How to Expand Your Business with Smart TV App Opportunities

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StrategyDriven Online Marketing and Website Development Article | How to Expand Your Business with Smart TV App OpportunitiesThe advent of the internet and better devices has impacted the way people interact and how businesses operate. Smartphones, smart TVs and watches have become the in-thing and trend among the young and the old. Smart TV technology is more than the usual television you will find at any house.

Many households worldwide own a smart TV, and the number of smart TV sales is projected to hit as high as more than 266 million units globally by 2025. The capabilities of smart TVs have become a standard feature that is also impacting the business world tremendously. It’s easy to browse the internet, play games, interact on social media, or video call using this smart technology. A smart TV can perform the same functions as your favorite smartphone but on a bigger screen. There are a lot of companies investing in smart app TV development these days. This is an impeccable digital marketing strategy that has worked miracles for many businesses.

As an established business owner, don’t have any uncertainties about investing in a smart TV application. And if you don’t know where to start, a smart TV app development company is your choice.

Using Smart TV for Your Business Purposes

Television sets have been turned into multimedia gadgets, and you can comfortably use them for many applications. Many television manufacturers have opted for smart TV, which has expanded the functionality of the available models. Today, if you own a smart TV, you have more than a device that just broadcasts videos, but a complete entertainment unit.

You can easily use your smart TV to undertake different purposes, from surfing the internet to interactive services. Users can search for digital content on the internet, local cable TV channels, or data stored in your storage device. This technology has opened business opportunities by giving businesses a better user experience on their television screens.

Smart TV apps should be in your plans if you want to grow your business and increase revenue. Here is how this application can help.

E-commerce to Attract More Clients

If your business offers its products and services online, you can use your smart TV as one of the best sales channels. You will allow more customers to visit your website and sell all the products and services you offer. You will let more clients come to you, and you don’t have to find them.

Your e-commerce customers will appreciate an engaging and useful smart TV app from your business. This app will help them save time, and your existing clients will not hesitate to refer new customers. Such an opportunity will translate to more income and a surge in your clientele base.

Video Calling- Effective Communication

Communication is essential in every business. Using your smart TV app, you can undertake digital marketing opportunities such as video calling and reach out to your suppliers and customers.

Smart TVs provide a better user interface and effective presence, which will enhance effective communication. You can easily share vital information with your target audience and more about your business’s progress and what new to expect.

Screen Mirroring for Easy Information Exchange

You can easily transfer an image from your smartphone or laptop to a large smart TV screen through screen mirroring. This wireless transmission makes it easy for business owners to exchange information.

When a screen mirroring app is integrated into your TV, you will easily share presentations and other visuals. This is from the comfort of your home or office via a single tap on the screen.

Better User Experience

Customers can see what they are looking for on a bigger screen than when using their smartphones or laptops. And this is from the comfort of their homes or work premises.

Great Marketing Tool

Your smart TV app is more than just an application you can rely on to grow your business. It will double up as the best marketing tool you can wish for in your business endeavors.

Using your smart TV, you can access streaming services such as YouTube, Amazon Instant Video. Your apps can also provide you access to social media networks where you can market your business.

Incorporate Smart TV App Technology into Your Business Today

Smart TV app development will help you promote your business brand and increase its presence online. You will also reach out to your potential customers via connected entertainment such as videos or live streaming.

About the Author

StrategyDriven Expert Contributor | Liza BradberyLiza Bradbery is an experienced writer who has handled a variety of topics, including tech and business articles for Oxagile, a company that provides custom software development services across different industries and verticals.

How to Save Money on Image Resizer

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StrategyDriven Online Marketing and Website Development Article |Image Resizer|How to Save Money on Image ResizerPeople’s eyes gravitate toward beautiful things. That’s a fact of life! Hence, whether you’re a businessman looking to promote products online, a student making slideshows, or a mom looking to share vacation photos, you need to ensure your images look amazing so your intended audience looks at your work. No matter how great your composition is, it won’t translate well in your chosen medium if the image is not sized proportionately to the given space. Thankfully, you can count on an image and photo resizer to help you scale down your photos without compromising the quality.

If you think this digital solution will cost you an arm and a leg, put off that thought. Gone are the days when you needed a professional designer to help you edit, crop, or compress your photos. With the help of an image resizer, you can now do everything on your own without breaking the bank. Should you still feel reluctant to use this digital solution for content marketing, now is the time to quash that myth. Take a look at how you can save loads of money by using an image resizer:

Save Time, Conserve Money

Time equates to money because you spend on things using your life hours to earn your paycheck. Thus, when you save time, you save money. An image resizer assures seamless photo editing with its easy user interface. Unlike the coast’s complex software, today’s photo editors come with a seamless dashboard where everything you need can be accessed in one go. For example, it comes with sizing suggestions for various social media posts or web pages. Simultaneously, you can also customize any photo by putting in the specific size you want.

Today’s digital image resizers come with seamless tools that make it easy for you to compress your photo files without breaking into a sweat. Just drag and drop your chosen image, and it will convert it to the size you need with a few clicks of your mouse. Take a look at the following features of an image resizer:

  • Offers suggested size templates.
  • Allows batch resizing to save time.
  • Assures well-proportioned images.
  • Permits use of images from other URLs.
  • Proffers easy download or sharing directly on social media.

Use FREE Digital Tools

In today’s modern world, you can optimize technological advancements to make your life easy. Luckily, you can save money because you can use many free image resizers online. This means you can edit your images to your heart’s content without breaking the bank. Take a look at the top 3 free image resizer companies online:

1. Promo.com

This company does as its name says by assuring you can promote your best work no matter your purpose. Whether you are a businessman looking to share news on social media or a student making a PowerPoint presentation, you can use this resizer to edit any photo. Most importantly, it allows bulk resizing for social media posts, web pages, emails, or other documents.

Hence, you can readily pick what photo dimensions you want, saving you the trouble of doing it one by one. It comes with so many suggestions, such as Facebook cover, IG square post, Twitter header, LinkedIn background, and more. Undoubtedly, with its easy user interface, you can enjoy the following:

  • Drag and drop capabilities
  • Personalize resizing to suit your requirements
  • Template suggestions for social media, web pages, and other documents
  • Select photos from any URL
  • Allow direct download for saving or instant sharing.

2. BIRME

This acronym means Batch Image Resizing Made Easy, and it does exactly as it says. You can efficiently and effectively resize images without any hassle. Moreover, you can resize multiple photos simultaneously, assuring you can finish your task swiftly. With this tool, you can do the following:

  • Include photo borders
  • Select pixel size
  • Look at previews

3. Free Image and Photo Optimizer

The producer of this editor is no other than Shopify. Thus, you can rest easy knowing your pictures will look amazing. However, it only allows you to load a maximum of six images you can upload from your device or any webpage. You can also only edit the photos into three possible sizes:

  • Large (4472 x 4472)
  • Medium (2048 x 2048 pixels)
  • Compact (1024 x 1024 pixels)

No Need to Buy Expensive Gadgets

With a free online image resizer, you don’t need to buy any fancy computer to accommodate the software. This works on your laptop, desktop, or any mobile device. In addition, you don’t have to purchase more memory because you’re not downloading the software but using it virtually. Best of all, with an image resizer, you can compress the photos without compromising quality. This means when you make presentations, you will not consume so much memory on your hard drive or flash disk as the files have become smaller.

Save on Professional Fees

Back in the day, only professional designers can edit photos. Today, if you feel like cropping or sprucing up your images, you can do it from any gadget, no matter where you are. Moreover, you don’t need technical skills to get things done. The image resizer tools of this modern world come with an effortless learning curve. Furthermore, you don’t need any special training to use it. Best of all, if you encounter any problems, just contact the company for help.

Make Projects That Convert

Every penny saved is a penny earned. When you compress your photos with an image resizer, you create more engaging images. Firstly, you can assure that the images you showcase on your site will not take a long time to load. Unfortunately, “netizens” possess reduced attention spans, so if your pics take too long to load, they will leave your page. Secondly, an image resizer helps you edit your photos for any project. Whether you’re making a brochure, printing a newsletter, or printing photos, you can use this tool to make sure your pictures fit in the space.

Final Thoughts

Above all else, this digital solution assures you can optimize all your photos on your social media profiles without compromising the quality. With this, you can create a better connection and engagement with your audience. With such beautiful images, you can even monetize your accounts. How cool is that?

Key Things to Remember When Setting Up Your Business Website

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StrategyDriven Online Marketing and Website Development Article |Business Website|Key Things to Remember When Setting Up Your Business WebsiteYou’ve decided it’s time to set up your business website, but what are your next steps? A business website is a big opportunity, but there are plenty of things you need to remember when it comes to planning your online presence.
Here are some important things to remember when setting up your business website.

User Experience

It’s easy to focus internally on your business when creating a website, but you’ve always got to remember the user is one of the most important aspects of this process.

You can make your website do all these fancy things, tracking analytics, helping you create leads, and so on, but if you’ve not got a good user experience, then it’s all going to be for nothing. As a consumer, you know how frustrating websites with a poor UX can be, so don’t let your website be one of them.

Security

Security is a huge priority for any modern business. When it comes to your website, you’ve got to make sure you’re protected, and your users are too.

If your website fails to protect its users from things like cross-site scripting, then it can do huge damage to your brand and seriously affect your business. We see big security incidents on the news all the time, and it can happen to any business if it is not investing in cybersecurity.

Invest in Quality

There’s no point in creating a bare-bones website. If you’re going to have success with it, then you need to build it out properly and invest in your content.

Your website is always evolving and growing, and this reflects your brand. As soon as you stop updating your site, it will lose some relevancy, so it’s best to keep investing and keep growing what you’re doing.

Get Your Site Ranked

No matter how big or small your business is, you have the ability to rank your website in the search engines. This can bring in targeted, sustainable traffic, so it’s well worth focusing on your search engine optimization and following the right steps.

SEO might seem like something very technical, but in reality, it’s not. It’s just about following good practices and making sure your website appeals to the right audience. If you can do this, then you will find you start to have success in the search engines.

Share Your Work

If you’re doing amazing work with your website, then share it with as many people as possible.

Create social media accounts and get your message in front of a large audience. You can build your website and hope people find it, or you can be active and make sure people find it. Sharing your work is easy to do, and it can be a great way to introduce people to your brand.

You have gone to the effort of creating the content, so make sure you get the most value out of each piece by sharing it on multiple platforms.

Everything You Need To Know If You Want To Sell Online

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StrategyDriven Online Marketing and Website Development Article |Selling Online|Everything You Need To Know If You Want To Sell OnlineThanks to technological innovations, selling online has become easier than ever. And because it’s scalable, it’s precisely the type of business that entrepreneurs need to get themselves into. Instead of trading your time for money, you can just increase the number of units you shift over time, generating massive returns.

If you’re currently selling on Shopify or any of the other platforms, this post can help you. Remember, flogging goods is about more than setting up a website. It’s also about putting the systems in place that will allow sales to happen.

Here’s what to do.

Choose Where You’ll Sell

The first thing you’ll need to do is choose where you want to sell. There are lots of platforms out there, each with advantages and disadvantages.

Remember, if you choose one of the larger e-commerce vendors to host your goods, you’ll have to pay them a commission every time you make a sale, so your margins will always remain depressed.

If you go down the hosted route and sell independently, you’ll get bigger margins, but you’ll also have to do more marketing. Thus, it all comes down to where you think your competencies lie.

Choose How People Will Pay

Payment systems are the most complicated aspect of setting up an ecommerce business. Just displaying goods and writing descriptions is easy. But connecting your site to POS and banking is much more challenging.

Fortunately, most platforms now provide tools that do this automatically for you. For instance, the Shopify FFL checkout allows you to sell restricted goods safely. Other services use their own methods.

Where possible, you want to offer a variety of payment methods. Try to include PayPal if you can, as people who haven’t been to your site before are much more likely to trust this method.

Start Marketing Your Online Store

The next step is to start marketing your online store.

This is more challenging than you might expect. You can have a great ecommerce platform. But if you’re failing to reach out to the community, you won’t get anywhere.

Social media is perhaps the best place to start drumming up business. It’s relatively inexpensive and a great place to begin getting people interested in your services.

Work Out How You’re Going To Do Shipping

Shipping is one of the most challenging aspects of e-commerce. Finding a system that allows you to deliver the right goods to the right customers on time is a notoriously challenging process.

The best option here is to simply outsource the task to a fulfillment provider. These services store and then distribute your goods on your behalf when customers order them.

Please note that these solutions aren’t just “cutting into your margins.” For many new companies, they’re a necessity. You simply don’t have the systems to bring distribution in-house, unless you’re selling just a couple of dozen items a day (and even then, it can be a hassle).

In summary, selling online has never been easier, but it requires a degree of patience and strategy.

SMS Marketing Trends 2021

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StrategyDriven Online Marketing and Website Development Article, SMS Marketing Trends 2021

Since the world has been gripped in the hands of COVID -19, it brings significant changes in the life of businessmen. SMS is now regarded as the marketing tool and perfect way to bridge the gap between the business and its consumers. According to a study, the texting was increased by 53% and recorded to be higher than average in both January and February. Let’s look at some of the trends in SMS marketing and the probable changes they must bring to the lives of many.

1. More than SMS, Omni channel is better preferred: In case you want to establish a better relationship between with the customers, prefer Omni channel more than only SMS. Earlier SMS was regarded as the only channel of communication with the customers; the contact number and email ids of customers were collected by the senders. But now, SMS has an incredible open rate (say 98%) acceptance and it can be integrated with other channels as well. 2021 will notice certain trends in SMS marketing and they would be like the following.

  • Blog posts and other company news can be shared through messages.
  • E- Mail and SMS promotion can be combined.
  • SMS can be well combined with social media marketing.

With the help of marketing automation software it is possible to integrate other channels with SMS.

2. SMS as a customer care channel: Some ways are prominent where SMS can facilitate the customer service functions.

  • They can be used for sending confirmations.
  • They could be used for providing delivery tracking information.
  • They can be used for confirmation and also rescheduling appointments.
  • They are generally used for responding to questions that are frequently asked.
  • While you text with customer support that allows a shorter time of resolution.

In the present year 2021, you may expect to see a betterment in customer service. Since the SMS platforms come handy, there is much improvement in the transactional SMS, and the two way SMS that helps in customer and business services.

3. B2B SMS marketing is on the rise: B2B marketing uses SMS for interacting with the customers and it’s in rise in 2021. Well, the amount of SMS used by B2B is always lesser than B2C. SMS is used to send text to customers as well as valuable information. Well, there are many ways that can help in this regard:

  • By sending personalized messages that customers can know the expected time of delivery as well as the order number of the materials.
  • The customers might know about the product updates and also improved services thereby keeping them in the loop.
  • While you exchange messages with potential customers, it can keep themselves motivated.
  • There can be timely updates about the company’s products and offerings.
  • You may schedule product demos and webinars, as well as answer FAQ’s that provides limited time offers.

4. User reviews is the trend:The use of SMS is on the rise. According to a study about 82% of the consumers read the online reviews especially for the local business. Reviews play a critical role in sales and marketing. In fact, there are several polls and surveys conducted that would give an idea of people the product. In fact threads are provided via SMS and users are expected to complete the poll. Give customers a chance voicing their opinion on the various products and services; you may see the use in social media. The surveys conveyed can help to build the necessary insight.


5. Transactional SMS updates for cross selling: The transactional SMS would keep the customers updated about their purchase and any interactions with the Finance business. By sending SMS to the customer would create a positive image, and there are chances they would convert to potential customers. The companies will be provided with a chance to promote cross selling and providing discounts, all to attract a buyer.

6. Elevate your business with SMS marketing message: In the future, maybe SMS marketing will be combined with marketing strategies as a mix. The success of a marketing strategy depends how effectively it’s used to send text and manage the potential clients. With advent of age, SMS marketing will be the most effective tool to communicate and give a boost to sales.

The marketers hope that business will see a havoc change in 2021 and that will be reflected in the marketing trends. Business trend will be more empathetic this year and that will lead to a stronger customer relationship. E-mails and SMS are regarded as a perfect tool that can help push notification and can elevate sales along with revenue. After all, there is a saying that ‘Content is the king’, and it would appear like that text only emails and SMS are the main tool that can lead to a successful marketing strategy and future development.

About the Author

Susan Raj is Marketing Head of TXTImpact.  TXTImpact provides Business Text Message products for marketing to and support of customers to increase their client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.