How Restuarants Can Grow Their Clientele

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StrategyDriven Marketing and Sales Article |How Restaurants Grow Their Clientele|How Restuarants Can Grow Their ClienteleEveryone loves to go out and eat. Food always seems to taste better when someone else cooks it. Restaurants have been seeing a dip in customers due to the changes of the world, but there are great ways for you to get yourself out there and grow your base of clients with a little bit of effort despite what is happening around the globe. With the colder weather coming and more people wanting to come indoors, there are a lot of opportunities for growth. Here are a few ways for a restaurant to grow their client base.

Offer Entertainment

If you have the space, offer entertainment to your diners. Some people are still not comfortable bar hopping and going from place to place so they would rather stay in just one location. That’s good for you because it means that diners will stay put and spend more money. Just make sure they are not sitting all night because you are going to want to turn those tables, so create an incentive where they can move to the bar and enjoy cocktails as new patrons come in and eat.

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Offer Nightly Drink Specials

Happy hour can go on into the night. Late night happy hours are a huge hit, and you will get patrons to give up their tables and move to the bar to enjoy those specials after they eat. House spirits can be put on special, or if you have a sponsor, the sponsored liquor can be on special that will make guests more inclined to order those drinks. People may still want to eat a bit, so having a few bar food items on happy hour will also drive up sales as guests order drinks and food.

Offer a Rewards Program

Getting guests to become repeat customers is easily done with a rewards program. The more you buy and visit, the more points and free things you can earn. Companies like Rewards Network reviews restaurants to see what services they can offer for guests to earn points. Rewards Network found that guests in a rewards program spend 13% more than other diners. Rewards Network can also show you which of your items sells the best so that you can ensure it is always available to your diners.

Change Up Your Menu

People get bored rather quickly with things, and food is no exception. It is always a great idea to keep those “staple” items on your menu that you know are always a crowd pleaser, but other items can change with the seasons. Soups can be replaced with salads in the spring and more earthy foods can be placed on the menu for the fall. Switching things up every few months allows for your food to always seem fresh and new, and everyone is always looking to eat the next big thing. Pair your food with seasonal wines and a seasonal drink menu, and you will be seeing guests coming in to see what you have created next.

Why You Should Use Truck Advertising for Your Business

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StrategyDriven Marketing and Sales Article |Truck Advertising|Why you should use truck advertising for your businessIf you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of.

Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.

Truck side advertising is incredibly versatile, and here’s everything you need to know about how the strategy can work for you.

What is truck advertising?

As the name suggests, truck advertising is a strategy in which you use a custom vehicle wrap to advertise your brand on the side of a truck. You could either rent space on a truck from another business or use one of your own delivery trucks to do the job. When the truck is out delivering items, your brand messaging has the chance to travel far and wide on a daily basis. You can do truck advertising to promote your business in the local area or even take your message overseas to reach new target audiences.

It’s essentially like a practical billboard on wheels. The truck can still do what trucks are supposed to do, all while getting you more exposure. You don’t need to cover the entire truck or trailer, either. Sometimes just the back of a van can be covered. If a truck is stuck in a traffic jam, you’ll have plenty of people reading your advertisement on the back of a truck to pass some time… Who knows, you could provide the exact service they’ve been looking for!

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Why you should use truck advertising

When it comes to marketing campaigns, the cost typically continues for however long the campaign lasts. With truck advertising, once you’ve paid for the vehicle wrap, that’s all the costs over with. You have the flexibility to run your campaign for a short, or as long as you’d like, without having to worry about the ROI metrics day by day.

A study by Identify Yourself found that 75% of people favor the opinion of brands they see on trucks. As these vehicles are always on the roads and take up quite a prominent space on the horizon, people tend to believe the brand they’re advertising is more professional or better established than others on the market.

There’s also some hidden psychology that can boost your brand’s reputation when using truck advertising. The American Trucking Association reports that 91% of people notice truck side advertising while driving. When you see a brand on a truck, you automatically assume the truck is carrying the brand’s products. If people see truckloads of your brand traveling around, they’ll think you’re hugely successful and more trusted. All of this creates more brand positivity and loyalty for your business.

If you’ve ever been drawn in by an out-of-home advertisement, just think how successful the same could be for your brand. Truck advertising is pretty affordable – especially if you’re using your own truck – so there’s no reason not to try it.

How to convert prospects as quickly as possible?

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StrategyDriven Marketing and Sales Article |Convert Prospects Quickly|How to convert prospects as quickly as possible?To succeed in your marketing strategy, it is not enough to generate leads. It is just as important to convert them into customers. This conversion is the main concern of marketing teams. After all, customers are the very reason for the existence of companies. It is a well-known fact that time is money. Converting prospects into customers as quickly as possible is therefore necessary. So how can you save precious time in your approach?

Study your targets and their buying patterns

Any marketing strategy includes the notions of buyer persona and buying journey. You must therefore define your ideal customers in order to ensure the success of your marketing and sales actions.

Indeed, you need to have a broad vision of the objectives, problems and habits of your personas. Thanks to this, you can personalise your pitch according to the type of prospect you meet. You can then give them more value and adapt to their preferences. You will have all the chances on your side to transform them into customers more easily.

Set up a lead scoring system

Leads are one of the reasons for the existence of companies. Every company has prospects, although not always in sufficient quantity. Not all prospects are necessarily the same. Some are only occasionally interested in your company, while others are directly looking to buy.

Lead scoring is used to directly assign a value to your prospects. Here, the CRM in combination with a marketing automation platform plays an important role in your strategy. You can score your prospects according to various criteria. In this case, you can rate them based on the business data they have submitted to you. You can also consider how they have engaged with your brand or company on the web. In particular, this helps sales teams to focus on potential customers and respond to them in a suitable manner. This is done with the aim of increasing the speed at which leads are converted into customers.

Lead scoring has become very popular in recent times. However, this strategy can become quite complex if you skip steps. To avoid this, start by adopting a simple and effective system. You can set up the different phases of your lead life cycle. This is already a first step in your lead scoring process.

Don’t keep your prospects waiting

According to research by Inside Sales, a prospect contacted within five minutes is nine times more likely to convert. In addition, an analysis by HubSpot shows that 2/3 of buyers expect a response within ten minutes of a request. The longer you delay, the lower the prospect’s interest level. Moreover, if you don’t act quickly, your prospect may go to your competitors. To turn your prospects into customers quickly, don’t wait and be reactive. Also show your availability and your ability to listen.

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Create successful emails

The majority of your leads come from your automated emails. You must therefore ensure that you write relevant and effective emails. Therefore, write emails with impeccable spelling that are easy to read and understand. To learn more you can read this article: A successful Cold Emailing campaign to beat the competition. Also, use alternative reading visuals and images. Keep in mind that your emails should be simple and professional. Nevertheless, they should provide additional information to hold the prospect’s attention.

Use a good lead generation tool

Kaspr is a lead generation tool. It offers the possibility to get the contact details of your prospects from their LinkedIn profiles. This tool takes care of finding the contact details of your prospects in real time via the Internet. The main advantage of this tool is that it works in a matter of seconds.

After registering on Kaspr, you only need to download the Google Chrome extension. With this extension, you can integrate the Kaspr widget into your LinkedIn pages. It will then be possible to display the contact details of the contacts directly from their profiles.

The final process to be adopted is therefore to :

  • identify your target prospects;
  • send LinkedIn invitations;
  • if the prospect accepts, send a welcome message;
  • If the prospect does not respond, retrieve the contact information with Kaspr to send an email or call him.

This entirely French tool has been proving itself for several months. Kaspr has a reactive team at your disposal to meet your requirements. So don’t hesitate to come to them if you want to ask for a demo or if you have any questions about the platform.

Conclusion

To save time in your lead-to-customer strategy, you must first ensure that you build a solid database. Then, don’t hesitate to follow up as soon as possible to avoid losing your prospect. Finally, use the right tools to ensure success.

7 Steps To Establish A Strong Brand

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StrategyDriven Marketing and Sales Article |Establish a Strong Brand|7 Steps To Establish A Strong BrandWhen you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success.

1 .Target market research

If you want to establish a strong brand you’ll need to conduct plenty of target market research. You’ll need to figure out who your audience are, how old are they? What are their interests? What are their values and their paint points?

The more that you know about your target audience the easier it will be to create a brand that they will engage with. You can conduct research using a number of methods, from email surveys to in-person groups. It’s vital that you create detailed buyer personas to help inform your branding decisions. Building a brand based around your audience is the key to becoming successful.

2. Research competitors

If you’re keen to establish a strong brand it’s important to research who your competitors are. Look at their product and find out what their unique selling points are. Take a look at the content they produce, and analyze it. Competitor research is all about finding information that you can use to your advantage. You’ll want to figure out what you can do better than your competitors. Thinking about this will help you to create a stronger brand.

3. Establish key messages

It’s vital that you establish your key messages, what do you want your customers to know about you? What’s your mission, and what are your values? When you’re figuring this out it’s worth thinking about your sense of corporate social responsibility. Customers prefer to choose brands who are socially responsible, (particularly brands that care about the planet).

4. What’s your brand personality

Creating your brand is all out determining your brand personality. If your business were a person, what kind of person would it be? Some brands are eccentric and quirky, others are friendly and cute. Your brand might be serious and formal, or casual and laid back. You’ll need to communicate your personality in a number of different ways, from your logos and website to the content you produce.

5. Brand story

Creating a brand story is one of the most important aspects of brand creation. It’s about telling the story of how your company came to exist, and more importantly, why it exists. You’ll want to think about the problems you’ve faced, and also why your audiences need your product. How does your brand contribute to society? How would you sum up your overall mission? When you’re creating a brand story, you’ll need to think about these key questions.

When you’re figuring out your brand story you’ll need to refer back to your target market research. Your audience needs to be a big part of your brand story, everything should circle back to their desires and values.

6. Work with a design agency

Developing your brand means choosing a logo, creating design work, and branding materials that represent you. To create the perfect branding materials you’ll need to work with a design agency. Such agencies can help you to create your packaging, your photography materials, and your brand identity. Design agencies can also help you to work on your branding strategy, from brand positioning to portfolio.

With the support of a professional agency you’ll create a brand that you can be proud of. All of the biggest companies in the world drive success because they have excellent branding. To remain competitive it’s important to develop your strategy.

7. Ensure consistency

Developing an amazing brand is all about being consistent. You’ll need to represent yourself in the same way, across all platforms and channels. Your content will need to have a consistent tone of voice, and your materials should follow a certain look and structure. You’ll need a detailed social media strategy, to ensure that you’re sharing the right type of content. With consistent branding you’ll ensure that your brand can always be recognised. Being recognised is the key to online visibility, growing your audience and driving website traffic.

Developing a strong brand takes a process of trial and error. Once you’ve performed plenty of research, you’ll want to brainstorm and analyse a few different ideas. Using these steps you’ll soon create a brand that drives results.

How Different Marketing Strategies Can Boost Your Business Profile

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StrategyDriven Marketing and Sales Article |Marketing Strategies|How Different Marketing Strategies Can Boost Your Business ProfileRunning a business requires a lot of energy and time, so ensuring you try and keep on top of everything will be important as a business owner. Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs.

Which Strategies To Choose?

There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Examples would be:

  • Online social media content, such as posting on social media platforms.
  • Providing short video tutorials.
  • SEO (search engine optimization)
  • Email marketing
  • Printed advertorial content in magazines, newspapers, brochures and billboards.

Allows You To Expand as a Business

The primary reason to use marketing as a business strategy is that it enables you to expand your business. Ultimately the more successful you can be and the more revenue you have coming in, enables you to develop and expand your business. This is what is going to enable you to succeed. Without a marketing strategy you will not be able to attract new consumers who will then be spending money on your products or services.

Enables You To Reach Out To a New Audience

When you need ways to boost your business profile and accessibility then you can find influencers to help you draw in more revenue. The positive about influencers on social media nowadays is that they have the ability to reach out to an extensive worldwide audience. Within minutes a post that they have shared could accumulate hundreds of thousands if not millions of views and likes. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers.

Provides a Platform To Advertise Your Products and Services

Utilizing different marketing strategies such as social media, online video content, or building a website are all ways in which you are able to demonstrate what you are as a business and how you are able to provide a product or service to your consumers. Without these forms of platforms it would be pretty impossible to expand as a business if you did not have a marketing strategy in place.

Encourages a Purchase

Once you have drawn in your potential consumers you then have the opportunity to sell your products or services, which ultimately is the main aim. The more times you can do this the more likely you are to make a profit from the sales, which in essence is what you want as a successful business owner.

So to really make the most of the business you certainly want to utilize as many marketing strategies as possible so that you can thrive as a business owner.

Attracts people’s interest

Marketing is all about attracting people’s interest. It is a way to get people to learn more about your product or service and hopefully, convert into a customer. There are many different ways to market your business, but one of the most effective methods is outdoor advertising. Outdoor advertising is seen by a large number of people every day, and it can be very effective in getting your message across.