The Critical Importance of Lead Validation in Internet Marketing

Lead validation in Internet marketing is the process of separating sales leads from other phone and form inquiries generated from a company’s website. Created by Straight North, an organic SEO agency, The Critical Importance of Lead Validation in Internet Marketing study indicates that, on average, about 50 percent of a company’s website inquires are not […]

Take Your Business To The Next Level By Building It Into A Brand

Photo courtesy of The Blue Diamond Gallery You may have your own business, but do you have a brand? Branding is an important step forward for businesses. A strong brand name can make you stand out. Building a brand is important to develop a reputation. It can also help you branch out to other business […]

Writing a Great Headline for Your Advertisement!

There is no denying the fact that the success of an advertisement lies mostly in the headline. The headline should grab the reader by the collar and make him want to read the rest of the advertisement. The headline should be simply catchy and various key points should be embedded when deciding on the headline […]

Purpose Point of View

No matter which way you turn, the focus on ‘purpose’ is everywhere. Whether it’s Mark Zuckerberg joining Bill Gates and Warren Buffet in a Giving Pledge, the six biggest global communications firms putting differences aside in a U.N. Common Ground Initiative pledging to eliminate poverty worldwide, to the rise of socially conscious companies embedding sustainability […]

Leadership Lessons from the United States Naval Academy – Staying Informed of Current Events

Organizations operate within the context of their environment; the military being no different than civilian businesses. During their plebe (freshman) year at the United States Naval Academy, midshipmen are required to read two news and one sports page article each day in order to remain up-to-date on those current events impacting our nation and its military. Plebes are tested on their news selections and overall knowledge by upper classmen to ensure they are both conversant and understand the importance of the newsworthy events. Thus, plebes have impressed upon them the value of remaining aware of current events.

The proposal and the sale are miles apart

“Sounds good, send me a proposal.” How many times have you heard that? Too many. So you run back to your office, put together a proposal, send it to the prospect, and start the follow-up process (and the prayer vigil). Or do you? REALITY: The sale should be solidified BEFORE the proposal is written. Your […]

The Most Common Causes Of Financial Problems In Business

As a business owner, it is essential that you stay on top of the finances in your company. After all, no business can get very far without a decent focus on the money itself. If you want your business to enjoy much success long into the future, then you need to make sure that you […]

Value-Added Leadership

Every company has stakeholders, though a few with their own proprietary interests chart the course in their own vision, or lack thereof. Within every corporate and organizational structure, there is a stair-step ladder. One enters the ladder at some level and is considered valuable for the category of services for which they have expertise. This […]

Build A Buzz Around Your Business And Profits Will Soar No Matter What

In the film industry, movies are products. For business owners, it is interesting and useful to consider what makes a new movie successful. How do studios today reach that incredible goal of one billion in total box office receipts? It’s quite simple; they build a buzz around the product. This is what you need to […]

How to “Zap” Executives Out of Their Comfort Zone

In today’s fast-paced and ever-changing business environment, leaders must stay motivated. Motivated leaders consistently seek out new ideas to improve the business and are very aware of what the competition is doing. They enjoy what they do and are willing to take risks. They set the example for others. When you have motivated executives, you […]