How to convert prospects as quickly as possible?

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StrategyDriven Marketing and Sales Article |Convert Prospects Quickly|How to convert prospects as quickly as possible?To succeed in your marketing strategy, it is not enough to generate leads. It is just as important to convert them into customers. This conversion is the main concern of marketing teams. After all, customers are the very reason for the existence of companies. It is a well-known fact that time is money. Converting prospects into customers as quickly as possible is therefore necessary. So how can you save precious time in your approach?

Study your targets and their buying patterns

Any marketing strategy includes the notions of buyer persona and buying journey. You must therefore define your ideal customers in order to ensure the success of your marketing and sales actions.

Indeed, you need to have a broad vision of the objectives, problems and habits of your personas. Thanks to this, you can personalise your pitch according to the type of prospect you meet. You can then give them more value and adapt to their preferences. You will have all the chances on your side to transform them into customers more easily.

Set up a lead scoring system

Leads are one of the reasons for the existence of companies. Every company has prospects, although not always in sufficient quantity. Not all prospects are necessarily the same. Some are only occasionally interested in your company, while others are directly looking to buy.

Lead scoring is used to directly assign a value to your prospects. Here, the CRM in combination with a marketing automation platform plays an important role in your strategy. You can score your prospects according to various criteria. In this case, you can rate them based on the business data they have submitted to you. You can also consider how they have engaged with your brand or company on the web. In particular, this helps sales teams to focus on potential customers and respond to them in a suitable manner. This is done with the aim of increasing the speed at which leads are converted into customers.

Lead scoring has become very popular in recent times. However, this strategy can become quite complex if you skip steps. To avoid this, start by adopting a simple and effective system. You can set up the different phases of your lead life cycle. This is already a first step in your lead scoring process.

Don’t keep your prospects waiting

According to research by Inside Sales, a prospect contacted within five minutes is nine times more likely to convert. In addition, an analysis by HubSpot shows that 2/3 of buyers expect a response within ten minutes of a request. The longer you delay, the lower the prospect’s interest level. Moreover, if you don’t act quickly, your prospect may go to your competitors. To turn your prospects into customers quickly, don’t wait and be reactive. Also show your availability and your ability to listen.

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Create successful emails

The majority of your leads come from your automated emails. You must therefore ensure that you write relevant and effective emails. Therefore, write emails with impeccable spelling that are easy to read and understand. To learn more you can read this article: A successful Cold Emailing campaign to beat the competition. Also, use alternative reading visuals and images. Keep in mind that your emails should be simple and professional. Nevertheless, they should provide additional information to hold the prospect’s attention.

Use a good lead generation tool

Kaspr is a lead generation tool. It offers the possibility to get the contact details of your prospects from their LinkedIn profiles. This tool takes care of finding the contact details of your prospects in real time via the Internet. The main advantage of this tool is that it works in a matter of seconds.

After registering on Kaspr, you only need to download the Google Chrome extension. With this extension, you can integrate the Kaspr widget into your LinkedIn pages. It will then be possible to display the contact details of the contacts directly from their profiles.

The final process to be adopted is therefore to :

  • identify your target prospects;
  • send LinkedIn invitations;
  • if the prospect accepts, send a welcome message;
  • If the prospect does not respond, retrieve the contact information with Kaspr to send an email or call him.

This entirely French tool has been proving itself for several months. Kaspr has a reactive team at your disposal to meet your requirements. So don’t hesitate to come to them if you want to ask for a demo or if you have any questions about the platform.

Conclusion

To save time in your lead-to-customer strategy, you must first ensure that you build a solid database. Then, don’t hesitate to follow up as soon as possible to avoid losing your prospect. Finally, use the right tools to ensure success.

7 Steps To Establish A Strong Brand

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StrategyDriven Marketing and Sales Article |Establish a Strong Brand|7 Steps To Establish A Strong BrandWhen you run a business it’s crucial that you develop a memorable brand. In a world of similar products, your brand makes you unique. To create a strong brand you’ll need a solid strategy to make progress. These seven tips will help you to create a brand that drives success.

1 .Target market research

If you want to establish a strong brand you’ll need to conduct plenty of target market research. You’ll need to figure out who your audience are, how old are they? What are their interests? What are their values and their paint points?

The more that you know about your target audience the easier it will be to create a brand that they will engage with. You can conduct research using a number of methods, from email surveys to in-person groups. It’s vital that you create detailed buyer personas to help inform your branding decisions. Building a brand based around your audience is the key to becoming successful.

2. Research competitors

If you’re keen to establish a strong brand it’s important to research who your competitors are. Look at their product and find out what their unique selling points are. Take a look at the content they produce, and analyze it. Competitor research is all about finding information that you can use to your advantage. You’ll want to figure out what you can do better than your competitors. Thinking about this will help you to create a stronger brand.

3. Establish key messages

It’s vital that you establish your key messages, what do you want your customers to know about you? What’s your mission, and what are your values? When you’re figuring this out it’s worth thinking about your sense of corporate social responsibility. Customers prefer to choose brands who are socially responsible, (particularly brands that care about the planet).

4. What’s your brand personality

Creating your brand is all out determining your brand personality. If your business were a person, what kind of person would it be? Some brands are eccentric and quirky, others are friendly and cute. Your brand might be serious and formal, or casual and laid back. You’ll need to communicate your personality in a number of different ways, from your logos and website to the content you produce.

5. Brand story

Creating a brand story is one of the most important aspects of brand creation. It’s about telling the story of how your company came to exist, and more importantly, why it exists. You’ll want to think about the problems you’ve faced, and also why your audiences need your product. How does your brand contribute to society? How would you sum up your overall mission? When you’re creating a brand story, you’ll need to think about these key questions.

When you’re figuring out your brand story you’ll need to refer back to your target market research. Your audience needs to be a big part of your brand story, everything should circle back to their desires and values.

6. Work with a design agency

Developing your brand means choosing a logo, creating design work, and branding materials that represent you. To create the perfect branding materials you’ll need to work with a design agency. Such agencies can help you to create your packaging, your photography materials, and your brand identity. Design agencies can also help you to work on your branding strategy, from brand positioning to portfolio.

With the support of a professional agency you’ll create a brand that you can be proud of. All of the biggest companies in the world drive success because they have excellent branding. To remain competitive it’s important to develop your strategy.

7. Ensure consistency

Developing an amazing brand is all about being consistent. You’ll need to represent yourself in the same way, across all platforms and channels. Your content will need to have a consistent tone of voice, and your materials should follow a certain look and structure. You’ll need a detailed social media strategy, to ensure that you’re sharing the right type of content. With consistent branding you’ll ensure that your brand can always be recognised. Being recognised is the key to online visibility, growing your audience and driving website traffic.

Developing a strong brand takes a process of trial and error. Once you’ve performed plenty of research, you’ll want to brainstorm and analyse a few different ideas. Using these steps you’ll soon create a brand that drives results.

How Different Marketing Strategies Can Boost Your Business Profile

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StrategyDriven Marketing and Sales Article |Marketing Strategies|How Different Marketing Strategies Can Boost Your Business ProfileRunning a business requires a lot of energy and time, so ensuring you try and keep on top of everything will be important as a business owner. Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs.

Which Strategies To Choose?

There are a variety of business marketing strategies that you can use if you want to be business savvy and really boost your business profile. Examples would be:

  • Online social media content, such as posting on social media platforms.
  • Providing short video tutorials.
  • SEO (search engine optimization)
  • Email marketing
  • Printed advertorial content in magazines, newspapers, brochures and billboards.

Allows You To Expand as a Business

The primary reason to use marketing as a business strategy is that it enables you to expand your business. Ultimately the more successful you can be and the more revenue you have coming in, enables you to develop and expand your business. This is what is going to enable you to succeed. Without a marketing strategy you will not be able to attract new consumers who will then be spending money on your products or services.

Enables You To Reach Out To a New Audience

When you need ways to boost your business profile and accessibility then you can find influencers to help you draw in more revenue. The positive about influencers on social media nowadays is that they have the ability to reach out to an extensive worldwide audience. Within minutes a post that they have shared could accumulate hundreds of thousands if not millions of views and likes. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers.

Provides a Platform To Advertise Your Products and Services

Utilizing different marketing strategies such as social media, online video content, or building a website are all ways in which you are able to demonstrate what you are as a business and how you are able to provide a product or service to your consumers. Without these forms of platforms it would be pretty impossible to expand as a business if you did not have a marketing strategy in place.

Encourages a Purchase

Once you have drawn in your potential consumers you then have the opportunity to sell your products or services, which ultimately is the main aim. The more times you can do this the more likely you are to make a profit from the sales, which in essence is what you want as a successful business owner.

So to really make the most of the business you certainly want to utilize as many marketing strategies as possible so that you can thrive as a business owner.

Attracts people’s interest

Marketing is all about attracting people’s interest. It is a way to get people to learn more about your product or service and hopefully, convert into a customer. There are many different ways to market your business, but one of the most effective methods is outdoor advertising. Outdoor advertising is seen by a large number of people every day, and it can be very effective in getting your message across.

4 Proven Growth Strategies for Small Business Owners

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StrategyDriven Marketing and Sales Article |Growth Strategies|4 Proven Growth Strategies for Small Business OwnersGrowing a successful business is often about grit, positioning and strategy, partnerships, and a smidge of luck. Unfortunately, most people assume that successful business owners just got lucky.

And while some do agree that luck played a role in their success, they’ll also admit that they often worked extra-hard –in some instances pulling 18-hours days- just to make their business work.

The good news is if you’re willing to outwork, outthink and out-strategize, you can and will gain significant edge over your competition and go on to enjoy incredible business growth. That, plus the tips in this article will guarantee your success.

Determine Your Market Penetration Strategy

A smart man once said, “do not reinvent the wheel”. This means you don’t need to start from scratch to grow a business or have an original idea. You just need to take what works, improve upon it, and find a way to position it so it sells to the same audience.

This is where your market strategy becomes important. How do you intend to penetrate the market? Is your product different from the others in the market? If so, how?

For example, it may be that your product works better and faster than others in the market. That, right there, is how you position your product and penetrate that market. So, find your market penetration angle and run with it.

Increase Your Product Line

Is it possible to create various versions or models of your products with more or fewer features for various market segments? If you can, then you can take advantage of the often untapped market share that many small business owners miss out on.

Many smart small business owners often find unique product angles and increase their market offerings. For example, they can sell the premium version of their regular products to other buyers.

These luxury or enterprise versions often come with extra features that the buyers like and desire. If you do the same too, you’ll be essentially increasing your revenue streams without needing to build any new product from the ground up.

Target New Audiences

If you’re facing stiff competition in your target area or audience, how about expanding to other markets and finding new audiences? For instance, if the competition for your business is tough in your city, you can seek out business partnerships in other cities, states, or countries with less competition and offer the same services or products.

You can have distributorship agreements to this effect and take advantage of their established customer base and the relationship those brands have built with their customers. What you’re doing is essentially piggybacking on their success. Businesses in all fields everywhere do this, and with great success too.

Acquire Other Businesses

While this is similar to the tip above, the difference is you’ll be purchasing these businesses –as against establishing a partnership. These already come with a customer base, assets, and even infrastructure that you can just plug into and take advantage of.

For instance, if you’re a drilling contractor in one city, and are looking to expand to other cities, you can look for other flourishing or floundering drilling businesses and buy them. Then, implement the same systems that you used to make your other businesses successful.

The Strategy Behind your Marketing Moves

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StrategyDriven Marketing and Sales Article | The Strategy Behind your Marketing MovesYour business marketing strategy must be built on a very clear plan, and it is this strategy that this article will discuss and elucidate upon. The aim is to provide you with some tips and tricks that will improve your chances of business success. Good business strategy is about having a vision for the future and then planning and implementing workable systems to attain this vision. Marketing is no different, and before the flashy marketing material and interactive website is developed to drive sales, you will need to cogently plan and develop a strategy upon which such materials and messages will be based.

Data, data, data

In an age where data is freely available and available in huge quantities, this data should be the cornerstone of your marketing campaign. It is about realizing the value of data and beginning to harvest it wherever you can and where this will not cause inconvenience to your customers and clients. Social media is a great avenue for data collection, collation and verification, but so will the interactions on your website, in store and via telephone and SMS.

Cleaning and collating

Once you have the data, it needs to be sorted, cleaned, and collated. What data has been collected? Is it demographic? Does it belong to current, possible, probable, or previous customers? And where and when did you obtain such data? Without this process, all the data in the world will not be used to its full potential. As noted by gsa-marketing.co.uk, data must be the starting point of your wonderful marketing journey. And it is indeed a process rather than a project.

Analysis

Analyze the data that you have collected and determine at this point what it can be used for. More than three-quarters of marketers accept that it is at this point that their skills are lacking. In fact, 77% of business-to-business marketers feel that one of their team’s top 5 weaknesses is data and analytics. There are now various techniques to overcome this, either ensuring that the software you use has a built-in ability to analyze and produce the required metrics related to the data inputted.

Validation

Is the data genuine? No business wants to pay for and implement a costly marketing and advertising campaign based on data that has not been verified.

Begin to plan your marketing campaign

Only once you have gathered the necessary data, analyzed it, and begun to understand what it is and what it says about your market, customers, competition, and the future prospects of your business sector can you fully design a convincing marketing campaign.

This planning and data development will allow for a successful strategy to be determined and implemented. The idea that marketing was always for the creatives in the business or as contracted from outside the business, but the truth of the matter is that this creativity without the base data and customer and client information will be misguided, colors, bells, and whistles without substance and a poor chance of providing a solid return on investment.