How to be an Effective Manager

Effectively managing people, processes, or both is in many ways a balancing act. Some would even describe it as an art form. There are many variables in play simultaneously which determine if somebody will ultimately be successful in a leadership role. Before a manager begins to understand all of these nuances they must learn one […]

Sharon Drew Morgen

How Sales, Marketing and Social Can Facilitate the Decision Path

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet […]

StrategyDriven Advisors Corner Article

The Advisor’s Corner – Can I Afford a Bad Hire?

Question: Can I Afford a Bad Hire? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Fact 1: No one can afford a bad hire! Fact 2: Nationally, about 50 percent of hires, fail. Of those that succeed only about 20 percent are top performers. Fact 3: 90 percent of failures are UNRELATED to brains and […]

Jeffrey Gitomer

Finding the elusive decision maker. Then what?

Question from a reader: Jeffrey, I speak with many people in organizations that want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow up on people that can’t help. How do you ask without hurting the relationship you may have built? How […]

Where your company is headquartered makes a big difference to your bottom line

Where a business is headquartered can make a huge difference in the skill level of your employees, raising capital and attracting customers. This time of a year is an important reminder that where your company is headquartered also can have a significant impact on your bottom line. For startups deciding where to establish roots or […]

Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy

Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and […]

Keeping Sales Moving Forward

Selling can be a tough profession. Keeping sales moving forward can feel like you’re slogging through mud. Even though every living human being is selling himself or herself every day that they interact with others, you have chosen to sell in order to house and feed yourself and your loved ones. You face rejection on […]

The Advisor’s Corner – How do I ask for a raise or promotion?

Question: How do I ask for a raise or promotion? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Think about it this way – you lose nothing by advocating for the pay and position you deserve. If the answer you receive is ‘no,’ then you’ll be right where you are now except you will know […]

Jeffrey Gitomer

Is it a sales plan or a state of mind that feels support?

All salespeople are given a plan, a quota, or some kind of ‘numbers’ to achieve as a major part of their job requirement. The key word is ‘part.’ The plan or the quota is a SMALL part of the achievement process. How the company and leader supports the salesperson and his or her sales effort […]

Best Practices for Small Business Owners to Secure Government Contracts

Over the past few years, spending cuts along with budget uncertainties forced government agencies to yield on contracts. In January, Congress approved a $1.1 trillion spending bill. With a new budget in place, agencies are starting to spend money again and are looking towards small businesses to help fulfill their contracting goals. Government contracting can […]