Recommended Resource – The Reinventors

The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change

by Jason Jennings

About the Book

The Reinventors by Jason Jennings provides a step-by-step method for continuously evolving one’s organization such that it remains ever relevant in today’s rapidly changing business environment. Jason examines not only the change methodology to be employed but provides insights to the key leadership and organizational attributes necessary to effectively reinvent a business. He supports his assertions with detailed examples of how well-known organizations achieved the continuous change driving their ongoing marketplace success.

Benefits of Using This Book

StrategyDriven Contributors particularly like The Reinventors for the soundness of its immediately actionable continuous change methodologies. Jason thoroughly examines all aspects of successful change management; leadership, organization/people, and action. Furthermore, his ‘Action Plans’ at the conclusion of each chapter help the reader focus on the important change principles and can be used to guide action plan development.

Underlying each of Jason’s continuous change principles is a focus on organizational alignment and accountability, the hallmark principles on which StrategyDriven is focused. Vivid, real-world examples serve to bring the principles conveyed to life; making them easy to relate to and helping the reader envision how he or she might take action to reinvent their organization.

The Reinventors‘s immediately implementable, real-world change methods that reinforce organizational alignment and accountability makes it a StrategyDriven recommended read.

A dozen books to own and read – at least once.

When Jim Rohn said, “All the information you need to succeed already exists, the problem is you haven’t exposed yourself to it,” it was one of the most challenging and eye-opening statements I had ever heard. I immediately made a lifelong goal to read a thousand books.

I have not reached that goal yet, but I’m eating away at it. I love the hardbound vintage book, but I’m finding that reading on my iPad’s Kindle app provides the perfect strategy to increase my desire to read in spare moments.

Here’s my list of must read books:

1. Think and Grow Rich by Napoleon Hill is at the top of everyone’s list. Written 70 years ago, it’s still the benchmark book for attitude, goal setting, and achievement. Get an original copy (pre 1960), not one of the altered, newly minted, “after the copyright expired” versions. NOTE: Not on this list, but equally important, is the best sales book of all time: How to Sell Your Way Through Life. Written just two years later, this book is an unknown gem. It’s hard to find and a little pricey, but look for it on abebooks.com, bookfinder.com, or ebay.

2. How to Win Friends and Influence People by Dale Carnegie. The all-time, gem of gems for engaging with self-confidence and connecting with sincerity that contains timeless rules of success. Your Carnegie library is only one third completeuntil you own and read How to Stop Worrying and Start Living and Effective Public Speaking, two books with timeless information on stress relief, positive attitude, speaking skills, and success strategies.

3. He Can Who Thinks He Can by Orison Swett Marden. One of the original ‘self-thought’ and self-help books containing thought gems such as, “Every child should be taught to expect success” and “The world makes way for the man with an idea.” If you want a list of great Marden quotes from this book, underlined by John Patterson, the founder of NCR and the father of American salesmanship, go to www.gitomer.com and enter MARDEN in the GitBit box.

4. Swim with the Sharks by Harvey Mackay. A benchmark and game-changing book for me and millions ofother people in business. It’s full of applicable ideas to make you think and strategies to implement immediately.

5. Small is the New BIG by Seth Godin. One of many Godin books that should be in your library. Not just for the information – he’s much more than that. I don’t just marvel at what Seth writes, I marvel at how he thinks.

6. Thinkertoys by Michael Michalko. Short lessons, tools, and exercises you can easily understand and apply immediately. It recharged my brain, and opened my eyes to a new way to see creativity – by example.

7. What Would Google Do? by Jeff Jarvis. A compelling work that centers around Google as it relates to other businesses. Jarvis compares what Google would do to diverse industries such as hotels, restaurants, schools, and the media. Amazingly insightful and thought provoking – especially if you relate it to your business (as I did).

8. Outliers by Malcolm Gladwell. Outliers tells stories of how, why, and when people became successful entrepreneurs, and how standards were set in the 19th century that are still in place today. But it’s his concept of ‘10,000 hours’ that makes this book an absolute insightful treasure.

9. Steve Jobs by Walter Issacson. Jobs had vision, foresight, character, uncompromising ideals, and shrewdness. He was inspirational to all who came within his domain. This is a great story and important to read in order to understand where we are today. I have written about Steve Jobs’ impact on my life. If you’d like to read it, go to www.gitomer.com and enter JOBS in the GitBit box.

10. The Pursuit of Prime by Ichak Adizes, Ph.D. This book addresses the stages every growing business goes through, and what to expect and do in each stage. Compelling because it’s both a game plan for what to do, and a pie in the face for what you haven’t done.

11. Social Boom by Jeffrey Gitomer (hey, that’s me!) and several other social media experts. Business Social Media is not an option, and this book is the ultimate “how to” and “why.” Yes, I have ten other books I hope you buy, read, and implement the lessons from, but Social Boom is my best book for this moment.

12. Atlas Shrugged by Ayn Rand. A book that has been canonized by every cross section of the political and business landscape EXCEPT the politician trying to grow government and give handouts. It’s an amazing, compelling read, and has a happy ending for entrepreneurs. May be my favorite of all time. When you’re finished reading this epic novel, I dare you not to starts on Rand’s The Fountainhead.

12.5 There are other imperative non-books. CDs, essays, quote books, and kids books that I also highly recommend. They are, in no particular order, The Art of Exceptional Living (CDs) by Jim Rohn, Acres of Diamonds by Russell Conwell, A Message to Garcia by Elbert Hubbard, Little Engine That Could by Watty Piper, and The Strangest Secret (CD) by Earl Nightingale. You can find all of these gems at www.executivebooks.com.

NOTE WELL: This is not THE definitive book list – it’s MY definitive book list. These are books I have read, been inspired by, implemented, and banked. I have a longer list on my website – click on ‘Recommended Reading’ under ‘Sales Help.’

Invest your time reading. It will pay lifelong dividends.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.


About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Recommended Resource – The Pivot Point

The Pivot Point: Success in Organizational Change

by Victoria M. Grady
and James D. Grady

About the Book

The Pivot Point by Drs. Victoria and James Grady is a business novel presenting a unique perspective on effectively implementing organizational change based on group and individual psychodynamics. Within their book, Victoria and James examine decades of research into the ways individuals cope with loss and then relate these principles to the business environment. They conclude by providing methods for identifying and dealing with group and individual loss factors and reactions such that the desired organizational change can be implemented with a minimal loss of organizational effectiveness and productivity.

Benefits of Using This Book

StrategyDriven Contributors like The Pivot Point for its unique perspective on the group and individual psychology associated with organizational change. Victoria and James’s point of view is deeply rooted in decades of sound academic research and refined by real world experiences. Not only did we find their assertions compelling, they matched our decades of group and individual observations and experiences.

The Pivot Point also provides methods for better dealing with these psychological challenges of change. The book prescribes implementable methods to address both the group and individual resistance factor in a constructive manner that is respectful of organizational personnel while at the same time progressive of the needed change. In some instances, however, change tools such as change readiness surveys appeared to lack the detail necessary to be immediately implementable and instead would require the services of Drs. Grady’s organization to complete. We would have preferred to have had the book be more complete in these areas.

The Pivot Point provides a refreshingly new perspective on making effective organizational change that is well aligned with the philosophies espoused by StrategyDriven. For this reason, The Pivot Point is a StrategyDriven recommended read.

Recommended Resource – Building Team Power


Building Team Power: How to Unleash the Collaborative Genius of Teams for Increased Engagement, Productivity, and Results

by Thomas Kayser

About the Book

Building Team Power by Thomas Kayser examines the structural mechanisms and behavioral traits that combined to create highly collaborative teams. Thomas provides practical, detailed methods for leaders at every level of the organization to foster and enhance the collaboration between team members in six critical areas:

  • Mutual Trust
  • Decision-Making
  • Consensus Building
  • Conflict Management
  • Delegation Effectiveness
  • Team Problem Solving (two scenarios)

Benefits of Using this Book

StrategyDriven Contributors like Building Team Power for its immediately actionable insights into enhancing team collaboration at any level within an organization. We found Thomas’s methods to be deeply insightful, originating from sound academic principle and refined with real world experience during his thirty years at Xerox. Building Team Power is highly prescriptive, complete with process flows and charts that convey to the reader how to implement the team building methods.

If we had one critisism of Building Team Power, it would be that the procedure-like formatting of the methods provided would be impractical to implement in a team setting. That said, we believe the book would make an excellent tool to create management training courses and teamwork checklists and guides.

Building Team Power embodies many of the principles StrategyDriven recommends in building highly aligned and accountable organizations. Additionally, it mirrors many of our decision-making best practices. For these reasons, its academic foundation and real world refinement, and its implementability, Building Team Power is a StrategyDriven recommended read.

Recommended Resource – The Pocket Small Business Owner’s Guide to Negotiating

The Pocket Small Business Owner’s Guide to Negotiating

by Richard Weisgrau

About the Reference

The Pocket Small Business Owner’s Guide to Negotiating by Richard Weisgrau provides readers with a complete set of practices and strategies for successfully negotiating through numerous situations. Richard explores both the psychology and activities occurring before, during, and after a negotiation. Through his book, readers learn to:

  • Differentiate between principle and positional bargaining
  • Negotiate contracts, purchases, and service deals
  • Resolve conflicts
  • Barter
  • Assess risk
  • Take advantage of the psychological aspects of negotiating
  • Employ rhetorical tactics and body language successfully

Benefits of Using This Reference

StrategyDriven Contributors like The Pocket Small Business Owner’s Guide to Negotiating for its thoroughness in covering a multitude of negotiating situations. We found Richard’s book a good ready reference for small business owners and large company division and department managers.

The Pocket Small Business Owner’s Guide to Negotiating covers the psychological and behavioral aspects of negotiation, both being critically important to a successful outcome. Additionally, Richard provides an easy-to-follow method for negotiation preparation, execution, and follow-up. By using the prescribed methods, readers should find their negotiations more successfully resolved.

If we had one criticism of The Pocket Small Business Owner’s Guide to Negotiating it would be that the negotiating approach seeks an equitable outcome; precluding the opportunity for overwhelmingly positive terms.

The Pocket Small Business Owner’s Guide to Negotiating provides readers with actionable steps to negotiate the situations most commonly encountered by small business and business group leaders. While not intended to inform the actions of those negotiating ‘super-deals,’ the thoroughness of the methods and real world examples conveyed makes The Pocket Small Business Owner’s Guide to Negotiating a StrategyDriven recommended read.