Can Successful Viral Ad Campaigns Be Planned or is it Just Luck?

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StrategyDriven Online Marketing and Website Development Article |Viral Ad Campaign|Can Successful Viral Ad Campaigns Be Planned or is it Just Luck?Many marketers dream of the day when their bright idea becomes the viral ad campaign the whole world is talking about. But with so many advertisements constantly competing for consumers’ attention, the chances of launching a successful viral campaign remain slim.

Some say that viral success is down to luck as much as is ingenuity, but this viewpoint tends to overlook the incredibly hard work, and the truly inspiring ideas, behind the world’s most hard-hitting campaigns. Because the truth is, successful viral ad campaigns don’t just happen on someone’s lucky day.

The success of viral campaigns is always down to the fact that they combine everything a great ad campaign needs – and they do it in such a smart way that people can’t resist sharing the end result until, ultimately, it goes viral.

How To Plan A Successful Viral Ad Campaign

Successful viral ad campaigns are creative, and they usually make an emotional connection with all those who stumble upon them. They also tend to be released at the perfect time for the message they’re aiming to convey, and they’re always original too.

Take a look at some of the key components of top viral campaigns for tips on how to create your own successful viral ad.

Creativity

If you want to go viral, you need to be clever about how you share your message. Creativity is at the very heart of viral success, and it’s something the world’s best advertising teams have in abundance. Look back at some of the most memorable viral campaigns and think about how imagination has been used to get a message across.

Timing

Timing can make or break a campaign, particularly if the team behind it has aspirations of viral fame. Some of the most talked-about campaigns of recent years have only become so well known because of how great their timing was. So, try to be flexible in your strategies. Remember that a lightning-quick response to current events and talking points could be just the thing you need to go viral.

Emotional Connection

Marketers use emotion all the time, but when a team manages to make a real emotional connection through an advertising campaign, great things can happen. Of course, emotional messages don’t work for every brand, but if you can put a slant on your message that might tug at the heartstrings of your target audience, you just might have an idea worth pursuing.

Visual Impact

Viral campaigns tend to be visual in nature because a visual campaign stands the best chance of attracting the most attention in a short space of time. So, think about how you can add more visual elements to your advertising, ensuring that they are as impactful as possible, wherever audiences might see them. Don’t get too carried away here though – visual elements need to remain both relevant to your brand and compatible with your target audiences to ensure they don’t miss the mark and alienate potential customers.

Originality

No one will share a campaign if they’ve seen the idea before. Present your audience with something that feels fresh and new, though, and you’re far more likely to see the organic reach of your campaign start to soar. Take inspiration from other campaigns you admire, but try to create something your audience will never have seen before to give your ad the best possible chance of being shared far and wide. These tips on how to write a viral headline might be just the starting point you need.

Shareability

If you want people to spread the word about your campaign for you, then you need to make it as easy as possible for them to do so. Add sharing buttons on all your digital content, make sure you’ve got a unique hashtag that’s short and catchy enough to be remembered, and monitor the online conversation, taking an active role where possible to keep audiences talking.

Forget luck, it’s hard work that makes a campaign go viral

While it’s easy to look back at recent viral campaigns and assume that Lady Luck had a part to play in their success, it’s far more likely that these highly shareable ideas are the result of huge amounts of hard work, from some of the brightest minds in the industry.

About the Author

StrategyDriven Expert Contributor | Sean Begg FlintSean Begg Flint is the founder of Position Digital, a digital marketing agency for ambitious startups and growing brands. He is passionate about purpose-driven content marketing and using outreach for good.

4 Marketing Techniques You Can Implement for High-Quality Leads

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StrategyDriven Online Marketing and Website Development Article |Marketing Techniques|4 Marketing Techniques You Can Implement for High-Quality LeadsGenerating high-quality leads is essential for any business, regardless of size or industry. Without leads, your business will struggle to grow and succeed. This blog post will discuss four marketing techniques that you can use to generate high-quality leads for your business. These techniques are proven effective and will help you reach your target audience quickly and easily. Let’s get started!

Social Media Marketing

Social media marketing is one of the best ways to reach out to your target audience and generate high-quality leads. You can use social media platforms like Facebook, Twitter, LinkedIn, and Instagram to promote your business or product. The key here is consistency: make sure you post regularly so that people will see what you have going on in their feed every day! This way, they won’t miss any new updates from you either! When it comes down time for them to decide on something related with your posting – especially if it’s promotion – then there’s no choice but to buy because we’ve already got their attention by creating this familiarity over time through consistent posts.

Search Engine Optimization (SEO)

Search engine optimization is a technique that can help you generate high-quality leads for higher education institutions, small businesses, online courses by improving your website’s ranking in Google search results. The higher the rank, the more likely it will be found by potential customers looking for services or products like yours! This means they’ll see what you’re offering before anyone else does – which increases their likelihood of buying from you instead! To implement SEO tactics effectively, make sure to do keyword research and optimize content with tools like GlideSEM so people searching online will find it easily.

Email Marketing

Email marketing is another way to generate high-quality leads for your business. You can use this technique by sending out newsletters or promotional content about new products, discounts, and offers relevant to customers’ interests. It’s essential not to spam them too much, so they don’t unsubscribe from your list! The key here again, though, is consistency: make sure you’re sending regular emails with information people want, like coupons if necessary (and these should only be dispatched once every few months) but also other things as well such as blog posts, updates on what’s new at the company, etc. Hence, there’s always something different every time!

Inbound Marketing

Inbound marketing is a technique businesses use to attract potential customers by creating content they’re interested in and sharing it with them through social media, blogs, or emails. This way, you’ll be able to generate high-quality leads because people will already know what kind of products are available on your website before even starting their search online – making it easier for them when deciding whether or not they purchase something from you! To implement an effective strategy, create sure there’s always new material being released, so they keep coming back again!”

Using these four marketing techniques will help you generate high-quality leads for your business quickly and easily. So what are you waiting for? Start using them today!

The Most Effective Ways To Improve Conversions

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StrategyDriven Online Marketing and Website Development Article |Improve Conversions|The Most Effective Ways To Improve ConversionsWebsite conversion rates average around 2%. For every 100 visitors that find their way to your website, you can expect to get only two customers. This is actually is a pretty good conversion rate, even though it sounds low. A lot of sites have a conversion rate of only 0.1%, so they need 1000 site visitors to get one customer.

You can improve conversions with a reliable site with AWS powered WordPress, and these tricks to get more customers with your existing traffic.

Add A Pop-Up

Conversion rates have a higher conversion rate than a standard website. If you get it right, you can get a conversion rate of almost 10%. Making just this one change can really improve your conversion rate. It works on almost any kind of website, no matter your industry.

To improve your conversion rate with pop-ups:

  • Try several offers, such as as premium content, different products, PDFs, and other free content, until you find something that works for you
  • Put a thirty-second delay on your pop-up to prevent it from being annoying
  • Make sure the pop-up is easy to close
  • Set a cookie to make sure the pop-up only appears once for each use, so stop people getting sick of it

These tricks can give you a real boost in conversion and keep your complaints low at the same. You won’t annoy anyone with your pop-ups, and can still get the benefit.

Remove Unnecessary Form Fields

Have you ever started filling out a form on a website, and ended up giving up because they are just so many required fields?

Too much to fill in is a fast and effective way to completely kill your conversion rate. Take out any form fields that you don’t need, leaving only the ones that are actually needed to accomplish your goal.

For each form field you can take out, the higher your sign-ups will go. Of course, you can take this too far, so be careful. If your sales team doesn’t get all the information from the lead that they need in order to properly follow up, you might get a lot of sign-ups but won’t be able to improve your close rate. Find the right balance between getting all the relevant information while keeping required fields to a minimum. Make sure that every field plays an important part. If it doesn’t, take it out.

Add Testimonials, Reviews, And Logos

Nobody wants to be the first person to try out a product or a service. You can give them a sense of confidence in your offering by providing testimonials and reviews from past satisfied customers.

Social proof, such as testimonials, helps to put consumers’ minds at ease. Put customer reviews prominently on your site to improve your conversion rate significantly. You can see a huge uptick just by doing this.

Add logos of any big brands you work with or memberships you have to showcase how trustworthy and reliable you are to encourage new customers.

How to Optimize a Paid Search Campaign

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StrategyDriven Online Marketing and Website Development Article |Paid Search Campaign|How to Optimize a Paid Search CampaignPPC campaigns rely heavily on data, but often, there is so much data available that it can muddy the waters. All PPC campaigns need a goal. Otherwise, progress will be limited, and it will be impossible to verify how successful the campaign is/was. Read on to learn how to optimize a paid search campaign.

Budget Allocation

Before the campaign starts, optimize your budget, and decide how much budget you have allocated and where. It is usually sensible to allocate a reasonable proportion of the budget to your brand’s keywords but remember to allocate money to keywords that convert well, too. Regularly review the number of impressions you are getting and adjust your budget accordingly.

Allocate your budget according to which channel performs best. This is important when you are targeting multiple channels or running several paid search campaigns concurrently. Some channels will show a higher conversion rate, but there may be supporting channels that also play a crucial role in those conversions.

Adjust Bids for Time and Location

While adjusting bids for keywords is important, it can also be useful to adjust bid settings for time and location. Look at when you get the most impressions and exclude times when performance is low. This maximizes your budget and results.

Location performance data is equally important. There is little point in allocating a budget to a wide area if most of the locations within that area perform poorly. Focus on key locations that perform well and allocate more of your budget to them.

Search Partners

Whether you are using Google or focusing on a different search engine, like Bing, pay attention to your search partners. Low-performing search partners can be excluded.

Generally speaking, you have to work with both good and bad partners when you use Google and Bing, but tools like this Bing Syndicated Partners spam list from Digital Strike are very useful for identifying less valuable search partners that have no real traffic or fake traffic.

Optimize Landing Pages

Don’t overlook the value of a great landing page. After all, it is pointless spending time and money on a paid search campaign if a poor landing page kills your conversion rate. Bear in mind that a good landing page can really boost conversions, so it is worth investing some of your budget in making improvements to the layout, navigation, and sales copy.

Keyword Performance

Continually review the performance of your chosen keywords against your end goals. If some keywords are not performing as well as you had hoped, despite optimizing location and time, and also landing pages, it may be worth getting rid of them so you can spend more on better-performing keywords.

Review Your Audience Demographic

There will likely be some audience segments that perform better than others. For example, your brand might appeal more to women, or teens. Make adjustments as the campaign progresses and adjust your bids accordingly.
Other areas worth optimizing include how well pages perform on different devices and how your keywords are matched on search queries.

Ways to Update Your Current B2B Website Design

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StrategyDriven Online Marketing and Website Development Article, Ways to Update Your Current B2B Website DesignMany marketers and business leaders believe a website is complete when it goes live. However, a B2B web design needs consistent monitoring and updating to ensure it is still working properly and you are focusing on the right business goals. To update your B2B website design, try these few things.

Do a Website Audit

This doesn’t need to be complicated but is an opportunity to make sure everything on your website is in proper working order. Go through each page and check for issues that need fixing, such as outdated or incorrect information, broken links, style and format issues, broken forms, and technical errors. Regularly doing website audits is one of the most important aspects of updating your website.

Check Your Website Analytics

If you can install tracking and analytics tools on your B2B website, such as Google Analytics, then you can monitor how your current website is performing. Website analytics provide data on things such as the most popular and least popular pages, pages with the highest time on page, pages with the highest bounce rates, which pages are converting visitors into leads, and more. You can see which pages are helping you generate clients and get insights into how to optimize the rest of the site based on this information. One best practice is to do A/B testing on your website. This involves creating different versions of an aspect on the website, such as the CTA, and testing them against each other to see which one performs better or drives more conversions.

Update Keywords

Keywords are an important part of your website and should be updated as your business evolves and changes. Even if you did SEO keyword research when you built your website, it’s likely these keywords will change based on your audience’s preferences and needs. It’s crucial you devote time to checking your keywords regularly. You can use tools to make this an easier process, such as Google Keyword Planner, Semrush, or Moz. You don’t always need to create new content for your keywords, in some cases, you can simply update your existing content to correlate with new keywords. This can be a simple and effective way to make sure that the website is up to date and still relevant without having to do a full website overhaul.

Regularly Publish Blogs

One way to keep your B2B website updated is by regularly writing and publishing blogs. How often you do this depends on your business and availability of copywriting resources. A small company may only be able to post a few times every month, whereas large businesses may have the bandwidth and resources to post every day. In addition to considering how often you publish, think about what you are hoping to accomplish with each blog post and who the target market is for each blog. Regularly posting blogs helps improve brand awareness and establishes your brand as a thought leader in the industry.

Refresh Your Existing Content

Google and search engines reward websites that publish fresh content regularly and adding new content is a quick way to update your B2B web design, especially with tools like Sharepoint Edits which make customization quick and simple. When you add new content, it can be a great way to improve your b2b web design. You don’t necessarily need to add new content to accomplish this. You can update or refresh older content that drives traffic to your website. By refreshing existing content, you are creating relevant and fresh content that may even double your traffic. For any business in an industry that is evolving, keeping your website updated and relevant is important. Not only is it important to Google, but it also helps with visitor engagement.

These tips should help to ensure your website is current and relevant. However, every few years it’s important to redesign a B2B website design and content to ensure it’s fresh, consistent with your brand, and reflects current trends in design.