Traditional vs Digital Marketing: Why You Don’t Have to Choose

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StrategyDriven Online Marketing and Website Development Article |traditional vs digital marketing|Traditional vs Digital Marketing: Why You Don't Have to ChooseTraditional vs digital marketing, which is better? Neither is. The fact is, you should be using both.

Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

How is this accomplished? Find out below.

The following guide will explain the relationship between these two different marketing strategies. It also offers practical tips and examples of how to make these two beasts cooperate for greater success than you’ve ever seen!
Read on to learn all about it.

Printed Links

Lesson 1: stop thinking “links” are just for digital content. They’re not.

All of your printed ads should always “link” your audience to your digital campaigns in some way. We’ll explain with a few practical examples below.

Print With QR Codes

With QR technology, your magazine ads and advertising signs within public reach can literally link to a digital advertising platform. You can and probably should include a QR code on every printed ad your audience can aim a phone at.

What should these codes do? More important is what they can do. They can fulfill any digital CTA you can imagine.
“Scan here to join!” “Order here to get yours in 3 days!” “Download the app and get 10% off your next visit!”

Besides, why wouldn’t you do this? People love to scan codes for digital goodies. According to recent statistics, 11 million US households will scan a QR code this year.

Geotarget Your Digital Campaigns Through Print

One of the best applications of this technology is the ability to geotarget your digital campaigns via your printed ads. Simply have billboards and sign ads in a specific location point traffic to one of your digital ad campaigns.

This way, you can have your digital campaign reach the geographically-specific audience you want to target. Or, at least, it significantly increases your chances beyond locally-targeted online ads alone.

Furthermore, you can combine digital geotargeting with your billboards for a marketing double-whammy. That is, set your geotargeted digital ads to display on mobile devices in the same vicinity as your billboard to make sure you don’t miss anyone.

Alternative Digital Invites in Print

With or without QR codes, you can use your print ads to get the word out about your SMS marketing club. As an alternative to a QR invitation, simply print a text code. Example: “Text YES to 0403 for more information/to receive exclusive discounts/to hear the latest updates.”

You can also refer your print ad audience to your web address or YouTube channel. Or post a hashtag phrase at the bottom of your poster to link it to your social media marketing strategies.

From Your Website to Their Door

Now, let’s try linking in the opposite direction. Direct mail marketing gives you a better chance of marketing success with your website traffic. Specifically, it gives them one more option of how to receive your marketing messages.

Next to your website’s email newsletter signup, include an invitation for your printed newsletter. You can also offer catalogs, weekly sales ads, coupon books, or magazines with exciting content related to your brand and niche. You may even want to partner up with one or more other companies on a mutually beneficial publication.

Traditional vs Digital Marketing: It’s Not a Choice

“Traditional vs digital marketing” is a marketing myth. It’s an agreement, not a competition.

Stop choosing one or the other. Choose both. To truly excel at marketing, keep this guide and follow these tips.
If you found this guide helpful, click below to share on social media.

7 Dental Marketing Strategies You Should Be Using in 2020

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StrategyDriven Online Marketing and Website Development Article, 7 Dental Marketing Strategies You Should Be Using in 2020

With almost 200,000 dentists practicing in America, having the best dental marketing strategies in place is a must.
People have to trust you to allow you to work on their mouths. There are things you can do to become more trustworthy to people, and we are going to talk about some of those.

Continue reading this article as we talk about dental marketing and the strategies you should use to get customers.

1. Optimize Your Google My Business Page

If you aren’t familiar with your Google My Business page, you need to make sure you’ve claimed it. Claiming your Google My Business page is easy.

All you have to do is Google it and follow the simple instructions on how to secure your page and verify your business.

Once you have your GMB page, you’ll be able to fix it up to look like a mini website. This is important because it will show up at the top of the Google pack when people are looking for dentists in your area once you’re starting to rank.

You can add recent photos and even update it like social media.

2. Create a Trustworthy Website

Now that you’re getting attention from the search engines, you need to be sure they are going to a website that commands trust.

When you have a slow website that looks outdated, that doesn’t make people feel like they can trust you. They might even question whether you are out of business or not.

Look at some of the most popular and well-trusted dentists in your area, and see how their websites look. You can model after their design elements and have a designer put something just as high quality together for you.

3. Rank Your Business in the Search Engines (SEO)

One of the best ways to get relevant customer’s attention is through the search engines. Learning SEO, which is also known as search engine optimization, is the way to give your website the best opportunity to appear on the front page of the search engines.

Search engine optimization requires work both on your website as well as off-page factors like building links to your site.

When you want to rank in the search engines, you should choose a relevant keyword for the pages you want to rank. Focus on that main keyword and build around it by using other keywords that are similar around the content.

Finding the right dental keywords for your company is important, so you’ll be able to target people that care about what you have to offer.

4. Keep Your Social Media Pages Active

If you don’t have a Facebook page for your business already, now is the right time to go create one. Having a social media presence is going to get people’s attention and make them see that you are serious about keeping your business active online.

5. Engage Customers With Video Marketing

While people can come to your website and read content about how amazing you are, the best thing you can do is create videos to post on your website. Videos allow people to see who you are and how you operate.

Not only should you be on the website, but you should also feature your workers, and show off the office.

Giving customers a behind the scenes view of your office will put them at ease and make them more likely to call and make an appointment. Video marketing is also another way for people to discover you on sites like YouTube.

6. Submit to Dental Directories

When people are looking for dentists, they might go to a trusted dental directory. You want to make sure that you’re on all of your local directories, so people will continue to see your business name when they are searching.

The more people see your business name, the more likely it is that they are going to do further research to see if you might be the right choice for their dental needs.

Submitting to dental directories is usually free. Depending on the area where you live, some of them might have some fees. Try these directories for a little while, and if they don’t give you the results you want, you can drop them.

7. Use Email Marketing

Email marketing is the best way to stay top of mind with your past customers. They need to come back in to get their teeth checked periodically, but you might need to give them reminders, and the 9 word email strategy is the best way to do this.

Some people might opt-in for your text reminders, but most people are more comfortable with giving out their email addresses for notifications.

You can use email marketing for more than reminders. If they have a birthday, or if there is a holiday coming up, you can use your email blast to wish them a happy holiday.

They know they need to come into the dentist, and just seeing your name might be enough to have them call and set an appointment up.

Implementing the Best Dental Marketing Strategies

Now that you know more about dental marketing strategies, you’ll be able to grow your dental practice. Not having enough customers can cripple your business, but proper marketing can make all the difference.

Do you feel like you need more help with your marketing efforts? Our site is full of articles that can help you as you’re growing your business and working on going to the next level.

Browse our site, find your favorite section for business marketing, drop a bookmark, and come back soon to read more.

Marketing Advice for Your Business

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StrategyDriven Online Marketing and Website Development Article, Marketing Advice for Your Business

You may have the best product or service in the world, but if you do not know how you market it, you will not be able to sell it. What this means is that your competitor with an inferior product can potentially make far more sales than you if they have the marketing wherewithal you lack. It may seem easy, post a few adverts on social media, the product will sell itself. You need to understand now that this is not going to work. You need a fully thought out marketing strategy and the ability to maintain it into the future. So here are some ideas to get you started.

Your website

You need to invest in your website. It has to be fully functioning, quick loading, and work in all browsers and devices, as a prerequisite. There is no point in having a beautiful marketing campaign that points to a rundown old website that doesn’t even work properly. There will be a huge disconnect, and people will think they are in the wrong place. Your website needs to be discoverable, so you need to invest time in working out keywords from your target market, and what they are likely to input into a search engine. Once you have done this, you can fully SEO (search engine optimization) every page of your website. Content on the site needs to be updated regularly, so having a blog is essential these days.

Brand awareness

You need a good brand for the business. So think logos and taglines. These must be used on all your content. The idea is to get the brand into people’s minds. In addition, think about your personal brand. You should create your own site where you can authentically promote your business. As a person, you can connect with people more easily, so developing your personal brand is essential. This means that if you have any accolades which make you the perfect person to listen to, such as having gone through a master of occupational therapy program for your clinic, tell your story on a vlog.

Social media

Any business that wants to succeed in the modern world has to have a presence on social media. It is a free way to advertise, and it gives you an unprecedented way to learn about your target audience and connect with them. You need to create a separate method of marketing for each social media platform. However, the onus is on quality posts over quantity. You need to have some glossy images, a good story to tell, think about social responsibility, and what you are doing to help the plant, for example. Have a look at your competitors and members of your target audience to get an idea about what they share. This will give you some ideas about how best to proceed. In terms of frequency of posts, about two to three times a day, every day. You need to be there, but not whitewash people’s feeds as this will have the opposite effect to the one you want, they will switch off.

Content Marketing Success Through Audience Targeting

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StrategyDriven Online Marketing and Website Development Article, Content Marketing Success Through Audience Targeting

It seems to happen to the best of us. You devote hours and hours of time to writing a great piece of content that you just know is going to drive hordes of people to your website. Of those hordes of people, hopefully, a few will become customers. For some reason, however, it doesn’t work. Very few people read it and those who do aren’t engaging with you or your business. You’re left wondering what happened and what you could have done better.

Often the problem lies in a disconnect between the content creator and their audience. If a piece of content fails to pick up traction, it’s usually because it doesn’t fit what the audience was searching for. Content marketing towards your target audience is an essential piece of the puzzle. Before you can effectively deliver your message, you need to understand who you are marketing it to and why.

Understanding your target audience is complicated and involves more than one step. Here are some ways to achieve content marketing success by targeting the right audience.

Conduct Market Research

The fact of the matter is if you want to know who your target audience is, you’ve got to do the research. Both SEO and content marketing demand research to be successful. It doesn’t matter if you’re looking up keyword strategies or choosing topics for long-form content, you have to begin by researching what topics people want to know about.

Thankfully, you don’t have to just guess. There are several tools available that can help you find out what topics are trending and how to rank long tail keywords. Audience Key, for example, allows you to optimize content, quantify search audience, map your keyword strategy, and much more. You can find data and analytics that will help you know what’s working and get to know your audience.

Sometimes the research may take just as long as it does to produce your content – and that’s ok. It’s better to take the time to produce content for your intended audience and see results instead of spending all that time to effectively have the content flop.

Engage Your Readers Using Emotion

In any case, you’re looking for your readers to have an emotional response to what you’re saying. Of course, you want clicks, shares, and conversions. It’s your business after all. None of that follows if you can’t reach your audience on an emotional level, however.

One of the easiest ways to drive engagement on your site and connect with your audience is to ask them questions. You want your audience to share their own feelings and opinions to connect with you. Ask your readers what they want to hear about. You can also end your content with direct questions to get the conversation going in the comments. Additionally, ask their opinions on your recommended products and services. Encourage conversation, questions, and healthy debates.

Reconnect With Your Audience

If you are having trouble engaging your audience, try starting over again. You’ll need to get a good understanding of your audience. This includes:

  • Find out what your audience is passionate about, and write content for them.
  • Connect with your readers on an emotional level to build a community. Encourage conversation and questions.
  • Research the market demographics of your audience thoroughly.
  • Remember to include a call to action when you want your audience to do something. Often, people simply need to be told what you’d like them to do.

It’s easy to see how these guidelines can help increase the amount of engagement your content receives, as well as sales and conversions. When it comes to content marketing, it doesn’t have to be a mystery.

10 Ways To Increase Your Visibility As A Local Business

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StrategyDriven Online Marketing and Website Development Article |Increase Your Visibility|10 Ways To Increase Your Visibility As A Local BusinessIf you’re looking for ways to increase your visibility as a local business and you’re unsure where to start then don’t worry, you have definitely come to the right place. Whether you’ve been in business for 10 years or you’re just getting started, it’s incredibly important to always be thinking about how you can reach new customers and as a local business, often this can be a little more difficult. Luckily, there are lots of ways in which you can grow locally. With that in mind, here are 10 ways to increase your visibility as a local business:

– Start Using A Social Media Strategy

One of the best ways to increase your visibility as a local business is to start putting together a social media strategy that you can easily follow. Although you may feel as though you need to be on every single app in order to succeed, the truth is that it only takes a couple of platforms in order for you to reach your audience. You need to think about which social media platforms your audience are likely to be using, then start working on your strategy from there. Whether it’s posting content they relate to or sharing the latest offers you have, it’s important you know what you’re going to be using each channel for. For a guide to creating your social media strategy, you can visit this site here.

– Work With A Local Marketing Agency

If you’re unsure whether or not you’re going to be able to create a social media strategy on your own, you may want to consider working with a local marketing agency instead. Not only will they be able to help when it comes to your social media channels, but they will also be able to help in various other ways. From creating an email list to using video to attract new customers, local marketing agencies will know exactly how to reach those around you.

– Consider Pay Per Click Advertising That Is Targeted Locally

Another great way to increase your visibility as a local business is to consider using pay per click advertising, as this will allow you to target people based on their location. If you’re looking for just local customers, this is absolutely ideal! You can set location, age, gender and a whole host of other demographics that will ensure your advertisements are only seen by people that would be interested in them. For a guide to using pay per click advertising as a small business, you can visit this site here.

– Pay For Advertisements In Local Papers And Publications

If pay per click advertisements is something you don’t think will work for your business model, why not consider paying for advertisements in local papers and publications? If you know your target audience is going to be reading them, it’s definitely a great way to get your business in front of the right people. In some cases, however, it can be expensive.

– Attend Local Events And Fairs

Local events and fairs are amazing for local businesses and depending on the type of business you run, you may seriously want to consider whether or not they are something you should be attending. Whether you’re attending to network with local business owners or you’re attending to sell your products to attendees, once you start showing your face at three or four events a year, local people will start to become more and more familiar with who you are.

– Failing That, Sponsor Local Events And Fairs

If you can’t always attend a local event or you want to go that one step further, why not consider sponsoring local events too? Having your name on all of the marketing and branding is a great way to get your name out there when it comes to local customers, as soon they’ll start to see you as someone who is everywhere at all times. Whilst it can be expensive at times, the promotion you will receive is invaluable. For the benefits of sponsoring an event, you can visit this site here.

– Consider Investing In A Virtual Office

If you’re working from home and you want to make your business seem more professional, investing in a local virtual office is a great idea. For those that don’t know, renting a virtual office means that you rent an address to use within your business. Whether it’s using it to send your mail or using it to allow you to operate in a certain area, they’re a great solution to using your home address as a business address. If you are looking for a virtual office service, you can visit this site here.

– Aim For Local Coverage On TV

Although it can be difficult, local coverage on TV is a great way to get your name out there. Whether you’re helping a local charity or you’re doing incredible things for your community each and every day, it’s important you’re doing all that you can to get your name out there. If you’re looking for assistance when it comes to local TV coverage, you may want to consider speaking to a PR agency.

– Set Up A Local Loyalty Scheme

If you want your existing customers to come back time and time again, you need to be sure you’re offering a loyalty scheme that will encourage them. Whether this means offering a discount or giving away free products after a certain number of purchases, you need to love the customers you already have.

– Rely On Reviews And Word Of Mouth

Finally, you may want to consider relying on reviews and word of mouth. Although it can be hard to get everyone talking about you, your happy customers will be the best marketing you can possibly have.

Are you struggling to increase your visibility as a local business? What can you do to ensure your name is getting out there? Did we miss anything?