I’d like to set the record straight. In 1985 I coined terms that I’ve written extensively about in best selling books, magazines, and hundreds of articles. Unfortunately, when finally adopting them, the sales field defined them differently than originally intended, causing important concepts to be lost. This article presents the intended definitions and explains how […]
What would you do if you were offered a new job and were told you would be fired after one year but you weren’t allowed to quit during your mandate? That you would be paid peanuts compared to your old comfortable job, and you would be harassed and bashed in the media constantly. And you […]
https://www.strategydriven.com/wp-content/uploads/aquachara-603842-unsplash.jpg14182127StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-04-04 11:00:572018-06-18 21:35:17How to Lead in High Turbulence – 5 Lessons from the Tunisian revolution
We are all consumers, no doubt about that. And I think it’s safe to say that we are all creatures of habit…to an extent. We buy the products we are familiar with, the products that we grew up with. This is definitely true for me. When I first left the family home and moved out […]
https://www.strategydriven.com/wp-content/uploads/LauraGibbons.jpg21661792StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-04-01 11:00:502016-08-24 14:56:33Conscientious consumers or creatures of habit? A focus on our supply chains
https://www.strategydriven.com/wp-content/uploads/BrianGoodman.jpg305331StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-03-28 10:00:322019-04-15 21:40:37How to Launch a Product Like a Rock Star
One of the traits that often come to mind when people describe leaders is intellect. A leader is expected to be smart. But being smart shouldn’t be a static condition – there are always opportunities to expand your knowledge base. Here are a few ideas of ways to not only become smarter, but to become […]
Your organization is going to face a crisis. This is not a question of IF but WHEN. Our world is too complex, markets too volatile, and technology too fast-paced for us to relax into complacency about organizational safety and normalcy. What’s a leader to do? How is a leader to be ready? How can leaders […]
https://www.strategydriven.com/wp-content/uploads/HankMartha.jpg240320Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2016-03-09 11:00:172016-05-14 14:26:04Leaders: Build Your Pre-Resilience for Times of Crisis
https://www.strategydriven.com/wp-content/uploads/SocialMedia.jpg301425Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2016-03-08 11:00:292019-05-19 13:22:48Marketing and Sales Best Practice 1 – Social Media Publication Timing
When business professionals don’t have the ability to bring in new clients, they have to rely on others to cultivate leads. While this model can be effective, it is obviously in your best interest to be skilled at bringing in new business on your own. The Problem: But the path to successful selling is blocked […]
https://www.strategydriven.com/wp-content/uploads/LarryKohn.jpg14021225StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-03-04 11:00:322016-05-14 14:22:07What stops business professionals from acquiring new clients?
Effective teamwork demands that each team member value and respect the others with whom they are working. Nothing diminishes this more than when one team member openly attacks or in some way seeks to diminish the value and respect of another.
https://www.strategydriven.com/wp-content/uploads/BilgeTeammates.jpg282425Nathan Iveshttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngNathan Ives2016-03-01 11:00:422019-07-14 14:13:28Leadership Lessons from the United States Naval Academy – Don’t Bilge Your Teammates
It can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. It makes you want to throw in the towel and give up on this seemingly useless time-sucking endeavor that every business publication keeps promising is […]
https://www.strategydriven.com/wp-content/uploads/MollyJacobson.jpg400400StrategyDrivenhttps://www.strategydriven.com/wp-content/uploads/SDELogo5-300x70-300x70.pngStrategyDriven2016-02-26 11:00:572016-05-14 14:19:07Three Reasons Why Your Marketing Strategy Is Failing
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Buying Decisions, Buying Decision Path, Buy Cycles, and Pre-Sales
/in Decision-Making, Marketing & Sales/by Sharon Drew MorgenI’d like to set the record straight. In 1985 I coined terms that I’ve written extensively about in best selling books, magazines, and hundreds of articles. Unfortunately, when finally adopting them, the sales field defined them differently than originally intended, causing important concepts to be lost. This article presents the intended definitions and explains how […]
How to Lead in High Turbulence – 5 Lessons from the Tunisian revolution
/in Management & Leadership/by Tawfik JelassiWhat would you do if you were offered a new job and were told you would be fired after one year but you weren’t allowed to quit during your mandate? That you would be paid peanuts compared to your old comfortable job, and you would be harassed and bashed in the media constantly. And you […]
Conscientious consumers or creatures of habit? A focus on our supply chains
/in Tactical Execution/by Laura GibbonsWe are all consumers, no doubt about that. And I think it’s safe to say that we are all creatures of habit…to an extent. We buy the products we are familiar with, the products that we grew up with. This is definitely true for me. When I first left the family home and moved out […]
How to Launch a Product Like a Rock Star
/in Marketing & Sales/by Brian Goodman“Smart Marketing” can turn faulty launch distribution planning into buzz-worthy spin and drive more sales.
Becoming a Smarter Leader
/in Management & Leadership, Practices for Professionals/by Marie PeelerOne of the traits that often come to mind when people describe leaders is intellect. A leader is expected to be smart. But being smart shouldn’t be a static condition – there are always opportunities to expand your knowledge base. Here are a few ideas of ways to not only become smarter, but to become […]
Leaders: Build Your Pre-Resilience for Times of Crisis
/in Management & Leadership/by Harry Hutson and Martha JohnsonYour organization is going to face a crisis. This is not a question of IF but WHEN. Our world is too complex, markets too volatile, and technology too fast-paced for us to relax into complacency about organizational safety and normalcy. What’s a leader to do? How is a leader to be ready? How can leaders […]
Marketing and Sales Best Practice 1 – Social Media Publication Timing
/in Marketing & Sales, Premium/by Karen JulianoReaching your audience in today’s hyper-connected world is more difficult than ever.
What stops business professionals from acquiring new clients?
/in Marketing & Sales/by Larry KohnWhen business professionals don’t have the ability to bring in new clients, they have to rely on others to cultivate leads. While this model can be effective, it is obviously in your best interest to be skilled at bringing in new business on your own. The Problem: But the path to successful selling is blocked […]
Leadership Lessons from the United States Naval Academy – Don’t Bilge Your Teammates
/in Leadership Lessons from the United States Naval Academy, Premium/by Nathan IvesEffective teamwork demands that each team member value and respect the others with whom they are working. Nothing diminishes this more than when one team member openly attacks or in some way seeks to diminish the value and respect of another.
Three Reasons Why Your Marketing Strategy Is Failing
/in Marketing & Sales/by Molly JacobsonIt can feel pretty defeating when you’ve put your oh-so-valuable time and energy into planning and executing a marketing plan, only to barely see a difference in your bottom line. It makes you want to throw in the towel and give up on this seemingly useless time-sucking endeavor that every business publication keeps promising is […]