Brand Awareness is important for increasing your company’s revenue. Whether you’re a small business with only one product or a large corporation that offers a full line of high-quality goods and services, it’s essential to let people know what you have to offer.
There are many ways to increase brand awareness, but none as effective as,
Social Media Marketing:
Use Social Media Platforms
Platforms such as Facebook and Twitter to promote your brand and content. Not only will these networks allow you to spread the word about your products/services, but they’ll also allow visitors to rate and review your products allowing other visitors to better understand the value of what you’re offering. In addition, social media can be used not just to push out your message but also to receive feedback, which is important for building trust.
Use Youtube To Share Videos Of Your Products/Services
This will give viewers an up-close look at what you have to offer before deciding whether or not to buy, increasing the chance that they will follow through on their purchase. You can also use YouTube’s annotation feature to encourage people who are watching your video (and especially subscribers) to visit your website and explore more videos like it.
Post pictures of your company events or work environments on Facebook, Pinterest, or Instagram. Make sure to hire a professional corporate event planner for your company events. These pictures will encourage viewers to learn more about who you are as a company, encouraging them to follow your brand.
Regularly Update Your Blog With New Content
Not only should you write about current events occurring in your company, but you should also write posts related to industry news and trends, as well as topics of interest for your target audience. By doing so, you’ll establish yourself as one of the go-to sources for industry information which will build trust among potential customers.
If You Do Not Have A Website Yet, Create One Now!
A website lets people know who you are and what services/products you have to offer without putting down their credit information first – they can take their time to learn about the benefits of your product. Then, if they like what they see, they can subscribe to your channel to receive updates when new posts are published.
Link All Social Media Platforms Together
i.e., post images on Pinterest that link back to Facebook, use hashtags that tie Twitter into the picture; this way, people who visit one site will be able to explore more content across other platforms. This is great for building traffic and increasing brand awareness by exposing potential customers of various demographics to various content related specifically to their interests.
Utilize Paid Ads On Social Media Sites
Media sites such as Facebook and Google Adwords to get your brand in front of a wider audience at a lower cost than conventional advertising methods. While social media marketing is highly effective in and of itself, it’s also a very cost-efficient method for getting your name out there, especially if you’re still working on establishing your brand.
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Packaging is one of the most crucial elements of an eCommerce store and it can determine the level of success your business experiences. The way you package your product goes a long way to attracting potential customers, appealing to your target audience and differentiating your brand from the competition.
With an eCommerce business, you don’t have the benefit of customers being able to pick your products up or to talk to them face to face about your offerings, so you’re reliant on first impressions. That’s where packaging comes in to win new customers, retain existing ones and boost sales.
A rising demand for sustainable packaging
Sustainability has become an increasingly prominent issue for customers in recent years, and consumers want the products they buy to be packaged in a sustainable, environmentally-friendly way. eCommerce businesses need to be sure they’re not overpacking their products which will contribute towards excess and unnecessary waste. They also need to ensure that the materials they use are recyclable or compostable to ease the burden placed on our planet.
Sustainable packaging comes in various forms and there are many packaging strategies for eCommerce businesses to try, from shipping in smaller packages to using biodegradable alternatives and plant-based solutions. These options improve your brand’s reputation, lower shipping costs for your business and increase sales.
Increased scrutiny from consumers
With the rise in online purchasing, businesses need to do all they can to connect with consumers on a personal level. In eCommerce, a customer’s perceptions of a brand are primarily based on their initial unboxing experience, so they’ll be checking for packaging damage, whether the item arrives in good condition and how the delivery experience was for them. Damage and faulty goods can negatively affect your reputation and lead to customers going to a different supplier, so the way in which you package your items makes all the difference.
This is even more important with food products. Customers have much higher standards when it comes to consumables, so you need to think about the item you’re selling and how best to package it to preserve the integrity of the product. For example, serving up one of the nation’s most popular drinks, tea bags are sensitive to light and moisture. As such, businesses in this niche need to choose packaging that provides a barrier to these elements to ensure the customer receives the product in the same condition as when you packaged it. Likewise, a company selling bath products needs to be sure the contents of a customer’s orders will remain intact and won’t absorb moisture.
The importance of visual appeal
While it’s true that packaging serves a practical function, there’s also a fantastic opportunity for eCommerce businesses to play with the design of their product and shipping packaging to elevate their brand presence and entice customers to buy. On average, customers form an opinion about a product in just 3 seconds, so you don’t have long to get their attention and keep it. Visuals are essential for representing your brand in the right way and could be the difference between a customer choosing to buy from your online business versus another.
You can use packaging design to convey your unique brand identity and messaging in a clear and concise way, so customers are immediately aware of what your business is about. Make sure your colours and fonts are cohesive with your brand and that you’re clearly displaying your business name, logo and trademarks so consumers instantly know that it’s your brand they’re purchasing from and will recognise your products from their aesthetically appealing designs.
Greater customer loyalty
Great packaging could spell the difference between a customer using your business again or switching to someone else, so it pays to take this into consideration. Consider if someone is purchasing a gift for a friend or relative. The packaging of your product could have a significant impact on whether they’re likely to consider your brand or someone else’s, and whether they’re likely to consider you again in the future.
Customer loyalty is an argument for considering custom packaging for your eCommerce goods, setting your products apart from the rest of the industry and making the design unique to your brand. Custom packaging is an underused marketing tactic that would put you a step ahead of your competition, but it also gives you the opportunity to really hone in on what your customers are looking for and provide it to them. Getting creative with the design, from the size, shape and functionality to colours and finishes, will delight your customers and encourage them to think of your business when they need to make a purchase.
Key takeaways
eCommerce businesses have to take packaging into account for a number of reasons, particularly if they want another effective method of boosting their online sales. Packaging plays an important role in protecting the interior items, providing a great service to customers and improving brand reputation and loyalty. There are so many opportunities to make packaging a focal point of a product, from playing with different designs to make your items stand out on the digital shelves to choosing sustainable materials that will give you eco points with consumers.
The main goal when it comes to increasing sales through packaging is to ensure that the style of packaging you choose is suitable for the products you’re sending out to customers and that the appearance matches up with the impression you want to give your customers.
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Are you trying to get more patients for your dental practice? Wondering how you can start marketing your dental practice successfully?
If you want to get more patients for your dental clinic, you need to make sure that you’re being proactive. Building an online presence and using digital marketing techniques can be helpful for building your practice.
In this guide to digital marketing for dentists, we’ll tell you about the 5 best ways you can get new patients.
1. Use Local SEO Techniques
One of the things that you can do to market your dental practice is to use local search engine optimization (SEO) techniques.
Local SEO techniques can make it more likely that the pages on your website will show up in search engine results, especially for people in your local area. Some local SEO techniques include managing your Google My Business (GMB) page, getting local citations, and adding locally relevant keywords to your website content.
If you’re interested in learning more about local SEO for dentists, be sure to click here for more information.
2. Stay Active On Social Media
Social media can be a great tool for attracting new patients, so you should be sure that you’re using it. It’s a good idea to create profiles on some of your favorite social media platforms and then start posting regularly to build an audience.
By posting interesting content, offering discounts, and sharing information about your dental staff, you can build a dialogue with potential and current patients. This can also help you to collect more online reviews and to boost your presence in search engines as well.
3. Launch Some Online Ads
Another great method you can use to market your dental services online and get more patients is to run online ads. When running Facebook Ads or Google Ads, for example, you can easily target your ideal patients and can show ads to them in a cost-effective way.
By launching some pay-per-click (PPC) ads you can potentially get a lot of new patients and will build more awareness about your practice.
4. Create a Content Marketing Strategy
One of the best ways that you can use digital marketing to get more patients is to implement a content marketing strategy.
With content marketing, you’ll attract patients to your website by creating useful and informative blog content, videos, infographics, and more. Using content marketing can be very cost-effective and is a good long-term strategy for digital marketing, so make sure that you try it out.
5. Collect Patient Emails
Starting an email list is another powerful way that you can market your practice online.
With email marketing, you’ll start building an email list of both current and prospective patients and will send regular email updates to them. You may want to ask your patients to sign up for the email list when they visit your practice in person or capture their information when they visit your website.
Building an email list can give you a great way to stay in touch with patients and remind them about the importance of dental care.
Making Use of This Guide to Digital Marketing For Dentists
If you want to grow your practice, you should be sure to make use of this guide to digital marketing for dentists. Follow the above tips if you want to start attracting new patients more easily.
In search of more marketing advice? Learn more about dental marketing by browsing our blog now.
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Most companies these days realize the need to be online and understand the tremendous opportunities that can be gained from having a well-designed, optimized website and strong social media presence. However, in a world where there are now more web pages than there are people, it can often be difficult for firms to make their content stand out and gain the attention it deserves.
Industry experts suggest the world now produces a staggering 2.5 quintillion bytes of data per day (for reference, a quintillion has 18 zeros – a truly astonishing figure when you consider that’s the amount output per day). With so much information already floating around the internet, it’s perhaps little wonder your clients (potential and existing) have so many problems sifting through the sheer volume of information that’s currently available.
The need for updated content
To gain attention online these days needs strategy and planning – from both the perspective of users finding your content to then sticking around long enough to read it or watch it – and one of the most successful ways to do that is through a company blog.
Of course, established tools like Search Engine Optimization (SEO) and quality writing/images will help, but most web marketing specialists realize that Google (and other search engines) like nothing more than regularly updated content. Unfortunately, this can prove difficult when you’ve got a front-end corporate showcase site, as adding too many extra pages will only serve to confuse users – hence the reason a blog can prove so successful.
Tips for blogging
As a rule, you should keep your blog site separate (but linked) from your main pages – adding a simple ‘blog’ link to your main navigation will work well. Other tips for a successful company blog site include:
Add content that doesn’t particularly ‘fit’ with your main site but is still valuable or informative
Write about what you know (this should be obvious)
You should blog regularly – even while on the road – so make sure devices are charged regularly and protected from damage by power surge components like those available from https://baypower.com/westinghouse/circuit-breakers.
The last thing you want is failing or damaged equipment – particularly if you’re blogging from a sales conference or after an important meeting, etc.
Use your blog to detail company processes or things you might not normally be able to discuss on your main site
Try offering interesting ‘how-to’ articles as these can be a very successful way to generate attention and drive traffic online
Ensure you include a link to your main corporate site
Remember to focus on your marketing – while a blog shouldn’t be an upfront sales pitch, there’s no harm detailing your experience or knowledge on a subject in a subtle and informative way
How blogging can add value to your existing site
You want your main website to shout your company message, services, and products in the most professional and visually appealing way. Likely, you will have spent hours poring over your site’s images, text, and navigational structure to the point that there probably isn’t much room left for adding additional content. Using a blog site, you can add content that will subtly promote your skills (and could end up found in search engines) without detracting from your main professional, formal pages.
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The marketplace model of eCommerce is one such breakthrough that allowed everyone to become a part of the new ecosystem of online commerce. There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The consumer behavior was changing and the prices were getting aggressively competing; it was not easy for small retailers to keep up with their online counterparts.
Then came the marketplace model that allowed even small retailers to claim a share from the multi-billion dollar pie of eCommerce. Now, instead of competing with the offline retailers, the eCommerce sites were connecting third-party retailers directly to their customers. We called this model the pure marketplace ecosystem, where the owner of the marketplace did not maintain the inventory but simply connect the people with inventories to the people who want to purchase. The marketplace was just an intermediary, which would make money from the commissions they charged on each sale generated for their retailers.
The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. This gave birth to different sub-classifications of the actual marketplace model, which still exists:
E-Bay: A peer-to-peer marketplace that sales only from the third-party inventories
Amazon: A hybrid marketplace that sales from both in-house and third party inventories
Walmart: A hybrid combined with the physical model to sell both in online and offline ecosystems
What’s next in the marketplace model of eCommerce?
The meaning of an online marketplace is changing as we speak. Today, the boundary that differentiates a physical marketplace from its online counterpart is as thin as a thread. The biggest names in the marketplace ecosystem, such as Amazon, Alibaba, and Walmart, have established both online and offline presence and securing major shares of the pie through their Omni-channel manifestations.
Today, the marketplace business is no more about massive catalogs of different categories of products. Instead, marketplaces are creating ecosystems for their customers. They are driving customers towards the business from all possible sides and earning customer loyalty by offering everything at one place on any channel. Take Amazon for example. Is there anything that Amazon can’t offer to a common consumer? From entertainment to finance, grocery, vegetables, electronics, home furnishing, and cloud services, Amazon is the best example to understand the rapidly evolving face of the Retail 4.0 marketplace model today.
Is the marketplace is a profitable business idea in 2020?
It indeed is. Even the biggest entities in the market cannot cover everything. There are still numerous niches with profitable prospects for the new entrants. It certainly not an easy job to set up a marketplace and compete with the likes of Amazon, eBay, Alibaba, and Walmart. However, you don’t need to compete with them, if you identify some niche marketplace ideas. The marketplace model offers an array of benefits to the merchants and the customers, and all of them could encourage them to come along with your platform:
A combined channel: You could offer a hybrid channel to small retailers and merchants to generate sales from both online and offline markets.
Better exposure: Selling on a marketplace platform reveals new doors to the merchants who have been relying on traditional channels. They can even expand their business internationally.
Reduced marketing cost: Merchants need not spend a fortune to build eCommerce sites and then marketing them. They can save all these costs by simply signing up on your marketplace.
Established trust factors: Retailers get access to an established platform, which its customers already trust. This trust factor is induced to the sellers of the marketplace, too.
Competitive product prices: With so many sellers available for a single product, the prices are l always competitive. It encourages more customers to shop from your site.
Multiple revenue channels: As a marketplace owner, you need not depend on commissions alone to make money. You can make money from several non-traditional channels, such as showing featured products, sponsored products, and selling membership subscriptions for added benefits to sellers and the customers.
No doubt, the above benefits for everyone lay down the foundation of the marketplace model, but it’s not all breezy either. There are some pitfalls too that require strategic resolutions:
It’s all technology: The core that drives an online marketplace business is pure technology. From the marketplace software to web-hosting, content delivery networks, third party APIs, and compliance with the laws, everything is driven by technology. That makes a competitive marketplace setup quite expensive, complex, and workforce-extensive.
Chicken and egg problem: Sellers won’t board your marketplace until you have enough customers to make good sales, and customers can’t purchase until you have sellers. It makes the opening days for a marketplace business pretty complicated. You would need a significant amount of investment to market your platform, and then acquire sellers through handsome incentives.
Data security: When you are managing a massive marketplace with so many merchants, customers, and sensitive information onboard, there is a high risk of data security. Since the only asset you have is your platform and data, you have to be very particular about keeping it secure.
How you can start an online marketplace business?
It’s a big question – how to start an online marketplace business? There is the technology and there is business process development, both go hand-in-hand to form a complete marketplace ecosystem. If you have a business plan or a niche in your mind, you need to focus your efforts on handling the following four challenges first, and you could own a great marketplace business:
Note: You need to manage these challenges keeping your customers and sellers/merchants in thought. You can’t start a marketplace by conciliating with the needs of any of the two stakeholders.
Marketplace Software
Marketplace software constitutes your entire platform. You would need a collection of different marketplace solutions that work collectively to build your marketplace platform. One of the major constituents is – the marketplace website.
Marketplace website builder: You can develop your marketplace platform from scratch by outsourcing your project or hiring in-house developers. However, this would be a highly expensive and time-consuming undertaking. Instead, you can purchase a ready-made, open-source, multi-vendor eCommerce script to set up your platform in a few hours. There are various clone scripts in the market; you can get one of them and build your website. These scripts will provide all the fundamental features you need to build your platform. Since they offer open-source code access, you can also customize them the way you want.
Another alternative is using a free eCMS like Magento, PrestaShop, or OpenCart. However, these Commerce platforms are mainly suitable for inventory-based eCommerce sites, as they do not provide multi-vendor support out-of-the-box. You will have to purchase a corresponding multi-vendor module or extension from a third-party vendor to add marketplace features. They are open-source too.
Some SaaS solutions are also present in the market with ready-made marketplace sites. If you are ready to pay a monthly recurring fee, transaction fee per-sale, and can do with limited control over your site, this could be one of the fastest ways to build and launch your site in a day. These solutions are closed-source.
The choice is yours, you can use any of these options based on your preference and requirements. Do some research and select the most suitable option, as it would be a long-term commitment. You can’t switch your marketplace software every now or then.
Branding and Marketing
Be advised that customers don’t remember the seller but the marketplace platform itself. Therefore, every bad experience customers receive from your sellers directly affects your business image. All the discounts, Ads, and promotions, happen in the name of the marketplace platform. If you can’t get your customers to remember your brand identity, know that there is something wrong with your marketing and branding activities.
Supply-chain and Demand
The sole purpose of a marketplace platform is to fill the gap between supply and demand. Both the buyers and the merchants are your customers. You need to maintain a steady flow of demand and supply to keep both of the ends happy. Without buyers, you will lose customers and demand; without sellers, you will lose the supply-chain. Happy customers create demand, and sellers create the supply. You have to maintain an optimum balance between the two entities to succeed.
Flawless Customer Support
For both the buyers and the sellers, customer support is the most volatile constituent that might just ruin everything at any stage. There is a need for offering continuously impeccable customer support to the stakeholders. However, it cannot happen unless your sellers are supportive to the customers. You might try your best to give flawless experience to the buyers, but everything stops if your sellers don’t do their part. You must create an environment where everyone is doing his or her jobs properly. From quality control to addressing queries, processing refunds, and undertaking replacements, everything should work in harmony with each other. Consider professional grade customer service software or hiring professionals to build you efficient systems to reduce customer support issues.
To Conclude
Overall, the marketplace is a challenging business. However, easy businesses don’t furnish good returns. You can win this war with technical advancements and customer-friendly policies. If you want to create a hub of customers like Amazon and eBay, you shouldn’t arbitrate on the above four fronts. Invest in innovative marketplace software solutions, bridge the supply-demand gap, market your business, and extend the best customer support –this is the optimal way to command the new challenges of marketplace business and succeed effortlessly.
About the Author
Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert. She is currently associated with ShopyGen as a content marketing strategist. Jessica also reports on the latest happenings and trends associated with the eCommerce industry.
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Packaging is one of the most crucial elements of an eCommerce store and it can determine the level of success your business experiences. The way you package your product goes a long way to attracting potential customers, appealing to your target audience and differentiating your brand from the competition.
Jessica Bruce a professional blogger, guest writer, Influencer & an eCommerce expert. She is currently associated with 
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