When you’re trading online, you need customers to visit your website. When they do, they browse your pages, get to know your brand, understand your products, and begin doing business with you. It stands to reason, therefore, that when you have fewer individuals visiting your website, you end up with lower profits and fewer sales. In this article, you’ll learn how to boost traffic to your website. Using the tricks of the trade, you’ll bring in more consumers to your website, where you’ll be able to convert them into paying customers.
Digital Advertisements
One of the first solutions you’ll consider when you’re trying to drive traffic to your website is to simply create some marketing material for use online. This can feel like a simple solution, but it can actually take a lot of time to draw up an advert – whether a still image or a video – and make sure that your content is linking back to your site and giving off the right impression. It can also be costly to advertise online. As such, you should only use this option when you can be sure of the return you’ll get on your investment.
SEO Strategy
Meanwhile, you can also employ the strategy of improving your position in search through search engine optimization. This strategy is a long-term one and requires you to identify which search terms people might use to find your business. By identifying these terms and using them in your site copy, you’ll boost your visibility and climb up Google’s rankings on these specific search terms. If you feel you need a helping hand with this strategy, you should contact local business SEO experts at lbmsllc.com to build your strategy alongside you.
Social Media
As always, social media remains one of the greatest assets to small businesses everywhere. With its grassroots feel and free interface, social media is one of the most important assets that you can leverage in order to bring new individuals to your website. It’s absolutely imperative that you set up pages on Facebook, Instagram, and Twitter – as well as new apps like TikTok – in order to find the right audiences to advertise your products and services to. It helps to hire a social media-savvy individual to help you guide your content to the right people over time.
Linking to Other Sites
Finally, if the above tips seem a little adventurous, and you’re looking for instant results without all that much effort, you may find that linking your website to other websites – and their reciprocating – can help share customer bases between allied businesses. This strategy works best when you know the business owners you’re going to cross-pollinate with – so for local businesses in a town, city, or district, this is a great option to share your customer base and your web traffic with companies that you would like to partner with.
There you have it: four important tips for anyone looking to boost their web traffic over the course of 2020, bringing more customers and profits to your business.
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Are you using Facebook as a platform for your business? Do you notice your post engagement losing some steam?
Post engagement is one of the key metrics that say how effective your Facebook business page is. It measures your followers’ loyalty to your brand.
With 80% of businesses using Facebook in their marketing strategies, you need to increase your Facebook page post engagement. But how do you do it? What are the techniques that you need to start practicing?
Continue reading below as we look at five effective ways to increase your post engagement.
The Value of Post Engagement
What is post engagement on Facebook? As we mentioned earlier, it is a metric that measures the activities your Facebook posts generate.
But why is it important?
Facebook engagement helps increase your social media reach. Your brand will get more exposure. In turn, you will generate more leads faster.
Furthermore, post engagement also serves as a cost-effective way of marketing your products. Instead of paying for expensive TV ads and billboards, social media engagement will cost you very little.
5 Techniques to Boost Your Post Engagement
Part of learning how to grow a Facebook page is managing your posts. Here are five effective ways that will boost the number of interactions on your Facebook account:
1. Timing is Key
Don’t just post on Facebook anytime you want. Instead, schedule your posts accordingly. Post during times when most of your fans are online.
Do most of your posts involve plain text? Try upping the ante by posting more videos.
Users love watching videos. They find it more engaging than plain text. But you need to make your videos entertaining and informative at the same time.
Moreover, post the videos directly to your Facebook page. Avoid posting a link to your videos coming from your YouTube account.
Also, consider publishing interactive Facebook posts. Try doing a Facebook Live once a week. Users love it when they can directly interact with the brands they follow in real-time.
3. Boost and Recycle
Remember your top posts from a month ago? Consider boosting them to increase engagement. Boosting will only cost you a minimal fee.
Alternatively, you should consider recycling your top posts.
When recycling them, tweak the posts a little. You may add a question or incorporate a video or image.
4. Brevity and Quality
Another effective way of increasing engagement is to shorten your posts. Keep them brief as much as you can, as longer posts may bore users.
But make sure your posts do not fall short in quality. Try using witty statements or ask them quick questions.
5. CTA Matters
Last but not least, you need to include a call-to-action (CTA) to your posts. A CTA sends the message that you want to hear from them. Throwing a question at the end of your post is a good option.
You may also create polls to see how they feel about a certain topic. You can go here to learn how to create a poll on Facebook.
Take Your Facebook Business Page to the Next Level
By increasing your Facebook post engagement, you can build your brand faster and create new leads for conversion. But post engagement is only one area you must work on.
Learn more strategies by reading our different articles. We discuss other techniques that will help take your social media pages to the next level.
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Don’t sit around waiting to be told by the TV when the covid lockdown ends so you can return to your nine-to-five grind or that horrendous night shift job you’ve wanted to leave for years. Now is your chance to capitalize on yourself – your talents, whatever they are, by building an online presence on video platforms and monetizing your web traffic.
Where to start?
Start with your passion!
If you’re not doing what you love to make a living, I’m sorry but you’re doing it all wrong.
Whatever your passion in life, you have gained knowledge and experience which could have immense value to others.
To monetize that passion, all you have to do is let other like-minded people know you exist. One of the easiest ways to do that is by making and uploading videos. Here are some strategic ideas to build an online audience and turn visitors into cash.
Monetizing Video Content
You can monetize your passion with vlogs. Photo by Alexander Mils from Pexels.
Video platforms offer a variety of monetization options. The highest paid YouTubers in 2019 were worth between US$11 and 26 million, according to Forbes. Their videos go viral for various reasons and they become sought after influencers, for a while.
Nevertheless, tens of thousands of individuals earn a regular income from YouTube and other monetized video platforms simply for sharing their experiences, ideas, beliefs and projects in video logs or video blogs (vlogs).
With a few thousand subscribers, you can regularly earn a few hundred dollars just for speaking your mind.
Youtubers generally monetize their content in these four ways:
Revenue earned from ads displayed before, during or after their videos through Google Adsense.
Product placement or recommendations in videos for affiliate marketing partners
Directly advertising your own product or services
Accepting donations such as superchat during live streams and support from Patrons through Patreon or a similar account.
There are many alternative platforms to YouTube, where you can create your own channel, post videos free of charge and monetize your content. Here are just a few of them:
Patreon – a membership platform that makes it easy for artists and creators to get paid
Vimeo – grow your business with video creation, hosting, and marketing tools
Dailymotion – News, entertainment, music and sports
Instagram TV (IGTV) – Videos for Instagram
Twitch – Live streaming platform for gamers
Clearly define your niche and target market
Do this first! It’s really important to narrow down the definition of the one single thing you do really well, or the one single “product” you have to sell.
Selling your product(s) isn’t always a straight forward transaction. There are tangible and intangible products. Your particular product can be anything of value to others such as knowledge, advice, a video, a piece of music, how-to instructions, a whiteboard presentation… Anything which gives your online audience something to take away after watching one of your videos.
Even your personality can be a product. Maybe there’s a million-dollar YouTuber in you bursting to get out. You might have a unique and engaging presentation style that appeals to a particular demographic.
That demographic sliver of the world’s web traffic is your target market. You must aim your marketing directly at them; just as a sniper uses a rifle, not a shotgun.
When you are on target, your audience grows organically and you see improvements in the ratio of conversions in your visitor numbers.
How to Encourage your visitors to perform an action (convert)
A conversion can be anything that has engaged your visitor and prompted them to do something. It could be one of the following:
Watch a video
Download a file
Click on an affiliate link
Subscribing for news and updates
Make a comment
Buy something
Click through your web pages
Read through a blog post or two
All these actions or conversions can be monetized. The direct sale of a tangible product is obviously a simple financial transaction which directly translates into money.
Downloadable digital products such as books, manuals and music are more profitable, because you only have to make one but can sell it over and over again.
Offering cheap digital products gives you a better chance of improving your conversion rate.
Buy Web Traffic to Boost Video Views
Once you have your video channel up and running, you need views and subscribers to monetize your content.
Most video hosting platforms provide built-in marketing tools to help you increase the size of your audience but you need to bring viewers in from outside too.
If you don’t have one already, get a website to direct web traffic to your videos and centralize your marketing efforts.
Embedding your videos in your website’s landing page is an effective way to boost video views and subscribers. A website visitor watching one of your videos on your web page counts as a conversion.
Gaining popularity organically through search results alone takes a long time. You could be pounding away on social media for years before benefitting from any serious monetization
One of the quickest and cheapest marketing strategies to kick-start video monetization is to buy targeted traffic directly to the web page featuring your video content.
When you buy targeted web traffic from a reputable vendor you can reach real people interested in your niche or based in a specified geographic location. If visitors find your videos interesting and watch them all the way through, you have converted those visitors and will benefit from the video monetization methods mentioned earlier.
The cost of web traffic varies, depending on the number of visitors you want in a specified time period, as well as the variety of niches available to you. Web traffic vendor MaxVisits has a cheap traffic wizard which gives you a variety of transparent options, letting you tweak and fine-tune your web traffic plan to suit your budget and niche audience.
Free & Cheap Video Production Tools
Almost anyone can make and upload videos with a few basic essentials. A standalone video camera is worth investing in if you want to make solid productions with different angles, zoom and other handy features not available on phones and webcams. Most smartphones and webcams will suffice though, if your face or the screen is always the focus of attention.
Free Video Recording & Editing Software
You can produce professional videos without paying a penny by downloading free recording and editing tools. OBS Studio is popular among gamers for live streaming on YouTube and Twitch while playing the latest shoot-em-up. As you can record and stream your own screen with OBS, it’s also handy if you want to make a slideshow or Powerpoint presentation.
Shotcut is a free open source cross-platform specifically for video editing available for FreeBSD, Linux, macOS and Windows. You can use it to convert your OBS recordings to Mp4 format to upload to video hosting platforms such as YouTube. You won’t need any more than that, unless you are doing advanced special effects.
Cheap Audio & Video Hardware
If you have a good PC, laptop or mobile phone, you should already have enough internal hardware power to produce videos that are good enough to view on mobile devices. However, to make sure you can produce high quality videos with good sound it’s worth investing in a few essential pieces of hardware.
Good Audio is Essential
The audio quality of a video makes the difference between and a mature and professional production. Bad quality audio with wind, hiss, pops and crackles or low volume is an instant turn off. If there’s one thing you should invest in for your vlogs, it’s a good microphone. Webcam mics just don’t cut the mustard.
There’s a good selection of professional Rode and Cannon brand microphones available at discount rates this April and May with a Media Markt voucher.
Make sure you get a mic with a foam sock to cover it to prevent popping sounds from bursts of wind when you speak or are filming outdoors in the wind. This is one investment you’ll be pleased you made when your voice comes over like a news presenter.
It’ll Be Alright on The Night!
It’s perfectly normal to be nervous for your first vlog. Some prefer to pre-record and edit everything before uploading. Others just throw all caution to the wind and go live, warts and all.
See what works best for you. Interacting with your audience during a live stream can really help make your broadcast entertaining and engaging.
Don’t procrastinate. Get proactive and start earning a living just being you!
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It’s important that your company website gives off a professional feel. Consumers are unlikely to trust you if your website feels amateurish or overly informal. To help your company look professional, here are a few steps that you can take.
Use suitable fonts and colors
Kaleidoscopic colors and kooky fonts should be avoided – unless you’re promoting a fun or wacky product. Stick to formal easy-to-read fonts and keep to no more than three main colors (one of these colors should reflect your brand). Serpstat offers a great guide on choosing fonts and colors when designing a site.
Use high quality images
It’s important that any images you use are high quality. If you use photographs of you or your products, make sure that they are taken by a professional photographer or someone that knows what they’re doing. Avoid using generic stock images – you don’t want customers to have seen the same image on someone else’s site. Images should ideally be large. Be wary of high resolution images as they may slow your site down.
Avoid generic templates
If your website was built using WordPress, make sure that you’re not using a basic template, otherwise your site will look identical to a hundred others out there. It’s worth playing around with themes and paying for WordPress plug-ins such as Elementor Pro in order to give your website a unique feel. Alternatively, you could pay a website designer to build a site for you from scratch.
Add a favicon
Favicons are small images that display on your browser’s tabs. Uploading a favicon is a small way to make your website feel more professional. This could be your company logo or a symbol that you think sums up your business. There are tools online that can help you create a favicon.
Make sure that it’s mobile-friendly
Most modern sites are mobile-compatible, but not all sites are necessarily mobile friendly. When people visit your site on a mobile device, ideally you want them to be sent to a mobile-friendly version. This should contain larger fonts and call-to-action buttons that are big enough to be tapped with a finger. Consider paying a developer to create a mobile-friendly version of your site if you don’t have one (or design a responsive site that adapts to all devices).
Keep it simple
A professional website doesn’t need to be complicated. In fact, too many flashy animations, auto-play videos and pop-ups could slow down your site and generally annoy visitors. Focus on creating a website that is easy to navigate with clear call to action buttons telling people how to get in touch or buy your product. Avoid large walls of text and try to break up information into concise chunks, while answering questions that customers are likely to have such as ‘who are we?’ and ‘why choose us?’. If visitors can easily get to the information that they need, they’re more likely to convert to customers – flashy sites that take ages to load and complicated check-out processes will drive people away.
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Are you looking for ways to ensure that your business is able to stand out online? This is important because if you don’t do this then it’s going to get lost in a massive ocean of competition. Luckily, there are some great ways to give your business brand the edge and guarantee that you are not forgotten.
Create A Persona
It’s important to understand that the typical customer doesn’t want to buy a product from a brand. They want to feel like they are buying from an individual. They want to see the evidence of people behind the brand. This is often referred to as ‘showing some skin’ and revealing that you care about more than just pushing profits. Some brands are brilliant at doing this through the use of social media. If you want one of the best examples of this just check out Wendy’s Twitter feed. They regularly get attention by joking with other brands as well as their followers. They’ve developed a fun way to engage with the audience and create memorable content at the same time.
Dynamic Design
Most of the websites that you click on when you’re searching for a product or service online have a stagnant design. There’s no movement, no real immersive feel and this can be a missed opportunity. Particularly, if your sector or the product you are selling lends itself to something more dynamic. You may want to explore design concepts that will allow you to bring your pages to life and ensure that your users can connect with them in exciting new ways. For instance, you might want to think about turning interacting with your web page into a fun game as long as it’s not too distracting or complex. This can be a form of guerilla marketing. You can click here to find out more about creative design services and guarantee that your website is one in a million.
Connected Campaigns
You might also want to think about how you can connect different areas of your campaign online. One of the benefits of doing this is that you can make sure that your customers start somewhere like social media and end up on your website. Or the connection can work in the opposite direction. It can be a two-way street and this could be very useful if you take the right approach here.
Deliver Value
Finally, you do need to make sure that you are showing your customers, followers, and users the value of connecting with your brand online. There are lots of ways to do this. For instance, you might be using email marketing. This is only a dead tool if you are using it the wrong way. With the right tactic, you could see tremendous advantages here. For instance, you could create content that is directly targetting a specific group of users. Or give them access to exclusive vouchers and codes for great deals. There are countless directions to take here.
We hope you love these ideas and look forward to implementing them into your own business marketing campaign.
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When you’re trading online, you need customers to visit your website. When they do, they browse your pages, get to know your brand, understand your products, and begin doing business with you. It stands to reason, therefore, that when you have fewer individuals visiting your website, you end up with lower profits and fewer sales. In this article, you’ll learn how to boost traffic to your website. Using the tricks of the trade, you’ll bring in more consumers to your website, where you’ll be able to convert them into paying customers.
Clearly define your niche and target market
Good Audio is Essential
Business Programs