The Vitality of String to JSON in Web Development

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StrategyDriven Online Marketing and Website Development Article, The Vitality of String to JSON in Web Development

The JSON which is an open-source and publicly available format for exchanging data and information across servers and to browsers and web applications, is the most common format for the web developers. Different techniques are deployed while saving data in this format. The method that involves is storing data in the form of arrays, objects, and even nested objects. It is considered as the most convenient way for the interchanging of data. You might know that servers only understand text-based formats; therefore, JSON is known as the most suitable way to correspond with servers. You can convert strings to JSON easily without even investing your time and money. There are many free strings to JSON online tools available on the web.

JSON – Exchanging Data with Servers

The string to JSON editor also assists you in improving the overall outlook of the files as well. You can easily rearrange the entire code, look for the outcomes, and alter the data according to your requirements. The tool comes with many programs, which makes it easy for you to modify the code easily as it displays the code in a tree format, which means it is aligned in a hierarchical way by containing values within values. People often argue in the web development sphere, which format is better XML or JSON. It is because people who are still using XML for coordination with the server, don’t prefer to switch to JSON.

You can erase all the unnecessary commas and spaces from the code with the aid of this tool. The available web tools don’t require any specific skill set to use them. In fact, they can be accessed from any browser but with a stable internet connection to get the best results out of it. Additionally, along with Windows, you can access them on other operating systems like Linux, iOS, Android, Mac, etc. and there’s no need for extra memory and the processing speed.

String to JSON – Expeditious Utility

String to JSON conversion wasn’t easy for the web developers at all before the inception of this tool. It has really made the task easier for them, and they’re now saving their time as well. The JSON, which is popular for its lightweight nature, doesn’t require you to add attributes and closing/ending tags. Along with it, the format is way more advanced than XML because it doesn’t require being extensive. But you can face trouble when dealing with hefty data and lengthy files. Still, in such cases, the editor and formatter utilities are also available for the users over the web.

You would be amazed to know that the internet is flooded with such tools, and you won’t have to invest your time in searching for any of the tools. The search engines will instantly fetch the results for you in a matter of instance. Now you don’t need to manually convert string to JSON as it is possible with the availability of web utilities.

4 Useful Marketing Tools for Start-Ups

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StrategyDrivenOnline Marketing and Website Development Article |Marketing Tools| 4 Useful Marketing Tools for Start-UpsEvery business needs strong marketing to improve their visibility and see success. It might seem that marketing is an easy task to complete, but it is an ongoing effort and can prove more challenging than you may first think. A good marketing strategy must be memorable and eye-catching, drawing in the target audience and perhaps even reaching a secondary demographic. It represents the company’s ethos and promotes these values as well as the products and services the business provides.

A further challenge for start-up businesses is creating these brilliant campaigns but on a small budget. Marketing can be expensive, but most small businesses can’t afford the rates of hiring a billboard for a month or creating a TV advertisement. If you’re concerned about how you will afford your marketing for your start-up venture, here are some useful and affordable tools for you to use.

Understand SEO tactics

Search Engine Optimization, in essence, is boosting your company’s website up to higher rankings in search engine results pages. This is important as there are many, many businesses all around the world that provide the same services and products yours does and as such, it is easy to get lost in the listings and lose visibility. To ensure that your business website appears on the first page of results you will need to apply SEO tactics, such as carefully written blogs and mentions in articles on other websites.

Social Media

The use of social media has become a dominant method in marketing over the last two decades. Many ‘influencers’ have made careers out of being spokespeople for brands via their social media platforms. Although you might not be able to afford the cost of hiring a popular individual to promote your company just yet, you can still utilize social media to build your following and start to share information with your customers, and best of all, most of these platforms are free to use!

Printed Materials and Signs

A more traditional method of marketing is printing leaflets, booklets, and posters as promotional materials. This is still a useful practice, especially if you’re attending an event such as an industry convention. If your company has a booth it’s worth having a bespoke sign made to attract passers-by. For example, this company that specializes in custom signs Orlando, could help you increase your visibility and make sure your sign is unique to your business.

Podcasts

Podcasts have steadily grown in popularity and could be a very useful tool for your start-up. A podcast will take more time to prepare and could end up being more expensive to produce, but it would be worth it if you have the budget and the resources to do so. Similar to a blog, your business podcast could include interviews with special guests from the industry, discuss new ideas and developments, and allow listeners to write in and have their say.

Promoting your business and your products is essential to keep it going. It can be difficult to manage marketing when you’re a start-up, especially if you’re an individual or a small team with many other things to focus on. However, you mustn’t neglect your marketing, use these suggestions to help you get started.

The Benefits Of Video Marketing Every Entrepreneurs Needs To Know

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StrategyDriven Online Marketing and Website Development Article |Video Marketing|The Benefits Of Video Marketing Every Entrepreneurs Needs To KnowWe live in a world where audiences increasingly prefer to consume video over and above all other forms of media online. Businesses and entrepreneurs, therefore, need to adapt their marketing techniques. With more than 82 percent of IP traffic now in video form, a radical shift is required.

You need video to succeed online.

Users have made their preferences clear, and now it is time for marketers to listen. However, you may worry that creating video content is expensive compared to, say, blogs, or press releases. That’s true – it does usually cost extra and take more time, but the impact is often far greater. What’s more, video comes with a host of benefits you just don’t get with other options.

Benefit #1: Google Loves Videos

Google knows what its users want better than anyone. For that reason, the company is keen to promote any material that it believes may add positively to their experience of the web. And because it knows that users love video content, it tends to elevate it above regular website content.

If you’ve used Google search recently, you’ll know what this looks like. You type in your search term, and then the SERP will spit back a bunch of related video results before linking to regular web pages. Firms that do this get the jump of the competition, beating them at the SEO game in one fell swoop. Just make sure that the video is relevant to customer needs.

Benefit #2: Videos Build Trust

Banner ads are the preferred PPC method, but they don’t provide users with much context. At best, they communicate a few words and raise awareness of the brand.

Videos, on the other hand, offer far greater scope for building trust. You’re able to introduce yourself, your values, and ideas far more comprehensively than you can in a regular ad.

Benefit #3: Videos Allow You To Keep With The Times

Customers like modern businesses that stay up to date with the times and provide them with desirable services that they want. It makes them appear less stodgy and more in-keeping with the needs of their audience.

Video, therefore, is the ideal marketing form because it is bang on-trend right now. Everyone wants to consume it on mobile devices whenever they can. The medium is perfect for live broadcasts, Facebook stories, Instagram video filters, and other app-based techniques.

Ideally, your videos needn’t be conventional. Instead, you have scope to do something radically different, not possible through regular cable advertising.

Benefit #4: People Who Watch Videos Are More Likely To Convert

In the world of marketing, converting customers is vital if you’re going to build a successful business. PPC, links and banner ads have notoriously poor conversion capability, but the same is not true of video. People want to watch videos on YouTube, telling them about all the details of the product before buying it. They don’t want to go into a purchase blind.

According to data, around half of all internet consumers use product-related videos before they buy anything. Videos, therefore, are a vital tool for explaining the benefits of whatever you sell. It is a great way to get ahead of the competition – most of whom still aren’t using video in their marketing strategies.

Benefit #5: Live Video Is Trending

Live video was a bit of a novelty when it first emerged a few years ago. Today, though, it’s positively mainstream and increasingly popular.

Creating live videos for marketing is actually much more straightforward than you might imagine. You don’t have to do a product showcase every time. Instead, you can use it to explain what your company is trying to achieve or educate your audience. In doing so, people will convert as a byproduct, either because you overcame their pain points or they see you as an authority.

Benefit #6: You Have Plenty Of Video Options

Video isn’t standing still. Instead, the technology is evolving all the time, giving companies more options than they’ve ever had before.

Take 360-degree video, for instance. Here you set up a camera that captures images in all directions and stitches them together using smart software. You can then use this video feed to create believable virtual reality environments. It lets you create an immersive and somewhat unique experience for your audience.

Another option is one-on-one video. Companies are now creating personalized videos for high-value customers. They just need a little extra encouragement to part with their cash. These snippets can prove to be extremely valuable.

How Social Media Changed Tourism Marketing

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StrategyDriven Online Marketing and Website Development Article, How Social Media Changed Tourism Marketing

Social media has changed the way people communicate and exchange information. Because of this, industries in almost every sector have had to adapt to stay ahead of the curve. For some companies, making the switch was difficult. For others, the rise in social media has improved not only exposure but also the way companies market and do business. The travel and hospitality sector is one of those areas. Social media has become the most effective form of marketing since it allows exposure to your business organically. The travel industry has particularly benefited from this change.

There has been a rise in social sharing because of social media platforms. Over 97 percent of millennials share photos and videos of their travels online, according to Entrepreneur, and the travel industry is catching on. Some companies have encouraged their customers to engage with their business through social media.

Consumers turn to social media platforms to research places to visit and the best ways to travel. To find out places to travel, 89 percent of millennials plan travel activities based on content posted by their peers online. This is thanks to social media sites like Instagram, TripAdvisor, and Yelp. Though Facebook is not specific to travel like TripAdvisor, Facebook Recommendations allow its users to ask advice to their peers about the best cities to travel, which hotels to stay in, restaurants, and activities to do. All of these things essentially use word of mouth, which is the most effective form of marketing.

StrategyDriven's Social Media Publication Timing Whitepaper


Social media has also impacted the travel agency sector. Once consumers have found a destination, they are likely to book on their own using their mobile devices. Break The Ice Media reports 35 percent of travelers have used mobile to book a tour or activity while already on location. Travel agencies have had to catch up to the rising trend focusing on selling experiences instead of materials. Self-booking has not completely knocked out the travel agency business model as they are responsible for 55 percent of airline bookings, 77 percent of cruise bookings, and 73 percent of package bookings, reports Entrepreneur.

Making it easier to communicate directly with consumers, social media has also allowed travel and hospitality companies to improve their customer service. Consumers utilize things like Trip Advisor, and Yelp to share customer satisfaction. Most companies also have a social media presence making it even easier for disgruntled or confused customers to reach out and share their dissatisfaction. Uhuru says when customers reach out to a brand on social media, over 50 percent expect a reply. This may sound like a customer service representative’s worst nightmare, but it is actually very good for the business. By quickly responding to comments on social media, they can easily improve their reputation. This helps consumers see your brand is professional and they feel valued as a patron. Listening to a customer’s complaints or concerns is another way to learn more about your customers, allowing your company to provide an excellent experience.

Guide to Getting Started with a Blog for Your Business

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StrategyDriven Online Marketing and Website Development Article, Guide to Getting Started with a Blog for Your Business

Having a blog as part of your business website is a brilliant way to help to connect with the customers that you have, and it also adds some strength to your business, and gives you some clout as a brand. However, even with these benefits, there are many businesses that haven’t yet latched on to the idea that having a blog is something that is going to be beneficial. Many businesses think that a blog can be something that is time-consuming. It can take some planning to come up with ideas for posts, and actually getting them written, but that shouldn’t be what stops you from launching one for your business. The time and planning really is worth the effort.

A blog for your business website is not a waste going to be a waste of time. In fact, it has been found that it can be one of the most cost-effective ways that you can market and promote your business, and can help to get more leads, and as a result, sales and customers. You can establish yourself as an authority in your industry, when you share relevant and correct information, and it can help you to get found more easily on the world wide web. Not only that, it is pretty straightforward to blog. You can always outsource it too, but with so many businesses doing it, and seeing the benefit, it needs to be something that you at least consider. With that in mind, here are some of the top tips on how to start a professional blog for your business.

Write for your customers

Writing for your business blog is something that is going to be different to writing for your own personal blog. Although some examples can come into play, they should be business related to demonstrate a point, rather than drawing on personal experience. The business blog is not all about you as an individual. You should always bear in mind that the people who are going to read the blog, are your customers or potential customers. So the content that is out there, needs to be written for them and their needs. Think about who your ideal customer is, and then write content according to that.

Great web hosting

If you already have a website, then the chances are that you are already happy with what you have. However, for a blog, you should have some great hosting, to really maximize the benefits of blogging, and making sure that the look and design of your site works well, and fits in with your brand. There are a variety of options, such as cloud hosting, or using a platform that is specific to blogging, like WordPress, for example. You could even consider something like Hostgator WordPress hosting which is hosting that is designed specifically to cater to any WordPress websites. When you combine cloud and WordPress hosting together, as in this case, it could help you to get a fast, secure, and reliable website and blog. You want the site to be quick to load and reliable, otherwise people will just get bored.

Content is king

In order for readers to stick to your blog, and keep coming back for more, the content that you create needs to be great! Not to mention that Google loves fresh content, so posting regularly helps to have new content for it to index, and helps your website to rank well in searches. Having great content is how you establish your business website as an authority in your industry. When you write about what you know, then it will make the writing easy. As a result, it will be more comfortable and engaging, and keep readers coming back for more.

If you have a business that sells garden furniture, for example, it can be something that can be a little dry, but there are lots of ways that you can go with it. If you are an expert on all things garden and furniture related, and what will work best in different settings or conditions, then that is the kind of content that you should run with. It is all having content that is relevant and interesting, even if on the surface you might not think that it is.

You should also look to answer questions that you think your readers might have. Going on to the garden furniture topic again, for example, you could talk about storage and weather conditions, such as looking after your furniture in winter. This is potentially a question that your customers could have. When they know that they can come to you for all things garden related and have their questions answered, it is more likely that they will come back again.

Little and often

Blog posts don’t need to be long essays. So it is a good idea to keep them short, sweet, and to the point, answering questions along the way. Unless someone is looking to thoroughly look into and research a particular topic, people will only be looking for quick information that they can skim read. As a guide, it is a good idea to aim your blog posts to be around 250 to 500 words. If it is going to involve more words to get your point across more clearly, then that is obviously something that is completely fine to do. There is also no set time to post, or how often you should post. Just think about being consistent. If once a week is all you can manage, then just make sure that it is once a week. Customers will want to come back to see new content each time.

One of the key points is to mix things up a little. Of course, a blog is there to help convert site visitors into sales. But don’t make it all about your products and recommending them. Mix up your posts with plenty of images, link to relevant articles, and even share videos. Engage with those that leave comments, and get the whole team involved; it will make a difference.