Promo-Popup develops websites on the most powerful, up-to-date platforms such as PrestaShop, WooCommerce, Shopify, Magento, Symfony, Drupal, Oxid, and WordPress considering specific business needs from defining the strategy to user experience and responsive design including engineering and testing.
Promo-Popup is composed of an enthusiastic team of 15 technology professionals with degrees in computer science. They can help you revolutionize the way you interact with your customers.
What Promo-Popup offers to you
Development Infrastructure: Project Manager (as the point of contact), Team Leader, Quality Assurance department, DevOps.
good communication and the ability to work in your timezone.
Well-organized and Effective Development Workflow: Ticket system, project documentation, everyday reports, short iterations, fast delivery of valuable products.
Full Development Cycle:
ideas
researching
pre-development
project planning
development by iterations
quality assurance
long-term maintenance
marketing and Search engine optimization on Google, Bing and Yahoo
It’s safe to say that the coronavirus pandemic has completely changed the world as we know it. Not only are there the millions of deaths the virus has caused, but there’s the massive impact on the workplace culture to consider as well, with thousands of workers now working from home on a regular basis.
This change demonstrates the growth of technology throughout the years. Going back a few decades ago, being able to seamlessly work from home wouldn’t have been an option – the software and technological infrastructure simply didn’t exist at the time.
Nowadays though, that’s all changed, and more and more industries are now embracing the digital world we live in, utilising an abundance of technological advances in the work they do. From estate agents to construction workers, schools to furniture manufacturers, digital is now – in essence – the thing that makes the world go around.
So, what about the industries which can’t rely on digital advancements in the same way, like the print industry for example? Well, that’s what we’re here to discuss today.
The magazine and newspaper industries have been hit pretty hard by the world’s progressive adoption towards digital, but that doesn’t mean all is lost. In this article, we take a detailed look at how mediums like these can stay relevant in an ever digital world.
The Problem With Print
First things first, in order to understand how to improve the print industry, we need to look at why.
Put simply, the rise of the internet over the years has left the print industry in its wake. As such, content is now created at a faster pace than at any other point in human history.
Coming up with stories, editing them, printing them and distributing them out to avid readers has simply not been able to keep up with the immediacy of the internet. Nowadays, if you want to find an answer to something, you Google it, so there has been a huge dynamic shift in the way people choose to consume content.
To this end, it’s been incredibly difficult for magazines and newspapers to keep up. Thanks to social media, content can now be created in a matter of seconds. If a newspaper or magazine then reports on this content, they’re effectively covering old news and repeating a story everybody may have heard already.
Couple this with the fact our attention spans are now less than a goldfish, our society simply feeds off a need for immediate information. So, what is the print industry supposed to do?
Time For Change
Well, as the old saying goes, if you can’t beat them, join them – and that’s exactly what the print industry needs to do if it’s going to survive.
Print publishers need to connect their printed editions to rich, engaging, exclusive, digital content if they want to remain in the game, and they need to implement improved methods of distributing their work effectively.
Instead, print publishers need to think of ways that offer the best of both worlds to consumers – a printed medium with a digital edge to it. With this in mind, Augmented Reality (AR) is often a good place to start.
The Best Of Both Worlds
Giving publishers the ability to link their physical magazine to engaging content via a smartphone, AR bridges the gap between print and digital, creating a potential stream for advertising revenue in the process as well.
There is so much that goes on behind the scenes of a magazine article, after all. From the photoshoot to the interview itself, all aspects involved with developing a magazine article can create valuable content for a reader to engage with. And now, thanks to augmented reality, consumers can engage with a printed story they’re enjoying, before heading online to discover more.
While the consumer may have initially paid money to consume a magazine’s content, by offering engaging, exclusive digital content on top, they will feel like they’ve received an improved level of value, combining the quality of print journalism with the convenience of digital marketing. Simple.
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Finding reliable and high-paying clients in any industry is tough. Most of us have paid our dues in the freelance world; we’ve worked for free (or for close to it) and have handled difficult customers for less pay than we’d like. Sometimes we hear of professionals in the exact same field, doing the same job at the same level of skill or proficiency — yet they make twice what we do. What gives? What separates us from the high-paying, low-maintenance clients that everyone else seems to be able to find?
The difference, more often than not, lies in our approach to sales and marketing. Finding the right clients for your business requires a willingness to ask for the right rates unapologetically and the ability to prove that your service is worth it. How do we do that? Read on for some of the best ways to find premium clients online.
1. Qualify your clients
Your online marketing should tailor itself towards the right high-paying clients from start to finish. Aside from thoughtful and unique branding choices, your advertisements and sales funnels should be catered towards clients that have the ability to pay for your rates. How do you qualify the right client? A great way to do it is to have clients fill out an application with industry-specific questions. For instance, if you run an online personal training business, asking clients about time availability and goals will help you identify whether or not a potential client will work out for your business.
2. Define a nice
Let’s go back to the example of the personal training business. We know that an online training business will most certainly be catered towards the 25-45 age range. Older clients won’t want to deal with apps and video conferencing and younger clients generally won’t have the disposable income to pay for a service like yours. So we target middle to upper-class middle aged adults who don’t have the time to attend workout classes or train one-on-one. These clients will have the funds to invest in online courses.
3. Ask the right questions
The worst thing you can do is to ask too many questions and overload your client with a ton of information. Rather than try to make everything happen at once, try asking questions that lead to your client discovering whether or not your service is a good fit for them.
4. Always follow-up
You should give them enough time between your initial conversation and follow-up for them to process the new information they’ve received. Once enough time has passed (at least three days) you can send a follow-up email or phone call. The goal here is to make yourself visible to your client again, not force a sale.
If you begin to implement these tactics, you will be well on your way to finding high-paying clients that are a joy to work with on a consistent basis. Just make sure that your service is as premium as the clients you’re looking for.
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In a post-COVID world, we’ll all be looking at buying and selling very differently. The ongoing global health crisis has really shown businesses that can pivot to new ways of working will be the businesses that survive, and those that don’t will be the businesses that fail.
We’ve all seen the news stories, and we’re all concerned about the impending financial crisis that is likely to hit the country, so what can we do to mitigate the fallout?
The secret to success will be to move business as online as possible, and if you sell products, then selling online will be vital to ensuring that you can weather the storm that is coming.
When brands don’t sell online, it can cost them millions. Take British clothes retailer Primark; for example, due to having no online selling presence, they lost approximately £284 million. In contrast, the British public was unable to visit the store during the lockdown. Still, interestingly, Primark’s complete avoidance of the online marketplace has left a gap that others will happily fill.
As an entrepreneur, you can only look at that story with dark amusement, but you must also see the benefit here, you can sell almost anything on Amazon and use it to turn a profit, but how exactly can you do this?
The best way to get into selling on Amazon is to use a professional Amazon marketing agency like Nuanced Media. Trying to navigate the Amazon seller sphere all on your own will be time-consuming, confusing. It will probably lead to you not achieving your goal of financial freedom and possibly financial independence with an Amazon store.
Starting Your Financial Freedom Journey
Marketing agencies like Nuanced0020Media understand how the platform works -for buyers and for sellers- and they will guide you through the process of creating your account, setting up your store and what to sell, and how much for.
Do you want to sell your own branded products (Private Label), or are you happy to find products you love at wholesale prices and sell them on for retail prices? The latter is probably the most popular option on Amazon, especially for businesses looking to get into online selling, and allows buyers to buy products they know and love, but pay you instead of another one of the bigger online sellers!
Gaining financial freedom from your job or work can be really empowering, and for companies that are concerned about taking the hit for the Coronavirus outbreak, pivoting the business model of selling online can be an absolute career saver for many small businesses.
It’s easy to get set up on Amazon, and you’ll be backed by their customer help team who are fantastic. One of the biggest bonuses of using the Amazon platform is that it’s so widely used by shoppers all over the world, so you could be connecting to anyone from anywhere!
About the Author
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.
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Shopify is the most popular e-commerce platform used for setting up and selling products through online stores. The Shopify Point-of-Sale (POS) software is also used for in-person sales. Shopify has been around for ten years and has been very successful.
There are many benefits to using Shopify, including ease of use, flexible designs, and solid support staff. However, there are also some issues, like increased transaction fees and higher charges for increased functionality.
Shopify is not the only e-commerce platform available. These ten alternatives are worth a look that might be more suitable for your online shop needs.
1. Volusion
Volusion is a cloud-based, e-commerce platform currently supporting over 200,000 small businesses and sole proprietors. Volusion charges no transaction fees and has a simplified, one-page checkout interface. Check out Sharp Commerce for additional details.
Strengths of Volusion include ease of use, extensive template library, no extra transaction fees, free themes, a decent mobile app, and numerous payment processors. Volusion has some drawbacks, though, such as limited features, monthly bandwidth limits, and the need for users to possess coding skills.
2. Big Commerce
BigCommerce has been powering online stores for over eleven years and is very popular. It is flexible and easy-to-use, drag-and-drop-editor provides a user-friendly experience. BigCommerce can track inventory across Amazon, eBay, Facebook, and Pinterest so you never double-sell an item.
BigCommerce’s strengths include compatibility with most business models, outstanding theme designs, numerous features, no additional transaction fees, and a decent mobile app.
But, as with all of the e-commerce platforms, BigCommerce has its weaknesses as well. There are only seven free themes, and it can be a little slow at times. Also, if you exceed your limit of sales, BigCommerce will automatically upgrade your plan to a higher tier, resulting in a substantially higher monthly cost.
3. WooCommerce
WooCommerce is ideal for use with WordPress sites. It is free, open-source, and well thought of by users. There are advanced functions that can be purchased, but the basic platform can hold its own with the other, more-expensive tools.
Advantages to WooCommerce include no additional transaction fees, availability of free plans, and it’s easy to set up and use. It is great to use for all types of physical or digital sales.
WooCommerce has some drawbacks as well. It has no hosting feature, tends to be slow, and may require technical skills.
4. LemonStand
Another great and easily customizable ecommerce platform is LemonStand. It is particularly fitting for medium or large businesses as it offers customizable monthly subscriptions based on the number of orders.
The strengths of LemonStand are no additional transaction fees and that it can accept recurring orders from customers. The biggest weakness is that coding skills, or a web developer, are required. It is also somewhat limited in available templates and third-party apps.
5. 3dcart
3dcart is hosted in the cloud and offers features such as coupons, subscriptions, and Facebook sync. The cost is variable, depending on which features are required.
The positive aspects of 3dcart are support for multiple payment modes, fast load time and store speed, no additional transaction fee, and a multitude of features. But, for updated themes or strong service and support, 3dcart is not the best choice.
6. BigCartel
BigCartel is a good fit for small businesses or soles proprietors. Although the features are limited, it is reasonably priced and offers unlimited bandwidth and inventory tracking.
Other advantages of BigCartel are no extra transaction fee, it works well with PayPay, it’s easy to use and, if you sell five products or fewer, it is free.
Due to its limitations, BigCartel is not a useful tool for large companies. It also does not provide support or an inventory search feature.
7. Magento
Magento is a free, open-source e-commerce platform that is well-suited for medium to large-sized businesses or a smaller business with substantial growth potential. Although it does require coding skills or a staff web developer, Magento offers a vast number of features, flexibility, and adaptability.
Other positives about Magento include no monthly service charges, inventory management, multiple payment mode support, and advanced functionality. The only negative other than the need for a coder is that it does not provide hosting.
8. Wix
Wix is one of the premier, free ecommerce website builders that can also include a simple online store. Although limited in functionality and features, this tool is perfect for a beginner with minimal web development skills. Once the website is up and running, it is possible to migrate over to a more robust e-commerce platform, such as BigCommerce or Magento. Or, switch to Wix Editor and take advantage of the advanced features.
The biggest strength of Wix is that anyone can use it to create a nice website and a functional store. It also has over one hundred templates, works with many payment modes, and the price is right. Its weaknesses include limited bandwidth, traffic options, and apps.
9. Squarespace
Squarespace is another website builder that does not require much technical ability and offers an e-commerce option. Squarespace can compete with the higher-priced platforms in its advanced features and functionality. Other advantages of Squarespace include no additional transaction fees and a wide array of inspiring designs.
The disadvantages of Squarespace include limited compatibility, with only PayPal and Stripe included, and although Squarespace does not charge a transaction fee, both PayPal and Stripe do. Also, there is limited support and add-ons.
10. Prestashop
Prestashop is considered a free e-commerce platform. However, it is not attached to website development tools such as Wix and Squarespace so there will be costs for a domain and web hosting. Prestashop offers limited themes and templates but it will do fine for a start-up shop with limited funds.
The strengths of Prestashop include its cost (free), no additional transaction fees, and that it supports international sales in 25 languages and many currencies. The weaknesses are that it does require some technical skill and, as we said, it has limited themes, templates, and features.
Shopify is an excellent platform for e-commerce, but it just might not be the right fit for your business. If one of these other alternatives calls out to you, give it a try. Your e-commerce store will be up and running in no time.
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In a post-COVID world, we’ll all be looking at buying and selling very differently. The ongoing global health crisis has really shown businesses that can pivot to new ways of working will be the businesses that survive, and those that don’t will be the businesses that fail.
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