The StrategyDriven Professional recognizes that a critical combination of knowledge, skill, and experience is needed to ascend into positions of increasing authority and responsibility. Acquiring the prerequisite experiences, however, can be extremely difficult. While many organizations’ succession plan deliberately guides candidates to positions providing the needed experiences sought, these programs are often limited to senior executives and managers. Consequently, individuals with high potential residing lower within the organization or those not having been favored by inclusion within the program may find themselves lacking the immediately apparent means of acquiring the experiences needed to achieve their career goals. Thus, it is important for these individuals to find alternative ways of gaining the critical experiences necessary to achieve their goals.
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The StrategyDriven Professional never takes anything for granted. He or she seeks to represent excellence in all areas of performance. To achieve this lofty goal requires ongoing, critical introspection; a constant identification of performance improvement opportunities and the actions to be taken to close those gaps once identified.
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The StrategyDriven Professional acts deliberately and with focus on achieving his or her short-term and long-term goals. Like any business seeking to optimize effectiveness and efficiency, these professionals develop for themselves annual, three-year, and five-year plans complete with near-term actions building on longer-term milestones and monitored by a comprehensive set of quantifiable performance measures. It is through using this plan that the StrategyDriven professional optimizes his or her efforts to achieving their ultimate personal objectives; minimizing the amount of effort wasted on superfluous activities.
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Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!”
Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will say, “It’s the water!”
Water? Really?
Yes, water!
The unique water that’s ADDED to the standard ingredients makes the food BEST.
So I’m going to ask you two questions:
What’s in your water?
What makes your water different, better, than anyone else’s water?
There are 7.5 elements of your water that I will challenge you make you no different than anybody else’s water on the planet, and further challenge you that if you decide to improve those elements (your water), you can become the best in the world. Or at least the best in your marketplace.
1. Your attitude water. If you know and understand the classic definition of a positive attitude is, “The way you dedicate yourself to the way you think,” then it’s obvious that you can change and improve your attitude water by changing your morning routine. Wake up and start reading instead of watching TV. Reading a positive attitude book for ten minutes, highlighting, and taking notes about your thoughts, can begin a whole new attitude mindset that will separate and differentiate you from all of your peers, prospects, and customers.
2. Your belief water. While I have talked about belief for years, I’ve never said what it would take to build and strengthen your existing belief process. Invest thirty minutes of your time and make a list of the five parts of belief. You must believe you are the BEST person for the job, have the BEST business and products, that you can differentiate FROM your competitors, and that the customer is better off having purchased from you. If you don’t believe that your water is the best, how will you be able to transfer that message to anyone else?
3. Your compelling message and enthusiasm’s water. Present a compelling message and you will immediately differentiate yourself from 99.9% of all the salespeople on the planet. These are people who communicate poorly, or simply talk in terms of themselves. By becoming a prepared and enthusiastic presenter, you will be perceived as sparkling water. The opposite of sparkling water is flat water. In France it’s, “with gas” or “without gas.” Starting to get the message?
4. Your innovative ideas water. When you bring an idea to a customer it shows that you have prepared in terms of them. Your idea is about them and how they win, or how they profit. Once you get in the groove of innovation in creating ideas it will spill over to everything that you do. That’s hot water.
5. Your follow-through water. This water is the fulcrum point in the sale. Even if you have already made the sale, your customers expect both delivery and service in order to complete the sale in their mind. You will solve nothing until the customer receives your product or service, loves your product or service, and is completely impressed by the way you stay in touch and follow through.
6. Your relationship building water. Solid value-based relationships lead to repeat business and referrals. Do I need to say anything else about the importance and the value of this water?
7. Your trustworthiness water. This is slowly aged water. Trustworthiness comes from positive, favorable, consistent, truthful actions taken over time. Trust is not built in a day, it’s built day-by-day.
7.5 Your reputation water. Reputation water is the most valuable of them all. It means the rest of your water has all been given and received positively. It means that you have consistently performed to the delight of your customer. And it means that anyone can find you on the Internet and see your positive postings and results. It means that you have proven yourself to your customers and in your marketplace. You can never have too much reputation water. It’s my hope that your cup of reputation water runneth over.
BEST PART: When someone asks you why your sales are better that anyone else’s, your response can now be, “It’s the water!” – Keep ‘em guessing, baby. Keep ‘em guessing.
My water? I’m a Volvic water guy myself – switched from Fiji to France.
About the Author
Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].
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Whether we love or hate our jobs, the amount of work most of us have to do each day has reached unsustainable levels. We start a typical workday anxious about how we will get it all done, who we might let down, and which important tasks we will sacrifice-again- so we can keep our heads above water.
As we grab our first cups of coffee, we check our e-mail inboxes on our handheld devices, scanning to see who has added a new task to our to-do list. The stress builds as we read e-mail after e-mail, each containing a request that we know can’t be dealt with quickly. We mark these e-mails as unread and save them for . . . ‘later.’ We mentally add them to the piles of work left undone the night before (when we left our offices much too late). More e-mails to answer, more phone calls to return, more paperwork to fill out. And everything needs our immediate attention.
In fact, too many things need our attention before we can even get to the tasks that really matter-and too many things matter. We frequently work all day long-at the office and then at home, taking care of our families, cleaning up, paying bills-sometimes only stopping to sleep. There simply isn’t enough time, but so much always needs to be done.
The key to achieving fantastic levels of effectiveness is to work with our biology. We may all be capable of impressive feats of comprehension, motivation, emotional control, problem solving, creativity, and decision making when our biological systems are functioning optimally. But we can be terrible at those very same things when our biological systems are suboptimal. The amount of exercise and sleep we get and the food we eat can greatly influence these mental functions in the short term—even within hours. The mental functions we engage in just prior to tackling a task can also have a powerful effect on whether we accomplish that task.
Research findings from the fields of psychology and neuroscience are revealing a great deal about when and how we can set up periods of highly effective mental functioning. In this book, I’ll share in detail five deceptively simple strategies that I have found are the most successful in helping busy people create the conditions for at least two hours of incredible productivity each day:
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Josh Davis, Ph.D., received his bachelor¹s from Brown University and his doctorate from Columbia University. He is the director of research for the NeuroLeadership Institute (NLI), a global institute dedicated to synthesizing scientific research and guiding its use in the business and leadership fields. Davis is also a member of the faculty at Barnard College of Columbia University, a NeuroCoach, and a certified Master Practitioner in Neurolinguistic Programming (NLP). HE has blogged for HBR.org and Psychology Today, and his work has been reported online at CNN, CBS News, MSNBC, USA Today, and Bloomberg Businessweek.