If you ask people why they chose a certain product or service or candidate or team, they might try to give you a sensible, logical rationale. “It was cheaper.” “It looked better.” “She has the right qualifications to lead this city.” “They’ve got a top-notch coach.” But the real reasons people make those kinds of […]
“People don’t ever seem to realize that doing what’s right is no guarantee against misfortune.” William McFee (1881 – 1966) English-American writer of sea stories
https://www.strategydriven.com/wp-content/uploads/Guarantee.jpg283425StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-21 06:00:432015-11-21 12:37:03Leadership Inspiration – No Guarantee of Success
There are plenty of marketing strategies that one can use for their businesses. Of course, it depends on what messages those firms want to give, and how they wish to present it to their audience. One creative way to market a brand is by using door hangers, believe it or not! Most people assume direct […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-20 11:00:162015-11-20 12:08:50Why Door Hanger Marketing Is A Dynamite Way To Target Your Niche
The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Booth exhibitions at trade shows are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of […]
https://www.strategydriven.com/wp-content/uploads/HankMoore2.jpg333290StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-20 06:00:392015-12-19 19:08:29The Big Picture of Business – How to Maximize Trade Show Exposure
As I previously mentioned in my recent post “How to Rank a Website,” leverage is one of the fastest techniques you can use to grow a website. There are a lot of ways you can use leverage to increase your website revenue. Recently, one of the 200 websites I helped launched for my company received […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-19 11:00:372016-01-30 20:56:43Top Five Sneezers: Using Revenue to Increase Online Revenue
I believe that cold calls are quite important as part of an overall sales strategy. How they are done, however, determines their success. If the goal of the call is to gather data, share product information, start a conversation, or make an appointment, the odds are that the outcomes will be less than successful: sellers […]
https://www.strategydriven.com/wp-content/uploads/SharonDrewMorgen1.jpg300300StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-19 06:00:412016-06-11 15:12:19Two Cold Call Case Studies: Why Your Cold Calls Aren’t Working
Got a company mission statement? “Yes, Jeffrey. We do.” Really? Can you recite two words of it? “Uh, no.” How come? Dude, it’s your MISSION. It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is […]
https://www.strategydriven.com/wp-content/uploads/JeffreyGitomer.jpg218156StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-16 06:00:412016-08-07 21:49:19What drives you into the sale? And drives you out with the order?
It’s only natural that we have the holidays on our minds this time of year, but I’ll admit the event I’m thinking of most may not be the same one you’re focused on. November is National Entrepreneurship Month and, as someone who works with small business owners on a daily basis and knows how hard […]
https://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.png00StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-13 06:00:512016-01-30 21:07:14Build Relationships that Last for National Entrepreneurship Month
So, you want to get rich off a blog. Maybe you’ve seen pictures of Marcus Frind, founder of free online dating site Plenty of Fish, holding up his check for $901,733 – money generated through Google’s AdSense. Or perhaps you’ve heard of Jeremy Schoemaker – they call him “Shoe Money” – who also posted a […]
https://www.strategydriven.com/wp-content/uploads/KCourtright.jpg9675StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2015-11-12 11:00:132016-08-24 10:59:40How to Make Money with a Blog
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Prof K’s Brand Narrative Manifesto – Differentiate Emotionally and Activate Passion
/in Marketing & Sales/by Richard KrevolinIf you ask people why they chose a certain product or service or candidate or team, they might try to give you a sensible, logical rationale. “It was cheaper.” “It looked better.” “She has the right qualifications to lead this city.” “They’ve got a top-notch coach.” But the real reasons people make those kinds of […]
Leadership Inspiration – No Guarantee of Success
/in Leadership Inspirations/by William McFee“People don’t ever seem to realize that doing what’s right is no guarantee against misfortune.” William McFee (1881 – 1966) English-American writer of sea stories
Why Door Hanger Marketing Is A Dynamite Way To Target Your Niche
/in Marketing & Sales/by StrategyDrivenThere are plenty of marketing strategies that one can use for their businesses. Of course, it depends on what messages those firms want to give, and how they wish to present it to their audience. One creative way to market a brand is by using door hangers, believe it or not! Most people assume direct […]
The Big Picture of Business – How to Maximize Trade Show Exposure
/in Marketing & Sales/by Hank MooreThe number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows may also be behavior, product, distribution or marketing oriented. Booth exhibitions at trade shows are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of […]
Top Five Sneezers: Using Revenue to Increase Online Revenue
/in Marketing & Sales/by Ken CourtrightAs I previously mentioned in my recent post “How to Rank a Website,” leverage is one of the fastest techniques you can use to grow a website. There are a lot of ways you can use leverage to increase your website revenue. Recently, one of the 200 websites I helped launched for my company received […]
Two Cold Call Case Studies: Why Your Cold Calls Aren’t Working
/in Marketing & Sales/by Sharon Drew MorgenI believe that cold calls are quite important as part of an overall sales strategy. How they are done, however, determines their success. If the goal of the call is to gather data, share product information, start a conversation, or make an appointment, the odds are that the outcomes will be less than successful: sellers […]
What drives you into the sale? And drives you out with the order?
/in Marketing & Sales, Practices for Professionals/by Jeffrey GitomerGot a company mission statement? “Yes, Jeffrey. We do.” Really? Can you recite two words of it? “Uh, no.” How come? Dude, it’s your MISSION. It’s what is supposed to drive you into the sale — and, create an atmosphere of success. It’s your mission. The reason you’re not following your company’s mission statement, is […]
Leadership Inspiration – Success Interrupted
/in Leadership Inspirations/by Johann Paul Friedrich Richter“Sleep, riches, and health to be truly enjoyed must be interrupted.” Johann Paul Friedrich Richter (1763 – 1825) German Romantic writer
Build Relationships that Last for National Entrepreneurship Month
/in Customer Relationship Management, Marketing & Sales/by John OechsleIt’s only natural that we have the holidays on our minds this time of year, but I’ll admit the event I’m thinking of most may not be the same one you’re focused on. November is National Entrepreneurship Month and, as someone who works with small business owners on a daily basis and knows how hard […]
How to Make Money with a Blog
/in Marketing & Sales, Tactical Execution/by Ken CourtrightSo, you want to get rich off a blog. Maybe you’ve seen pictures of Marcus Frind, founder of free online dating site Plenty of Fish, holding up his check for $901,733 – money generated through Google’s AdSense. Or perhaps you’ve heard of Jeremy Schoemaker – they call him “Shoe Money” – who also posted a […]