Business marries the community that it settles with. The community has to be given a reason to care for the business. Business owes its well-being and livelihood to its communities. I recently stopped for lunch at a franchise restaurant. Nobody was at the register. A crew member told me to wait, then later took my […]
https://www.strategydriven.com/wp-content/uploads/HankMoore2.jpg333290StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-06-06 06:51:532015-12-19 21:37:28The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.
As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. I am first to applaud marketers who essentially created a grassroots adoption effort to create a quasi-standard for taxonomy, nomenclature, definitions, and a weighted value across […]
Question: Is there a right way to FIRE an employee? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Unfortunately, on average, we still have a 50 percent or more failure rate in hiring. This means we are as likely as not going to find ourselves in this unpleasant situation. Aside from legal, union, or other […]
https://www.strategydriven.com/wp-content/uploads/Fired.jpg425306StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-06-04 06:13:122016-05-11 14:49:57The Advisor’s Corner – Is there a right way to FIRE an employee?
The 3.5 biggest issues facing salespeople today are: 1. Price integrity. 2. Customer loyalty. 3. Fighting hungry competition. 3.5 Quality, attitude, and belief of the salesperson. These issues manifest themselves in BOTH lost sales that you could have won and lost profits that you could have earned. Tough questions: What are you doing to fight […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-06-02 06:39:562016-08-07 22:21:01Tough sales issues, and not so tough (but not so easy) answers.
Effectively managing people, processes, or both is in many ways a balancing act. Some would even describe it as an art form. There are many variables in play simultaneously which determine if somebody will ultimately be successful in a leadership role. Before a manager begins to understand all of these nuances they must learn one […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-05-29 06:06:072016-01-30 22:26:12How to be an Effective Manager
Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-05-28 06:29:562016-06-10 20:50:28How Sales, Marketing and Social Can Facilitate the Decision Path
Question: Can I Afford a Bad Hire? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Fact 1: No one can afford a bad hire! Fact 2: Nationally, about 50 percent of hires, fail. Of those that succeed only about 20 percent are top performers. Fact 3: 90 percent of failures are UNRELATED to brains and […]
https://www.strategydriven.com/wp-content/uploads/BadHire.jpg282425StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-05-21 06:00:502016-05-11 14:53:26The Advisor’s Corner – Can I Afford a Bad Hire?
Question from a reader: Jeffrey, I speak with many people in organizations that want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow up on people that can’t help. How do you ask without hurting the relationship you may have built? How […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-05-19 06:26:322016-08-08 16:30:56Finding the elusive decision maker. Then what?
Where a business is headquartered can make a huge difference in the skill level of your employees, raising capital and attracting customers. This time of a year is an important reminder that where your company is headquartered also can have a significant impact on your bottom line. For startups deciding where to establish roots or […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-05-16 06:20:452016-01-30 21:54:37Where your company is headquartered makes a big difference to your bottom line
Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-05-09 06:32:452016-01-30 22:14:47Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy
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The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.
/in Marketing & Sales, Strategic Planning/by Hank MooreBusiness marries the community that it settles with. The community has to be given a reason to care for the business. Business owes its well-being and livelihood to its communities. I recently stopped for lunch at a franchise restaurant. Nobody was at the register. A crew member told me to wait, then later took my […]
5 Pitfalls of Marketing Waterfalls
/in Marketing & Sales/by Jeff WinsperAs data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. I am first to applaud marketers who essentially created a grassroots adoption effort to create a quasi-standard for taxonomy, nomenclature, definitions, and a weighted value across […]
The Advisor’s Corner – Is there a right way to FIRE an employee?
/in Talent Management, The Advisor's Corner/by Roxi HewertsonQuestion: Is there a right way to FIRE an employee? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Unfortunately, on average, we still have a 50 percent or more failure rate in hiring. This means we are as likely as not going to find ourselves in this unpleasant situation. Aside from legal, union, or other […]
Tough sales issues, and not so tough (but not so easy) answers.
/in Customer Relationship Management, Marketing & Sales/by Jeffrey GitomerThe 3.5 biggest issues facing salespeople today are: 1. Price integrity. 2. Customer loyalty. 3. Fighting hungry competition. 3.5 Quality, attitude, and belief of the salesperson. These issues manifest themselves in BOTH lost sales that you could have won and lost profits that you could have earned. Tough questions: What are you doing to fight […]
How to be an Effective Manager
/in Management & Leadership/by Gabriel BristolEffectively managing people, processes, or both is in many ways a balancing act. Some would even describe it as an art form. There are many variables in play simultaneously which determine if somebody will ultimately be successful in a leadership role. Before a manager begins to understand all of these nuances they must learn one […]
How Sales, Marketing and Social Can Facilitate the Decision Path
/in Change Management, Marketing & Sales/by Sharon Drew MorganSales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet […]
The Advisor’s Corner – Can I Afford a Bad Hire?
/in Talent Management, The Advisor's Corner/by Roxi HewertsonQuestion: Can I Afford a Bad Hire? StrategyDriven Response: (by Roxi Hewertson, StrategyDriven Principal Contributor) Fact 1: No one can afford a bad hire! Fact 2: Nationally, about 50 percent of hires, fail. Of those that succeed only about 20 percent are top performers. Fact 3: 90 percent of failures are UNRELATED to brains and […]
Finding the elusive decision maker. Then what?
/in Decision-Making, Management & Leadership, Practices for Professionals/by Jeffrey GitomerQuestion from a reader: Jeffrey, I speak with many people in organizations that want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow up on people that can’t help. How do you ask without hurting the relationship you may have built? How […]
Where your company is headquartered makes a big difference to your bottom line
/in Strategic Planning, Talent Management/by Craig CasselberryWhere a business is headquartered can make a huge difference in the skill level of your employees, raising capital and attracting customers. This time of a year is an important reminder that where your company is headquartered also can have a significant impact on your bottom line. For startups deciding where to establish roots or […]
Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy
/in Marketing & Sales/by David T. ScottLearning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and […]