Display Tips For Your Trade Exhibitions

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StrategyDriven Marketing and Sales Article | Display Tips For Your Trade ExhibitionsTrade displays and exhibitions are effective ways to sell your business to your customers and clients. You need to ensure you display the best ideas and visual presentations. Before your exhibition day, prepare adequately and ensure all the necessary equipment for your advertising. Here are tips you can adopt before your big day.

Prepare Enough Business Cards

You are expecting people to come and view a well-thought business display. Let each person visiting the station pick a business card. The best thing about cards is that potential customers have a way of reaching you. Also, they may have something to refer their friends to. Ensure the card has your business contacts, emails, and websites.

Choose Appropriate Displays

Choose the displays that define your business and the products you are selling. Find professionals to help you out with suitable display colors and designs. Modern trade show displays have improved designs that use color manipulations that may help you capture more people’s attention. Also, displays will summarize all about your business. Ensure people viewing the displays can read and relate your business with your product.

Have A Giveaway

Giveaways may be wrist bangles, t-shirts, caps, or key holders. Prepare one or two giveaways for people attending your exhibition. Giveaways are also advertising products because they create awareness of your business when customers put them on. You can also cook some popcorn or give a free chocolate bar to attract more people to your stand. Prepare an attractive gift that most people would want.

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Make Appropriate Preparation

Make early preparations and avoid the rash when the exhibition day nears. Have a list of all the requirements you need to set up your exhibition. You can start purchasing and booking items early to avoid rushing and running out of products. Let each team present their requisition lists for the appropriate financial budget as early as possible. With the trending market expo displays, you can make your exhibit a huge success.

Use Social Media

You probably have salespersons helping you with marketing your exhibition. However, today, social media platforms are a gateway to reaching the highest number of people, locally and globally. Make an advertising business page to reach many potential customers and clients. Digital marketing will also provide an arena where you can communicate with people and ask their views on your business exhibition plan. Your customers may also refer other potential customers to your exhibition, enlarging the awareness network.

Conduct Market Research

You can employ public relations personnel to help with marketing and marketing research. Public relations employees have the skills to market your business online and convince the highest number of people within the shortest period possible. Invest in a good PR team for effective marketing strategies. They also help companies with solving problems during promotions.

Have A Peek At The Competition

You want to stand out, so you will have to see what the competition is doing, learn from their mistakes, and improve their existing ideas. Ensure to be ahead when it comes to trending information in business. Present an original idea to avoid presenting what your competitors provided in previous years. Also, looking closely at the competitors may help you learn some marketing techniques.

When your trade exhibition is done right, it will take you to the next level in business. Ensure to prep your sales and the public relations team to ensure everyone falls in line. Prepare your business card and have a giveaway product in advance. Choose the most appropriate display for your presentation. Also, remember to use the social platform for your exhibition awareness.

Have You Outsourced Your Marketing Yet?

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StrategyDriven Marketing and Sales Article |Outsource Marketing|Have You Outsourced Your Marketing Yet?When was the last time you took a close look at your marketing efforts? It’s one of the most important aspects of your business and when you don’t create the right marketing strategy, you’ll struggle with your branding and attracting new customers. What happens, though, if your in-house marketing team isn’t up to scratch? What happens if you have too many competitors and you can’t quite get your footing in the market at all?

You may not have the expensive budget and you may not have the know-how to know where to get started. You might not even have a team of SEO experts, or digital marketing managers. You might not know about how to get your brand into social media. There are so many things that you may not have a clue about because you are too busy running a business – and that’s fine! You’re a business owner, you’re not supposed to know everything that there is to know about marketing. However, you do need to consider hiring the experts. This brings us to the burning question: have you outsourced your marketing yet?

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Implementing the right digital marketing strategy is vital to your business, and we’ve got so many reasons below that you should look at outsourcing your business marketing to those who live and breathe it!

  1. Your resources are spoken for. The chances are that you have a limited budget for your business – and you wouldn’t be alone in that. As a smaller business owner, you might find it easier to manage your budget when you outsource your marketing. You’ll spend your money in a way that is easy to manage, and this will also ensure that you are carrying out the correct marketing strategies all run by the experts.
  2. You’ll benefit from expert knowledge. You don’t have to know everything there is to know about marketing when there are others who specialize in it and can know everything on your behalf. When you outsource, you entrust your marketing strategy to a team of experts who do nothing else but marketing in all of its forms. You will acquire a whole team of experts working on your behalf when you choose to outsource and this can be everything that your business needs.
  3. Saving money. There are far fewer costs involved when you outsource your marketing. Small business owners who realize that they lack the resources to hire a full time team then see the benefits in saving money with one smaller fee compared to paying for the annual salaries and benefits of a team of people. Outsourcing will transfer all of the costs to the agency, which frees your budget, saves you money and ensures that your projects are managed by one team of people.
  4. A fresh perspective. There is nothing quite as helpful as getting a fresh set of eyes looking over your marketing strategy and all of your planning. The chances are that you are passionate about your business and you want it to do as well as possible. For that to work, you need to know that your marketing has been given the ‘once over’ by the right people. Outsourced marketing experts are absolutely the right people and they will ensure that you don’t put out something in your plan that’s going to cost you too much or prevent you from getting the views and the audience that you need. That fresh perspective can make a huge difference to your business.
  5. They’ve got the talent. When you hire outsourced agencies to work your marketing for you, you’ll be paying for superb talent. You no longer need to spend time training your employees in marketing, because you are hiring people who already know what to do. Time spent training your staff can be a drain. Outsourcing your marketing services will allow you to depend on someone else who already knows what they are doing.
  6. You can concentrate. When you don’t have any interruptions to your services, you are going to be able to get on with the work you’re doing and let the marketing happen outside of your business. Small business owners like you won’t have to worry about further interruptions in the service, and it enables you to continue on with your planning.
  7. You get to help to scale up or down. As a small business you’ll have your own goals to consider and when you know that you have a strong expert team outside your business, you can ensure that you have experts who can help you to scale up or down as needed. You can change your budget to change how much you invest in your marketing plan, or you can change your goals and then your marketing changes as a result. You can work carefully with the agency and they will help you to keep a handle on your marketing, working with you as needed.
  8. You can manage the risk. If you are ever worried about the risk of marketing your business, you can feel appeased by the agency that is working on your side. Hiring a digital marketing expert to work with you is going to help you to avoid risks with your marketing and you’ll get to know how to balance your relationship with an agency, too. It’s always a risk – well, it feels like one – when you deal with an outsourced agency. You don’t know the people you’re dealing with just yet, so it takes some time.

Putting your marketing strategy into the hands of an agency of people that you don’t know is always brand new as an experience. With this, you can outsource your marketing and ensure that you feel comfortable and confident that you’re going to be making the right decision for your business in the first place. Marketing is a must if you want your business to succeed. If you want your business to do well, it needs marketing that matters, so let the outsourced agencies help you and you’ll see how far you grow!

How to Win in Business By Playing Your Best Golf

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StrategyDriven Marketing and Sales Article |Playing Golf|How to Win in Business By Playing Your Best GolfGolf has always been synonymous with business networking, mastering team-building skills and for developing working relationships. In the words of the late Arnold Palmer, one of the world’s greatest golfers, “success in golf depends less on strength of body than upon strength of mind and character”.

As well as getting to know potential clients and employees, some of golf’s most valuable lessons apply equally well in a business setting for leaders and employees alike. In a relaxed setting, golf has evolved as an opportune sport to evaluate vital qualities prized by business investors, colleague and potential clients, such as:

  • personal drive
  • management skills
  • leadership abilities
  • problem-solving capabilities, and
  • effective communication.

Golf also appeals to businesses as it lends itself well as a team-building tool, showcasing a player’s determination and commitment to a task in hand. When playing golf, you must also take into consideration investing in a quality golf club bag for better storage of your golf equipment.

But, if you’re not a pro and have been invited to or are hosting a golf event, here are some top tips on how to raise your game.

Forget about theories

There are countless tricks and theories online that promise to help you gain the edge in a golf match, from giving your opponents their putts early in the round so they haven’t been able to practice short putting when the pressure’s on, or walking ahead of your opponent so they feel like they’re behind all day. But, the issue with these nuggets of wisdom is that they can distract you from the real focus of the game, putting you further behind. If your goal is to win, you can’t put your efforts towards doing that if you’re spending all day trying to trick the system.

Know your weaknesses

You may or may not know the people you’ll be playing with, but you certainly know where your own strengths and weaknesses lie, so focus on these first of all. You don’t want to try overcoming your weaknesses while you’re playing against someone else, so take the time to perfect your skills and hone in on those elements of the game that tend to trip you up.

Instructional videos are a great way to do this, but also practicing your swing at home is also hugely beneficial. Carry out different drills and swing positions to perfect your short game and correct any weaknesses that will improve your performance when you’re up against it.

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Do your research

There are countless great locations for golfing, but you can give yourself an advantage if you know the course you’re playing on. That might mean agreeing to a course you play regularly (or at least more than your opponents) or reading online course reviews before you visit so you can identify any tricky shots or strategies that others have found effective. You will gain an advantage that provides you with more confidence when you’re playing and helps you prepare mentally for the upcoming shots you’ll be faced with.

Play point by point

Instead of playing a more traditional stroke scoring game, switch up the rules and award points to the person who cups a given hole in the fewest number of strokes. Match play encourages stronger, more exciting shots but it also means that hitting 12+ on a hole won’t completely destroy your round like it would in stroke play, since strokes don’t roll over from hole to hole. It’s still possible that if one of your opponents is a stronger player, they’ll continue to count overall strokes, but being able to secure the match play will still give you plenty of smug satisfaction and is guaranteed to leave the others feeling defeated.

Get aligned

A common mistake that many amateurs make is improper alignment, which can affect your performance on the course. You might think you need to align your feet towards the target or get your shoulders parallel to it, but the correct way to align your shots is to assess your target from behind the ball for the best perspective of the hole so you can aim effectively.

Also, before you make your stance, set the clubface behind the ball and align it towards your target. This should be your focus before you get into stance and paying attention to this can really improve your shots.

Focus on your grip

A more experienced player will always have a fundamentally solid grip and you might be surprised just how much grip can affect your ability to make better shots. Grip the club with your gloved hand and focus on the placement in the fingers between the first knuckle and your palm. Apply your ungloved hand to wrap comfortably around the handle, moving your thumb and index fingers of both hands to form two Vs which should point towards the right side of your chest or right shoulder.

In summary

Golf can be as relaxed or competitive as you want it to be, but when you get a group of colleagues and companies together, there’s bound to be a fair bit of competition among you all. If you’re keen to come out on top at the end of your golfing day, wherever you choose to book it, the best way is to practice, be prepared and do your research when it comes to the course itself. But above all, enjoy yourself and focus on the job in hand.

Don’t sell the steak – sell the sizzle

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StrategyDriven Marketing and Sales Article |Selling|Don't sell the steak - sell the sizzleIn business, it’s all too often too easy to sell the steak rather than the sizzle. That is, to focus on what people are buying rather than why they should buy it.

Most consumers will purchase your product because it’s functional and fulfills a need in their lives. If you want your products to fly off the shelves, you must also give them an incentive- an emotional benefit- that doesn’t come with just any purchase of your product. Don’t just tell them “here is our newest release” or “our product lasts longer”.

Even a humble compression spring has a sizzle to be sold

When you look at humble compression springs it can be hard to see beyond the fact that a spring is springy. How can you look at a spring and come up with a story to sell it?

A compression spring’s history

It’s history for a start. In 1763 by R Tradwell filed the first patent for a coiled spring which was used to replace the leaf spring in automotive suspension systems. Another interesting patent for a compression spring was filed in 1865 when the use of a compression spring in a mattress was patented.

Comfort is the common factor in both patents. So why not build on this history? It’s all about knowing what makes people buy. The proof is in the history books. People want to buy comfort while they sleep, they want to be able to go on a long journey without the fear of their car breaking down, and they certainly don’t want the risk of their body being uncomfortable in any way at home or at work.

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A sizzle to support your steak – ease of use

The next product sizzle that you may be able to build around is easy of use. Ballpoint pens offer writers a clean writing experience that has been improved by the inclusion of a spring that allows the pen’s nib to be stored with the pen ensuring fewer leaks.

As you can see, even a humble spring has features and benefits that can be used to create a sizzle to sell.

Creating the sizzle

To create a sizzle that is going to sell, you must ensure that everyone on the development team, from the marketing and sales teams to the engineers and the QA testers, are all part of the process. If you don’t do this and try it all yourself or go at it alone you won’t be able to build a product with a good enough sizzle.

It’s important to build a product with a good sizzle because in today’s competitive market if you want to succeed you need to stand out. To stand out, you need an edge that is going to make your product sell.

To come up with a good product idea, break down the composition of your product, or the process behind it. From there draw on the history of your business and its products. You may be able to find something that has gone before that can help you create a story about your new product.

Every new product is an opportunity for you to give customers an added benefit that they won’t get from anyone else.

The Importance Of Packaging: What You Need To Know

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StrategyDriven Marketing and Sales Article |Packaging | The Importance Of Packaging: What You Need To KnowWith so many other elements going into creating, marketing, and selling a product, it is easy to overlook its packaging. However, it can make or break someone’s decision to buy that product for products bought in person. Likewise, for eCommerce products, the packaging can dictate whether or not a person will offer their repeat business. In short, the packaging of a product is vital; let’s take a closer look.

Protects Products

Packaging isn’t all about design. It serves a function too. First, it protects products from damage. Transporting a product can do a lot of harm. Packaging a product well ensures that you have done your best to keep it safe, and this goes a long way in encouraging consumers to trust you.

The function can add to the aesthetic, too. For example, banding your products with paper or ribbon helps protect them and provides a nice finish. To band your products properly, you need a packaging banding tool like the ones offered by Felins. Working with professionals like this help to ensure you’re getting the right service.

Keeps Consumers Informed

Most packaging also contains information. It educates customers on the purpose, uses and ingredients in the product. In fact, there are often legal obligations that dictate the content on the packaging. While you must adhere to legal requirements, you should also try to avoid overwhelming your consumers with information. Find the balance and consider the design.

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Communicates Your Brand

Branding is vital for a business, and your packaging helps to communicate your brand to consumers. By keeping the design consistent with your brand, you help to build a better brand recognition; your brand becomes more recognizable to consumers. Think about your colors, fonts and even tone of voice when it comes to designing your packaging; what can you do to identify your product as a part of your brand?

Acts as a First Impression

The way that you decide to package your products provides the first impression for your consumers whether they have bought the product in person or over the internet. It needs to be eye-catching and communicate your brand.

However, it goes beyond what it looks like. Think about the materials used, too; how will it feel in your consumer’s hands? Consumers can tell when something feels high-quality. Consumers are willing to pay a higher price when they know that they are receiving a quality product.

Environmental Impact

The materials that you use have a direct effect on the environment. A lot of consumers are trending towards brands that demonstrate more eco-friendly values. Think about the environmental impact of your packaging materials. For example, packaging your products in recyclable materials is more responsible, and it can act as a draw for consumers. Some packaging has uses beyond the products themselves; they can be reused by consumers.

Wrapping Up

The packaging of a product has far-reaching effects. It can act as a selling point for consumers in addition to protecting the products themselves. This is why it is worth putting the time, effort and money into ensuring that the packaging of your products is of a high quality.