Make Sure Your Social Media Posts Are Getting Seen With These Tips

/in /by

StrategyDriven Online Marketing and Website Development Article |Social Media|Make Sure Your Social Media Posts Are Getting Seen With These TipsSocial media is not just something you use as an afterthought when it comes to your marketing strategy anymore. It has progressed from a novel concept to a necessity for marketers. Social media, more than any other new media marketing channel, has completely turned traditional marketing on its head. Messages are delivered to potential customers in earlier outbound marketing tactics, and contact is one-way, which is not how you want a business relationship to be.

Customers and businesses can communicate directly on social media. Both sides can interact by asking each other questions, reposting each other’s content, and building relationships. It might be difficult to get started with social media marketing, so here are some simple suggestions for efficiently promoting your business on social media.

Use the right platforms

There are plenty of social networking sites where you can share your material. Every day, the number of websites increases. It’s critical to share your material on the correct platforms if you want to be successful.

You should think about your clients and your business when deciding which channels to use. It’s vital that you set up accounts on the platforms that your target audience utilizes so that they can connect with you quickly. For example, you are much more likely to find an older audience on Facebook than you are on Snapchat or TikTok.

Do not over-promote yourself

One trap that businesses often fall into is treating social media too much like regular advertising. You don’t want to blatantly promote yourself in every post. You need to create content that people will actually enjoy and want to see. If you put your business link in your bio, people will naturally go and visit it. Check out some of the best Linktree alternatives for doing this.

Aim for an 80:20 balance. 80% of your content should be useful, interesting, and enjoyable content and 20% should be directly promotional.

Address any issues quickly and professionally

Hopefully, the majority of the response you receive on social media is favorable. However, as with everything, sometimes you are going to come across someone who is not so positive.

You should keep a close eye on mentions of your business on social media to spot problems before they get out of hand. If you notice a problem, communicate with the person by publicly apologizing if appropriate and offering to resolve the issue via direct messaging. People who see the post will know you responded, but they won’t have to see all of the details of the problem.

Build a community

Focus on finding clients that are interested, loyal, and engaged rather than trying to obtain as many followers as possible. These individuals are more inclined to share your material, appreciate your articles, and buy from you.

When you create a community around your business, its members will interact with one another and help to promote your content. You might also try contacting highly influential social media users and asking them to assist you by writing a product review or mentioning you in a post.

How To Ensure People Click On Your Site And Stay There

/in /by

StrategyDriven Online Marketing and Website Development Article |Website Design|How To Ensure People Click On Your Site And Stay ThereWith any business, side hustle, or project you’re working on, there needs to be an online presence. It never used to be this way due to the fact that there were still many, many people not operating online or using a digital product. In 2021, however, it’s an absolute must. Your website, social channels, and overall presence online should be of high quality. If it’s not, then you’re not going to be taken as seriously, and competitors will overtake you.

Your website is going to act as the main hub of your website. It’ll tell people what they need to know, it’ll hook them in, and it’ll keep people wanting to come back for more. Well, hopefully, it will! Your job is to make sure that people want to come back, view your site again, and become even more invested in the thing(s) you’re offering. How can you do that? Well, here are a few ideas:

Don’t Be Like Everyone Else

If you have the same website like every other company in the world, then you’re not going to be very impressive or attractive. This happens a lot when a niche has been completely covered by every single business. You’ll want people to see something different in you – so make sure that you have a little bit of uniqueness. It’s easy to look at successful companies and take little nuggets from them, but that won’t land you in lots of success.

Don’t Bombard With Content And Information

When someone first enters your webpage, they’re going to want to be pleased with what they see. First impressions make a big impact on the human brain – especially with regard to customer experience. Make sure you set the right tone. If you have lots of pictures, images, and information straight away, they’re not going to be happy. They’ll feel somewhat overwhelmed, in fact.

Work Together With Agencies That Have Been There And Done It

There are hundreds of digital marketing agencies around that know how to make your website and your overall online presence a lot more attractive. They won’t just give you generic advice, either – they’ll take a look at your project and cater to your needs. You will also want to work with an SEO Company in order to boost your search engine optimization and score. This aspect is absolutely vital when looking to make your website rank highly online.

Give Them A Reason To Stay Hooked

You’re going to want to offer up high-quality products and services, obviously, but the way in which you point towards them will make a difference in terms of your success. If you have a bland, boring, and colorless advertisement, people aren’t exactly going to be enthused. Offer up extra incentives for them, and they’ll want to see what you have up your sleeve going forward.

Provide Attractive, Interactive Content

The good thing about websites is that they’re not like books in that you just look at them and get information from them. You can click on certain widgets and get involved. There are many kinds of interactive content that you can implement – including videos, graphs, polls, competitions, and so much more.

How To Take Your Website To New Heights

/in /by

StrategyDriven Online Marketing and Website Development Article |Website Design|How To Take Your Website To New HeightsIn the 21st century, it’s near impossible for a business to survive without a quality website. Such a large percentage of commerce is now being done exclusively online, and this is encouraging a greater focus on producing enticing, effective web pages that are sure to draw in as many customers as possible. Luckily, figuring out how your business can take its website to new heights needn’t be as difficult as you might expect, as there are several simple tips and tricks that you can make the most of to transform your platform in no time at all! So, if you would like to find out more, then simply read on to uncover some of the best steps that you can utilise today.

A Recognisable Name

Before you even start to think about selling your wares online, you need to come up with a unique and original domain name that you can register for your business. Every website has a domain name, as this is essentially a representation of a physical address that a brick and mortar store has. Choosing an unusual or unrecognisable name is going to drop you in the deep end surrounded by a sea of other websites, as you need to identify a suitable URL that relates to your products and services. If your business name is already taken then do not panic, as you can experiment with adding letters or words to make it work. Adding a simple ‘the’ may be enough to identify a totally unique domain name, or even including your head office or flagship location can ensure that you have little competition. Choosing and registering your URL can be a bit of a tricky process, but luckily there are experienced teams like DomainQuick that can pinpoint the perfect match and make sure it’s yours to utilise.

The Design & Aesthetics

One of the most important aspects of your website that can make or break its success is the overall design and aesthetic that you choose to channel. Having a jumbled mishmash of random colours, garish patterns and interrupted aesthetics is going to reflect badly on your business, as you need to accurately represent your brand and its values through the design of your website. A poor quality aesthetic will lead the customer to believe that you produce poor quality products or provide low quality services, so you must make an effort to keep on top of your website’s design to ensure it meets expectations. A minimalist design is likely the best option to explore, as you can remain classic, elegant and professional all rolled into one. Always use dark text colour on top of a light background to maintain accessibility, as those with visual impairments can read better this way. When adding pictures, videos or graphics, try not to go overboard – a couple of photos per page is more than enough, as too many attention grabbing elements can quickly become overwhelming, and even increase the load time of your webpage in the browser.

Make It Interactive

Another brilliant way to upgrade your website is by making the platform as interactive as possible. When visiting a normal brick and mortar store, you will likely encounter an employee as soon as you enter through the front doors. This customer will greet you, and ask whether you’ll be needing any help during your visit – however, this essential introduction is often lost when browsing the web, as few websites give you the chance to discuss your queries without phoning up a remote call centre. Adding in an interactive chat messenger feature is a brilliant option that is sure to increase the quality of your virtual customer service, as you’ll be able to send users in the right direction whilst clearing up any issues they may have before they grow into serious complaints. Having a chat feature can be beneficial in many ways, as you can cut your customer complaints considerably by actively attempting to resolve any problems through the use of the secure messaging platform. You can even choose to program your chat box to pop up after 5-10 seconds of browsing, as this will alert the user of its presence and remind them that if they want to talk, you’re here to help!

Seek expert advice

If sales have stalled, you’re losing visitors once they hit your homepage, your landing pages are not converting or your site looks basic, it’s wise to seek expert advice. If you don’t have expertise in web design and development or you lack these skills in-house, hiring experienced developers and designers could make a huge difference to your sales, traffic volume and lead conversion rates. If you’re looking for information or services for your business, you can visit site pages and contact representatives to discuss packages for your company and get ideas. Compare quotes, learn more about agencies and view examples of previous work and case studies before you make a decision. 

Taking your professional business website to a whole new level has never been so simple when you can take the time to make the most of some of the brilliant tried and tested tips and tricks that have been carefully detailed above.

How to Boost eCommerce Sales for Your Business

/in /by

StrategyDriven Online Marketing and Website Development Article |eCommerce Sales|How to Boost eCommerce Sales for Your BusinessIt is no secret that online sales skyrocketed during the COVID-19 pandemic. While bricks and mortar stores were forced to close, eCommerce businesses were able to take advantage of this and enjoy a surge in sales and plenty of new customers to boot. However, now that physical stores have started to re-open and consumers are spending less time at home, you may have noticed that your sales figures are beginning to drop a little. If you see a decrease in visitors to your website and a reduced number of sales, you are probably keen to get this sorted out and get your eCommerce store thriving once again. Here are some of the actionable changes you can make to increase eCommerce sales for your business:

Keep Engaging With Your Customers

One of the most effective methods of creating a consistent level of sales is to manage your relationship with consumers that are already interested in your products. Engaging with your social media followers and showcasing your products on your platforms can provide a valuable way to encourage extra sales from loyal customers. Social media platforms, especially Facebook and Instagram, can offer a helpful way to capture your customers’ attention with highly visual content. Uploading videos and product images can create immediate interest in a new product or sale items, especially when you link from the post directly through to your eCommerce site.

Encourage Add-On Sales

Encouraging add-on sales is a valuable way to boost your profits and up the value of each order. Suggesting similar products or matching products that the customer may also like can lead to an increase in sales. Even suggesting lower value items that customers may like can make a big difference to your sales figures. Another helpful way to boost sales is to let customers know how much more they need to spend to qualify for free shipping. In most cases, consumers like the idea of gaining an extra product in their order and paying a little more than to pay for shipping costs.

Use Digital Promotion Methods

Everyone likes to pay less for their items wherever they can, and saving money on their shopping generates a buzz that most people love. If you hope to encourage your customers to purchase a specific item and engage with a call to action, or you want to clear stock without reducing the listed price, you could use a Digital Rebates Platform. Offering digital rebates as a money-saving incentive can tempt your customers into buying a product and enjoy all the benefits of getting something they want at a great price.

Make the Most of Your Email List

Your email list is a valuable source of information and has the potential to deliver many sales opportunities for your business. Treating your email subscribers as privileged customers is an excellent way to build your relationship and encourage further sales. Giving your subscribers exclusive discounts and early access to deals and offers will strengthen your relationship and lead to repeat purchases.

How to Monetize your Website and Blog

/in /by

StrategyDriven Online Marketing and Website Development Article |Monetize your blog|How to Monetize your Website and BlogIf you have a website and you want to make it work for you, then you’ll be glad to know that this is now easier than ever to do. In fact, if you follow this guide, then you will soon find that you can generate a side-source of income with ease.

Affiliate Marketing

Affiliate marketing is quite possibly one of the most popular ways for you to make money from your website. Start by finding a product that you genuinely like and would be happy to recommend. You then need to put it on your website, so you can endorse it. If your product or service resonates with the audience you have, you’ll get a portion of the profit when they buy through your affiliate link. The commission may be 30% but at the same time, it can be as high as 70%. If you want to make this work for your business site, then advertise products that relate to your service. If you sell fish tanks for example, having links to tank cleaning products would be a good bridge.

Sell Advertisement Space

Incorporating AdSense on your website is just one of the many ways that you can make money by using advertisements. Another way would be for you to sell your advertisement space. You can sponsor different blogs and you can also come up with a price for each space. You will get paid depending on how many website visitors you get. The great thing about this approach is that if you get a lot of traffic from different sources, you can easily use this to your advantage and charge a much higher price.

PPC

AdWords are the ads that appear on the Google search result page. AdSense on the other hand gives publishers the chance to tap into the advertisement market network so that other advertisers are able to run ads on the website. The great thing about this is how simple it is. When you sign up, Google will put a simple code on your site that identifies the content. Relevant advertisements will then be shown. Remember, you can always look into private marketplace advertising as well, if you want to explore ads even further.

Sell a Digital Product

Another way for you to make money through your site would be for you to try and sell a digital product. The great thing about doing this is that there is no middleman between the buyer and you. You will also be able to use the money earnt, to invest in new products. This approach is relatively straightforward because you can sell through your site and everything will be available for immediate sale. On top of this, there is no inventory management required. You can set up as many downloads as required and you won’t have to worry about storing them or having a stock count. It’s a great way for you to make your blog or website work for you as well if you want to generate some side income for your business.