Signs That Your Business Might be Taking the Wrong Approach to SEO

Signs That Your Business Might be Taking the Wrong Approach to SEO

There is a lot of pressure on businesses to get their approach to SEO right. But this often leads to businesses making mistakes, overdoing it or simply taking the wrong approach. Yes, SEO can be complicated, but it’s certainly possible to over complicate it too. Here are some signs that you are taking the wrong […]

Marc Robertson

The Costs of Not Bridging the Gap Between Generations

It is now commonplace to hear stories of Boomer and GenX managers having difficulty managing Millennials in the workplace. Most managers look at it as having to deal with differences in attitudes and experience that can lead to frustration and resentment at its worst. The truth is that the actual monetary costs of not bridging […]

Jeffrey Gitomer

The 21.5 early warning signals that the prospect is ready to buy.

Question: When is the prospect ready to buy? Answer: He or she will tell you if you just pay attention (aka listen). The link between the presentation and the close of the sale are buying signals. Recognizing the signals to buy is one of the nuance areas in the science of selling. I don’t believe […]

StrategyDriven Diversity and Inclusion Article

6 Things I’m Learning from Millennials

Most of us have first-hand experience with just how ridiculous stereotypes can be. I, for example, proudly break the stereotype of the reserved British person by being blunt and speaking my mind; seldom will you find me acquiescing about things I’m passionate about for the sake of English decorum. While politeness is a stereotype that […]

Jeffrey Gitomer

Don’t “close the sale” – all you have to do is ask for it.

Seems too simple. Just ask. In most cases to get the sale – at some point you must ask for it. “Yes, Jeffrey,” you say, “but when do you ask? What’s the perfect time to ask?” How do I know? No one knows that except you. I can only tell you it’s a delicate combination […]

Conor Delaney

Leadership Through a Transparent Lens

Fiduciary responsibility is a two-way street paved with trust. Trust that the client is clear on his or her goals, and that the investment advisor’s plan to achieve them is well defined. With a complete disregard for ambiguity, trust demands transparency. An authentic broker-investor relationship is a microcosm of transparent leadership because a fiduciary duty […]

Sharon Drew Morgen

Successful Fundraising: getting chosen over the competition

Your important nonprofit or exciting startup helps the world be a better place. But now you’ve got to raise money. You’ve created a terrific pitch deck, have a highly competent management team and terms, and have identified donor prospects with major gift potential. You’ve designed a multi-channel approach to build relationships with small investors to […]

Shoba Sreenivasan

Grow Your Business by Hiring Nurturing Leaders

Many of us unconsciously believe that women in leadership roles should be like men – whether we will admit this or not. When looking to hire women for leadership positions, the conclusion for those in the public or private sector (whether driven by our own gut instincts or by social psychological research) is that to […]

StrategyDriven Tactical Execution Article

Top Tips For Managing Your Call Centre

Photo courtesy of Pexels These days, all sorts of businesses have a need for a call centre. The truth is, these can be useful methods of contact with your customers. If you are in charge of a call centre, you know how lively and energetic a place it can be. One major thing you can […]

Jeffrey Gitomer

What would Ben Franklin think of the Ben Franklin close?

The Benjamin Franklin Close (also known as “The Balance Sheet Close”) is one of the classic old time sales tactics used to “close a sale.” Never heard of it? Shame on you – not enough sales training. The scenario is this: You’ve made your presentation, but the prospect is on the fence, and won’t make […]