The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” The prevailing consensus is that if a Kim Kardashian or Justin Bieber tweets your content out to their followers, […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-12-06 06:27:352016-01-31 13:28:57The Myth of Virality and What Marketers Can Learn From Justin Bieber
Silent Killer #3: Bureaucratic Styles To most people, bureaucracy is a bad word, synonymous with ‘red tape’ and wasted time. Yet, despite the negative connotations, most companies still operate bureaucratically – insisting employees work inside of increasingly complex structures with processes and procedures designed to standardize or control everything. While this might have been the […]
https://www.strategydriven.com/wp-content/uploads/CMajer.jpg9675StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-12-05 11:41:022016-08-25 09:29:516 Silent Productivity and Profitability Pitfalls, part 4 of 7
Question: Is there a way to tell if I’m an ‘at-risk’ leader? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Sure. You can ask yourself the questions below to get a good start and then you can and should regularly ask for direct or anonymous constructive feedback from your direct reports, peers, leader and others. […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-12-04 06:22:142015-09-17 23:45:04The Advisor’s Corner – Am I an At-Risk Leader?
I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. Jeffrey, A company that installs gutter guards recently lost my business. I was solicited by their […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-12-02 06:38:352016-08-08 16:18:26Salespeople have questions. Jeffrey has answers.
A customer-centric brand is clearly a priority today for most organizations. But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. A recent Y&R study, Secrets & Lies, […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-11-29 06:20:402016-01-31 13:44:29The New World of the Global Consumer
The minute I get a thought, I capture it. For the past year or so, I’ve been texting myself through voice dictation. It works. It’s the same way I am writing this column. Voice to text. It works. I’m about to show you, and share with you, some of those random thoughts. They are in […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-11-25 06:15:082016-08-08 16:21:43What are you thinking? Here are a few of my thoughts!
If businesses exist, as the father of Business Management Peter Drucker proposed, “to create and keep a customer,” then success is defined by the relationships you establish with your customers. Giving them the best experience possible goes a long way toward securing future business. Here are four fundamentals of creating successful relationships with customers and […]
Silent Killer #2: Not Listening To truly listen does not mean merely hearing or paying attention. Listening is a specific type of active interpretation that shapes our realities. This largely unknown and certainly unrecognized skill is critical in the new business world. By blindly creating and/or tolerating working conditions in which people do not and […]
https://www.strategydriven.com/wp-content/uploads/CMajer.jpg9675StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-11-21 11:37:422016-08-25 09:31:006 Silent Productivity and Profitability Pitfalls, part 3 of 7
Today’s American corporate world is a tale of two cultures. One, more traditional and common, is centralized and hierarchical. I call it Alpha. The other, smaller and rarer, is decentralized, horizontal, and inclusive. I call this one Beta. To flourish in today’s business environment, organizations and individuals need to transition from the outdated Alpha system […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-11-20 06:21:412016-01-31 14:02:19The New World of Beta Curation
Question: How can I build relationships with key stakeholders? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Competition for our time has never, in the history of human kind, been so intense. Yet, if we fail to make time to connect in authentic and meaningful ways with other people, we cannot lead well and our […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2013-11-20 06:04:172015-09-17 23:44:06The Advisor’s Corner – How can I build relationships with key stakeholders?
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The Myth of Virality and What Marketers Can Learn From Justin Bieber
/in Innovation, Marketing & Sales/by StrategyDrivenThe current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” The prevailing consensus is that if a Kim Kardashian or Justin Bieber tweets your content out to their followers, […]
6 Silent Productivity and Profitability Pitfalls, part 4 of 7
/in Management & Leadership, Tactical Execution/by Chris MajerSilent Killer #3: Bureaucratic Styles To most people, bureaucracy is a bad word, synonymous with ‘red tape’ and wasted time. Yet, despite the negative connotations, most companies still operate bureaucratically – insisting employees work inside of increasingly complex structures with processes and procedures designed to standardize or control everything. While this might have been the […]
The Advisor’s Corner – Am I an At-Risk Leader?
/in The Advisor's Corner/by Roxi HewertsonQuestion: Is there a way to tell if I’m an ‘at-risk’ leader? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Sure. You can ask yourself the questions below to get a good start and then you can and should regularly ask for direct or anonymous constructive feedback from your direct reports, peers, leader and others. […]
Salespeople have questions. Jeffrey has answers.
/in Marketing & Sales/by Jeffrey GitomerI get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now. Jeffrey, A company that installs gutter guards recently lost my business. I was solicited by their […]
The New World of the Global Consumer
/in Customer Relationship Management, Marketing & Sales/by Chip WalkerA customer-centric brand is clearly a priority today for most organizations. But how can management achieve that if they can’t believe what customers tell their market researchers? The new global consumer appears to be a bundle of contradictions who keeps secrets from marketers and sometimes lies to us. A recent Y&R study, Secrets & Lies, […]
What are you thinking? Here are a few of my thoughts!
/in Management & Leadership, Marketing & Sales/by Jeffrey GitomerThe minute I get a thought, I capture it. For the past year or so, I’ve been texting myself through voice dictation. It works. It’s the same way I am writing this column. Voice to text. It works. I’m about to show you, and share with you, some of those random thoughts. They are in […]
4 Fundamentals of Creating Successful Customer Relationships
/in Customer Relationship Management/by Mike MuhneyIf businesses exist, as the father of Business Management Peter Drucker proposed, “to create and keep a customer,” then success is defined by the relationships you establish with your customers. Giving them the best experience possible goes a long way toward securing future business. Here are four fundamentals of creating successful relationships with customers and […]
6 Silent Productivity and Profitability Pitfalls, part 3 of 7
/in Management & Leadership, Tactical Execution/by Chris MajerSilent Killer #2: Not Listening To truly listen does not mean merely hearing or paying attention. Listening is a specific type of active interpretation that shapes our realities. This largely unknown and certainly unrecognized skill is critical in the new business world. By blindly creating and/or tolerating working conditions in which people do not and […]
The New World of Beta Curation
/in Management & Leadership/by Dana ArdiToday’s American corporate world is a tale of two cultures. One, more traditional and common, is centralized and hierarchical. I call it Alpha. The other, smaller and rarer, is decentralized, horizontal, and inclusive. I call this one Beta. To flourish in today’s business environment, organizations and individuals need to transition from the outdated Alpha system […]
The Advisor’s Corner – How can I build relationships with key stakeholders?
/in The Advisor's Corner/by Roxi HewertsonQuestion: How can I build relationships with key stakeholders? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Competition for our time has never, in the history of human kind, been so intense. Yet, if we fail to make time to connect in authentic and meaningful ways with other people, we cannot lead well and our […]