5 Instantly Positive Highlights You Can Easily Publish On Your Landing Page

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StrategyDriven Online Marketing and Website Development Article |Landing Pages|5 Instantly Positive Highlights You Can Easily Publish On Your Landing PageYour business’ landing pages are the first point of contact for any new customers visiting your website, so it’s important that you’re making a solid first impression. If you’re struggling to find inspiration for your landing page and wondering what sort of information and tone to take on your website, then this article will provide you will all those answers – and crucially how each one can benefit your business or brand. Take a read below to find out more.

Client Testimonials

Client testimonials are a superb way of highlighting to new customers just exactly what you’re about and some other projects you’ve worked on in the past. Obviously, if you have any negative testimonials it’s a good idea to keep them away from the landing page, but positive reviews from reputable clients are a solid way to show off your skills and draw in new customers interested in using your services.

Contact Information

Obviously one of the most important pieces of information to place on your landing pages is your contact information. You may be wondering why we’ve even included this point because it seems like we’re stating the obvious, but you’d be surprised. Always ensure that the contact information you want your customers to approach you by is clear and easily located to ensure you’re getting the most business as possible. This is particularly important if you’re looking to highlight the fact that you’re using an 0800 number. In that respect, planet-numbers.co.uk can provide 0800 numbers for an extremely cost-effective price.

New products or services

Another obvious piece of information to include on your landing page is any information surrounding new products or services that you’re releasing. Highlighting your latest products and services is a great way of testing the waters and working out what sort of things your customers like. After all, there’s no point releasing something that you’re not going to promote. As well as new products you should always ensure you’re clear about the products and services you offer. Clarity really is the key to attracting new customers and ensuring they purchase from you rather than your competitors.

Latest News

Publishing regular updates surrounding the latest news in your industry is a great way to add fresh and relevant content to your landing page while simultaneously improving your SEO rankings. We’re not talking reams and reams of text; just little snippets of digestible material you can use to highlight things you find interesting that promote your content. Landing pages and blog content are perfect for promoting your business on social media, too.

Information about your brand

I think by now we’ve covered all the main points surrounding what to include on your company landing page. But once you’ve got the important things out the way, take the time to integrate them into your brand tone of voice in a way that appeals to your customer. Information is important, but the way you deliver that information is what’s going to transcribe your words into revenue.

Should a Custom WordPress Web Design Be Important to Your Business?

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StrategyDriven Online Marketing and Website Development Article |WordPress Theme|Should a Custom WordPress Web Design Be Important to Your Business?At the current time, at least 34 percent of websites use WordPress as their content management system (CMS). This is very significant and a good reason why many businesses use this CMS for their website(s).

There are many free and paid WordPress themes available. This is the beauty of the WordPress eco-system which makes small and mid-sized businesses question whether they should use a free theme for their site design, purchase a premium (paid) theme or go the custom development route?

In this article, we aim to look at what makes sense for companies from a strategic perspective.

Is a Premium WordPress Theme Better than a Free One?

A free theme is designed for people and organisations that want a fast, workable solution.
Click a few buttons, install WordPress, add a free theme, begin adding written copy and implement a navigation menu, and you’re already ready to launch!

But hold up there. Are there any negatives to free themes?

Yes, there are.

Many aren’t regularly updated, so when Automattic (the folks behind WordPress) release an update, it may create security holes or malfunctions within a free theme. Because the theme isn’t generating any money, the creator(s) usually will abandon it in favour of other projects sooner or later. Lastly, they also have fewer features and little to no ability to redesign them easily.

How About a Premium WordPress Theme?

Premium themes are far superior.

Indeed, some WordPress designers will start with the solid foundation of a premium theme that they know has a solid code base and then build a custom appearance over the top of that, rather than reinvent the wheel. This may or may not be faster compared to creating a theme from the ground up.

Strategically, using a paid theme looks far more professional and from a security standpoint, they tend to get updated regularly too. This is because there’s a team behind it and the operation is probably generating a profit. Therefore, it’s less likely to get abandoned. Also, when sticking with big-name premium themes, the likelihood of losing the developer and seeing the theme never get updated again is lowered even more.

Is a Custom WordPress Theme Worth It?

For businesses that have a clear strategy where they don’t want their web presence to look like anyone else’s, getting a completely new design via a custom WordPress theme makes the most sense.

A professional WordPress Agency London will have full-time developers, programmers and graphic designers on their team, so they are perfectly placed to craft a site design that matches the needs of the client perfectly. That’s easier to execute when building from the ground up and not starting from a premium theme and making customisations, but either works effectively.

For start-ups, a custom look is vital to establish the brand early. Finding a development team that understands their goals and can create the right solution is important. However, for tiny businesses, using a premium theme and redeveloping that or a premium theme with just a few tweaks here and there is going to be more economical.

There’s no one right answer about what theme to use with WordPress and whether it should be a custom development or not. It comes down to the business that requires the site and what their needs and budget permit them to do.

Things To Consider Before Marketing Your Brand New Business

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StrategyDriven Online Marketing and Website Development Article |Brand Marketing|Things To Consider Before Marketing Your Brand New BusinessMarketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. However, the way you start this is so important. You will begin to build an image of your business is the heads of other people, so it needs to be the right kind of image if you’re going to experience long term success.

Below, you’ll find a few things to consider before you start marketing your brand new business:

What Are Your Brand Values?

Knowing your brand values and what you stand for is so important. When you know what’s important to your brand, you can market it this way and ensure it is being run appropriately, sending out the right message to your audience. Some good brand values to have may include:

  • Commitment to a high quality service
  • Honest
  • Trust
  • Fun
  • Passion

The list goes on!

The list will vary depending on what you do, but you must make sure that these are outlined and that everybody is on the same page.

What Is Your Brand Personality?

A brand personality helps you to identify with your audience. It also makes your brand far more interesting, and can help you to be more memorable. It gives a set way that you intend on interacting with your audience too, so whoever is doing the talking can’t get it wrong. A place like KW2 Madison could potentially help you to come up with a suitable brand personality. However, make sure you consider who your brand would be if it were a person. This way, you should be able to come up with your own ideas.

Who Are You Trying To Attract?

Knowing who your audience is is one of the most powerful things you can do. How old are they? Where do they live? Do they have kids? Knowing as much about them as possible will allow you to market your service to them effectively, and use the sort of voice that they are going to relate to. You can’t be everything to everyone, so knowing who you’re trying to attract is essential.

What Platforms Will You Use?

Marketing requires a business to use multiple platforms to get the best results. This means social media, a website, a blog, maybe even a youtube channel. However, you won’t be able to handle all of this yourself, which is why having a marketing company to help you is essential. If you try to do this yourself, you’ll end up lagging somewhere.

Who Will You Work Alongside?

Finally, it’s time to select the company who will help you with your marketing. It’s a good idea to:

  • Ask for recommendations
  • Look at portfolios
  • Read third party review sites
  • Have a consultation/trial

You need to be able to communicate well with the company you choose, as you will be working with them for the foreseeable. Make sure you feel comfortable doing so.

Are you ready to market your brand new business?

Five Innovative Approaches To Improve Your Website in 2019

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StrategyDriven Online Marketing and Website Development Article |Website Design|Five Innovative Approaches To Improve Your Website in 2019Is your website taking too long to grow and reach the numbers you envision? You’re not alone. Millions of others like you are competing for the vast resources the internet offers and this means only the fittest survives and thrives here.

One of the shortest routes to internet success is to be innovative in all the critical facets of web management – from the backend to the frontend where your audience interacts with your online business. With this in mind, we share five street-smart approaches that will transform your website’s fortunes fast and sustainably.

Be customer-oriented

Regardless of the niche you’re in, there will always be that ideal audience you intend to attract to your business. With this knowledge, your goal is to maintain a style that vibes on all levels with these people. Some of the key areas to take into consideration include the content you offer them, the design used for your site, and even the site’s speed which has to be quick enough to ensure your visitors are not bouncing back.

So, how do you go about that?

For starters, ensure your first impression is superb. Use colors, themes, font types, and layouts that your ideal users find appealing to their eyes. In addition, the content should be just as good as your visuals. In essence, impress your customers by offering exactly what they expect. Give incentives if that’s what your visitors are hunting, create genuine products if you’re in such an industry, or capture the attention of your readers with rich information. In short, strive to deliver and surpass client expectations.

Optimize all web elements

Let’s face it, one of your biggest goals as an online business owner is to be able to attract a decent amount of traffic to your site. To grow your organic traffic, you will want to learn how search engines work especially the factors they take into considerations when ranking sites. For example, you might have the best designs, phenomenal content, and the fastest web host to your disposal, but if the search engine is unable to index your web elements, your visibility will suffer. So, what’s the solution?

Use web elements that major search engines like Google support and optimize them. If you heavily use videos and images on your site, be sure to add relevant SEO titles and meta descriptions to them. Besides, you need to use a speedy web host to effectively serve content to visitors and reduce your site’s bounce-back rate. Mangomatter is a good place to begin your search for a reputable host provider if you’re in the market for one. Finally, make sure your web elements are accessible within the shortest time by any browser.

Focus on providing value

Nearly every visitor that lands on your website is curious about your brand and eager to identify the value it has in it for them. To convert a big number of these visitors, how about you outline the benefits your business offers them as quickly as they reach your site?

While it can be tempting to include all the amazing things you are, avoid making the mistake of cluttering your pages as this will only end up taking away their attention from the important parts like buy buttons.
Try to focus more on the solution you have for the audience and be strategic with your calls-to-action to boost conversions.

Choose your partners wisely

Your website may have groundbreaking solutions for your prospects but without the right partners, all your efforts could prove futile. By partners, we mean your hosting provider, content creators, web programmers, and anyone else who is part of your website. These parties determine the perception that your visitors develop of your business while visiting it.

A good approach is to have these parties working harmoniously together. For example, help your content creators optimize content that your hosting provider can serve quickly on demand. Similarly, direct your programmers to use coding languages that your host supports by default.

Plan and communicate before making a move

As has been our primary theme throughout this post, your website must be valuable, informative, and flexible to the needs of its visitors. To effectively achieve this, you must make calculated moves including planning and reviewing each of your strategies before implementing it. While at it, explore how different strategies affect your existing users and ensure they don’t put them off. But above all, make sure to communicate the changes beforehand.

For example, if it’s a brand redesign, let your customers be part of the rebranding process as this proves that you value their opinions. Remember, they need to feel respected, and communicating such major changes to them is something they’d appreciate highly.

Which other approach are you using to boost results on your site and to improve user experience? Share with us in the comments below.

The benefits of buying traffic for your website

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StrategyDriven Online Marketing and Website Development Article |Website Traffic|The benefits of buying traffic for your websiteIf you have an e-commerce business, driving traffic to your site is one of the ways you get conversions. Without traffic, it is impossible to meet your financial goals. As an ambitious entrepreneur, the best way to turn a profit is ensuring that your site always has visitors who convert to buying clients.

Apart from your real website traffic, you can also consider buying traffic.

What is buying traffic?

Buying website traffic is a process where an e-commerce business pays to get a number of visitors to their site. This traffic is directed to e-commerce sites in packets where the buyer chooses the size of the packet. For instance, if an e-commerce business buys 10,000 visits, they can determine how many visitors they want to access the site each day.

The traffic provider owns many domains, websites, and search engines. They will place ads on these platforms where their visitors can see and share the information. If a visitor sees an advertisement on a product they are interested in, they click on it. This redirects the client to the e-commerce site where they can view the products or make purchases.

This art of driving traffic to websites makes it possible for you to request for specialized niches, even based on country of interest. This is the easiest method of building traffic and increasing conversions.
There are a few benefits you enjoy when you buy website traffic.

Minimized reliance on organic web traffic

Organic web traffic also referred to as the real website traffic, is the main method websites get clients to see their site. This is achieved through organic search on different search engines such as Google. The problem with organic web traffic is that only a few websites get to rank on the first page of Google. Therefore, your site can go for months with minimal activity if it does not rank on page one. Buying website traffic gives you traffic instantly.

You get to pick your target market

When you buy website traffic, you can dictate precisely who you want to access your site. Traffic buying allows you to reach your target audience. This increases the chance of converting the visitor to a buying client. This is because your visitors are interested in your product.

It is affordable

The affordability of paid traffic is one of the benefits of buying traffic for your website. This is a relief, especially with the high rates charged by other targeted audience services such as CPC and Adwords. In the recent past, the Adwords and CPC rates have hit the roof. The Google ad layout policies make this cost go even higher. By buying traffic, you overcome this challenge of spending too much money trying to drive traffic.

You do not have to break the bank to get the attention of your target audience. With a bit of research, you can buy website traffic from a trusted vendor. They will tailor the service to your needs while at the same time providing excellent customer service. With the best service provider, you can be sure to boost sales in your e-commerce business.