Jeffrey Gitomer

Who is the real decision maker? Find out or lose the sale.

The prospect tells you, “I only need one more approval and the order is yours.” For joy, for joy – the order is mine! – Eh, eh, eh – don’t celebrate too soon. The one last person needed to approve, is the real decision maker. The boss. The guy you were supposed to be talking […]

Three Millennial Mindsets to Embrace and Encourage

What drives leadership performance? Is it having the right principles or the right mindset? Some may say neither do. Principles and mindset are not discussed often as being performance indicators. Communicating a vision, hiring the right people, and designing the right systems are more often highlighted as ways leaders can ensure performance. Although each are […]

Get Better Results by Looking at Your Team Differently

Why do you pay your team members? If you asked them, they might answer “You pay us to work.” If you ask an office-based worker what ‘work’ means to them, you’ll get a list of typical workday activities. They read and write emails. They write reports. They go to meetings and attend conference calls. Those […]

Sharon Drew Morgen

Get the Yes: Winning Funding, RFPs, and Grants

When we seek funding or respond to an RFP, our proposals meet the criteria requested, presenting well-positioned information to persuade the decision makers to choose us. But winners are chosen by some mysterious set of criteria not only unknown to us, but often unknown to them. I began thinking about this when a friend told […]

If You Want a Successful Business You Need to Use These Digital Marketing Techniques

All business owners will tell you, one of the most important areas of running a company is the marketing. This is an area that needs to be constantly ongoing and evolving. It’s the way that you interact with other people. You use marketing methods to attract them to the business and help keep them there. […]

StrategyDriven Expert Contributor Hank Moore

The Big Picture of Business- When the Rules Don’t Fit the Game, Corporate Cultures Reflect Business Progress and Growth

Every business, company or organization goes through cycles in its evolution. At any point, each program or business unit is in a different phase from the others. Every astute organization assesses the status of each branch on its Business Tree™ and orients its management and team members to meet constant changes and fluctuations. It’s not […]

Sharon Drew Morgen

Content Marketing that Converts

‘Content is king’. I’ve heard that phrase for years. But what does it mean? Does it mean that by offering thought-provoking, useful, creative information buyers will be motivated to contact you at the right time along their complete (including pre-sales) decision path? By sending out veiled advertising in the form of ‘articles’ to random email […]

Jeffrey Gitomer

Face-to-face networking is still the key to connections.

How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John: 1. His insurance business has exploded with […]

StrategyDriven Expert Contributor Hank Moore

The Big Picture of Business- Anniversaries Honor the Past and Build Support for the Future

Anniversaries are important milestones. Organizations reflect on their heritage and accomplishments. In doing so, they build and widen stakeholder bases, enabling organizations to grow for the future. I’ve recommended anniversary celebrations to client companies before. In each case, the results were phenomenal, because they took the effort to mount anniversary celebrations. In 1978, I was […]

Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

While the retail industry crisis has been well-reported, particularly with respect to dwindling foot traffic to brick-and-mortar stores. However, even as consumers turn to shopping online and via mobile devices in droves, it’s shocking to learn that fully 97% of visitors to eCommerce and other sales-minded sites bail out without purchasing on their first visit. […]