Is Your Business a Commodity or a Resource?

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How are your services and the people providing them viewed by your clients? Are you a commodity readily available anywhere? Or are you a resource where skill, judgement, and critical thinking are valued and rewarded? The difference is important to your business future.

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About the Author

Garrett SuttonGarrett Sutton is an author and asset protection attorney based in Reno, Nevada. Sutton’s bestselling books include: Start Your Own Corporation, Loopholes of Real Estate, and Finance Your Own Business. His latest book is Toxic Client: Knowing and Avoiding Problem Customers, deals with the important premise: Not every client is a good client.

For more information on Sutton and his books please visit www.ToxicClient.com.

Four Questions to Ask Before Scaling Your Business

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“Things are either growing or dying” is a famous quip. While it’s unclear who said it first, it’s been used regularly at business conferences to fire up audiences over the last few decades. The speaker often follows it up with a list of suggestions like “five tips to start scaling your sales”. However, it turns out one of the most dangerous things you can do is to prematurely start to focus on scaling.

This may seem like an odd statement coming from a entrepreneur turned venture capitalist and professor who has spent the last few years in my role at Carnegie Mellon studying scaling startups and teaching a popular graduate course titled The Science of Growth that was recently turned in as a book.

I’m a big fan of scaling up innovative ideas and making sure they have as much impact as possible. In our research, to try and understand the critical success factors of scaling a startup, we followed the journeys of 10 well-known companies, ranging from modern marvels like Tesla, Facebook, YouTube and LinkedIn all the way back to the retail juggernaut McDonalds – and then contrasts each story with that of a lesser-known startup that was created at about the same time, with a similar product, targeting the same market.

From these cases, we came to appreciate that there were a set of four what we call ‘prerequisites’ that startups needed to focus on BEFORE growth. Just as you can’t take calculus before basic arithmetic, these are the essential foundational elements of any startup before the entrepreneurs turn their attention to growth.

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About the Author

Sean AmmiratiSean Ammirati is a partner at Birchmere Ventures, an early-stage venture capital firm based in Pittsburgh, PA, and Palo Alto, CA, and is an Adjunct Professor of Entrepreneurship at Carnegie Mellon University. Before that, he was the COO of ReadWriteWeb, one of the most influential sites about the future of technology and innovation. Sean was previously co-founder and CEO of mSpoke, a big data SaaS company that was the first acquisition of LinkedIn.

What Is the Best Mindful Business Strategy?

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Mindfulness garners a lot of recent attention. Wisdom 2.0, a conference that blends mindfulness with technology, leadership, and culture, hosted over 2,400 participants earlier this year. Attendees come from all over the world to learn and engage in developing meaningful mindfulness practices.

A new area for mindfulness is how business strategies are developed. Strategy development and mindfulness are a great combination, and the best mindful business strategy starts with a simple concept – Be present.

Being present is a simple idea. However, many businesses are not present, especially when it comes to making a decision and moving forward with a strategy. The next generation of leaders are using mindful practices to gain meaningful results.

Strategically Stuck

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About the Author

Jon MertzJon Mertz is one of the Top 100 Thought Leaders in Trustworthy Business and highlighted as one of the Leaders to Watch in 2015 by the American Management Association. He also is the author of Activate Leadership: Aspen Truths to Empower Millennial Leaders. Jon serves as vice president of marketing at Corepoint Health. Outside of his professional life, Jon brings together a community to inspire Millennial leaders and close the gap between two generations of leaders. Follow him on Twitter @ThinDifference or Facebook /ThinDifference

The End Of Long-Term Planning

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At the end of a particularly long and grueling strategy meeting with the executive team of a major consumer services business, Alan, the chief executive officer, turned to me and said, “Living quarter by quarter is madness, but in a few years’ time people will laugh at us for developing three-year plans.” He was right. With the pace of business change today, driven by technology and globalization, long-term plans last about as long as an ice storm in the desert. As military experts put it, plans rarely survive contact with the enemy.

Despite these new realities, many executive teams remain stuck with 20th-century approaches to strategy development. It is still common for companies to take six months or more to develop their new growth strategies. This prolonged, inefficient and largely ineffective approach — involving colossal data analysis projects, the creation of a series of 100-slide decks, and periodic executive meetings where directors are presented with findings and recommendations to comment on – may suit consultants looking to maximize fees, and even some executives who want to look as if they’re in control, but it does little to help businesses succeed in fast-changing markets.

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About the Author

Stuart CrossStuart Cross helps market-leading businesses such as Walgreens Boots Alliance, Masco Inc. and Aimia Inc. to accelerate growth. His new book, First & Fast: Outpace Your Competitors, Lead Your Markets and Accelerate Growth, is out now. Find out more at www.morgancross.co.uk.

Strategic Plan(ning) for Organizations: Reviewing, Refining, Repeating

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Proper alignment between your values, your vision, and your company is important in steering your company. Making strategy a process rather than a statement is a key to success.

Focus on the process, not the plan

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About the Author

Theo EtzelW. Theodore “Theo” Etzel III is the author of Invest Your Heartbeats Wisely: Practical, Philosophical, and Principled Leadership Concepts for Business and Life. He’s a native Floridian and president and CEO of Conditioned Air which he grew from a $2.7 million operation to a $46 million, 330-person organization.