Post words. Achieve big. Build success. Day-by-Day.

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Last year I posted four words on my bathroom mirror: FINISH, WRITE, SHAPE, and YES.

My results?

  • I finished the 21.5 Unbreakable Laws of Selling.
  • I wrote 1,000 words a week and documented hundreds of ideas.
  • My shape is still plus 20 pounds, so that word will remain this year.
  • I maintained my YES! Attitude, but seeing the word every morning and evening in my bathroom mirror helped.

Not bad achievement results – but still being 20 pounds overweight shows a flaw in my self-discipline. Not good.

Based on last year’s success, this year I decided to create two four-word categories. One for achievement and one for improvement. Not ‘goals’ in the sense that you may be thinking about. Rather, intentions that I consciously and subconsciously work on every day to build success all year long.

By posting the words on my bathroom mirror, I consciously see them each day, and subconsciously think about them and act on them regularly. Because they’re right in front of me every morning and every evening, they are inescapable mental confrontations. Oh, and the process works!

After I explain each word I have selected for this year, I’ll provide a lesson you can incorporate as you select your word(s). The lesson is the motive behind the word so you can use the same principle as you generate your words.

On the achievement side of life, my four words are:
ADVISOR – DIGITAL – POWER – TIME

ADVISOR – I launched the Gitomer Certified Advisor program in the fall of 2013. Instant success. I’ve certified more than 100 advisors. They’re independent businesspeople who are now marketing their sales and personal development services using my intellectual property, both online and in the classroom. In 2014 I will intensify the program and the process until there are 500 certified advisors globally.

LESSON: Once you have a successful idea, program, game plan, or process – strengthen it. Pick an achievement target, and figure out what you have to do weekly to make it a reality. What’s one word that describes your biggest achievement target?

DIGITAL – Convert all paper, CD, and DVD to digital. Create financial and distribution opportunities ONLY available to digital information dissemination. The world is not quite ready for all digital, but I will be.

LESSON: Don’t stay attached to old technology or products even though they have brought success and profit in the past. Companies like Yellow Pages, Blackberry, and AOL have buried themselves by not advancing soon enough. Companies like Amazon, Zappos, and Apple have marched to the head of the class by innovating BEFORE the market did, and they set the standard for others to follow. When someone says, “It’s just like an iPad” – what they’re really saying is, “iPad set the standard.” I want someone to say, “I’m just like Gitomer.” What’s one word that describes the standard you are trying to set?

POWER – This year I intend to capitalize on the convergent power of reputation, brand, intellectual property, and online distribution. Content is more than king. It is desired and bought by those in need. And with online, on-demand video, concentration on marketing and distribution are on the top of my list.

LESSON: Your experience has given you both success and expertise. What expertise and success can you combine that will give you a market-dominant opportunity? What’s one word that describes what you’re trying to capitalize on?

TIME – My most precious resource – and yours! This year I intend to take control of it and make it my own. Not manage it, rather allocate it to things I WANT to do, rather than things I HAVE to do. I want to write, speak, travel, learn, read, and have meaningful family time. It’s the subtle difference between ‘spending’ time and ‘investing’ time. I have written about time allocation before, now it’s a matter of taking ownership of it.

LESSON: Wasted time is at the top of lost resources for most people. Don’t let that be you. In 1889, Orison Swett Marden wrote, “Do not realize the immense value of utilizing spare minutes.” What’s a word that offers you greater investment in your most precious, non-recoverable resource?

Hopefully the words I have chosen and the lessons I have provided will inspire you to write and define your words for the year. Interestingly, you most likely know in your mind what they are, but have yet to bring them to the visual surface as Post-it Notes on your bathroom mirror.

On the improvement side of life, my four words are:
INSTAGRAM – BLOG – SHAPE – BEST

Next week!

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

What are you doing this week? Don’t waste the opportunity.

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The week between Christmas and the New Year is the biggest opportunity of your career. And your New Year’s Eve plans are in the way of next year’s success. It amazes me how much “prep time” goes into “What are you doing New Year’s Eve?”

The week after the New Year will be a ‘slow one’ at best.

Below are a few things to ponder, list, write about, and maybe even take action on as you head into the unknown of next year…

NOTE: It’s unknown what will happen in THE world, but YOUR world is a lot more ‘knowable, definable, and actionable.’

And rather than me telling you what to do, let me share with you what I intend to do and you can make your own plan from there.

I am going to continue to expand on my “four words” from last year. My words from last year (posted on my bathroom mirror) were FINISH, WRITE, SHAPE, and YES.

My results?

  • I finished the 21.5 Unbreakable Laws of Selling.
  • I wrote 1,000 words a week and documented hundreds of ideas.
  • My shape is still plus 20 pounds, so that word will remain this year.
  • I maintained my YES! Attitude, but seeing the word every morning and evening in my bathroom mirror helped.

Not bad achievement results – but still being 20 pounds overweight shows a flaw in my self-discipline. Not good.

This year’s words are divided into two categories – achievement and improvement.

On the achievement side:
ADVISOR – DIGITAL – POWER – TIME

On the improvement side:
INSTAGRAM – BLOG – SHAPE – BEST

I’ll define those eight words next week. Hopefully they’ll inspire you to write and define your words for the year. Interestingly, you most likely mentally know what they are, but have yet to bring them to the visual surface as Post-it Notes on your bathroom mirror.

The balance of this week and next will be spent (actually invested) by thinking about, doing, and documenting the following:

  • Making one plan to make a longtime dream a reality. For me, it’s traveling to The Great Wall of China.
  • Solidify one big idea. My big idea for 2014 is the continuation and solidification of the Gitomer Certified Advisor Program. It will emerge in 2014 as the premier independent licensee program in the world.
  • Intensify the improvement of your major strength. More and better writing for me.
  • Celebrate life and plan a few celebrations. Several on the list – follow my Instagram: @jeffreygitomer for continued details – and inspiration for you.
  • Celebrate family and plan a few celebrations. August in Paris! Getting to know my family below the surface. Spend less time in idle chit chat and more time talking about life and intentions.
  • List grateful acts of 2013. My brother’s continued hearing recovery. My health. My partner Jessica for her untiring dedication to the financial health of our business. My children, grandchildren, and extended family. My dedicated staff of smart, real-world people.
  • List cool things that happened. Some of mine were: 50-year high school reunion, lifetime achievement award from Haddonfield High School, the fourth summer trip to Paris in four years, launch of GitomerVT.com, launch of my Gitomer Certified Advisor Program. ACTION: Listing your cool things will make you happy and proud, and provide inspiration for this year’s cool things to be achieved.
  • List intentions for 2014. What are you REALLY gonna do? Beyond goals and resolutions, your intentions are the key to successful achievement outcomes.
  • Read one book a month. Start with these two: The One Thing by Gary Keller and Jay Papasan and The Outliers by Malcolm Gladwell. ACTION: Read on a Kindle app and learn my secret of faster reading.
  • Write 1,000 words a week. My weekly column, Sales Moves, enters its 22nd year. I’ve written and published more than a million words. (The average business book is 50,000 words.) ACTION: Wake up and WRITE.
  • Think by yourself for ten minutes a day. Make a hard appointment for yourself. NOTE: You can combine thinking and writing!

My list of things to do between now and the New Year should keep you busy, productive, and inspired to achieve more this year than you did last year. It’s not just a goal and it’s not just a resolution; it’s your intention, your drive, your work ethic, and your consistency that will create genuine achievement.

Happy New Year!

Free GitBit: My secret for reading faster with greater comprehension is here can be found at www.gitomer.com. Enter the word READING in the GitBit box.

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

Still making goals and resolutions? Why?

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Holy frijoles, 2013 is over! How did you do? How did those resolutions and goals you made at the end of last year work out?

Think about the word resolution – the root word is resolve. What was your 2013 resolve? What got in the way of achievement?

Personally, I am against traditional resolutions and goals.

And if my thinking bugs you, don’t be too concerned, you’ll soon be receiving a barrage of offers from various ‘experts’ encouraging you to achieve goals this year and have your ‘best year ever’ – the very same goals you didn’t achieve last year.

Most resolutions and goals set for the New Year are never achieved. Reason? They’re set emotionally and they’re set without an understanding of the circumstances around the goal. Better stated: Your circumstances.

For your 2014 (and all years to come) I have created an easy-to-understand, ‘achievement opportunity’ formula. Once you read it, and a few of the details, you will at once see where your achievement opportunities are, how they may fit into your life, and how you can use this formula to make this coming year a raging success.

Here’s my formula: Situation + Opportunity + Objective + Why + Plan + Intentions + Responsibility = Favorable Outcome.

STOP BEFORE YOU START: Don’t make any resolutions for the future until you have defined your present situation.

IDENTIFY YOUR BIG PICTURE: What’s going on in your life and your career right now? What’s going on with your family, your money, your health, and your happiness? Will your present situation help you achieve and encourage you to achieve? Or will it be a barrier to achievement? What are you seeking to accomplish in 2014 and what is your real resolve to make it happen?

WHAT CAN BE? Identify, in writing, your opportunities. Think about the opportunities that might change or enhance your present situation. What triggers are you hoping to pull this year? What mountains are you hoping to climb? What hurdles are you looking to leap over (without knocking them down)?

Look for opportunities in places you may not be thinking about:

  • Key relationships
  • New social media strategies
  • Trends in your business
  • Technology shifts
  • Apps
  • Blogging

I think it’s also important to separate family opportunities from business and career opportunities. Make sure you have a list for both.

Once you know where you are (situation), and you have identified how you can get from here to there (opportunity), then I recommend you make a 90-day game plan to achieve at least ONE of your opportunities. Not a goal, an opportunity. January, February, March. Document why you want it, what you have to do to make it happen, and what you’re hoping the outcome of that plan will be.

Here are some details of the achievement plan and process:

  • Describe WHAT the opportunity is, the OBJECTIVE that the opportunity creates, and WHY you want to take advantage of it and/or achieve it.
     
    A NOTE ABOUT YOUR ‘WHY’: All too often ‘why’ you want something is left at a superficial level. ‘To make more money’ or ‘to support my family’ or ‘to grow my career’ – those are ‘surface whys’ and may not provide enough incentive to achieve. Once you identify the surface why, ask yourself why again and again until the real why appears. “Why do I want to make more money?” “Why do I want to support my family?” “Why do I want to grow my career?” Second and third levels of ‘why’ will provide the real incentive to achieve. Try it. You’ll be amazed at your own answers.
  • Write a brief, 90-day plan of action. It can be a few short paragraphs or even bullet points. Writing the plan helps clarify your thinking, and solidify your determination to take action.
  • List and describe your DAILY INTENTIONS. What do you plan to do every day to make this opportunity to achieve a reality? Beyond resolution, it’s your resolve combined with your hard work.
  • Figure out the DAILY DOSE. What do you have to do each day to keep the momentum rolling?
  • Come to the realization that in order to achieve, you must take total RESPONSIBILITY for the actions, the results, and the outcome.
  • Describe the OUTCOME in more detail than you described your 90-day plan. Make sure the ‘after achievement’ is clear.

And then the hard part – do it!

Here’s my formula again – try it, it works: Situation + Opportunity + Objective + Why + Plan + Intentions + Responsibility = Favorable Outcome.

Follow my formula and my concepts, and you’ll take your achievement to a new level – a success level you’ve never attained before. I hope you do.

Happy, healthy, wealthy, fun filled-family holiday season and New Year!

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website, www.gitomer.com, will lead you to more information about training and seminars, or email him personally at [email protected].

The Big Picture of Business – Doing Your Best Work on Deadlines: Mobilizing the Energy for Best Business Success

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We just had the first live TV musical play extravaganza on television after a 50-year hiatus. The production was The Sound of Music, starring Carrie Underwood. This TV special got a lot of attention because it was unique live, just like opening night of the Broadway show on which it was based.

Truth is that throughout the 1950’s (the Golden Age of Television), there were comparable live TV extravaganzas on the air every night of the decade.

Many of them were consistently great. They were live, in real time. They had top talent behind them. They were well rehearsed. They had the adrenaline of “going live,” and they shined with luster.

Among those crown jewel TV moments were:

  • Our Town, starring Frank Sinatra, Paul Newman and Eva Marie Saint.
  • Requiem for a Heavyweight, the premiere of Playhouse 90. It was written by Rod Sterling and starred Jack Palance and Ed Wynn.
  • The Petrified Forest, starring Humphrey Bogart, Lauren Bacall and Henry Fonda. In it, Bogey reprised the 1930’s Broadway hit and movie that launched his career.
  • The Ford 50th Anniversary, a two-hour musical starring Ethel Merman and Mary Martin. This was the first TV special and set the tone for thousands of others since.
  • The first Beatles appearance on the “Ed Sullivan Show,” where the whole world was watching. The Beatles topped that by composing All You Need is Love while they performed it on a global telecast.

I have those any other live TV gems on DVD. I watch them to experience the magical energy of live performances. Many of us remember writing the college theme paper the night before it was due. We recall compiling the case notes or sales projections just before the presentation meeting.

The truth is that we do some of our best work under pressure. We might think that the chaos and delays of life are always with us, but we handle them better when on tight time frames.

Before you know it, you’re on deadline again. Even though the tasks mount up, you have a knack for performing magnificently under deadline, stress and high expectations.

This is not meant to suggest putting off sequential steps and daily tasks. Learn when deadline crunch time is best to accomplish the optimum business objectives. I’m a big advocate of Strategic Planning and Visioning. Every company needs it but rarely conducts the process because they’re knee-deep in daily minutia.

I know from experience that planning while going through the “alligators” is the most effective way to conduct the process. By seeing the daily changes resulting from the planning, companies are poised to rise above the current daily crises. I recommend that diversity audits, quality control reviews, ethics programs and other important regimen be conducted as part of Strategic Planning, rather than as stand-alone, distracting and energy diverting activities.

Those of us who grew up working on typewriters know how to master the medium. You had to get your ideas on paper correctly the first time, without typographical errors and with great clarity. The first time that I worked on a computer was when I was 40 years old. I took that typewriter mentality with me when I had to compose a brochure and do the desktop publishing graphics in the same two-hour window where I was learning how to work on a computer.

There were years where I kept the typewriter on the work station next to the computer. When I had five minutes to write a cohesive memo and fax it off to the client, I wrote it on the typewriter. Though I wrote all my books on computers, I wrote the modern technology chapters on the typewriter, to make points to myself that the readers could never have grasped.

In mounting your next strategic Planning process for your company, go back and analyze what elements from the past can be rejuvenated as your future. That’s a trademarked concept that I call Yesterdayism.

With planning and organizing, you can meet and beat most deadlines without working in a pressure cooker. Don’t work and worry yourself into exhaustion over every detail. Sometimes it makes sense to move the deadline to the 11th hour. Having too much time to get projects accomplished tends to breed procrastination.

Here are my final take-aways on the subject of doing your best work when on last-minute deadlines:

  • Learn what working style goes best with you.
  • Care about deadlines.
  • Prioritize the real deadlines, apart from the artificial or self-imposed ones.
  • Review the work that you’ve done on tight deadlines. Analyze what makes it different.
  • Know your own strengths and limitations.
  • Work on your own timetable.
  • When working with teams, determine the best compromise working tempo.
  • Get Your ‘to do lists’ in order.
  • Evaluate your progress.
  • Remove the distractions to doing your best-focused work.
  • Ready… Set… Be productive.

This article was written in one hour, just before the impending deadline.

About the Author

Power Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.

Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Power Stars to Light the Business Flameis now out in all three e-book formats: iTunes, Kindle, and Nook.

Recommended New Year’s Resolutions for Entrepreneurs

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With 2013 winding down, it’s time to start thinking of ways to change, or improve, for the New Year. As the New Year approaches, here are a few New Year’s resolutions and recommendations for the entrepreneur:

As an entrepreneur:

  1. Hire Great People: Continue to try to hire great people so I can focus on my primary roles.
  2. Reduce Email Lists: Reduce the number of email lists I’m on for both business and personal.
  3. Less Stress: Stress less over the minor problems and remember that perfection is impossible.

Recommendations:

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About the Author

Michael Unetich is President of TIP Solutions, a Chicago-based software company building a patented set of software and firmware technologies around call handling and management. He started several successful entrepreneurial ventures, possesses experience in software design and marketing, and has extensive experience in angel investing. Michael is a named inventor on over 10 patents currently under USPTO and international filing.