If you’re like most business owners, you want more website traffic. After all, more website traffic means more leads, which means more sales. Unfortunately, generating website traffic isn’t always easy. You can do several things to increase the amount of traffic your website receives, but not all of them will work for every business. This blog post will discuss four methods that are guaranteed to help you start generating more website traffic for your business!
1) SEO
One of the best ways to generate more traffic to your website is SEO. Search engine optimization is optimizing your website for the search engines, and it can be highly effective if done correctly. You can do several different things to optimize your website for search engines. Still, some of the most important include choosing the right keywords, creating quality content, and building backlinks. If you’re unsure how to get started with SEO, you can find solutions online to drive more seo traffic to your website.
2) PPC Advertising
PPC, or pay-per-click, advertising, is another excellent way to generate more website traffic. With PPC advertising, you can create ads and display them on the search engine results pages when people search for keywords related to your business. When someone clicks on your ad, they’ll be taken to your website, and you’ll only have to pay when someone clicks on your ad. PPC advertising can be highly effective, but it’s essential to make sure that you’re targeting the right keywords and creating quality ads if you want to see results.
3) Social Media
Social media is a great way to connect with potential and current customers, and it can also be used to generate more traffic to your website. By sharing links to your website on social media, you can reach a larger audience and get more people to visit your site. In addition, you can use social media to create brand awareness and build relationships with potential and current customers. You can use many different social media platforms to generate more traffic, but some of the most popular include Facebook, Twitter, LinkedIn, and Google+.
4) Email Marketing
Email marketing is another effective way to generate more traffic to your website. You can send out emails to your potential and current customers with links to your website with email marketing. You can also use email marketing to promote special offers, coupons, or other discounts to encourage people to visit your site. In addition, email marketing can build relationships with potential and current customers and keep them up-to-date on what’s happening with your business.
These are just a few ways you can start generating more traffic for your website. If you do not see the results you want, try implementing one or more of these methods into your marketing strategy. You may be surprised at how quickly you start seeing increased website traffic!
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Your website is your opportunity to communicate directly with customers, clients, suppliers and partners. The visual appearance of the site and the content that it contains are the most direct way that you can speak to anyone interested in working with your company. It is also the foundation for your marketing and your brand presence online.
If your website doesn’t show off your business in a positive light, it is not only going to make it challenging for you to gain new customers, it can also leave your team feeling underappreciated.
Focusing on a more personal element to your website is the right way to move forward, and moving away from that more impersonal ‘corporate’ style site can do wonders for your business. But how exactly do you implement this practically? Here we take a look at some of the best strategies that your company can use to humanize your website.
Avoid stock photos at all costs
One of the major issues causing company websites to look cold and corporate is the overuse of stock images. Stock photos might look more professional than those you can take on your camera phone and they can lend credence to a small business that is just starting out. But, having these images lingering on sites can leave it feeling corporate, less personal and unrealistic.
It’s a much better idea to take your own images. This is clearly a good option for companies producing products, but it can also be effective for service-based businesses too.
There are still many businesses that are put off providing their own product or incidental photography because of the perceived high cost of camera equipment. Yet this isn’t the right way to think about it. Of course there are some initial outlays to investing in high quality in-house images, but they have so many advantages compared to stock photos it is really worth doing.
It should be pointed out that equipment costs don’t have to be as expensive as they used to be. It is now possible to spread out payments from more costly equipment by using services which utilize so-called ‘buy now, pay later’ companies, such as Klarna and Affirm. For businesses keen to follow the sustainability route, another option is trading in used equipment to get money off a new purchase – many camera specialists offer this.
Speak like a human
It is still extremely common for small businesses to have websites that use a very corporate writing style. Being formal and professional can be appropriate in some settings, but it is no longer the case that all companies need to present themselves in this manner, especially if it does not necessarily suit the target market and industry.
Of course, it won’t suit every business to be extremely conversational and loaded up with jargon and many professional writers prefer to think in terms of ‘business casual’ as the standard preferred style. However, again this will depend on the specifics of the business and what works with your audience.
Focus on community
One of the most fundamental ways to humanize your website is to install a sense of community with your customers. The benefits of building a community amongst your customers are well established.
“As a part of your community, members feel more emotionally connected to your brand,” says Rachel Burns, writing for Podia “and when people feel connected, they’re more likely to recommend your brand and products to others.”
Companies are still regularly using social media platforms for their community building, but actually it can be beneficial to do a lot of that work yourself to optimize the business success of a site. This can be done by making use of user-generated content.
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It is estimated that healthcare spending accounted for about 19.7% of America’s GDP in 2020. The healthcare industry in America is massive, with numerous opportunities for profit. However, it is also rife with a lot of competition, so all businesses in this sector must devise clever strategies to attract a constant flow of patients. Fortunately, you can do a lot to effectively expand your patient list. If you wish to learn more about growing your healthcare business, consider the points below.
1. Leverage advanced medical technology
There is no denying that technology has transformed the entire medical field. Therefore, you can use various advanced medical technologies in your healthcare business, whether you run a pharmacy, dental clinic, general hospital, or senior care facility. These state-of-the-art technologies will help you improve patient diagnosis and treatment, making you more competitive in the industry. For instance, consider using telehealth programs to make healthcare more accessible and convenient for patients. You are likely to get more new patients if you offer telehealth services since many people prioritize convenience these days.
Similarly, consider setting up a negative pressure room in your hospital so you can isolate and treat more patients. The question “What is a negative pressure room?” is undoubtedly top of your mind right now. A negative pressure room, also called an isolation room, is an area within a hospital with interior air pressure lower than outside. These rooms are designed to prevent airborne pathogens inside from escaping into the hospital and are instrumental in isolating and treating patients with airborne infectious diseases like COVID-19 and tuberculosis. Given that only up to 4% of all hospital rooms in America are equipped for negative pressure rooms, creating one in your hospital is surely a great investment to attract more patients and grow your profits.
2. Be active on social media
Social media has become one of the most effective ways to promote your healthcare business to a broad audience. Therefore, it is essential to be present on leading social media platforms like Facebook, Twitter, and Instagram. This way, you can run social media marketing campaigns that can help you advertise to the right people. Also, social media is fast becoming one of the primary contact points between healthcare businesses and their clients. Therefore, regularly post quality and beneficial content on your pages to keep your followers informed.
3. Encourage online reviews
The modern consumer almost always checks online reviews before selecting anything, from a healthcare company to a good movie worth watching. Consumers take these reviews pretty seriously, with BrightLocal research indicating that about four in five individuals trust online reviews as much as personal recommendations. Consequently, always ask your patrons for online reviews so you don’t miss opportunities to receive and advertise positive feedback that can help you get more clients. You can get these reviews by sending out automated surveys to all patrons after their visit. However, remember that you need to provide excellent products and services in the first place to enjoy positive reviews. Therefore, make your healthcare business customer-centric to receive genuine reviews that will easily help it grow.
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Search engine optimization (SEO) is one of the essential marketing tactics for any business, large or small, local or online, and across just about every sector. In an industry that’s constantly changing, where even the most established players are continually looking to stay ahead of the curve, SEO is an absolute must to ensure your business shows up when someone searches for it.
SEO isn’t just about getting your website ranked high on search engines; it’s about creating a strategic, ongoing plan that’s tailor-made to meet the needs of your business. In this article, we’ll be taking a look at everything you need to know about SEO so that you can optimize your site and get the most out of your digital marketing efforts moving forward.
Measurable goals
When thinking about SEO, the first thing you should do is figure out your goals. What are you trying to accomplish with your site? Do you want people to find your site easily? Do you want them to stay on the site for a specific time? Are you trying to increase conversions or make more sales through your online store?
Once you have established what you’re trying to achieve, it’s time to start planning how best to reach those goals.
Video content
Video content is a crucial way to reach your audience. As it turns out, video is the most popular form of content on social media, with 82 percent of people viewing videos daily. But it isn’t just about how many people are viewing videos; it’s about how much attention people pay to these videos.
When you create a video for SEO purposes, you want to ensure it’s grabbing viewers’ attention from the start and maintaining it throughout the video. Use a thumbnail that grabs people’s attention—like one showcasing your product or service—to draw attention to your video. This means that while they might not be watching your video all the way through, they will at least be clicking on it when they see the thumbnail in their news feed.
For social media, aim for short snappy viral content that is sharable. Work with experts for high-quality animated video production to share your brand with the world and use within marketing campaigns to support your SEO efforts.
Site speed
Search engines, like Google, don’t just look at what you publish. They also consider how fast your site loads when someone visits it. These days page loading speed can affect a website’s rank on Google.
When you have a slow website, it is more likely that people will get discouraged and click off before they even see what you have to offer. This can cause your conversion rates to drop significantly.
Many site owners are unaware of how much time their website takes to load; it’s essential to monitor your site speed with a tool like Google Page Insights and GTMetrix. If you don’t know how long your site takes to load, there’s no way to optimize the issue and rank your site higher on search engines.
Website loading speed is not easy to improve in-house (even though it’s something you should be targeting). For this reason, many businesses outsource their SEO efforts to specialists who are more familiar with the tools necessary to ensure your site runs as smoothly as possible.
Mobile responsiveness
Websites need to be built with mobile responsiveness in mind. As more and more people use their phones for internet browsing, over 90% of the world’s population access the internet via mobile phone devices, your site needs to be fast and look good when scaled down to fit on a smartphone screen. This is especially true for ecommerce sites as “m-commerce” (shopping via a smartphone) continues to grow in popularity.
Keyword research
There are many great tools out there for keyword research. Some of the best include Google AdWords, SEMrush, and Keyword Tool. These tools will help you determine the more popular keywords in your industry to use throughout your SEO campaign. It’s also a good idea to keep an eye on what other websites are ranking for keywords you want to rank for to see what kind of content they’re creating.
Long-tail keywords are becoming more common as SEO changes, meaning no longer should you aim for one or two words, but phrases and standard search terms, for example; instead of using”optimize SEO,” you should use a longer phrase “top ways to optimize SEO” “how best to optimize SEO for restaurants.”
Once you know the keywords you want to be using, you should make sure these are constantly reinforced throughout your website and the additional content you publish on other sites. Use your keywords in product descriptions, titles, meta descriptions, images, and more without stuffing them, which can have the opposite effect.
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Blogging is one of the best marketing tools for businesses and influencers. It’s a great way to share one’s knowledge, expertise and opinions. It’s also a great way to build a community of like-minded people.
The only way you can really create that sense of community though, is to boost real conversations among your readers.
Not only do comments make many bloggers feel good, knowing their work has been seen and appreciated, but it’s also a really great way to connect with your audience on a more human level. It allows people to ask questions and get answers, to offer their support, to express their opinions and even build new friendships.
Which is why it’s important to make your blog’s comment section an inviting space.
1. Eliminate Comment Spam
As many bloggers and blog readers know, comment spam is just a part of life online. The bigger your blog grows, the more comment spam there is. It’s never ending, but that doesn’t mean you have to give in.
What is Comment Spam?
So, what is comment spam? Well, comment spam is a term used to describe a broad range of comments that are unwelcome. Often, these are comments left by people advertising products or trying to get people to click on whatever link they’ve left.
Comment spam doesn’t add any value and needs to be eliminated if you want to boost real conversations.
Why You Need to Eliminate Comment Spam
Comment spam is a big deal. It’s not just annoying, but it has a few negative effects on your blog and your reputation.
First of all, if you allow comment spam to sit around, Google will punish your domain by ranking you lower on search engine results. Google sees comment spam as a bad thing, too. Even if you just have spam links in your comment section, Google might assume you have it on other places on your website and can greatly affect your pageviews. Just check your analytics and you’ll see.
Comment spam actually puts your readers in danger. You want your website to be a safe place that people can trust. If a reader clicks on a link left in your comments that directs them to a malware site, their computer could be infected with spyware. That reader won’t feel safe on your site again and likely won’t come back.
Leaving comment spam makes you look like you don’t care. You should be taking the time to clean out any unwelcome comments, which could be links to anything from advertisements to even porn sites or viruses. People won’t want to leave a comment if it looks like you don’t take the time to look through them.
How to Eliminate Comment Spam
Now that you know why it’s necessary to eliminate comment spam, you need to know how to do it.
There are five main ways to eliminate comment spam on your blog:
Configure WordPress to minimize comment spam. Do this by setting it so comments must be manually approved before they are posted. If you’re still new to WordPress, you can read up on the basics here that’ll guide you through how to set your site up.
Install an anti-spam plugin.
Use a third-party comment-hosting platform.
Shift the conversation to social media.
Remove comments from your blog completely.
It might seem easier to just get rid of comments altogether, but allowing comments on your blog is a great way to continue the conversation.
So assuming you don’t want to remove comments from your blog or shift the conversation to social media, you should focus on the first three steps.
Interested in learning how to boost real conversation in your comment section? Keep reading.
2. Make It Easy
Some blogs make it incredibly difficult to leave a comment. Some require you to fill out robot tests, others require you to sign into Facebook, or even require you to share your email address. If it’s too much work, though, people aren’t going to bother leaving a comment at all.
There are a number of commenting systems that make leaving comments a lot easier. Even better, some commenting systems make it easier to keep track of comments you’ve left on other blogs so you can reply easier and continue the conversation.
Most people aren’t going to go back to the blogs they’ve commented on to see if they got a reply, so having a commenting system would really help.
Commenting systems also make it easier to moderate comments, fight spam, notify commenters of replies, offers lead generation, and more. They’re also easy to install on any WordPress blog no matter what hosting you have.
3. Write Compelling Content
If you want people to leave comments you need to give them a reason to. Quality content that’s thought-provoking and interesting will make it more likely that people will leave meaningful comments.
Surprisingly, one of the best techniques to really take your content to the next level and inspire people to comment is emotion. Add emotion into your blog posts and you’re much more likely to receive more comments.
There are a number of emotions you can try to provoke. It can be inspirational, it can be sad, or exciting, or it can even be upsetting. If you get someone to feel something, they’ll likely want to express it.
In fact, blog posts that discuss controversial topics are much more likely to get more comments that boost real conversations among people.
4. Ask Questions
A lot of bloggers now ask at least one question at the end of every blog post in hopes it will inspire their readers to answer it in the comment section. For many of these bloggers, the closing paragraph is often something like, “What would you add to this list?” But that’s not going to get people to comment.
If you really want to increase reader engagement you should ask questions throughout your blog post that actually gets people to think.
According to ProBlogger there are seven types of questions you should ask. These questions include:
What do you think?
How do you feel?
What will you do?
What is your opinion?
What is your story?
What is your experience?
What have you been working on?
So, for example, if you’re writing a blog post about a book you read, you can ask your readers if they have read it, what they thought of it, how it made them feel, or even if they would recommend it to someone and why. Always ask open-ended questions to guarantee a response.
5. Reply to All Comments
Any time you do get a comment you should reply to it right away. A lot of people comment for a reason. They might want to elaborate on what you said, ask a question, share their own experience related to the topic, or even thank you for sharing. So if you’re really interested in boosting real conversations in your comment section, keep the conversation going by replying to comments.
If people come across your blog and see you don’t take the time to reply, they won’t want to comment at all.
Keep the Conversation Going
Now that you know how to eliminate comment spam and boost real conversations, it’s time to head over to your blog and implement these ideas. Once they’re implemented, start your own email marketing campaign to ensure your audience stays up to date with your content and boost your conversations even further.
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If you’re like most business owners, you want more website traffic. After all, more website traffic means more leads, which means more sales. Unfortunately, generating website traffic isn’t always easy. You can do several things to increase the amount of traffic your website receives, but not all of them will work for every business. This blog post will discuss four methods that are guaranteed to help you start generating more website traffic for your business!
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