4 Online Methods for Helping Your Restaurant Gain More Customers

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StrategyDriven Online Marketing and Website Development Article |Online Marketing for Restaurants|4 Online Methods for Helping Your Restaurant Gain More CustomersAs a restaurant owner, you will already be well aware of the difficulty and continual challenges it throws into the mix. Not only does operating a restaurant require strong dedication and consistency, but you also need to put in long hours on a daily basis.

With so much work that needs to be done every day, it can be even more challenging to find the time to do any marketing. Yet for your business to grow, you need to be able to get the word out. The more people who know about your restaurant, the more likely you are to attract new visitors ready to sample your cuisine.

Thankfully, this doesn’t necessarily mean you have to go around posting leaflets or attending events – although these are useful promotional methods. With the power of the Internet, you can reach more potential customers than ever before without stepping foot out of your restaurant. For proof, here are four effective online marketing methods:

The power of social media

Social media is an incredibly effective tool for marketing your restaurant. It’s an easy way to interact with your customers and advertise your business in a visual manner. Social media is also the perfect platform for running competitions, which can gain your eatery an extensive level of visibility among the local community.

Reviews = validation

In the world of restaurants, reviews are king. They serve as validation for the quality of your restaurant, and they are an easy way for potential visitors to know what you’re about. As a result, you need customers to supply positive reviews – the more, the better – on the likes of TripAdvisor and Facebook.

To gain business reviews for local SEO purposes, you could give customers a reason to leave feedback. Entice them with the offer of, say, 10% off their next restaurant visit. You could even run a competition where everyone who leaves a review is added to a competition for a free meal.

Build an informative website

Don’t just rely on social media and Google My Business to deliver your business information to customers. This should be done through a dedicated website, one which is modern and professional in appearance.

By doing this, you can customize and add as much information as you want. Want to detail the history of the restaurant? This can be done with an ‘About Us’ page. Perhaps you want to detail the meals and drinks you serve?Post an easy-to-read PDF of your restaurant menu.

Reservations are not only done over the phone

That’s right. You might be used to only accepting reservations over the phone, but it’s time to move into the present. Nowadays, restaurants offer the opportunity for customers to complete their reservations online. This added convenience is a subtle yet effective method for increasing visitor numbers.

To provide the option of online reservations, you could hire a professional web design company to implement a platform on your website. However, there are third-party platforms such as OpenTable which give you the opportunity of setting up online reservation functionality with little trouble.

5 Critical Areas to Focus to boost your Local SEO

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StrategyDriven Online Marketing and Website Development Article |Local SEO|5 Critical Areas to Focus to boost your Local SEOAs a small business owner, growing your business is full of impediments and challenges. Local SEO is one such hindrance that remains a mystery as well as area of expertise that is beyond the scope of entrepreneurs. With limited resources and budget, entrepreneurs cannot afford to hire a full-time SEO expert for their firm. Here business owners should churn down specific areas where they can afford to focus in their busy schedule. According to Local Dudes Marketing, a San Diego SEO marketing company dominating your business on Google for local search queries is easy if you focus on these 5 important areas. Take a look!

Local Site Listing

Citations play a huge role in boosting the local SEO campaigns. And, if you want to target users with local intent, you must build citations using local resources. Here local listings such as directories, business pages, local blogs, and review websites focused on local businesses can be vital to get effective results. Apart from SEO perspective, local site listing can be an incredible source of traffic that not generate traffic but help you get more revenue from targeted users.

StrategyDriven Online Marketing and Website Development Article |Local SEO|5 Critical Areas to Focus to boost your Local SEOOn-page SEO

For achieving the results you’re aspiring for in Local SEO, you cannot undermine On-Page SEO anyway. On-page SEO tends to remain as crucial for local SEO as for International SEO. Make sure to optimize your title, description, and alt text to match the queries with local search intent.

Apart from the optimization, put a great deal of effort in researching and finding keywords that are used by users in your area to find your business and related products. And, make sure to target keywords from local point of view. So, Instead of going for simply “Italian Pizza”, you can optimize for local search to make it look like “Italian Pizza in New York”. Undoubtedly, these changes will open up your business to witness phenomenal results.

Other necessary additions include NAP, this factor is imperative to prove the legitimacy and credibility of your website to search engines. Make sure to add your Name, address, and phone numbers are consistently added to your listings as well as landing pages.

Reviews

Reviews are crucial to develop trust, credibility, and make your business stand-out from the competitors. A few reviews definitely make a good impression on your customers and overall help you gain more and more customers. To master SEO, don’t be afraid of offering some free products to get some reviews to get local SEO success.

Social Media

Social medial is not all about sharing images, thoughts, and gossiping, it can be an amazing place to reach out targeted local audience too. If your don’t have social presence, make sure to create business page with NAP details and create posts with hash tag that includes local keywords to engage local audience.

Content

Instead of going for Marketing Services, you can strive to create engaging and useful content that people would love and share. You can focus on making stories about your product or services with local keywords to get traffic relevant to your products. Use content marketing to win natural backlinks. And, thus eventually gain more traffic.

Final words

Local SEO can help you dominate organic search and reduce the marketing cost to fit your pocket. And, using it to your advantage is definitely the way out to grow and succeed.

Summers Web Designs

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StrategyDriven Service Provider | Summers Web DesignsSummers Web Designs

Summers Web Designs partners with local companies to develop and run digital marketing programs focused on the development and marketing of lead generation, search engines, and social media.

We help clients:

  • Support brands to create recognition and develop local online business relationships
  • Build awareness and exposure through traffic powered by keywords of interest and themes which the target audience searches for online.
  • Optimization of search engines and social media platforms to produce leads and sales
  • Be more efficient with search and social by regularly engaging and mastering strategies and tactics.

Summers Web Designs develops highly personalized services for local customers through search engine optimization marketing and social media marketing.

We want to be strategic partners for our customers in order to fully achieve success in local digital marketing. Everything we deliver depends on the customer’s targeted marketing program and unique business priorities.

Contact Summers Web Designs

Phone: (865) 888-9008

Email: [email protected]

Website: https://www.summerswebdesigns.com

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Top Marketing Tips For Law Firms

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StrategyDriven Online Marketing and Website Development Article, Top Marketing Tips For Law Firms

There have been significant changes in the world of the law of late, as we see more firms ramping up their marketing and business growth activities. The days when cases and clients casually sauntered in through the door thanks to reputation has long gone. The market is much bigger, more competitive and more dynamic than ever before.

Clients expect things to happen on-demand now thanks to the growth of high-speed internet and 24/7 connectivity, and the high street is rapidly being replaced with digital-only services. This also gives rise to the popularity of ‘DIY’ – information is at the end at our fingertips, and people are choosing to save money and represent themselves.

Law firms are now dealing with digital marketing, social media, website development, and sales training, as well as trying to improve productivity, morale, and retention of employees.

Each obstacle also presents us with opportunities, and there is still time to evolve your marketing strategy to stay relevant in the current legal marketplace. While Elite Lawyer Management can give you expert advice, a good marketing strategy involves listening to what your clients want, then coordinating and monitoring all your marketing activities. See our top tips below for some suggestions on how to get your marketing strategy on the right track.

Make sure you have an online presence

People want to know who they are dealing with. Clients are going to check and look for you online, and if you are nowhere to be found, you are going to be missing a trick. It is a captive audience and the perfect opportunity to highlight your up-to-date professional profile.

Blog

Google loves quality content, so a blog should be a part of your marketing strategy. It will set you up as an authority in a specific area of law and, if done correctly, it will also give your SEO (search engine optimization) a boost, bringing your website higher in Google ranking. Your blog posts should be a minimum of 300 words in length -more, if possible, and provide something of value to a reader. It can be about anything -news, opinions, questions, and answers or informing them about a particular process.

Embrace digital marketing

Digital marketing is getting sleeker. The more you analyze the effectiveness of your online activities, the more you can optimize your strategies to improve your conversion. Digital marketing can have a huge impact on finding the right type of work for you.

Whether you are advertising on Twitter, Google, Facebook or LinkedIn, find your core demographic and try it out.

Sadly, just being a good lawyer is no longer enough, going the extra mile can really benefit you and your firm to make sure that you stand out from the crowd.

Although competition is growing, there are still many opportunities out there!

Remember to listen to your clients and get feedback on each case. If you are not providing them with the service that they need or want, they are going to go elsewhere.

Is LinkedIn A Viable Stand-Alone CRM System?

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StrategyDriven Online Marketing and Website Development Article |LinkedIn|Is LinkedIn A Viable Stand-Alone CRM System?The debate over whether or not LinkedIn is a viable stand-alone CRM system is an often discussed issue in business.
On the one hand, some believe that you need to integrate it with an existing CRM system in order to get the best of both worlds. Others think that the former can provide enough support via its Sales Navigator system.

However, in recent months LinkedIn has announced that there will be some changes to its tool, which could well prove to be beneficial to both sides of the argument.

Will LinkedIn integrate easily to your CRM?

The answer is, a very vague ‘possibly’. At the time of writing, it will only be possible if you have one of two existing systems on the market, so it’s quite limiting.

LinkedIn’s existing Sales Navigator tool only provides a very basic lead management service that takes data from users’ connections, and then helps to make potential account prospects that are based on demographic criteria.

This is great, but it does lack some of the more essential features that businesses need from a professional CRM system, such as forecasting, marketing, calendars, external mail, and monitoring tracking opportunities.

LinkedIn have announced that they’ll launch a CRM Sync function, which will be able to create and add new contacts that aren’t already in an existing business system, but again, only if the CRM is compatible with theirs.

In the meantime, they will continue to work on and develop the Sales Navigator system in order to make it more user-friendly, for those businesses that are still without a fully functioning CRM service.

Will LinkedIn ever fully replace a professional CRM system?

The improvements that the company have made are welcome, but it’s highly unlikely that in the near future it will make any real dent in the need for businesses to invest in high-quality professional CRM systems from independent organizations.

Those who would like to think more about using both an existing system and integrating with LinkedIn need to bear the following pointers in mind. If you do want to integrate, you’ll have to already be using one of two other systems, one of which is operated by Microsoft. Many companies, therefore, will simply choose to stick to their existing service and leave it at that.

The other major factor is the cost. Companies who want to integrate will have to pay a monthly fee to do so, and this can be as much as $135, depending on your level of commitment to it as a business. A free LinkedIn account won’t cut the mustard here!

Many experts believe that there never will truly be a fully integrated LinkedIn and CRM system. There are also business users who report that their levels of spam communication have already risen due to unscrupulous people taking advantage of the messaging tools that already exist on the platform.

If CRM systems are allowed to access more data via LinkedIn, this could open up the pathway for more of the same. In the long run, this will put many businesses and business users off.

The watchword here is to keep an eye on LinkedIn, but stick to investing only in professional stand-alone CRM systems for your business as a means of gaining a better outreach.