Do your people WANT to listen to you?

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I’m at a corporate conference about to give my 90-minute, customized, personalized talk. I spent hours preparing it – as I do all my talks – and I’ve spent the last 20 years improving my speaking, presentation, and performance skills.

I’m not just a speaker. I’m a student speaker.

Anyway, before my talk, the two corporate leaders of a multi-billion-dollar company addressed the gathered 200 in the audience. The attendees are eager to hear their words and looking for (hoping for) inspiration and direction.

Unfortunately, they didn’t get either.

The leaders, although smart and capable, are HORRIBLE presenters. I guess they don’t consider the skill important enough to master. Not good. They have a responsibility to be GREAT. Their people are counting on it.

REALITY QUESTION: How’s your leader? How are his or her presentation skills? REALITY QUESTION: How good of a presenter are you?
REALITY QUESTION: Do your people, your audience, and your customer WANT to listen to you? Or do they HAVE to listen to you?
REALITY QUESTION: When you’re giving a talk or making a presentation, how compelling is your message?
REALITY QUESTION: Are you afraid to give a talk? NO – you’re just unprepared. Or not prepared enough to own the talk. NOTE WELL: You can never own the prospect, the customer, or the audience if you don’t own the presentation.

When you give a talk or make a presentation, make certain you understand:

  • What your engagement points are.
  • How you want the audience to walk away feeling.
  • What you want the audience to do tomorrow?

BIG SECRET: Think of it as a performance, not a presentation.
BIGGER SECRET: Never stand behind a podium. Get down off the platform and walk around.
BIGGEST SECRET: Learn to perform by singing Karaoke. (I did.)

If you’re giving a speech (and you should be in order to be perceived as a leader), or making a presentation, there are some strategies and elements you must employ in order to ensure maximum attraction, engagement, connection, and maybe even sale…

1. Use genuine humor. Start with a comment or story that leads to BOTH laughter and learning. Go on YouTube and look at my videos. They will provide answers tohumor and education. At the end of humor is the height of listening.
2. Ask poignant questions. Ask people what they’re hoping for. Make the people you’re addressing THINK. Especially about themselves.
3. Ask intellectual questions. Talk about their experiences and yours. Show wisdom. Ask about subject matter knowledge.
4. Tell a story that relates to you AND them. Real life experiences are both relatable and create incentive to take action. NOTE WELL: Facts and figures are forgotten. Stories are retold.
5. Customization based on their real world. The people you present to only care about themselves and their issues. Focus on that.
6. Incorporate their philosophy, mission, brand, and theme. The more you do, the more respect you will gain.
7. Give 5-10 major points they can walk away with and use immediately. Give ideas they canuse. That’s what preparation is all about.
8. Have simple slides. Make certain your slides are easy to follow, fun, and readable. And there should only be one point per slide.
9. Very little talk about you. Not who you are. Rather, what you do and how you can help them.
9.5 End with emotion. (Maybe even ask for the sale.) Family or other concepts the audience can relate to and identify with.

At the end of your presentation/performance…

  • You want the audience to react and respond. Buy, do better, do new things, applaud, or STAND and applaud. The quality of your talk will be the determining factor.
  • You want the audience (or the prospect or the customer) to remember you and the moment. The only way that happens is if you perform remarkably.
  • You want outcome and buzz as a result of your words, ideas, value, and inspiration. You seek a favorable outcome. So does the person receiving your message. Was it ho-hum, or worth talking about? Was it value driven to a point of taking action, or was it without punch or inspiration?

The ultimate goal is to have impact over time. If you are able to follow-up by getting people to subscribe to your blog or ezine, you can actually document and measure the success of your ideas, product, or service. And that feedback can drive your success if you pay attention to it.

Want a report card? Video your presentation and watch it twice. Once for the pain, and once to take self-improvement notes. The best and toughest presentation skill lesson in the world is the one you give yourself.

Want a path to success? Commit to personal presentation skills improvement. Take a Dale Carnegie course and join Toastmasters. Give talks at your local civic association. Not only are sales leads there, it’s also a relaxed, learning opportunity. Take it.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Leadership words that need to be banned. Forever.

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Pabulum leadership words really bug me – but not as bad as they may bug you if they’re uttered by your leader.

Leaders are known by their words, deeds, actions, values, principles, and by the people they attract both on their team and in the world, but…

  • It’s their words that set the tone for the environment.
  • It’s their words that start the internal chatter.
  • It’s their words that start their internal reputation.

…THEN it’s the actions that follow. All are studied and judged by the team.

OBVIOUS OBSERVATION: Great leaders attract great people. So why is there so much leadership mediocrity? Must be their words (and the way they’re spoken)!

I read a lot of stuff about leaders and leadership. Below are a bunch of leadership ‘words‘ (in no particular order) that sound good, but mean virtually nothing. You’ve heard them, and groaned about them.

I’m defining several of the words I have an issue with (cannot stand), in italics, then explaining why I have the issue, challenging the status-quo, and suggesting better words, replacement words, substitute words, in ALL CAPS, and explaining my reasons.

  • Embrace means you’re ok with it, but not necessarily a participant – not good. I don’t want leaders to ’embrace change.’ I want a leader that takes ACTION. ACTION is a better word, because it means something’s happening.
  • Accountable means they fess up if (and after) something goes wrong, and results are measured. RESPONSIBLE is a better option. Be responsible for yourself and to yourself. Be responsible for your words and deeds. Be responsible for your attitude. Be responsible and take responsibility for your achievements.
  • Effective – to me, effective means mediocre. Sort of carries a ‘so-what’ feeling to it. I really don’t want an effective heart surgeon. I want the BEST. He’s an effective salesman? Or he’s the BEST salesman? Which would you rather have?
  • Diversity – I really don’t know what this means in business. It’s a word spoken by many, understood by few. I guess it refers to hiring and doing business with all types of people and businesses. Sad that the world has to come to this. It seems forced. When leaders preach diversity, they have to make a special effort, rather than a natural effort. I prefer the word INCLUSIVE. It tells a deeper tale of involvement, and is a positive word that needs no defining. It’s also singular. I’m inclusive. “I’m diverse” or “I’m all about diversity” sounds contrived.
  • Focus – this is a word that means the leader is ‘honed in on’ something, and that’s what he or she is paying major attention to. I would rather know from my leader what his or her INTENTION is, and what the intention is to do something about what you’re focused on. Just because you’re focused on something doesn’t mean you intend to do something about it.
  • Understand – you’re kidding me, right? This is a totally weak and passive word. Bob understands or Bob is understanding. So what? Is Bob doing anything about it? That’s leadership. I want someone that knows what to do, and does it. I want an EXPERT. When I have an issue, do I want to bring it to someone who understands – or do I want to bring it to an expert?
  • Paradigm – This is a two-decade old word that has lost its way. Sometimes it’s accompanied by the word ‘shift’ and means there’s a new way. Or to add to this corporate speak dialog, the word ‘change’ is added as well. Change is arguably the most negative word in business besides bankrupt. A better word is OPPORTUNITY. When change occurs or there’s a paradigm shift, doesn’t it make a whole lot more sense to look for the opportunity? I agree.
  • Results – Bob is results-oriented. Bob focuses on results. Not good. Bob needs to lead his people, and convey his intensions. A better word is OUTCOME. OUTCOME takes both people and task into consideration AND stresses what happens after completion.
  • At the end of the day is a summary of expectations and predictions – usually stated in the negative. When someone says this I can assure you they’re just searching for words. At the end of the day has no alternative – the phrase should just be eliminated – forever.

REALITY: Think about all these words in a group. As a leader, which group would you like to have attributed to you?

GROUP ONE: Embrace, accountable, effective, diversity, focus, understand, paradigm, results, at the end of the day.
GROUP TWO: ACTION, RESPONSIBLE, BEST, INCLUSIVE, INTENTION, EXPERT, OPPORTUNITY, OUTCOME.

Group TWO will consist of proactive, powerful, respected, followed leaders. Group ONE will consist of reactive, weak, disrespected leaders that will lose their best people – to the leaders of group two. Embrace that paradigm.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

The Big Picture of Business: Fine Wine, Aged Cheese and Valuable Antiques. Professionals Who Go the Distance.

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A professional’s career and their collected Body of Work encompass time, energy, resources, perseverance and lots of commitment in order to produce. This holds true for any company, institution and for any person.

There are three key ingredients in developing deep leadership roots. Long-term success for the company and a healthy career for the individual are attributable to:

  1. The manner in which an organization or professional lives and conducts business on a daily basis. I symbolize this with the analogy Fine Wine.
  2. The evolution, education, enrichment, professional development, training and life experiences that one amasses. This continuum is symbolized by the analogy Aged Cheese.
  3. What of value is really accomplished and left behind. This shows that the business or person actually existed and contributed meaningfully to society, rather than just filling time and space on this earth. This is symbolized by the analogy Valuable Antiques.

Wine.

Just because it is a bottled alcoholic beverage doesn’t mean that it contains great wine. In the marketplace, there exist large quantities of fair wine, some bad wine and some good wine. There’s very little great wine.

Defining what is ‘good’ is a matter of judgment, perspective and prejudice. When one assigns the term ‘great,’ then the wine (used as an analogy for one’s daily process of living and working) takes on rare proportions.

The general public is not exposed to the wine vineyard process and, thus, is not familiar with the characteristics of that special reserve:

  • A good crop of grapes from which to draw.
  • Skilled processes in picking and processing the grapes.
  • Knowledge in the making of wine.
  • Care for the industry, the product and the process (a defined Vision).
  • Skilled technicians, who transfer the intent of the wine maker into the bottle.
  • Packaging, distribution and marketing of the product.
  • Reputation of the winery, steadily built and carefully preserved.
  • An informed clientele, with the ability to appreciate and enjoy the wine.
  • The right settings in which to showcase the product.
  • A body of pleasurable and memorable experiences from which customers will build brand loyalty.
  • A reinforced manufacturing process that assures consistency in all areas.
  • Stated, refined strategies for the winery to remain in business, producing a quality product and maintaining clientele appreciation.

Cheese.

We all eat and enjoy cheese, in some form. If it’s a brand or flavor we recognize, we think it’s good. When cheese is part of a favorite recipe, then it’s an essential ingredient, though we might not eat it by itself.

The process of creating and curing the cheese (used as an analogy for the process of sharpening and amassing life and professional skills) is both an art and a science.

When it comes to cheese, people generally uphold these constants:

  • Cheese is made from milk.
  • It is manufactured in various places, utilizing various processes.
  • Some sources of cheese making (Switzerland, Wisconsin) are acknowledged for their expertise.
  • Cheese is wrapped and packaged in various forms: sliced, chunks, rounds, barrels.
  • It comes from packages that are neatly wrapped and arranged for eye appeal in a clean, well-lit and suitably refrigerated dairy case.
  • The flavor of cheese we buy depends upon the use we have for it… be it as an appetizer, as an ingredient in an ensemble dish, as a salad enhancer or just to munch on.
  • Most often, we mix the cheese with something else.
  • Various styles of cheese are often served at a time, or mixed into recipes.
  • If it tastes good, we consume it again. If not, we will not likely give that flavor or brand another try.
  • If guests like it, we will serve it again. If not, their preferences will influence ours, and, thus, the cheese will not reappear.
  • If it is really good, we refer it to others… sometimes giving it as a gift.
  • The better it appears to be (marketing, wrapping, price, place of purchase) affects our viewpoint on its quality.
  • It is often served with wine, sometimes on antique trays or dishes.

Antiques.

Antiques are rare, interesting, fanciful and out of the ordinary. They tend to stimulate affection, admiration and appreciation. They are generally thought of as joyful, artistic and quality-reflecting possessions which are in rare supply.

Everyone owns and buys possessions, including clothing, equipment, furniture and household items. A small percentage of the public views unique versions of these same items as antiques, creating a preferred place for them in their lives.

Antiques are perceived in different manners. The substance of antiques (used as an analogy for what one does-accomplishes with his-her life and organization) is that of the creator, not the seller or the collector.

Among the truisms of antiques are:

  • Their quality and workmanship is set by the creator, with inspiration from diverse sources.
  • Their market value is set by the seller, who often is an appreciator or, at the least, has a profit motive.
  • Their purchase price is set by the buyer, who also believes that getting a bargain enhances the value of the antique.
  • The collector appreciates collectibles as a whole and their own specialties in particular. The collector appreciates those who appreciate.
  • As one attaches value to the unique, one finds value in other things around them. Appreciation for value becomes a quality of life ingredient.
  • Definitions of antiques vary from collector to collector, depending upon interest. To one, it may be a rare painting. To another, it is custom-made furniture. To still another, it may be a Roy Rogers wristwatch, one of Elvis Presley’s scarves or a Partridge Family lunchbox.
  • Seeking out new and unique places to find antiques is great fun, and one seeks to include friends in the quest.
  • The hunt is worth as much or more than the actual find.
  • As friends take up sub-specialties in collecting and preserving, we support their passions and interests.
  • Once one gets acclimated toward antiques, one does not ‘go back.’ As an interest, it becomes a ‘way of life.’
  • The nature of value continually changes and evolves.

Nourishing a Body of Work (Antique).

No company or individual sets out to create an antique (lifelong Body of Work). It just works out that way, depending upon such factors as:

  • The crafting artist, as a person and a professional.
  • The arsenal of tools which the creator has at hand.
  • Combinations of experiences, training and assimilation which were gleaned by the artist.
  • Unexpected twists, turns and situations which the craftor saw and seized upon.
  • Vision for the project, from concept through execution.
  • Sets of standards, with mediocrity not a rung on the ladder.
  • An innate sense of perspective, with the reality that no such thing as perfection exists.
  • Marketplace sensitive considered in the overall project, but not pandored to.
  • Applications for the concept and durability of the product for the long-run.

The phenomena of people liking and admiring antiques, years after their creation, is like a successful wine and cheese party. But, this isn’t why the wine and cheese were made. There are many forces and outside influences who set standards for quality. Normally, it’s the marketplace. Who should be the arbitrator and benchmark? You should. Your company will. Your family must.

7 Plateaus of Professionalism:

  1. Learning and Growing. Develop resources, skills and talents.
  2. Early Accomplishments. Learn what works and why. Incorporate your own successes into the organization’s portfolio of achievements.
  3. Observe Lack of Professionalism in Others. Commit to sets of standards as to role, job, responsibilities, relationships. Take stands against mediocrity, sloppiness, poor work and low quality. Learn about the culture and mission of organizations.
  4. Commitment to Career. Learn what constitutes excellence, and pursue it for the long-term. Enjoy well earned successes, sharing professional techniques with others.
  5. Seasoning. Refining career with several levels of achievement, honors, recognition. Learn about planning, tactics, organizational development, systems improvement. Active decision maker, able to take risks.
  6. Mentor-Leader-Advocate-Motivator. Finely develop skills in every aspect of the organization, beyond the scope of professional training. Amplify upon philosophies of others. Mentoring, creating and leading have become the primary emphasis for your career.
  7. Beyond the Level of Professional. Never stop paying dues, learning and growing professionally. Develop and share own philosophies. Long-term track record, unlike anything accomplished by any other individual… all contributing toward organizational philosophy, purpose, vision, quality of life, ethics, long-term growth.

Criteria for Assessing and Nurturing Professionalism.

Fine Wine
Core Values: Ethics. Professionalism, Quality.
Work with Colleagues: People Skills, Executive-Leadership Abilities, Collaborative Team Experience, References.

Aged Cheese
Expertise: Talents, Skills, Education and Training, Resume, Industries Served.
Business: Marketplace Understanding, Business Savvy.

Valuable Antiques
Track Record: Experience, Accomplishments, Case Studies, Professional Reputation.
Body of Knowledge: Original Ideas, Concepts, Self-Created Expertise.
Vision: Uniqueness, Creativity, Value-Added Contributions, Substance.

Characteristics of a Top Professional:

  • Understands that careers evolve.
  • Prepares for the unexpected turns and benefit from them, rather than becoming the victim of them.
  • Realizes there are no quick fixes.
  • Finds a truthful blend of perception and reality… with sturdy emphasis upon substance, rather than style.
  • Has grown as a person and as a professional… and quests for more enlightenment.
  • Has succeeded and failed… and has learned from both.
  • Was a good ‘will be,’ taking enough time in early career years to steadily blossom… realizing that ‘fine wine’ status wouldn’t come quickly.
  • Has paid dues… and knows that, as the years go by, one’s dues paying accelerates, rather than decreases.

About the Author

Power Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flameis now out in all three e-book formats: iTunes, Kindle, and Nook.

Recommended Resources – Promote Yourself

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StrategyDriven Recommended ResourcesPromote Yourself: The New Rules for Career Success
by Dan Schawbel

About the Book

Promote Yourself by Dan Schawbel provides tangible advice for gaining the visibility necessary for career advancement without appearing to be overtly self-serving. Dan delves into the hard and soft skills needed for success in today’s professional world as well as what managers are seeking when deciding whom to promote. Once presented, Dan provides actionable advice for developing those skills required for advancement.

Some of the specific topics addressed within Promote Yourself include:

  • Hard skills required to be more than your job description
  • Soft skills necessary to make every impression count
  • Online skills to use social media to your advantage
  • Gaining visibility without being a self-promoting jerk
  • What managers look for when deciding whom to promote
  • Building a network at work and beyond

Benefits of Reading this Book

StrategyDriven Contributors like Promote Yourself because it provides immediately actionable steps to take charge of one’s career in a positive and effective manner. Dan tackles the unique challenges of today’s workplace environment – social media, advancing technology, generational gaps, and workforce mobility – revealing how to successfully deal with each by leveraging resources and opportunities internal and external to one’s company. He also provides an insightful discussion of addressing the need for change with one’s boss and knowing when it is time to move on. Dan’s recommendations align with our personal professional experiences, many of which are echoed on the StrategyDriven Professional website.

Promote Yourself focuses on professionals within the workforce and, in our opinion, would not be as useful to non-professional workers. Our experience also suggests Dan’s insights best apply to management consultants and that some additional and/or modified actions would better support those professionals working in more traditional, hierarchical organizations. Lastly, we believe Promote Yourself more ideally fits entry, lower, and mid-level professionals than second tier managers and above.

Promote Yourself reflects many of the professional development and career advancement principles recommended on the StrategyDriven Professional website making it a StrategyDriven recommended read, particularly for college seniors and professionals below the first-line manager level.

What you listen to can determine your mood and your fate.

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Everyone has their own time machine.
The only question is: how are you using it?

The time machine I’m referring to is music. The music you grew up with and the music you listen to every day. I refer to it as the ‘music transportation department’ because the right song can transport you back to an exact place and time in an instant – and create a great feeling.

Hopefully a positive place.
Hopefully a peaceful place.
Hopefully an inspirational place.
And surprisingly a sales place.

In 1983, I went to an ‘oldies’ concert in Philadelphia. A bunch of doo-wop groups reassembled to sing 25-year-old songs. The music I grew up with. The opening group was The Dubs who started the show singing “Could This Be Magic.” Please watch it here:

As I listened and sang along, I started to cry. It was the beginning of my true understanding of music. I’ve been a devout listener of doo-wop since 1955 and considered myself somewhat of an expert. But the memories it brought back were amazing. Overwhelming.

The Dubs provided my first recognized musical time machine, and I have been in the time machine warp ever since.

Fast forward to 2008. I started my subscription to a club here in Charlotte, North Carolina, called Music with Friends. They put on four concerts a year in a small venue (750 people) with great acoustics (actually an old converted church). I’ve got perfect seats (although there is not a bad seat in the house). And every event is TOTAL time machine music. Gladys Knight, Tony Bennett, Smokey Robinson, Hall & Oats, and Diana Ross to name a few.

Yes, I go to large arena music time machine events too. Carole King, Springsteen, and the incomparable Leonard Cohen.

And as a true music lover, I also see who and what is new. Justin Timberlake, Lady Gaga, Coldplay, Rhianna.

There’s magic in live music.

IMPORTANT MUSIC LESSON: Repetition is the mother of mastery. If you hear a song once, and you like it, you tap your foot to the music. After you hear that song five times, you can sing along. After you hear that song ten times, you can sing it on your own.

And if you hear that same song 20 years later, it instantly transports you back to the exact time and place you first heard it.

If I play the right song for you, I can take you back to your first date, first kiss, summer romance, travel, school, riding in a car, first wedding dance, even your first divorce.

In the late ’60s, one of the singer-songwriters I listened to most was Leonard Cohen. Compelling, clear, haunting music. In 1993, I was finishing the writing and editing of my Sales Bible in Hilton Head. Along with my editor, Rod Smith, and my cat Lito, I (we) listened to Leonard Cohen every day as the book was completed. Twenty years later I had a chance to see him live in Las Vegas. Sitting in the second row, the floodgates of memories and life opened. An amazing performance.

Last month we (my partner Jessica and I) flew to New Orleans to watch Leonard Cohen for the second time in two years. I could sing every song. It wasn’t just a concert. It was an emotional remembrance. The ’60s, The Sales Bible, the first concert, and this one. Very emotional. Very inspirational. Very impactful. Very life enhancing.

What’s your music?
What were you dancing to?
What are you dancing to?
What’s making your memories?
What’s keeping your memories alive?
What makes you cry with joy?
What makes you sing along (even if you can’t sing)?
What makes you stop and contemplate life?

SALES MUSIC: Music can also affect and impact your sales. Upbeat music makes the brain think and act upbeat. I prefer to call it ‘sales music’ because it gets you in a positive mood and can provide that extra passionate push.

Don’t you wish your prospect was thinking, “Bob is going to be here soon, I better play some rock music so I’m in a great mood when he arrives.” IDEA: Why not send a few songs to your prospect and ask him or her to listen to them just prior to your arrival. Okay, that probably won’t happen, but you get the idea.

MUSIC ACTION PLAN:
1. Document your music memory makers and get that music onto your music player or phone.
2. Identify the music that makes you wanna dance and puts you in a great mood. Download it all and put it in a separate ‘sales music’ file on your iPod.
2.5 Listen with the intent to be in a great frame of mind. A sales frame of mind.

I don’t know about you, but sales has always been music to my ears.

TELL ME: Got a favorite tune to set your sales mind on fire? Post it on my facebook page at www.facebook.com/jeffreygitomer.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].