Becoming A Master Of Social Media Marketing

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StrategyDriven Online Marketing and Website Development Article |Social media marketing|Becoming A Master Of Social Media MarketingSocial media marketing can be a minefield. New trends seem to pop up every day, and it’s so hard to keep up with what’s hot and what’s not. Becoming a master of social media marketing can totally transform your path to success, boosting your products and services onto the screens of potentially millions of users all around the world. So, how can one crack the code of social media marketing? Luckily it needn’t be as tricky as you expect, as there are just a few key tips that you can make the most of to ensure your brand can benefit from the rise of social media in no time at all.

Perfect Your Aesthetic

As soon as a potential customer clicks on your social media profile, they’ll form a first impression that contributes towards whether they say or go. The aesthetic that you pursue for your social media profile is so important, as you must be able to draw people in and encourage them to click through your posts to find out more! Perfecting your aesthetic should be your first port of call, so decide on a colour scheme and theme that your posts can abide by to maintain a recognizable aesthetic that can attract new customers to relate to your brand and appreciate your posts. Look at other similar brands for inspiration on what your customers like, as certain styles are a lot more successful than others.

Spread The Word

Simply posting great content isn’t enough to draw in the attention that you need to benefit from social media marketing, as you need to put effort into spreading the word about your brand. You can begin by adding popular hashtags to your posts that relate to the post as well as your products or services, such as #foodgram for restaurant businesses, or #fashion for clothing brands. Many people follow hashtags and regularly search for new content using these pathways, so you can begin to attract potential customers to your new page! In recent years the rise in influencers has been considerable, and many of the most well known social media moguls make thousands per post. Enlisting an influencer to promote your social media page is a great way to spread the word about your brand, as they will already have a large platform to hear your message!

Be Interactive

Making an effort to be interactive with your followers is essential when looking to maintain a strong social media following. You can reply to their comments on your posts to answer any questions that they may have about your brand, directing them towards your website to find out more and make a purchase! You can post things like questionnaires and polls to figure out what your followers want from your brand, helping you to stay on the ball with current trends and changing expectations.

Becoming a master of social media marketing has never been so simple when you can take the time to make the most of the brilliant tips and tricks decsribed above.

Reasons Why Your Website isn’t Getting any Traffic (And what to Do About It)

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StrategyDriven Online Marketing and Website Development Article |Website Traffic|Reasons Why Your Website isn’t Getting any Traffic (And what to Do About It)If you don’t feel as though your site is doing as well as it could be, then you are not alone. So many people are in the same situation that you are in right now, but if you are willing to put in the work, then there is no reason at all why you cannot turn things around.

Your SEO is Failing

Google is easily the best source of traffic when it comes to your site. The problem is that getting your content within the top results can be tough. If you want to work around this, then you need to make sure that your content is top-notch. That being said, there are also numerous other factors at play here. This could include setting up an XML sitemap or even installing a plugin. You also need to make sure that you optimise your content for every keyword search term you want to rank for. If you do not do all of this, then you may find that your chances of being able to rank high are in fact very low. If you miss out on just one important factor, then this can give you very low rankings. If you want to help yourself here, then install Yoast SEO if you are using WordPress. If you have no idea about SEO, then you are much better off leaving it to the professionals.

You have a Poor Backlink Profile

A lot of pages that rank in the top 5 slots often have very good backlinks. At the minimum they have a good DA as well. This means that their website has dozens of backlinks that all come from the best sites in the industry. If you haven’t looked into link building before then, there’s a high chance that you don’t have many backlinks at all. If this is the case, then this is probably the reason why you don’t have any backlinks at all. If you want to fix this, then you should know that blog commenting is the way to go. A lot of blogs give no-follow links to the people who comment. This doesn’t carry a lot of link juice, but that being said, you need a good mix if you want to rank well. If you want to build do-follow links, then guest posting is the way to go.

You are Aiming too High for Keywords

The more times someone searches for a keyword on Google, the harder it is to rank for it. If you want to do something about this, then you need to make sure that you are not aiming too high for your keywords. If you are aiming too high, then this will make it even more difficult for you to get ranked, and you may even find that you find it very difficult to come out on top. If you are finding it hard to know which keywords to go for, then it’s a good idea for you to hire an SEO specialist. If you can do this, they can work with you to ensure that your site needs are met.

5 Proven Ways to Create Eye-Catching Video for Social Media

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StrategyDriven Online Marketing and Website Development Article |Video Marketing|5 Proven Ways to Create Eye-Catching Video for Social MediaWhether you have a product you want to sell or wish to reach more people on your social media, video marketing is a tried and tested method that guarantees results.

There are various challenges that the modern day content creator faces. Most social media users are overstimulated, and there are multiple brands vying for the user’s attention. So, how do you stand out when the stakes are high and the competition is tough?

In this article, we’ll talk about 5 ways you can make your video stand out among the others.

1. A Good Hook

The content of your video doesn’t matter if you don’t have a good hook. Users will only pause on your video for one or two seconds, if at all, and that’s all the time you’ll have to make them stay.

Include keyword phrases designed to catch the attention of your target audience. Create suspense or ask them a question directly that makes them pause for the answer.

And it doesn’t just end with a good hook either. Now that you have your audience’s attention, make sure to give them something that makes them glad they stayed. It could be information, or the answer to your initial question, or something that you know your target audience wanted to know in the first place.

2. Include Text

Most of the time, people watch videos on Instagram and Facebook without any sound. It hurts your brand and it hurts your engagement if your users don’t find your videos worth watching, or pause because of one reason or the other only to find that they need to turn the volume on to understand what’s being said.

Most of the time, they’ll keep scrolling. And every person who doesn’t engage with your post might be a customer lost. Adding text even gives you a unique opportunity to add some color and motion to your video.

Have the text appear and disappear from view in different ways. Maybe it pops up and out of sight in fun ways, maybe the colors of the text go well with the background and the video’s aesthetics.

3. Make a Script

It’s good to sound natural in your video- in fact, it’s probably best that you do. But that doesn’t mean that you should wing it either.

Sounding unprepared or beating around the bush in your video is something you can’t afford to do. There is a whole world of content at your viewer’s disposal that they can switch to any time, so if you don’t get right to the point and utilize every second of the video to tell them what you want to, you’ll hurt your business and brand.

4. Create a Good Looking Video

Content creators are beginning to understand the importance of visually appealing content now. People have more chances of pausing at a video they find beautiful and professional.

If you want to shoot indoors, invest in the proper lighting and some props to make your video look good. It might be a good idea to use a single colored sheet as the background to make your product or the subject of your video stand out. Make sure the colors don’t clash!

Another great idea would be to shoot outdoors. What’s stopping you from shooting at a beautiful spot in the forest or a bustling mall? Keep your brand’s identity and focus in mind, then choose the best looking option for your video.

5. Look Good!

If you’re going to be in the video yourself, make sure to look your best! Even if the video contains shots of the kitchen, living room, or just the product, you need to make sure that nothing looks sloppy or out of place.

It doesn’t serve you well to look unprofessional when you’re trying to attract people to your page- it’s the expertly made, high value and visually appealing and professional content that they’re looking for.

In the end, creating an eye-catching video is a combination of planning, good camera skills and a great location, so take your time in making it to make sure you get it right.

7 Simple Ways to Improve Local SEO for Your Business

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StrategyDriven Online Marketing and Website Development Article |Local SEO|7 Simple Ways to Improve Local SEO for Your BusinessIf you run a local business then it’s important to be able to reach out to local customers. Potential clients will perform an online search based on location, and you want to be the first name they find. In order to get your website to the top spots of the search engine results pages, you need to optimize it for local SEO. This is essential for local searches. You need solid strategies to ensure you appear as an authority in the field in your community. You’ll then gain a competitive edge in the local market. Here are seven simple ways to improve your local SEO.

Optimize Your Google My Business Listing

A well-written Google My Business Listing is a sure-fire way to improve your local SEO. First of all, you need to claim your business profile and include plenty of information. This includes beautiful photos of your products and engaging copy. You need to create the perfect listing, so as soon as a local person Googles the type of product you sell, they are attracted to your business. For the best results, you could consider outsourcing this to SEO Services as they will have the resources and expertise to optimize your listing.

Post your listing in other online business directories

There are several other online web directories that local customers will use. Post your listing in more of these to increase your chances of being found. This will also help to boost your local SEO and the search engine bots will find your various posts and consider you more of an authority in your field.

Create local content for your website

In order to boost your SEO, you also need to optimize your website. Create engaging video content relating to local events. You could even volunteer as a company and film a corporate charity video. As well as video, include local news and information. This will help your site to rank more highly as a local business. You should also update your social media with local content as well. You can be creative with this or even collaborate with other local businesses.

Use local keywords in your content

Use local keywords in written content across your listings, website, and social media accounts. These keywords need to match what a potential customer might search for on Google. Local keywords, in particular, contain location-specific phrases related to the same geographic location of your business. You can learn how to find keywords for a local search online.

Create separate pages for each location

If you want to boost your local SEO you need to create location pages. This means a separate landing page for each location of your business. If you offer services across multiple locations it could affect your SEO if not. You can’t utilize those location-specific keywords unless they relate to only one place. On your separate location pages, you can include details about each location and places in the town near your business, for example. Google won’t rank the pages as highly if they’re too similar.

Create separate service pages

You should also create individual service pages to improve local SEO, rather than one page listing all services. Search engines won’t consider your brand as an authority in one specific area if you include all your services on one page. You can include a services tab on your main homepage with drop-down links to all your services, for example. This goes the same for the unique products that you offer. These product pages are where potential customers may first arrive. They tend to search for a product or service rather than the name or type of a business.

Incentivize local customers to leave reviews

Customer reviews are very effective, especially for local businesses. They show that members of the community trust your brand and that others should too. There are several ways to encourage customers to leave reviews. You could automate follow-up emails asking them for a quick review or rating. You could even incentivize them by offering a promo or discount in exchange for recommending you to a friend. Post positive reviews on your website and listings. Try to include personal information about the customer, as long as they’ve agreed to it. This will give your business a lot of credibility in the local neighborhood. By boosting your appeal to both local customers and the search engine bots, you can start to make a name for yourself in the field. You’ll create the online presence you need to succeed.

Secrets To Having A Successful LinkedIn Platform

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StrategyDriven Online Marketing and Website Development Article |LinkedIn|Secrets To Having A Successful LinkedIn PlatformThere are those people who view LinkedIn as a job-hunting arena, and there are those with the view that it is just a normal social media platform where you browse all you want. Other people view this app as a digital platform for business transactions. It ranks among the top fifteen apps in the world, which attracts great traffic. If you are not a signed-up member, you do not know what you are missing!

Most users use the social network to grow their businesses and connect with professionals in all sectors. Before sharing any content on the app, make sure it is strategic to stand out among all the users. Ensuring that your profile is well maintained and the content shared is spectacular, then there will be a positive impact on your personal brand and any business. So be very keen when you are creating content for your LinkedIn profile and posts.

There are various methodologies used to you have the relevant strategies to conquer in this platform. Using the LinkedIn tool will effectively promote your social media content, and connections are made by accepting invitations from other people.

How to be distinctive in LinkedIn

If you are a new member, you can register and start sharing your incredible ideas within no time. Setting up the pages is so easy, and the right guidance is always provided. Don’t be pressured on the amount of content you have to post daily as it is not a necessity, and that article, website, or blog you are thinking about will always get the deserved audience.

What to remember

The dos

For you to meet the relevant audience, always remember the following things:

  • When adding photos, add individual images and not stock photos, for example, self, clients, or employee images.
  • Make the content posted personable.
  • Always publish relevant information.
  • Cover industrial topics
  • For consistency, post content regularly.
  • When there are comments, remember to comment back.
  • Headlines are super important.
  • You can add compelling statistics in the form of images.

The Don’ts

  • When posting, share more than just a post as they reach fewer people
  • Avoid posting long videos.
  • Avoid using links
  • Avoid getting too personal on the posts.

Promotions

There are content ideas that make you independent and unique.

Social status

First, ensure you make all the relevant changes through self-actualization as social media users are categorized into three.

  1. The lurkers (90%)- compromise the biggest part of users. They scroll through the platform without making any posts, comments, or content sharing.
  2. The (9%) contributors- they actively contribute in certain levels. They comment on reposts, share, and post on their platforms with their social circle.
  3. The (1%) creators comprise the smallest group and actively come up with new content. Generally, they have a bigger following, and they are recognized as the industry leaders.

The three social media categories make LinkedIn keeps growing, bustling, and thriving with content creativity at all times. Every time you log in to your social media accounts, have clear guidelines to maximize the limitless possibilities available. Be creative, stand out, and if your social status does not please you, then change!

Post that video

Some people think that posting videos only makes sense on the other various social media platforms compared to linked users. Cancel that thought because it is not true because videos are a valuable asset in the business world. Even professionals spend more time watching content like ads as compared to static content. If you want to test it, provide information on a certain topic in both written and video form and see the results. There are several areas where you can use videos on the platform, including:

  • Profile page
  • Publisher section
  • Posts on the newsfeed
  • Learning sector like the payment methods

Videos are uploaded from other social sites like YouTube. The posted videos need to be informative about a particular business, products, and brand. The videos do not necessarily have to be done professionally or fancy since if they contain relevant information, they will always reach the desired crowd.

Informative videos contain content that directly describes the particular event in question, including case studies, brands’ story, business introduction, the making process, and updates on coming events, team, and the frequently asked questions.

There are many possibilities, so pick up that phone and post the relevant videos. Posting those videos ensures that your page is captivating, engaging, personable, and marketable.

Statistic attack

Professionals are always in dire need of honest statistics regarding the popularity of any content on the online platform. When you include statistics in your posts, you appear well-informed and with relevant knowledge in the specific industry. Hence when sharing content, always consider statistical content, including;

  • Informative articles
  • Relatable case studies
  • Branded information graphics
  • Relevant videos
  • The white papers

If, in any case, visuals create anxiety levels, always choose to use the fun statistics, for example, ‘are you aware that.´ When you share helpful, meaningful, and exciting statistics, people will view the information quickly and meaningful. Don’t forget to make the statistical headlines eye-catching and with great wording.

Great headlines increase people’s engagement.

When you have to increase traffic to your page, ensure that the headlines are intriguing and captivating. To create high-performance headlines, research is necessary as it brings clear insights into the post. There are several considerations always to make when creating that perfect headline, including;

  • The wording
  • Describing habits
  • Statistics
  • Question headlines

Remember, when you want to stand out, your headlines need to be well-written, strategic, and informative to keep up with the industrial trends.

Strengthening the relationship with CTA

When you create readable, meaningful, and informative content for the readers, that is the first step to your LinkedIn success. If you want to achieve full potential in the posted content, ask your readers to take the call to action step! Successful social media content entails actions rather than creation.

When creating content, ensure you understand the specific goals you intend to achieve. If you want the readers to engage more with your content, you can add links related to your articles from other blogs, videos, and articles.
All the content published should directly link to your business, and the content to action needs to be designed to meet all the targets.

Consistency

Imagine when a content creator posts something then goes silent for several months; what impression is created? People are habitual; hence being consistent is key for any form of success. Pick the time and days which work within your schedule to keep your followers updated on the happenings. Schedules ensure you as a person commit to engaging the audience, and they tune in on all the specified posting times. The created trust eventually leads to business development and active conversations.

Associate with the right groups and individuals

Always work with you to set goals; for example, if you offer online marketing services, participating in LinkedIn groups increases possible sales chances. When you are part of a group, be sure to connect, converse, share content and obtain leadership skills from the greatest professionals in the world! The created engagements place you and your business in a better position and depending on the size of the group, be sure of positive returns.

Repurpose your already created content

Content creation does not need to take tons of your time, so stop stressing! You can be resourceful using the relevant content already in your hands, for example, existing articles and blog posts. When you post blogs and articles on your LinkedIn platform, it increases the number of people reached, building the brands’ awareness and customer engagement. Every published document needs to be added to your profile to keep the followers informed.

Question posts and tips

The internet is a crucial research platform where people ask questions like ‘how to’ and learn new things. Always think of this platform as an open educational tool.

Like any other social media platform, users, mostly professionals and businesses, hunger for knowledge to gain all the information needed. The beauty of things is that you will always learn from another person.

So, fear not when you are posting relevant ideas as you are helping another person! When you decide to share any content, follow the right guidelines for your content to be viable in the long run.

Engaging in comments creates more content.

Each post intrigues different community members, and their options are mainly found in the comment section. Do not worry about the type of comments made as you choose the ones you wish to engage in, and after every conversation, you will gain new ideas.

When you avail yourself to the audience conversations, they may pose questions or comments to creatively make content to suit their interests while answering all their questions.

Make your predictions

For you to make relevant predictions on trending topics, you do not need rocket science. It is just the logical understanding of your industry. Creating content with several predictions entices the followers to share their opinions actively, and the beauty of it is that you may be right or wrong.

When you start being a leader rather than a follower, you are sure to command the masses.

Share your opinions

Always remember sharing is caring! A bigger percentage of LinkedIn users are interested in industrial insights. So, if you have amazing content, share it with the rest of the world as long as it resonates with the industry, and you can make individual reviews.

Never forget that people have reviews, thoughts, and opinions about anything like religion, fashion, politics, and economics. Hence whenever you share any information, people will always make comments, whether in support or against your idea. What an actually great way of developing a brand image rather than defining your voice with established opinions.
Each time you share ideas and information with attached own opinions, you effectively increase society members’ interest. Agreeing or disagreeing people are always interested in reading other peoples insights and opinions.

Create unlimited content

Unlike other social media platform users, LinkedIn people are into longer content which is still unbelievable. Posted content with approximately two thousand words gain larger traffics in comments, shares, views, and likes. People are always looking out for interesting and conversational information on which they can base their facts each time. So, do not be afraid of that longer content; it might favor you and always have informative and captivating content.

Do not forget to be human.

When you decide to share stories with the world, share human experiences that create valuable connections as people connect with stories associated with failure and triumphs in the long run. When you are honest about the journey undertaken, you naturally grow your following and build trust like a business development journey.

People will be interested in connecting, commenting, and learning from your experiences. You will be surprised when you realize that people with the greatest following have documented their life stories, including the good and the bad.

Retargeting ads

Retargeting is the best way in marketing to win back your audience while actively re-engaging them. It gives the advertisers a chance to increase new visitors to their pages with relevant ads. The due process on your page offers the various steps followed, including creating a relevant name, creating audience segments, and adding the website links targeted.

Job postings

People always look for new chances of growth in the form of better and new jobs. LinkedIn is mostly viewed as a platform for job hunting and networking; hence posting jobs helps other people get a better tomorrow!

When you share the number of open positions in your organization, you get a bigger number of people from whom you choose the most qualified or the individual who meets your criteria.

In conclusion, there are several ways one can use the LinkedIn platform to channel their ideas and market their businesses. The main secret to growing a large following is to create informative, relevant, and captivating content in articles, blogs, or videos. Always take time to understand the features in any platform for maximum benefits.