5 Tips on Building Content Marketing Campaigns for Small Businesses

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StrategyDriven Online Marketing and Website Development Article |content marketing campaigns |5 Tips on Building Content Marketing Campaigns for Small BusinessesWhat’s the key to success for your small business? Marketing. A strong marketing campaign bolsters your brand, draws in new customers, and puts more eyes on your product.

There are dozens of different ways to approach marketing, but in the age of the internet and social media, content marketing campaigns are among the most effective.

Building a great content marketing campaign might seem daunting, but there are a few tricks that can make it easier. Read this article to learn five ways you can become an expert at marketing with content.

1. Choose a Core Message

Your content marketing campaign needs a strong foundation. The first step in any campaign should be to determine the core message: the idea that you want to impart to your audience.

“You should buy our product” is not a strong core message. You need to go deeper–why should someone buy your product? What sets it apart from the competition?

Identify your product’s strengths and build a campaign around that. If you sell towels, for instance, your core message might be, “Our towels are the softest, most luxurious towels on the market–and you deserve that luxury.”

2. Understand Your Audience

Understanding your audience goes hand-in-hand with selecting your core message. You need to determine what your audience is looking for and what types of content they’re likely to respond to.

Think about your target customer’s goals. Are they looking at your content because they want to relax and have fun, or because they want to learn something new? What other interests might they have?

3. Decide on a Format

There are two questions you need to answer when deciding on your content’s format: what is the most effective way to get your message across, and what is your audience interested in viewing?

Video is an increasingly popular format for content because it’s engaging and eye-catching; however, making regular blog posts is a great way to keep your audience engaged over a long period.

Keep abreast of trends–for instance, podcasts are an increasingly popular medium.

4. Spread the Word

It doesn’t matter how good your content is if no one sees it. That’s why it’s smart to create content for social media–social media makes it easy for people to find and learn about your brand.

Content syndication platforms can also help your content get seen. Click here to read more about content syndication.

5. Analyze and Learn

Publishing your content isn’t the end of the process. Once it’s out in the world, you need to observe and analyze how people react to it. Did your target audience find it engaging?

Figure out what people like and dislike about your content. Then, use that information to improve your next content marketing campaign.

Upgrade Your Content Marketing Campaigns

Content marketing campaigns help you connect with your customers on a deeper level. Videos and blog posts provide consumers with entertainment and education while also building your company’s brand.
Entrepreneurs understand the importance (and the difficulties) of marketing businesses online. For more guidance on this crucial topic, visit our entrepreneurs page, where you can find more insights to help grow your business!

4 Reasons Why Content is Crucial for Good SEO

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StrategyDriven Online Marketing and Website Development Article, 4 Reasons Why Content is Crucial for Good SEOIf you are running a business, then it is important to be aware that your SEO is hugely impacted by content writing. These days, it’s important that any kind of SEO service also offers a solid content strategy. SEO content writing refers to writing content in a way that allows it to rank higher for related keyword searches. Keywords can be used in the title of the post and strategically throughout the content wherever they fit naturally in the content. Ideally, content should be optimised for both humans and search engines. These are some of the main reasons why content writing should always be an important part of SEO.

Below are four reasons why content is crucial for good SEO. If you’re business is a law firm, you’ll also want to review our law firm SEO guide.

Social Validation

Many blog posts and web pages don’t have the best quality content, but still rank well due to the social validation that they attract. However, this is usually quite expensive to do, so if you’re running a small business, the only way to get social validation is through quality and informative content. When content delivers value and gives people what they are looking for, viewers are more likely to engage with the content through social networking sites and social medial channels. Actions like social sharing are seen as social validation by Google, which can then boost your ranking.

Get Quality Back Links

SEO content writing services allow you to build quality back links, which are another form of social validation. To achieve this, you do not always have to focus on social media either. Consider why people might link back to your website or blog post – in many cases it may simply be because they appreciate what you have published, or it is relevant to them in some way. When you get back links, Google also sees this as validation, and uses this to rank your content and web pages.


SEO Needs Strategic Keyword Use

While there have been large strides made in terms of ranking web pages and blog posts according to how valuable they are to the reader, keywords do still matter. Ranking often depends on whether you have used a keyword or its alternative in the title of your blog post or web page. Without content and the right keywords, it is often much harder for you to get your content to rank.

Google Needs Content

Simply put, if you don’t have any content then Google and other search engines do not have anything to rank. In the standard Google section, the search engine ranks your written content, while images are ranked in Google Images and videos are ranked in Google Videos. Good SEO content writing gives Google something to rank and tells Google which search terms and keywords your content should be ranking for.

No matter what kind of business you run, good SEO content writing is vital to thriving in the online world. Not only does it boost Google search rankings, but it also provides greater opportunities for people to link to your content and share it on social media, which will ultimately widen your reach.

The Best Headless Ecommerce Platform to Use in 2022

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StrategyDriven Online Marketing and Website Development Article |Headless Ecommerce|The Best Headless Ecommerce Platform to Use in 2022Over the past few years, many transactions have been made online, and because of this, ecommerce has undergone a massive overhaul. The final result of this is the rise of headless ecommerce. Headless ecommerce simply refers to an advanced method of online trade that allows businesses to focus on customers and products while the solution provider handles the back-end operation of the platform. It provides sites that are faster, more personalized to the client, and more customizable.

Moreover, the integration of essential tools and systems is simple due to the API-first implementation. A headless ecommerce platform is very secure and has ample servers.

Are you planning to start trading through a headless ecommerce platform? If so, we have provided you with the top headless ecommerce platforms to choose from this year.

Headless Ecommerce Platform: Virto Commerce

Would you like to broaden your business’s ecommerce operation by having unlimited channels and the best client experience with every channel you use and for every customer? Well, the only way you can try these out is by using the top headless ecommerce platform in 2022, which is Virto Commerce. This platform ensures that every business can achieve its goals by increasing the chances of attracting more customers and making more sales.
It has different channels that the business can use to conduct business. Moreover, the platform is very flexible, meaning that the business can add or even make a change to channels if they need to. This process has no risks.

Shopify Plus

If you have been in the ecommerce world for some time, you might have heard of this popular headless ecommerce platform. Many stores across the world are using this platform because of the various advantages it comes with.
Shopify Plus is mainly built to be used by enterprise companies. It helps users by separating front-end and back-end operations. This, in turn, gives users the best experience. With this headless ecommerce platform, a traditional store is turned into a modern one by being provided with various integrations and the like.

Headless Ecommerce Platform: BigCommerce

As the name suggests, this is a very popular headless ecommerce platform around the world. With customization features, excellent performance, and easy-to-use steps, the platform is ideal for any business in 2022. If your company requires more tools, for example, solutions for processing payments, this platform readily provides them.

All businesses are formed to grow and make more money. With BigCommerce as your trading platform, you will achieve all your business goals.

CommerceLayer

Are you looking forward to building modernized ecommerce stores for your business? CommerceLayer is just the headless ecommerce platform you need. This platform is easy to use and very secure. Any business can create a new website and integrate various popular features such as inventory management and more.

OroCommerce

Are you a B2B trader looking for the best headless ecommerce platform to use this year? Have you considered trying OroCommerce? This platform is mainly built to be used by B2B traders like manufacturers, wholesalers, and more. It provides them with an online business platform, different payment methods, and more.

Conclusion

With any of the above headless ecommerce platforms, your business has a bright future. Your customers will have a great experience, while your company makes huge profits. You will also reach a wider market within a short time. Your business should enjoy the advantages of using one of these this year.

7 Ways to Increase Your Online Sales: Proven Strategies for Boosting Revenue

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StrategyDriven Online Marketing and Website Development Article |Increase your online sales|7 Ways to Increase Your Online Sales: Proven Strategies for Boosting RevenueDo you want to increase your online sales? Of course, you do! Who wouldn’t want to see their revenue go up? In this post, we will discuss seven proven ways to boost your online sales. Some of these strategies may be familiar to you, while others may be new. But all of them are effective and can help take your business to the next level.

Offer Discounts and Coupons

Discounts and coupons are a great way to attract new customers and encourage existing ones to buy more. You can offer discounts on your products or services, or you can provide coupons that can be used at checkout. Either way, this is an effective strategy for increasing sales. Just make sure that you don’t go too crazy with the discounts. You don’t want to devalue your products or services, and you don’t want to lose money in the process. If you’re not sure how to get started, there are a few online resources that can help, such as this one from Shopify. Shopify – How to Use Discounts and Coupons to Boost Sales. Offering discounts is a great way to increase sales, but if done incorrectly, it can result in lost revenue. This guide from Shopify will show you how to use discounts and coupons effectively so that you can boost your sales without losing money.

Use Social Media

Social media is a powerful tool that can be used to increase sales. You can use it to connect with potential customers, build relationships, and ultimately drive more traffic to your website or online store. There are several ways to use social media for business, but some of the most effective include creating engaging content, running ads, and hosting giveaways or contests. If you’re not sure where to start, this guide from Social Media Examiner will give you all the information you need to get started using social media for business. Social Media Examiner – How to Use Social Media for Business. Not sure how to use social media for business? This guide from Social Media Examiner will show you everything you need to get started, from creating engaging content to running ads and hosting giveaways.

Implement Search Engine Optimization (SEO).

If you want to increase your online sales, you need to ensure that potential customers can find you when they search for the products or services you offer. This is where SEO comes in. SEO is the process of optimizing your website and content for Google’s search algorithm. When done correctly, it can help your website rank higher in search results, making it more likely that people will see it and click through to your site. There’s a lot to learn about SEO, but luckily there are plenty of resources out there to help, such as this guide from Moz. Moz – The Beginner’s Guide to SEO. Not sure where to start with SEO? This guide from Moz will teach you the basics, including how to choose the right keywords and optimize your website for search engines.

Create a Sales Funnel

A sales funnel is a process that you can use to take potential customers from awareness all the way to purchase. It’s an effective way to increase sales because it allows you to nurture leads and build relationships with potential customers until they’re ready to buy. If you’re unsure how to create a sales funnel, HubSpot has a great guide that will walk you through the process step-by-step. HubSpot – How to Create a Sales Funnel. Not sure how to create a sales funnel? This guide from HubSpot will show you everything you need to do, from attracting leads and building relationships to closing deals and growing your business.

Use Email Marketing

Email marketing is a great way to stay in touch with your customers and promote your products or services. In addition, you can use it to send updates, discounts, or special offers to people on your email list. If you’re not sure how to get started with email marketing, this guide from Constant Contact will teach you everything you need to know. Constant Contact – How to Use Email Marketing. Not sure how to use email marketing? This guide from Constant Contact will show you how to create an effective email marketing campaign, from building your list and designing your emails to measuring results and staying compliant with the law.

Invest in Paid Advertising

Paid advertising is a great way to reach new potential customers and increase sales. There are many different platforms you can use for paid ads, including Google AdWords, Facebook Ads, and Twitter Ads. Each platform has its own strengths and weaknesses, so it’s essential to choose the one that’s right for your business. This guide from WordStream will help you get started with Google AdWords. WordStream – How to Use Google AdWords. Not sure how to use Google AdWords? This guide from WordStream will show you how to set up your account, choose the right keywords, create effective ad campaigns, and track your results. When done correctly, paid advertising can be a great way to boost your online sales. Just make sure you’re investing in the right platform for your business.

Website Monitoring

If you want to increase your online sales, you need to ensure that your website is running smoothly and that potential customers can easily find what they’re looking for. This is where website monitoring comes in. Website monitoring is the process of tracking your website’s performance and making sure that it’s accessible to everyone who wants to visit it. Website monitoring is an integral part of increasing your online sales because it allows you to catch problems with your website before they impact your customers. Make sure you’re monitoring your website regularly so that you can keep your sales numbers growing.

There are a number of different strategies you can use to increase your online sales. These are just a few of the most effective ones. Try out a few and see which ones work best for your business. With a little effort, you can boost your revenue and grow your business. It’s all about finding the right strategy for your business and implementing it effectively.

4 Tips to Attract the Right Clients

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StrategyDriven Online Marketing and Website Development Article |Attract the right clients|4 Tips to Attract the Right ClientsMany business wonders and freelancers think that attracting any clients they can is a good strategy for business success. However, casting a wide net might not always be the most optimal way to do things.

Why? For one thing, you might get a lot of inquiries from people who are not looking for the specific services you offer, and you may end up wasting a lot of time on determining that, and for another, not all clients are good clients who are easy to work with and who pay on time.

With all that in mind, here are some top tips to help you attract the best possible clients for your business:

1. Use niche SEO

One of the best things you can do to attract the right clients in the first instance is to use sector-specific SEO like this service that focuses on search engine optimization and the law. By using the right keywords, you can be pretty sure that you will attract the people who genuinely require your services to your website in the first instance which will make life a bit easier when dealing with inquiries.

2. Set up a questionnaire lead form

Compiling a questionnaire that you hand out to all of your business leads in the first instance will give you a better idea of what they are looking for, so you can further determine if they would likely make a good client or if you are not a good fit. Ask them everything from the services they require to how much they are willing to pay and it should be easy to identify clients you can work with.

3. Charge more

This may sound strange, but if you have been getting a lot of low-quality clients who are difficult or who do not value the work you are doing for them, try raising your prices. Many clients think that people who charge little for their work are inexperienced and not very good, so they will treat them accordingly. By upping your prices, you can send out the message that you are professionals who know what you are doing, and you are more likely to attract better clients that way.

4. Focus on referrals

If you can incentivize the good clients you already do have to refer you to their friends and colleagues who may need similar services, this can work out really well because if a client is good to work with, pays on time, and does not cause any difficulties, chances are their friends will be similar, and you won’t have to worry about betting them so hard. It’s not a foolproof method, but more often than not, it will work in your favor, and you will find more good clients without having to spend a lot of time and effort.

By taking your time to better choose your clients, you can avoid misunderstandings, timewasters, and clients who are simply not a good fit for whatever reason, so why not put these tips into action in your company today?