Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. HARSH […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-12-15 06:03:162016-08-08 15:39:04What CEOs want to talk about. HINT: It ain’t your product.
Photo courtesy of Highways Agency At the root of most companies’ success is the skill and knowledge of its staff. If your staff are experts in their respective roles, this will have a positive impact on the whole of your business. Well-trained staff get better results, are more efficient, and are happier in their jobs. […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-12-12 06:50:132016-05-11 14:43:39Why It Is Important To Train Your Staff
If you’ve never been to the Guggenheim Museum in New York City you’re missing an exceptional experience and an incredible lesson in sales. When you enter this Frank Lloyd Wright designed building, you’ll be immediately amazed by the rotunda exposing the entire museum. Art is everywhere and a giant ramp wraps around six floors of […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-12-08 06:20:462016-08-08 15:42:02Easiest way to make a sale? Start at the top!
In his famous poem, Robert Frost declared that he preferred to take “the road less travelled by.” I take that idea not only as a useful philosophy for life, but also as an even better guide for business. When I began to buy and sell commercial real estate in 1968 I was told that the […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-11-26 06:20:392016-01-30 22:06:07Why it Pays to be a Contrarian
Leaders can sometimes get sidelined and stuck in a rut by focusing too much on tactics rather than strategies, and on what happened yesterday rather than what needs to happen tomorrow and the many tomorrows to come. Here are some questions to answer when you are thinking about Strategic Action. You might want to rate […]
Many believe that a brand is a function of marketing. Or more specifically, brand building. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. Agencies love them because they think it means big budgets and mass media. But a […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-11-17 06:51:122016-01-30 22:15:57Branding vs. Marketing
We asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series. This is Part 4 of 4. Insight 7: Most Change Efforts Fail and They […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-11-05 06:54:212015-09-17 23:37:33Lead Like it Matters… Because it Does, part 4 of 4
Feedback, at its core, is simply information about the results of past action that can improve the results of future actions. An airplane’s navigation system, the thermostat in your home’s heating unit, and a flashing electronic sign that displays your car’s speed are all examples of feedback that drives improvement. The plane adjusts its course, […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-10-29 06:23:562016-01-30 22:19:25Human Feedback is the Greatest Path to Efficiency
We asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series. This is Part 3 of 4. Insight #5: Leading is All About Relationships Let’s […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2014-10-22 06:15:432015-09-17 23:38:17Lead Like it Matters… Because it Does, part 3 of 4
We asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series. This is Part 2 of 4. Insight #3: Leadership Is a Discipline, Not an […]
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What CEOs want to talk about. HINT: It ain’t your product.
/in Marketing & Sales/by Jeffrey GitomerEveryone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. HARSH […]
Why It Is Important To Train Your Staff
/in Talent Management/by StrategyDrivenPhoto courtesy of Highways Agency At the root of most companies’ success is the skill and knowledge of its staff. If your staff are experts in their respective roles, this will have a positive impact on the whole of your business. Well-trained staff get better results, are more efficient, and are happier in their jobs. […]
Easiest way to make a sale? Start at the top!
/in Marketing & Sales/by Jeffrey GitomerIf you’ve never been to the Guggenheim Museum in New York City you’re missing an exceptional experience and an incredible lesson in sales. When you enter this Frank Lloyd Wright designed building, you’ll be immediately amazed by the rotunda exposing the entire museum. Art is everywhere and a giant ramp wraps around six floors of […]
Why it Pays to be a Contrarian
/in Management & Leadership, Practices for Professionals/by Alan FoxIn his famous poem, Robert Frost declared that he preferred to take “the road less travelled by.” I take that idea not only as a useful philosophy for life, but also as an even better guide for business. When I began to buy and sell commercial real estate in 1968 I was told that the […]
Key Strategic Action Questions
/in Management & Leadership, Strategic Planning/by Roxi HewertsonLeaders can sometimes get sidelined and stuck in a rut by focusing too much on tactics rather than strategies, and on what happened yesterday rather than what needs to happen tomorrow and the many tomorrows to come. Here are some questions to answer when you are thinking about Strategic Action. You might want to rate […]
Branding vs. Marketing
/in Marketing & Sales/by JD NormanMany believe that a brand is a function of marketing. Or more specifically, brand building. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign. Agencies love them because they think it means big budgets and mass media. But a […]
Lead Like it Matters… Because it Does, part 4 of 4
/in Management & Leadership, Practices for Professionals/by Roxi HewertsonWe asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series. This is Part 4 of 4. Insight 7: Most Change Efforts Fail and They […]
Human Feedback is the Greatest Path to Efficiency
/in Management & Leadership/by Anna CarrollFeedback, at its core, is simply information about the results of past action that can improve the results of future actions. An airplane’s navigation system, the thermostat in your home’s heating unit, and a flashing electronic sign that displays your car’s speed are all examples of feedback that drives improvement. The plane adjusts its course, […]
Lead Like it Matters… Because it Does, part 3 of 4
/in Management & Leadership, Practices for Professionals/by Roxi HewertsonWe asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series. This is Part 3 of 4. Insight #5: Leading is All About Relationships Let’s […]
Lead Like it Matters… Because it Does, part 2 of 4
/in Management & Leadership, Practices for Professionals/by Roxi HewertsonWe asked Roxi Hewertson about the 8 overarching leadership insights that kick off her new book Lead Like it Matters…Because it Does hitting the stores in just a few weeks. She agreed to share them with us as a four-part series. This is Part 2 of 4. Insight #3: Leadership Is a Discipline, Not an […]