Why A Redesign Could Be The Next Option For Your Business Website

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StrategyDriven Online Marketing and Website Development Article, Why A Redesign Could Be The Next Option For Your Business Website
 
Maintaining a website can be challenging, but could it be time for a complete refresh? Whether you are noticing a slow loading speed or outdated content, this can all harm your Google ranking and negatively affect any marketing efforts that you may already have in place. In this article, we will be looking into whether or not your website needs a redesign.

Lack Of Mobile Optimisation

One of the main reasons that your website may need a redesign is through the lack of Mobile optimisation. Due to Google’s implementation of Mobile-First Indexing it is crucial to the SEO efforts that you have a website that is optimised for mobile. Whether this is on a separate URL or under the same URL, this needs to be seamless as this can dramatically affect your ranking on Google.

Without a website that is mobile optimised, you are less likely to rank on page one of Google or even outrank your competitors, therefore, it is crucial that your business has one. If you are using a web development agency to help you rebuild a website, it may be worth developing a mobile version of your website during the design process.

In Need Of Updated User Experience

Another reason for a website redesign could be the need for updated user experience. If your website looks outdated or is running slowly, it may be time for a well-needed refresh. Whether this is a complete rebrand or just altering the content on your landing page, this can all help to introduce an updated user experience. This is beneficial from an SEO perspective as this will help to reduce the bounce rate and give users the information that they need within just a few seconds.

A number of recent studies have shown that users will click off of your website if it takes longer than 5 seconds to load, therefore it is important to address this issue as a top priority to improve the bounce rate.

Not Generating The Leads You Need

A redesign is also the perfect way to ensure that you are generating the leads that you need as a business. Whether this is due to bounce rate or lack of user experience, this can all contribute to the loss of potential leads as you will not be ranking on page one of Google. By redesigning your site, you can then begin to work on optimising content and coding to rank higher in Google. Keyword mapping, content gap and site audits can all then be conducted to further optimise the site and increase overall ranking.

Though it will take time to index the new site and crawl up the search results, a new site will lay the perfect foundation for the increase in traffic that you may well be receiving. Additionally, implementing chatbots and contact us forms can help to generate the leads needed to achieve smart goals. This is key to the success of a business as you can then begin to implement an effective inbound marketing strategy to close sales.

Outdated Design

The final reason your site could be due to a redesign is because of the overall look of the landing page. If the colour theme and font clash or the overall design have not aged well, this can lead many to click off. This could be a problem when looking at customer acquisition rates as this could jeopardise the chances of successful conversions.

By updating the design and even the layout, you can then create a customer experience that encourages them to spend a longer amount of time on your site. This is great for SEO as Google will then see these levels of engagement and rank you higher.

Whether you are looking to completely redesign your site in the near future, or you are considering a refresh of the content on your site, this can all help to boost ranking and benefit you in the long term.

5 Digital Marketing Strategies to Put Your Power Tool Company on the Map

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StrategyDriven Online Marketing and Website Development Article | 5 Digital Marketing Strategies to Put Your Power Tool Company on the MapYou want to take over the power tool market but if you don’t have the best digital marketing strategies in place, your competition is going to leave you in the dust. Your company needs to put together a digital marketing plan vs. just putting up a couple of posts on social media every now and again.

Continue reading this article to learn five digital marketing strategies that are going to help your business go to the next level.

Must-Know Digital Marketing Strategies

When you’re trying to promote your power tool company, the following strategies will help you get started. As people learn more about how power tools work and how they help people, they’ll be more interested in investing in them and doing business with you.

Here are some ways to get the word out online.

1. SEO

SEO stands for search engine optimization and means that you do everything you can to make Google and other search engine choose your website to show in the search results. There is a lot that goes into SEO but once you get in the good graces of the search engines, you can pull in a lot of highly targeted search traffic.

2. Content Marketing

Content marketing is a great way to let your potential customers get to know you. When you deliver high-quality content that helps them with a problem they have, you become someone they see as a problem solver and may choose to do business with you when they need your product or service.

Content marketing might include blog posts, podcasts, whitepapers, ebooks and more.

3. Social Media Marketing

Getting the word out about your business online through social media can be an inexpensive way to get some serious exposure. With social media marketing, people are able to share your content with their friends and you can get a lot of reach that way.

4. Influencer Marketing

Influencer marketing is becoming more popular because of its effectiveness. Even influencers with small audiences can help you get a lot of attention and sales for your business. If an influencer recommends your products and services, their audience is likely to at least take a good look at what you have to offer.

5. Remarketing

Remarketing is a powerful way to get back in front of people that recently showed interest in your products. They may have triggered the remarketing campaign on Facebook but when they go over to Instagram, they might see your ad on that platform. Most people don’t buy anything the first time they see it so remarketing is very important.

Get More Help for Your Business

Now that you know more about these digital marketing strategies, you can get to work on your business promotion online. Why stop learning about business there? We have many articles that will help you level up your business.

Browse our site, find your favorite section, drop a bookmark and come back soon for more great reads.

Are You Harnessing The Full Power Of Social Media For Your Business?

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StrategyDriven Online Marketing and Website Development Article |Social Media Strategy|Are You Harnessing The Full Power Of Social Media For Your Business?Social media is a must for any business in this day-and-age. With three billion people now using one social media site or another, there is a very big reason that your business needs to be represented on the major sites, and that is because so many of your potential customers are on there.

The majority of social media users check their accounts multiple times in one day. For some people, they are rarely disconnected from it. Having access to sites like Facebook, Twitter, and Instagram through their smartphones means that your customers can be easily accessed wherever they are, and at any time of the day.

You Need A Social Media Strategy

Your company needs to have a strategy when it comes to handling your social media presence. This might include creating a schedule of the posts that you will create and share, as well as, planning the peak times that your posts should go live. You may want to consider using sponsored ads, and you will need a plan and budget for this.

Hire The Right People

You will need people to manage your social media presence. You may choose to do this in house, or you may want to enlist the help of a Facebook advertising agency that will be able to create the highest level of professional content.

Post Regularly

You will need to post often across all of your accounts. You may want to vary the posts that you are doing, so that there is variation across the board. Your posts don’t need to always be trying to sell your products. In fact, it is a good idea to create a lot of content that will enrich your customer’s experience of dealing with your company.

StrategyDriven's Social Media Publication Timing Whitepaper


Keep Building Your Audience

You need to be always looking out for ways to increase the number of followers that you have. These new followers could turn into future customers. By creating the types of posts that encourage user interaction, you will find that your posts achieve a much broader reach.

Work Out When To Post

There may be a number of key times of the day when it is optimum for you to post. Use scheduling tools found on apps such as Tweetdeck to help plan in the times your posts will go up onto their sites.

Much of this is trial and error, so be sure and make use of any analytics tools to help feed into your social media strategy.

Know Your Audience

Understanding the demographic of your audience is vital. If you are going to pay for advertising, you will want to make sure you are sending out targeted messages about your business to the wrong people. Find out as much as you can about their age groups, their professions, as well where they are from. Analyse the posts that you get the best results from, and work out what you have done to achieve this so that you can replicate it.

Should You Hire a Digital Marketing Agency?

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StrategyDriven Online Marketing and Website Development Article, Should You Hire a Digital Marketing Agency?

Digital marketing is a vital component of any modern business’ strategy for growth and development. But while many businesses recognize the importance of digital marketing, many of them are still trying to keep their costs down by doing it all themselves. Unfortunately for them, this is a recipe for disaster.

Hiring an outside digital marketing agency might seem like a more expensive option, but it offers a number of advantages.

Access the Skills You Need

Putting together a digital marketing team in-house might seem like a more cost-effective option, but this isn’t true for most businesses. In fact, for the majority of businesses, opening your own digital marketing department is going to be significantly more expensive than hiring a Digital Marketing Agency.

Not only is it difficult and expensive to bring onboard people with the specific skills that you need, these people probably won’t be needed on a continual basis. It is worth having some permanent members of your team who can monitor the progress of any current campaigns and can help you to work on your general marketing strategies. But you should bring in the heavy hitters when you really need them.

Maximize Your ROI

ROI is one of the most important things to consider whenever your business is spending money. It doesn’t matter if you are spending a couple of dollars or hundreds of thousands of dollars, you should always be making sure that money is being spent as wisely as possible and is bringing tangible benefits to your business.

Digital marketing agencies are run and staged by talented and experienced marketers; the people who are best positioned to ensure your campaign is as effective and efficient as it can possibly be. Not only this, but digital marketing agencies will know how to best allocate your available budget for maximum returns.

Gain Insight and Perspective

Any team that you assemble in-house is going to be necessarily limited by the skills and experience they possess. A digital marketing agency will be able to pull in individuals from a variety of backgrounds to ensure that they are bringing everything to the table that your business needs to make a success of your next digital marketing campaign.

Meet Your Deadlines

When you are responsible for your own marketing, there is always a temptation to give yourself a bit more time or a bit more money to achieve your goals. This means that campaigns end up being less disciplined and valuable lessons are never learned.

By contrast, a digital marketing agency will always work to the parameters that you set for them. If you tell them that you need a campaign produced within a certain budget or timeframe, they will work to your specifications.

Hiring a dedicated outside marketing agency will ensure that your business has access to all the skills, knowledge, and resources that it needs to pull off a successful campaign. Don’t be put off by the costs involved; if you want to maximize your ROI from your digital marketing campaigns, an outside agency is a much safer bet than trying to do it all in-house.

Digital Marketing Mantra for Advertisers

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StrategyDriven Online Marketing and Website Development Article, Digital Marketing Mantra for Advertisers

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. With so many audiences, especially the younger ones, moving away from linear television, barely touching newspapers or magazines and with their heads down into their phones even out on the streets, it seems that the only sensible place advertisers can find their audiences now is in the online space. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world.

Out with the Old

Where you used to define personas and find the right publication or TV programme that fit your audience, it seems that these rules don’t apply to the online world. Your audience is out there on multiple places, consuming different media, sometimes even at the same time, with each moment of interaction you have just a small window of opportunity, sometimes even barely a second. To be successful in advertising in the online marketing space, you will need to connect all the dots and deal with the complexity (and maybe even ambiguity) of the online marketing world. Moreover, that’s asking for quite a bit, which most likely can’t be found in one person or advertising agency.
No Buyers, Only Specialists Here

The problem is the balance between the complexity of online marketing disciplines and the way the market moves on. Where you used to be dealing with media buyers (people who would take care of booking media buys, placing the advert, handle the back and forth between the publisher and the creative agency), you now must deal with channel specialists. These people are professionals in their field but usually are not trained to guide a client through connecting all the dots. Even channels that seemingly should be close to each other are, under further inspection, fundamentally different. Advertisers who have been dealing with digital agencies will mostly agree not to expect agencies to be able to provide a consistent overall media view, as you would have had with offline media agencies. The most practical way as an advertiser to take care of your digital marketing mix is to take the reins themselves. That doesn’t mean to do it yourself (although in-housing seems to be a trend of late) but to start speaking the same language as the digital marketers.

Measure Everything

This also means understanding and challenged its most hailed aspects of digital marketing, which inadvertently is also its downfall, the ability to measure everything. Traditional media would have panel data to provide some insight into what the effect the media buy would have had (by proxy), online media comes with the promise to be able to measure everything. In digital speak, we call this tracking, which relies on “pixels being fired” and “cookies.” Essentially this means that advertisers (and publishers that help the advertisers) try to provide the most complete of the consumer based on data they might have volunteered and data that can be inferred. Pixels and cookies provide a bread crumb trail to piece this all together. Apart from the ethical and privacy issues at play here, this sounds to most advertisers as the holy grail, to be able to pay for only those audiences and people that fit your audience perfectly.

Post-view

However, that attention to measuring everything can turn into an obsession. Take display and video ad formats, for example. On pretty much every publisher, these are ad formats that are offered up widely. Videos have taken a flight by being offered in-stream, which basically means its tacked in upfront or in the middle of a video that someone is trying to watch. You can have a skippable or un-skippable variant, and most publishers offer a cost-per-view model based on percentage or minimal seconds watched.

In most cases, the video is an unwanted interruption of someone’s flow, which in turn leads to very few people engaging with the advert and ending up on the advertiser’s website. Display ads have the same problem, although in a lesser extent (but just barely). The display banners show up as a distraction when someone is doing something else and might not be in the mindset to engage with an advertiser. Both video and display ads will usually have a lot of impressions (the advert was shown) but not many interactions. To still proof value, the industry has come up with a metric called view-through conversions. This essentially measures if a conversion has taken place after someone has viewed the ad, usually within a specific timeframe.

Last click wins

On the other side of display and video ads, you have many pay-per-click possibilities. One of the key ones here is paid search ads. It’s dominant in such a way that most people refer to paid search ads as PPC ads, although the concept of PPC refers to the method of publisher payment (for example display ads can be on a CPC model). This is, for most advertisers, the absolute darling of digital marketing. PPC in 99% of all cases all the way down in the marketing funnel, i.e., likely the last interaction before a consumer makes a purchase.

Even more so, those display and video adverts could very well have been earlier in the process and led to a PPC click. Paid search ads are usually measured on the last click wins method, which is standard across most advertisers. The last click wins will not add up with a post-view conversion, attributing all value to PPC and making a post-view conversion meaningless. Therefore, especially when marketing budgets are getting the squeeze, display, and video ads lose out.

The Mantra for Advertisers

The risk you run of this principle is that all the attention is going to PPC and none is given to display and video. In other words, all the attention goes to the bottom of the funnel and none to filling up the funnel. Advertisers who do this find themselves with diminishing returns over time and a drying up supply of new users to the website. The savvy advertiser understands the value of harvesting the low hanging fruit but always ensures that consumers keep coming through the funnel, by smartly filling it up from the top.