Can You Do SEO on Your Website Without an SEO Audit?

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StrategyDriven Online Marketing and Website Development Article |SEO Audit|Can You Do SEO on Your Website Without an SEO Audit?What Is an SEO Audit?

It does not matter if you want to SEO your own website, or if you want to use the services of an SEO agency. In both cases, you will need a thorough SEO audit. But what is that? Well, it is a method used to get as much SEO information about a website as possible. The more information you get from the SEO audit report, the higher the quality of results you will get in the future from the SEO methods. There are several types of information that you should expect to get from this method.

  • Technical audit. On the internet, you will find agencies that provide different types of audits. But most of them are incomplete, and they provide you with information about only one part of your website’s SEO. The technical audit checks the technical parameters of your website. The main parts that need to be checked are the links on your website, its loading speed, and the device compatibility with other websites.
  • On-site audit. The on-site part of the SEO audit must offer you information about the content used on the website. Several factors must be verified. The first one is the originality of the content. Every piece of duplicate or plagiarized content will be penalized by search engines. The second factor is the relevancy of the content. It must be relevant to your industry. And the last factor that must be verified is the engagement level. The more engaging the content is, the better the results that it will produce.
  • Off-site audit. The last part of SEO is for off-site. A reliable audit must check the authority of your website in the industry as well as the renown that it has. To have high authority, you need to have backlinks placed on other websites in the industry. If your articles and links can be found on high-authority websites, then your authority will rise as well. As for your website’s renown is based on the number of backlinks and websites where they can be found.
  • Business assessment. The last part that needs to be found in the SEO audit report is the business assessment part. Nowadays, SEO strategies must be personalized. So, the agency must learn as much information about your business as possible. And it must also research your competition and the best keywords that you should use. All the information obtained from the audit can be used to create an SEO plan that will take care of every SEO related task for your website.

What Benefits Can You Expect from an SEO Audit?

Now that you have a general idea about what an SEO audit is, you need to know the benefits that you can expect from it. It provides a large number of benefits. But only a few of them are notable and easily seen.

  • Solve the problems. The first benefit that you can expect from an SEO audit report are solutions for every problem that was detected. Without it, even if you use a top SEO strategy, the results will be mediocre. Why? Because all the problems will drag your website down, and it will not be able to rise even with the best strategy.
  • Optimized strategy. The second benefit is an optimized and personalized strategy for your website. As mentioned above, every business is unique. And a reliable SEO agency must be able to detect al the unique parts that can be used in the strategy to increase the results that it produces.
  • Increased traffic. The third benefit will come after the problems are solved, and the strategy is being implemented. Your website ranks in search engine page results will start to rise, and you will get more and more traffic for your website. And the more people are visiting, the higher your chances of getting new clients are.
  • Increased conversion rate. And lastly, a good SEO strategy combined with high-quality content will also increase the conversion rate of your website. This means that a higher percentage of your visitors will become leads or customers. This is the final goal of SEO. And only an audit can be used to ensure that all the content on your website is optimized. And it produces these types of results.

StrategyDriven Online Marketing and Website Development Article |SEO Audit|Can You Do SEO on Your Website Without an SEO Audit? How to Choose a Reliable Agency Based on the SEO Audit!

Probably the most important use of an SEO audit is to find a reliable SEO agency. Keep in mind that SEO is a long-term process. So, you must find a reliable partner that can take care of it for you. So, you can use the audit of an agency and deduce its skill levels from the SEO audit report. But before you do that, you should follow 3 steps to narrow down the options that you have.

  • Find all the options. The first thing that you must do is to find all the options that you have. So, you can use a search engine like Google to look for all the SEO agencies that you can find on the market. The more options you have, the higher your chance to find a reliable partner at a reasonable price.
  • Check the results. Next, you need to verify the results produced by the agencies. Most of the time, you can find them on the agency’s website. And you can use the search engine to check the credibility of the results. Also, you should only verify the newer ones. If they are older than 6 months, then they are not relevant anymore. And you can keep in mind only the agencies that produced the best results.
  • Get some first-hand reviews. The last step is to find the contact information of the agency’s clients. You need to communicate with them and get some first-hand reviews about the agency. This is the best method that you can use to find out how the collaboration with the agency will end. If the clients of an agency are happy, then you will most likely be the same.

Boost Your Social Media Presence For Future Success

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StrategyDriven Online Marketing and Website Development Article, Boost Your Social Media Presence For Future Success

A profitable Social Media Marketing Strategy should help you achieve the objectives you have penned out for your business. For this, it has to be dynamic to adjust to the variations that occur in the media every day. And of course, you must contemplate every novelty and detail in terms of Social Networks in order to get the most out of them. Use these strategies across the board with your website to ultimately boost your SEO.

Use data from last year to inform this year’s strategy.

See the success (or failure) of the social media campaigns you created last year, as well as the activity and engagement across all of your platforms. What type of content resonated the most with your audience? What social media website seems to be growing faster? You can do this by conducting a social media audit. An audit keeps you informed of your social presence to see what works and what doesn’t. Based on the data reports from the previous year, you may want to change your publication time to reach your target audience more and get more engagement. Or, you may want to focus on Facebook more than Instagram due to a more consistent return on investment (ROI) on one platform versus the other. The point is to allow the data from last year to give you a better orientation for the new year. For a comprehensive overview of all your social media metrics in one place, you can visit Hootsuite Analytics.

StrategyDriven's Social Media Publication Timing Whitepaper

Look for inspiration in unconventional places.

We’ve already said it: a big part of social media marketing is keeping moving forward and coming up with new ideas to keep your channels up to date. The right way for creativity to flow is to look to others for inspiration. If your brand works significantly with imagery and innovative graphic solutions, you may want to look at a virtual photo booth that would translate well to your web page.

Take note of thought leaders and industry giants, but also strive to look outside of these grounds. Retailers generally have a large budget for social media and creative purposes, which allows them to try new things and push the boundaries. These brands also have a tangible product that they can showcase on their social channels. Brands like Everlane and Urban Outfitters are among the favorites. As of 2020, the top five social media trends are:

  1. Paid social networks
  2. Ambassador employee
  3. Training for social networks
  4. CEOs on social media
  5. Sales on social networks

Of course, not all of them will be the objectives of your company or brand. For example, social media sales work well in the financial industry, where advisors need to build long-term relationships with clients. But it may not work very well in the consumer packaged goods (CPG) industry, which is less reliant on relationships between leads and sales professionals. However, these are ideas that you can use and rework to ensure that your brand is hitting the social targets that you dreamed of when you began.

5 Sure-Fire Ways to Increase Your SEO Rankings

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StrategyDriven Online Marketing and Website Development Article, 5 Sure-Fire Ways to Increase Your SEO RankingsNo matter what sector your business operates in, online visibility is essential to your success. As well as building credibility and gaining trust, online visibility enables you to acquire new customers and retain existing ones.
Having a functional, well-designed website is the first step to building an online profile, but this alone isn’t sufficient. In order to drive traffic to your site and facilitate brand recognition, you’ll need to rank highly on search engine results pages (SERPs) for keywords and terms that are relevant to your business.

The only way to increase your rankings is with consistent search online optimisation. With an evidence-based SEO strategy, you can ensure your webpages are the first thing users see when they search for relevant terms. While there are hundreds of factors to consider, you can get started by using these five sure-fire ways to increase your SEO rankings:

1. Increase Page Loading Speeds

The functionality of your website is important in terms of user experience (UX), but it also has a significant impact on your SEO rankings. With loading speeds between 1-3 seconds, bounce rates average around 32%. However, just a one second delay sees bounce rates skyrocket to a staggering 90%. As loading speeds have such a significant impact on user behaviour, they’re a critical factor when it comes to ranking webpages on SERPs.

Remember – Google wants to deliver an optimal UX. Anything which detracts from this is likely to have a negative impact on your rankings. Conversely, improving UX via page loading speeds and other factors can boost your SERP rankings.

2. Publish Original Content

Your content marketing strategy is critical to the success of your overall SEO campaign. To achieve high rankings, your website needs to feature fresh content on a regular basis. Furthermore, this content needs to be fully optimised for relevant keywords and terms. This is how search engines can determine whether your content is relevant to a user’s search query, so it’s vital that you tell Google what your content is about.

Many businesses use blog posts and articles as a way of sharing original, unique and relevant content. While these are certainly an excellent way to increase your rankings, there are other types of content to consider too. Videos, images, infographics, white papers and podcasts can all be used to engage users and improve your rankings.

StrategyDriven Online Marketer & Website Developer Magazine

3. Work with an Agency

Managing your SEO in-house can be a drain on your resources, particularly for start-ups and smaller enterprises. There are hundreds of ranking factors which are taken into account when determining where your webpages will appear on SERPs. To secure a place on the first page of Google, you’ll need to stay up to date with the ranking factors that matter most and gain access to the tools you need to modify your own position in the listings.

Fortunately, you don’t have to handle this yourself. Working with established SEO professionals, like this agency, gives you access to the expertise and experience you need. As the #1 Perth SEO agency, PWD is adept at devising and executing successful SEO strategies on behalf of their clients. From keyword research and content creation to site optimisation and local campaigns, outsourcing your SEO needs can be the best way to achieve your commercial goals.

4. Secure Backlinks

Every website has a score, ranging from 1-100, known as its domain authority. The higher your score, the higher your webpages are likely to rank on SERPs. Securing high-quality backlinks is one way of successfully increasing your domain authority and, therefore, your SEO rankings.

When your links are featured on an external site, it acts as an unofficial endorsement and tells Google that your content is credible, trustworthy and reputable. This encourages Google and other search engines to rank your content more highly, in order to deliver a better UX.

Of course, where your backlinks are placed has a significant impact on your own rankings. Securing backlinks on a website with a high domain authority will have a positive impact on your own domain authority score, for example. Conversely, low-quality backlinks can have a negative impact on your score and cause your rankings to drop. While backlinks are essential to SEO success, a strategic approach is necessary.

There are several ways on how to secure backlinks. According to the SEO management team at Invicta Agency, backlinks can be acquired on-page and off-page through various strategies including maximising the content of your website through its keywords.

5. Use Local SEO

Local SEO is a great way for businesses to target certain geographical regions. By modifying your keywords and terms to include locations, you can respond to search queries that are focused on a particular area.

Furthermore, local SEO enables you to achieve results more quickly and offers a more cost-effective SEO option. When you’re targeting the key term, ‘SEO Perth’, for example, there is going to be less competition than if you attempt to target the key term, ‘SEO’. This means you can successfully rank for the local term with fewer resources, thus lowering costs. Similarly, less competition ensures you’ll notice a positive impact on your rankings more quickly.

Many people assume local SEO is only beneficial for local business, but this isn’t the case. While local SEO is certainly essential for local firms, national and even international businesses should be capitalising on local SEO too. With the opportunity to target specific areas, raise your profile in particular regions, achieve results more quickly and increase your ROI, local SEO is a tool that all businesses should be using.

Grow Your Business with SEO

As you can see, there are many facets to a successful search engine optimisation campaign. This means you’ll need to consider numerous factors to create and execute a successful SEO strategy. Furthermore, you’ll need to monitor your SEO activities, measure your performance and analyse the results in order to maintain and improve your rankings.

Search engine optimisation isn’t a one-off activity. A consistent approach is required if you want to boost your online visibility, outperform competitors and grow your business. Due to this, it’s important to access the expertise and skills that can help your business to implement effective, long-term SEO strategies. By doing so, you can increase your market share, generate higher profits and gain unrivalled online visibility.

5 Tips for Creating the Best Domain Names for Online Business Entities

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StrategyDriven Online Marketing and Website Development Article, 5 Tips for Creating the Best Domain Names for Online Business Entities

Whether you’re ecommerce, offer an online portal, or something else, you’re online. The best domain names for online business entities are the ones that are easy to spell, easy to say, and are truly memorable. Just as the domain name itself matters, so does the extension you use. These tips will make it easier for you to have a domain name that will help you succeed.

Look at What’s Successful

There are some companies that are killing it with the names of their businesses. They’re memorable, they’re easy to remember, and it shows they know how to be creative. By looking at some of the most successful names out there, you can be inspired.

Think about descriptive words that can be used to explain your online business. You may want to use SEO keywords. You may also want to combine two words to create a completely new meaning.

Keep it Simple

The last thing you want to do is make your business name so complicated that no one remembers it. Just because web browsers give you over 2,000 characters for a URL address doesn’t mean you should use them. Ideally, the character length should be less than 15. Anything over that and you risk people forgetting important details.

The best domain names for an online business are easy. They only contain one to three words, they’re easy to remember, and they can be spelled out phonetically.

Remember that while some people will reach your website organically, others will be typing it in after hearing about it on the radio, from a friend, or even seeing it on the side of your company vehicle. Make it easy for them to remember it long enough to type it into their web browser.

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Tell a Story

Who are you? What makes you unique within the marketplace? The name you choose is all about the storytelling process. Particularly when you are exclusively online, your business name and your domain name should be one and the same. Otherwise, it’s going to lead to people being confused about who you are.

Be authentic about who you are. Consider what your goals are within your business. There are countless stories of how businesses came to be. The ones that pull at the heartstrings or that make people smile or laugh are going to be the most memorable.

There’s no way that you can come up with the best domain names for your online business until you know who you are and how you came to be. Write out your story. Highlight some of the words that stand out. Those could be used within your business name and domain name.

Maintain Your Identity

Once you set your domain name, you’ve set your brand. This means that you can’t let your identity falter.

If you choose a fun name, people are going to expect you to be fun. The same goes for a name that is serious. And guess what will happen if you choose a boring name?

Additionally, your keywords could lock you into something that’s too specific. You have to consider the potential for growth when you choose your domain name. For example, if you are a wedding photographer and you use ‘wedding photography’ in the domain name, it can limit you to the events that you may photograph in the future. People may never reach out to you for a quinceanera, a bar mitzvah, or any other special event.

It’s best to keep your name a bit broad so that you can expand in the future without scaring off future niches.

Explore Your Options

There are plenty of options for you to consider when choosing a domain name for your online business.

Consider:

  • Specific keywords
  • A geo tag (city, county, state)
  • A fun word
  • A word that combines two keywords

Use a name generator to help you come up with some variations of your domain name. Maybe one combination is taken but another three are worth considering. There’s also nothing wrong with breaking out the thesaurus to help you explore word variations. Just don’t get so carried away that you choose a word that no one recognizes.

Your business name is who you are. It’s how people will refer to you. It will be one of the most important marketing tools that you have. Think about the different business names that operate entirely online. You know them by their web address – Google, Amazon, Yahoo. The list goes on and on.

The most successful businesses, online and locally, have brand recognition. You can say the name out loud and everyone knows who you’re talking about. It takes hard work to get to that level, but it all starts with a name. Finding the best domain names for online business entities is easier when you’re not fighting for a .com extension like everyone else. Prove that you’re different by using .ONLINE. It can open up the domain opportunities significantly and give you a name that you can be excited about

Why SEO is important for SaaS businesses

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StrategyDriven Online Marketing and Website Development Article, Why SEO is important for SaaS businessesSEO, or Search Engine Optimization, is vital for any company with an online presence. It refers to the process of improving the visibility of your website in the organic results of search engines such as Google. Many factors go into the algorithms that generate search engine rankings, including keywords, links and mobile optimization, which means there are lots of techniques you can use to improve your website’s position. If you run a SaaS business (one in which customers pay for access to a software product), SEO is going to be particularly important for you and your company. Here’s why.

Drive traffic to your website

This is perhaps the most obvious benefit of having a good SEO strategy. The higher up your website appears on Google when people search for a relevant keyword or phrase, the more likely they are to click through to your page. It’s estimated that over 25% of people click on the first organic search result on Google, and people rarely go on to even the second page of results. Combined with the fact that most online experiences begin with a search engine, it’s easy to see why SEO is a vital part of getting customers onto your site.

Publicize your business without spending money on advertising

Lots of SaaS companies turn to paid advertising to promote themselves, which is a completely valid strategy but can take up a lot of your budget. Therefore when it comes to SEO SaaS companies have a cost-effective alternative to help generate more web traffic and gain more customers, particularly in the long term. This is especially helpful for newer SaaS businesses that perhaps don’t have a large budget for advertising, or who are happy to invest some time in creating the sort of high-quality content that ranks well. In the highly competitive world of SaaS, this can be a fantastic strategy.

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Stand out from your competitors

As mentioned above, the SaaS market is a very competitive one. It’s rapidly growing and expected to be worth over $140 billion globally by 2022. Standing out in such a crowded marketplace can be difficult, but a good SEO strategy can be a big help. By consistently appearing at the top of search engine results, it’s more likely that potential customers will remember and recognize your company name – even if they don’t click through to your site at first. Plus your main competitors will probably be utilizing SEO themselves, so you’re putting yourself at a disadvantage if you don’t do the same.

Get more customers

Essentially this is what it’s all about. The reason that you want more traffic to your site and greater brand recognition is all to help get more people to subscribe to the software you’re offering. Appearing at the top of search engine listings doesn’t just encourage people to click through to your site, it also helps boost your company’s credibility and trustworthiness. Organic content such as blog posts and videos tends to be viewed more highly in comparison with advertising, so packing your pages with great content not only helps improve your rankings, it also builds you a better reputation. It’s a win-win!