business concept. You’re faced with a choice: transforming the business you created or launching a new, separate venture. I call it the choice between going “tribal” (creating a new tribe – a distinct […]

Why Your Employees Count as Much as Your Clients

Success in business begins with your people. The model is actually quite simplistic although not always easy to execute. What effective managers and leaders must recognize is that it begins with caring about the people who drive your business. But what distinguishes success is the recognition that businesses are driven not just by customers but […]

Golden Rules for Dealing with Asian Businesses, part 3 of 3

11. Utilize networks Asian societies make great use of networks. In China the basis is the family system which operates not only in the People’s Republic, but also overseas in Hong Kong, Singapore, Taiwan, Indonesia, Europe and North America. In Japan networking takes place also among families but more so among classmates and university colleagues. […]