In 1937 Dale Carnegie published his celebrated How to Win Friends and Influence People – the first book suggesting sellers build relationships. 1937: with primitive transportation, sellers found clients closer to home; telephones were emerging (FYI – Morse Code was preferred for 40 years after the telephone was invented!); marketing avenues were limited, as was […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-10-13 10:00:072016-10-15 09:19:01Why the Need to Build Relationships is a Myth
This week, thousands of organizations around the world are recognizing Customer Service Week. It’s encouraging to see companies across all types of industries make an effort to celebrate their commitment to customer satisfaction. However, many leaders are doing their organizations a disservice by not using Customer Service Week to its fullest potential as a platform […]
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Organizations should coordinate management skills into its overall corporate strategy, in order to satisfy customer needs profitably, draw together the components for practical strategies and implement strategic requirements to impact the business. This is my review of how management styles have evolved. In the period that predated scientific management, the Captain of Industry style prevailed. […]
Recently I listened while a coaching client pitched his solution precisely when he could have facilitated his prospect through the contingent issues she had to handle before she could buy anything. SDM: Why did you pitch when you pitched? CL: It gave me control over the conversation, and gave her the data she needed to […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-09-29 10:00:522016-09-24 16:40:09Control: What does it give you? What do you lose? Where is the real control?
Generally, the answer to this question is “always”, but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example, you can spend thousands of dollars on a television marketing campaign but if no one sees your […]
https://www.strategydriven.com/wp-content/uploads/JohnMontana.jpg361450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-09-08 08:00:182016-07-10 11:22:24When is Internet Marketing Worthwhile?
Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% – of those they reach, and marketers and social end up closing even less. Our products are terrific. So what’s causing […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-09-01 10:00:262016-09-24 15:23:56Sales, Marketing and Social Can Be More Successful: hint – it’s not about your content
If you want something done right, you do not have to do it yourself. The cliché about this is wrong — unless that something is the thing that you do best. This might sound counterintuitive but DIY can be a trap for small business owners who wear too many hats. The only hat they should […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-29 08:00:572016-08-27 14:49:243 Simple Steps to Immediately Improve Your Business and Life
Your department just made a catastrophic blunder that cost your company money and reputational equity. How do you recover? By the time two of my direct reports walked into my office one evening everyone else had gone home, which was just what the pair had in mind. The news they carried was so bad, […]
Improving your business day to day and over the long-term can be expensive and involved. But there’s an easier way to make work life better for your employees immediately and without huge cost: light. The light in your office has a direct impact on mood and energy, as well as physical ailments such as eye […]
https://www.strategydriven.com/wp-content/uploads/EugeneFeygin.jpg260208StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-25 08:00:192016-09-06 17:44:22Impact of Office Lighting on Employee Productivity
Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through […]
https://www.strategydriven.com/wp-content/uploads/JohnMontana.jpg361450StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-08-25 08:00:142016-07-10 11:12:09The Difference Between Marketing and Sales
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Why the Need to Build Relationships is a Myth
/in Customer Relationship Management, Marketing & Sales/by Sharon Drew MorgenIn 1937 Dale Carnegie published his celebrated How to Win Friends and Influence People – the first book suggesting sellers build relationships. 1937: with primitive transportation, sellers found clients closer to home; telephones were emerging (FYI – Morse Code was preferred for 40 years after the telephone was invented!); marketing avenues were limited, as was […]
Don’t Forget to Connect Customer Service Week with Strategy
/in Customer Relationship Management, Strategic Planning/by CJ StaffordThis week, thousands of organizations around the world are recognizing Customer Service Week. It’s encouraging to see companies across all types of industries make an effort to celebrate their commitment to customer satisfaction. However, many leaders are doing their organizations a disservice by not using Customer Service Week to its fullest potential as a platform […]
Management Styles
/in Management & Leadership/by Hank MooreOrganizations should coordinate management skills into its overall corporate strategy, in order to satisfy customer needs profitably, draw together the components for practical strategies and implement strategic requirements to impact the business. This is my review of how management styles have evolved. In the period that predated scientific management, the Captain of Industry style prevailed. […]
Control: What does it give you? What do you lose? Where is the real control?
/in Marketing & Sales/by Sharon Drew MorgenRecently I listened while a coaching client pitched his solution precisely when he could have facilitated his prospect through the contingent issues she had to handle before she could buy anything. SDM: Why did you pitch when you pitched? CL: It gave me control over the conversation, and gave her the data she needed to […]
When is Internet Marketing Worthwhile?
/in Marketing & Sales/by John MontanaGenerally, the answer to this question is “always”, but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example, you can spend thousands of dollars on a television marketing campaign but if no one sees your […]
Sales, Marketing and Social Can Be More Successful: hint – it’s not about your content
/in Marketing & Sales/by Sharon Drew MorgenSales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5% – of those they reach, and marketers and social end up closing even less. Our products are terrific. So what’s causing […]
3 Simple Steps to Immediately Improve Your Business and Life
/in Tactical Execution/by Justin E. CrawfordIf you want something done right, you do not have to do it yourself. The cliché about this is wrong — unless that something is the thing that you do best. This might sound counterintuitive but DIY can be a trap for small business owners who wear too many hats. The only hat they should […]
Overcoming Catastrophe
/in Management & Leadership/by Greg WallaceYour department just made a catastrophic blunder that cost your company money and reputational equity. How do you recover? By the time two of my direct reports walked into my office one evening everyone else had gone home, which was just what the pair had in mind. The news they carried was so bad, […]
Impact of Office Lighting on Employee Productivity
/in Tactical Execution/by Eugene FeyginImproving your business day to day and over the long-term can be expensive and involved. But there’s an easier way to make work life better for your employees immediately and without huge cost: light. The light in your office has a direct impact on mood and energy, as well as physical ailments such as eye […]
The Difference Between Marketing and Sales
/in Marketing & Sales/by John MontanaMarketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through […]