The attack of the Yabuts!

Nothing sucks the blood out of a great idea faster than the dreaded “Yabut…” In fact, the “Yabut” may be the No. 1 killer of collaboration, cooperation, great ideas and innovation in organizations.

You know what “Yabuts” are, don’t you? They are those prickly little creatures that make noises like; “Yabut, the banks will never back us on this one… Yabut, the market is totally unpredictable… Yabut, we’ve never done that before…

Let’s take Stephen, for example. Stephen is a recently promoted Director in the Business Development division of a large financial services company. During a strategic planning meeting, he suggested that they should explore how to be more effective in how they manage certain new initiative assignments. Although several of his colleagues looked at him with faces of interest, the Committee Leader quickly replied, “Yabut, we really don’t have time to be playing around with our management process at this point, even if we all do feel a little pressure” And that was that.

Stephen had made several suggestions about new ideas and opportunities since his appointment to the Strategic Planning Committee, and it seemed that every one of them was answered with some form of the same species of “Yabut…” It was not just Stephen of course; in fact, his colleagues had received that same sort of response with such frequency that the meetings had slowly become a routine of simply answering the questions and listening for your new task. Any meaningful conversation and debate had really just died.

So how do we kill the “Yabuts” before they suck the blood out of our potential growth and prosperity? Replace them forever with a whole new species of “Yesands…”! A much nicer animal in fact, not prickly at all, it makes nurturing noises like: “Yes, and with a more promising corporate strategy, we could negotiate with our banks for better overall conditions… Yes, and we can leverage the market study to include a long needed loyalty review of our most profitable accounts… Yes, and we could learn more about that idea’s potentially positive impact on our current business lines…

A particularly articulate form of the animal has been heard in creativity dialogues using the phrase structure: “Yes, what I like about what you are saying is [identify anything positive inside the person’s comment that you can, even if you do not agree with the entire thought]… And, [build on top of the point with a positive idea of your own]…” Used consecutively during the dialogue, team members build on top of each other’s thinking, and the results are quite amazing! People feel more confident, become more cooperative, open up and think, put more ideas on the table, nourish those ideas, and as a result, creativity and innovation soar!

I encourage you to do a little self-listening. How frequently do you encounter “Yabuts” in your own yard? Make sure you are not breeding them without even realizing it. Kill them off quickly and replace them with a good healthy herd of “Yesands”. In fact, you can take it a step further and replace nearly every use of the word “but” with “and”, and the results are guaranteed to surprise you, delight your audience, and foster a remarkable outcome.

Every time you hear yourself say, “but,” change it to “and.” In that moment, you’re breaking the habit of closed thinking. The more you do it, the more open you’re thinking will become, and the more open your counterpart’s thinking will become. As with any habit, it takes time to break. And it’s worth it.


About the Author

Scott CochraneScott Cochrane is the author of Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies (Career Press, 2016). Scott’s The Bold Mind Group helps clients grow to higher levels of success through implementing revolutionary thinking.

4 Fundamental Lessons for Leaders

The first lesson of leadership: it is not about you.

The essence of leadership is the ability to influence others. And all successful leaders realize what Dale Carnegie explained: “The only way on earth to influence other people is to talk about what they want and show them how to get it.”

Being a leader means understanding what others desire. You won’t figure that out by self-analysis. What motivates people to follow you is not something within you. It is something within them.

It’s difficult to get people to want something they don’t already want. But people, of course, want all sorts of things. They want healthy children, an attractive appearance, security, recognition, adventure, etc. It is much easier to focus people on one particular desire that can be fulfilled by doing what the leader suggests.

People will follow you because they see in you the easiest path to get where they want to go.

The second lesson of leadership: debate facts, not feelings.

The most motivating of desires are feelings. Effective leaders show people how to feel the way they would like to feel. Feelings motivate at a more basic level. Feeling smart is more motivating than saving a little money. Feeling sexy is more motivating than losing some weight. Feeling like a good parent is more motivating than serving oatmeal.

Feelings have the advantage of being immediate. While drinking milk may lead to strong bones eventually, you can feel healthy with the first glass. People pursue an immediate feeling more enthusiastically than a delayed fact.

Feelings also have the advantage of being certain. While the politician you support may or may not be able to accomplish what you hope, casting a vote will certainly make you feel like you’re doing your part. People pursue what’s certain more passionately than what’s likely.

Leaders elevate their promise, and show people how to feel the way they would like to feel.

The third lesson of leadership: actions matter, reasons don’t.

People pay little attention to what would-be leaders say, believing they will say most anything to get ahead. But people are convinced what would-be leaders do reveals their true selves. In fact, people pay close attention to how others act and ignore why they act that way.

Leaders can’t persuasively claim to be tough, calm, determined, or kind. What leaders say, particularly about themselves, is irrelevant. The only way leaders can convince people that they have those qualities is to act tough, calm, determined, or kind. As far as followers are concerned, leaders are what they do no matter why they do it. If leaders act tough, people will believe they are tough even if, in reality, the leaders are milquetoasts.

By identifying with a leader, followers get to, in a sense, clothe themselves in the character of that leader. People who want to feel confident follow leaders they perceive as confident. People who want to feel smart follow leaders they perceive as smart. In political campaigns, people literally clothe themselves in the apparel of leaders to share in their qualities.

Leaders act the way followers would like to feel.

The fourth lesson of leadership: let followers take small steps.

How do leaders develop loyal, sometimes rabid, followers? It doesn’t happen in one step. People don’t go from 0 to 60 without passing through the speeds in between.

Smart leaders encourage others to begin by taking a small step in the leaders’ direction. People who have taken a small step look at things differently than they did before. Putting a small, discrete sign for a candidate in your window will make you look at that candidate more favorably than before and you will be more willing to accept a large sign on your front lawn. If someone agrees with you on a small issue, they will be more likely to agree with you on a bigger issue. Persuasion experts refer to this as the “Foot in the Door” technique. Getting that first movement in a leader’s direction is the hardest. That step changes the way things look to the follower and subsequent steps come more easily.

Leaders depend completely on followers’ enthusiasm. Lessons in leadership focus on understanding what potential followers want and how they think.


About the Author

James C. CrimminsJames C. Crimmins is the author of 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone (Career Press, Sept 2016).

7 Presentation Strategies to Skyrocket Your Career

If you are a professional working in business today then regardless of your industry, age or position you will be called on regularly to present your ideas to others. If it hasn’t begun yet then be patient, it will soon.

Whether it’s a team meeting, monthly update, a new initiative or project briefing there will be moments when everything you say and the way you say it matters. It is precisely that significance which leaves many professionals dreading the thought of presenting to colleagues and clients.

Instead of letting the prospect of sharing your thoughts and ideas with others invoke such anxiety consider the opportunity and value it offers you.

Many people would agree that far too many business presentations are too long and extremely tedious. With such a perspective being so prevalent in organisations today there is a huge opportunity to challenge the status quo and to stand out from the crowd.

The ability to connect emotionally as well as intellectually with others at work is arguably the most important skill in the world today. Imagine how quickly and how far you could climb the corporate ladder if you presented your ideas with confidence, creativity and impact. Set aside any personal angst you may have about presenting and public speaking and follow these 7 strategies to take your career to the next level.

1. Lose the ‘crystal ball’

As former executive of some of the UK’s most successful brands I was called on to present to colleagues and clients a great deal. After many years of sleepless nights trying to second guess what my audience actually wanted from me and how much they already knew I had an epiphany.

I started to ask them.

I realised that I could craft and deliver what I considered to be the most relevant, powerful and even entertaining presentation but if it wasn’t what my audience wanted or needed I was wasting my time and theirs.

2. Build it like a Tipi

One of the many reasons that so many business presentations aren’t as engaging as they should be is because they lack focus and structure.

The aboriginal tipi is an amazing feat of indigenous engineering. It is constructed using a number of poles but its core strength emanates from the 3 largest poles which provide the support structure.

I often consider a great presentation akin to a well-constructed tipi which has been built using many poles. The 3 largest and most important poles of presenting will determine the impact and memorability of your presentation.

  • What do you want your audience to think?
  • How do you want your audience to feel?
  • What do you want your audience to do?

3. Think like a tweet

Have you ever had someone strongly recommend a book for you to read and when you ask them what it’s about they can’t really explain it. Business presentations can be a little like that as the speaker talks you through 30 slides without clarity of their message.

We live in a world of social media and a great practice to get into is clarifying and writing your key message down in less than 140 characters. That won’t be the way you present it of course but it will ensure that everything you say focuses around that core message.

4. Craft a conversation

Another reason many business presentations are considered tedious is because they are crafted and delivered as lectures. In other words the audience is spoken at for the full 20 minutes.

Craft a conversation instead.

Ask them questions, get them involved and seek their opinion don’t just talk at them.

5. Be different

If the information, insights or ideas you have can be communicated easily in an email then respect your audience’s time and send them one. If however, presenting to them face to face will help you to bring your message to life and really connect with them then make it different.

  • Don’t use bullet points – Use powerful images
  • Make it personal to them
  • Tell them something they don’t know
  • Tell them stories
  • Use video’s, props or get them doing something
  • Ask thought provoking questions

6. Practice

By practicing I don’t mean memorise a script. There are 3 central elements to work on when practising:

  • Content – Get to know your message, supporting points and content inside out.
  • Verbal – Stretch and challenge your voice as much as you possibly can. Try out a few vocal exercises on the internet. Read a few passages from your favourite book in as many different ways as you can. Read with, passion, excitement, as though you were angry, etc. Change your pace, volume, intonation and practice pausing.
  • Move – Practice the way you move. Get some feedback on your eye contact, facial expressions, hand gestures and the way you use the space you have.

7. Have some fun

Unless you are reading a eulogy or making people redundant business presentations don’t have to be deadly serious all of the time. You can deliver a really important and serious message whilst still lightening up a little, adding a touch of humour and making sure that both you and your audience enjoy it.


About the Author

Maurice De CastroMaurice De Castro is a former corporate executive of some of the UK’s most successful brands. Maurice believes that the route to success in any organisation lies squarely in its ability to really connect with people. That’s why he left the boardroom to create a business helping leaders to do exactly that. Learn more at https://mindfulpresenter.com/

How To Be More Influential By Negotiating Better and Reading Body Language

Are you a small business leader or midlevel corporate manager that seeks to advance your business, or your career? Do you find your initiatives challenged by information and resource gaps by those that don’t “get you” at times?

If so, this article will be of value to you as it highlights ways to cast a greater level of influence, gives insight into how you can negotiate better, and raises your awareness per being able to read body language.

Let’s examine influence, how you acquire it, why you’re not influential at times, and how to use it once you have it.

What makes you comfortable? What makes those that you’d like to have influence with comfortable? How do they view you in comparison to those with whom they seek comfort when being around those people? All of these and more, are questions you need to pose to yourself to assess where you are in your mind per those questions, and where you might be perceived to be by others. Remember, people like people that are like themselves. Thus, the more you appear to be like those you wish to influence, the easier it will be to do so.

How do we acquire influence and what should we do with it once we have it? Influence is a state of mind whereby you’re able to get people to act on your behest. Take note of what just occurred! I gave you my definition of influence. It may be slightly or drastically different from yours or someone else’s. The point is, once you know how someone views a situation, or the definition they give to a word, you have insight into the way they think and the meaning they assign to aspects in their environment. Then, you need to couple that with their perspective of what value is for them. Once you’ve acquired that insight, genuinely match your request to a goal/quest that they wish to obtain. Let them feel the emotions of your sincerity while showing them the benefits of adopting/addressing your suggestions. That will lead to you becoming more influential and having others readily seeking to assist you in acquiring your goals and theirs.

How do we lose or not acquire influence?

With some people, no matter what you do, it will not be good enough to draw them closer to you. If you identify that you’re in such a situation get away from it, to the degree you can. There will be situations in which some people will not like you. That can be due to their unconscious biases or biases that they’re well aware of. In such situations, sometimes you have to leave an environment to have people appreciate you for the value you possess. The perception of your value is what will allow people to perceive you as being influential.

When it comes to negotiations, the way you set it up and the strategies you employ have a great impact on how successful you’ll be. Remember, you’re always negotiating. Thus, when setting up an official negotiation, take into account the activities you’ve engaged in with the person/people you’ll be negotiating with and the impact that past impressions will have on the current negotiation. As mentioned above with influence, in a negotiation, the more influential you appear to be the more trusting you’ll be perceived as being. Don’t squander that perception. In a negotiation trust is a major factor per how far someone is willing to believe in what you say, compared to what you’ll do. Thus, if you’re perceived as being trustworthy, the opposing negotiator may think that something might not work out, but they know they’ll be able to trust that you’ll make them whole. That one aspect will allow you to gain more from every negotiation than you otherwise would have been able to achieve. There are also negotiation tactics and strategies that go into ways to maneuver in a negotiation to reach more favorable outcomes (i.e. when to concede, how slowly to appear when doing so, etc.), but those purviews will be left for another article to explore.

Now let’s discuss a very small component of body language. Body language and nonverbal signals move us emotionally more than most people are aware. In general, watch for hand movements that are not aligned with the words being spoken (e.g. words-this is going to increase your sales, hand action-pointing downward), pace of speech (i.e. slowing down might indicate one being more reflective, speeding up might be a point of excitement), and when such occurs. In particular, take note of what you said that stimulated the person to perform the mentioned gestures. Therein will lie insight into how well their body language is synchronized with their words.

Remember, you’re always negotiating!


About the Author

Greg WilliamsGreg Williams, known as, “The Master Negotiator & Body Language Expert,” is the author of the newly released book Body Language Secrets to Win More Negotiations.

Self-promotion v. corporate branding: a dilemma for women CEOs?

In today’s media-saturated business world, a company’s image is inextricably linked to the reputation of the CEO. Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value.

The “personal brand” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is an extension of the company. And there are any number of other high-profile male CEOs, who are recognized as industry leaders. How many similarly high-profile women CEOs are there? After HP’s Meg Whitman, who ran for public office, and a handful of others, it is hard to come up with names. Granted, unfortunately there are simply not as many women as men in the C-suite. However, perhaps the lack of women CEOs with well-defined personal brands is an issue that goes deeper than their respective numbers.

During my 25 years in corporate communications, I have observed many women CEOs that do not eagerly embrace communications tools and strategies to build a powerful personal brand. They are often more reluctant to express their personal values, beliefs and business philosophy than their male counterparts, and frequently, I see successful women leaders who want to stay on “safe” ground, sticking to unassailable fact-based positions.

What’s behind their reticence? I have a theory: On the way up, women CEOs worked incredibly hard just to prove they were as competent (and more so) as men. They had to show they were good team players in order to win the support of colleagues. Advocating a point of view, stretching the boundaries and sharing a bigger “vision” are leadership traits that are subjective, individual and highly visible. Given history, it’s not surprising that women CEOs may err on the side of staying low profile for fear of being criticized as “self-promotional” or grandstanding.

For example, we see women leaders who are press-shy, avoiding media engagement except in the most controlled situations. They seem reluctant to step outside what they see as the confines of their professional roles. One client refused to discuss her accomplishments in building a major data business from the ground up: “I’ll only talk about our product, not myself.” I call this “The Hillary Problem”: Feeling more secure in the role of competent project manager instead of inspirational, but potentially controversial, leader.

While the term personal brand may sound ego-centric, developing an authentic personal brand can add tremendous value to your organization. As a woman leader, what is your personal brand? I believe it is all about becoming known for what you stand for in addition to what you do in your job. Your brand is the “why” behind decisions, choices and results. Inevitably, the “why” involves some subjectivity – and this is where I see women reluctant to capitalize on the credibility that they have earned as CEOS and leaders. Yet I argue that it is absolutely mission critical: It might well be an essential, if unwritten, part of your job description.

Where to start developing a personal brand and leveraging it for the greater good of your company? By working closely with your in-house communications team and public relations advisors, you can develop a strategic plan that will establish and grow your personal brand. It’s not necessary to undergo a personality transplant and become a “celebrity” CEO or another Sheryl Sandberg. Rather, with the right advice and collaboration with professionals, select the issues, forums and communications channels that mesh with your core values and support your organization’s agenda.

“Leaning in” to build and maintain your personal CEO brand isn’t about self-promotion: it’s about advancing your own agenda and that of your company – to step out of your personal comfort zone for the greater good.


About the Author

Pat HardenPatricia (Pat) Harden founded Harden Partners to help companies be heard, known and valued. Pat brings clients the benefits of a lifelong passion for communication and the desire to help organizations take their game to new levels. Under her leadership, Harden Partners has grown steadily from a one-person consultancy in her guest room to an award-winning, mid-sized agency serving the financial, healthcare and professional services sectors – and the amazing technologies that support them.