If you want to start a new business for yourself, there are many different things you’ll need to consider, but you can’t – or shouldn’t – do any of those things until you have a solid and sensible business plan in place. It’s so tempting to just jump in and get started, but without a plan, you’ll have problems. With that in mind, read on to discover why your business needs a business plan from the start.
Set Clear Objectives
A well-written and carefully considered business plan is a roadmap for your business, as it should take you from where you are now to where you finally want to be. This end goal could be selling the business, it might be retiring but still earning dividends, it might be handing the business down to a family member, franchising a certain number of times, or expanding globally, for example.
No matter what it is you want to do, you can use your business plan as a place to define your goals and set specific small targets that, when you complete them all, will mean you’ve reached your ultimate end goal. When everything is noted down and you can see what your next step will be, it means you’re in a much better position to make decisions and stay focused and motivated.
Secure Financing
Whether you think you might need funding from investors, apply for a loan, or even bootstrap your business, having a well-prepared business plan is crucial. Investors and lenders will want to see that you have a solid understanding of the market, a good plan to reach your goals, and a realistic financial forecast. This is why it’s so important to include everything little thing, down to how much it would cost for grout pump hire or what the profit would be on each individual item you sell.
A business plan will show you’re serious and professional and about your business, and it will instill confidence in anyone who might be thinking about investing with you or lending you money. In this way, you’ll be able to get funding more easily and can start your business in the right way.
Understand Your Market
A good business plan will help you to understand your market much better because you’ll need to include a lot of market research to back up your ideas – this is especially true if you want to use your business plan for funding. When you do this market research, you’ll be able to identify gaps in the market, make sure what you do is different, and tailor your marketing strategies to the right audience.
This research forms the basis of everything you do in business, so it’s well worth the time to get it right. Having a good business plan to include all this information in once you’ve discovered it means you have everything in one place,and it makes it an easy way to reference things when you need to know what to do next.
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Relocating your business and moving to new premises doesn’t have to be stressful. If you create a relocation strategy, you will find that you can manage to make the move and transition seamless and painless. Within your strategy, you will want to think about why a move is positive for your business, and what obstacles you may face.
Decide What Is Driving Your Relocation
You must decide what is driving your business relocation to ensure the relocation is successful. For instance, are you moving because you need more space for customers to visit? Are you relocating because you need to be better placed and closer to great transportation links? What is making this move happen? Having the drive and direction to make the move happen is crucial, so establish this before moving onto your budget.
Establish a Budget
If you are upsizing your premises, or even moving to a new area, you need to have a budget in place. Without a budget, you will struggle to get a grip on costs. This may mean that you are spending more than you want to on new premises, and on making the move happen. When you are creating a budget, you will need to factor in the moving of any physical documents you hold, in addition to stock movement.
Find a Suitable Location or Office
You are better equipped to go looking for new business premises when you have a budget. Having a list of essentials and requirements for your business premises is now important. A business premises or location checklist will help you find suitable premises. When hunting for a new location or premises think about size requirements. Are you looking for minimum square footage? Are you after an open-plan unit? When you are thinking about size requirements, carefully think about how you will use the premises. Think about how any extra space will be managed. Also, think about the things such as health and safety and cable management at work, as well as the minimum space required for each employee when at work.
Creating a Moving Checklist
To take control of the moving process, you need to have a checklist in place. This will help the move run as smoothly as possible. To make an inclusive checklist, look at the business operations you carry out daily. Establish what can be moved first and why. For example, can you start moving across backdated and archived files in anticipation of the big move? Does your checklist need to cover the movement of office furniture including desks, chairs, computers, and monitors – or are you going to replace these when you move? When you put together a checklist, you start anticipating the size of the removal vans you will need.
Moving to new premises and relocating your business can take time. You must give employees ample notice to move, especially if they will be traveling further (commuting) each day. Or, if the new premises is located away from excellent transportation links (as they may have to arrange alternate transport).
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As much as one might believe the success of their business solely relies on the work they put into their business, there are many outside sources that come into play. Check out examples of external forces in this PESTLE analysis examples article. Inevitable economic factors, for instance, can make or break your company. Below are several examples of ways your business can be impacted by the state of the economy.
1. Supply & Demand
One of the top economic factors that affect business is consumer supply and demand. As the demand for certain products or services increases, the supply for such begins to decrease. This can lead to inflation, which increases the monetary value of such items until (and if and when) the demand decreases. Some businesses might struggle to keep up with the demand.
2. Recession
A recession can trigger layoffs, higher prices, a surge in unemployment, and as a result, lower consumer spending. In turn, businesses may struggle to bring in sales.
3. Minimum Wage
An increase in the current minimum wage increases how much a business must spend on staffing employees. As labor costs increase, this might lead to lay-offs. In severe cases, a business might have to shut down completely if they can’t keep up with the costs of labor and still bring in good profit.
4. Laws & Policies
Laws and policies set by the government surely affect businesses. If the government, for instance, decides to ban a certain product from being sold, this immediately impacts any business who’s selling it.
5. Inflation
As consumer demand increases, this leads to the increased costs of goods. Inflation directly affects the money supply and purchasing power.
6. Tax Rate
The current tax rate, whether it be sales tax or a special tax levied on certain goods or services, can affect the total price a customer must pay when buying from a company.
7. Government Activity
Government activity such as promoting a certain industry or removing trade barriers can either decrease or increase a business’s overall success. Such activities can change consumer demand, increase competition, or lower/increase business expenditures.
8. Interest Rate
If loan interest rates increase, this decreases a nation’s cash flow and lowers its liquidity. The opposite is true if interest rates decrease.
9. Unemployment
The higher the unemployment rate, which often comes with a recession, the harder it will be for a business to keep up with supply and demand. In extreme scenarios, sometimes businesses have to increase wages/benefits to encourage more people to apply and to stay with the company.
10. Exchange Rate
The current exchange rate has a direct effect on international payment. Thus, it can change the prices of goods, as well as the demand for such goods to international customers.
Conclusion
The economy has an effect on each of us in some shape or form. Economic factors, from inflation, to unemployment, to a change in the tax rate, can impact businesses of all sizes. In the end, we must work with, not against, the current economic state if we wish to start or continue to run a successful company.
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Not every business has a business plan, not because they don’t need one but because they don’t have the skills or knowledge to create it. That’s where a business plan service can help, these services offer a professional solution to business planning, so you get it right first time.
More Clarity
Not having a business plan doesn’t mean you can’t run a business, but the chances are your business will miss out on efficiency and a host of other benefits that go with having a core plan. For one thing, you will have more clarity which can lead to better decision making in key areas.
Whether it’s an investment, personnel, leases, or resourcing, you can make decisions faster and better when you can look at your business performance over a period and see how it aligns with your business goals. A business plan service can help you develop or update a business plan.
Better Marketing
If you have an excellent product, you need to get it in front of the right people; this requires some industry insight and proper planning. If you want to improve your marketing, then identify your target market and ideal customer persona; you also need to carry out market analysis.
All of this goes into your business plan, so you know exactly who to target and when. A quick glance at your business plan during key periods of the year gives you the solid information you need to make intelligent marketing decisions. This also helps when needing to secure funding.
Funding Support
Whether it’s a bank loan or outside investment from a venture capitalist, you need a business plan with some solid numbers to support your pitch. An investor will need to know your valuation of the company, how you arrived at that valuation, and why you need funding going forward.
Although this section of the business plan is important, not every business owner knows how to calculate the finances of the business and write it out in a way that’s suitable to investors. That’s where a business plan writing service can be useful; they can assist with outlining the numbers.
Better Structure
Without a business plan, a company might suffer from structural inefficiencies that can affect the bottom line. A good business plan should include who works in the business, what departments they manage and what their key skills are, which creates a useful framework for the business.
Not only does a business plan create a structure that helps to strengthen the business internally and flourish, but it also helps to create clarity from the outside. Investors can then look at the business and understand how it works, giving them more confidence to part with their money.
Better Hiring
If you don’t have a business plan, chances are you will bring in the right people at the wrong time leading to inefficiencies that can be avoided with some proper planning. Get it right, and a business plan can assist with hiring the best talent to take the business forwards when required.
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To run a successful business, gym owners must do more than purchase exercise equipment. They must determine which type of clientele they’ll serve, whether they will require a membership or allow drop-ins, and more. A gym business plan becomes of great help in ensuring nothing is overlooked when establishing and running the operation.
The plan serves as a formal document that outlines the different aspects of the business. It determines how the company will operate and what steps will be taken to ensure its success. A well-defined plan, while not essential, helps businesses secure capital and grow their organization. Gym owners need this document along with tips for digital marketing, great employees to represent the business and more.
How is This Document of Help?
The plan serves as a road map for the organization. It shows where the business currently is and where it would like to go. When writing this plan, owners often find they come up with new ideas for their venture and see where improvements need to be made. What may one learn when they create the plan?
The plan becomes of great help in analyzing the market and determining what makes a gym a success. With this information, it becomes easier for the owner to determine the best path forward and obtain the funds needed to grow and succeed.
This plan begins with plans for allocating resources, hiring personnel, and marketing, among other things. Writing these things down helps to fine-tune them. Additionally, writing the plan out provides an individual with a better understanding of the industry as a whole and which resources are needed to start out and grow the business.
Writing a Business Plan
When writing this plan, the individual must know where they are at and where they want to go. How do they plan to get there? Some gym owners choose a lean start-up plan while others want a traditional document. The lean start-up plan is good when the owner wants to see all relevant details of their business quickly and easily. However, financial institutions require a traditional business plan before lending money to a person.
Elements of a Detailed Business Plan
Business plans contain several elements, and creating this document takes time. Work on one task. When it is complete, move on to the next. If this method is used, the gym owner is less likely to become overwhelmed and give up.
The Executive Summary
The executive summary of the plan includes a description of the company and summarizes the market analysis. With this information, a person can explain why their business is needed and where it fits in the existing market. Only highlight the important parts in this portion of the document. Go into further detail later in the plan.
The Business Overview
Include an overview of the business. This detailed description provides information about the gym, the target audience, and how the organization differs from others. In this portion of the document, the owner should include the gym goals and strategies that will be used to achieve them.
Market Analysis
Next, include the market analysis that was conducted. Explain where the gym will fit into the existing industry and current trends that could increase the odds of the gym succeeding. Include data that back up any assertions made in the plan.
Competitor Analysis
Along with the market analysis, a competitor analysis is needed. Learn the strengths and weaknesses of direct and indirect competitors. Include gyms that are similar to the one you operate along with those that function as gyms but differ in one or more ways. Speak to individuals to learn why they chose the facility they use and what they would like to see in their existing gym or a new one. Show how your gym can meet the needs of customers.
Products and Services
A detailed plan needs to provide information about the products and services to be offered. Share information about membership options, exercise equipment, personal training options, and group classes. If child care will be offered or special training sessions, include them in this portion of the plan. Show how these products and services meet the needs of the target audience.
Marketing
Marketing plays a key role in the success or failure of a business. A business may advertise, seek sponsors, or offer loyalty programs to bring in customers and generate revenue. Include as much information as possible on how clients will be acquired and retained.
Personnel
Financial institutions want information about the key personnel in a business. They would like to know their experience. This includes the fitness experts and those who will handle administrative tasks. A gym needs the right people to ensure it succeeds. Add bios and an organizational chart showing these key people. Furthermore, include compensation and benefit plans, as they play a role in a gym’s ability to attract and retain talent.
Outside of rent, labor is the biggest expense for most fitness club operators, so having the right compensation is critically important. Break down your management and staff profile, along with their compensation and benefits. Financial institutions want to know their money is being spent wisely.
Financial Projections
Provide financial projections in the plan. Existing businesses should share a copy of their financial reports for the prior year and projected revenue in the coming years. Market research becomes of great help when providing this data. To show this information, create financial projections that include standard business financial documents, such as balance sheets and income statements.
Create these documents for the coming three-year period showing both the best and worst-case scenarios. Show how the figures presented in the documents compare to industry benchmarks, and reference start-up costs, debt payment schedules, and payroll expectations.
Funding
Share resources that may be used to fund the plan. This could be a bank loan, a soft loan from family or friends, personal savings, and other resources. Explain where the funding will come from and how much will be needed.
Every new business comes with challenges. A detailed business plan helps owners deal with these challenges. It serves as a reference when making critical decisions and becomes of help when funding must be secured. A business owner feels confident moving forward, as they know they have a complete understanding of their venture, and employees appreciate knowing this document is in place. They believe this provides them with more job security.
Each business is different, thus each plan will be unique. Create a plan that meets the needs of your gym. Individuals who do so find the plan serves as a blueprint to move their business forward and grow.
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As much as one might believe the success of their business solely relies on the work they put into their business, there are many outside sources that come into play. Check out examples of external forces in this 
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