Making Marketing Moves Is Becoming Harder And Harder

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StrategyDriven Marketing and Sales Article |Marketing Moves|Making Marketing Moves Is Becoming Harder And HarderMaking marketing moves is essential to seeing success in your business. You can’t just use the same marketing all the time, you need to be different and creative. If you’re not doing this then you are going to find that there’s no more engagement, no more customers, and no more sales than you had previously. Businesses should always be moving forward, not standing still. In this article, we’re going to be taking a look at some of the reasons businesses aren’t making marketing moves right now, and how to sort this. Keep reading if you would like to find out more.

Original Ideas Are Tough To Come By

The first thing that we are going to look at is the fact that original ideas are getting harder and harder to come by. So much has been done, that even when you think you have a fantastic original idea, it might turn out that you don’t. Of course, it’s true to say that there are original ideas out there and people who are coming up with them, but it’s a lot harder than it used to be in the early days of marketing.

As such, businesses are not wanting to put out things that they have done before, or that their competition has done before. It’s a tough world to be in right now with marketing, but what we suggest is taking something you have done, and changing it enough that it isn’t recognizable but not so much that it no longer has the elements that made it successful.

A Lack Of Research By Businesses

Then, there is the problem that businesses are not researching what their customers want enough before they start trying to create marketing campaigns. You must conduct research and find out what is appealing to your target audience before you try to create a whole campaign that is aimed at these people. It’s okay to get things wrong as they can be fixed with feedback from a focus group, but you should always try at first to cater to what the audience is going to want. You can use the research conducted by BrandTotal to give you a starting point if you are ever stuck.

Social Values

The final reason that making marketing moves is becoming harder is due to social values. People want to buy from companies that align with their social values, and it can be extremely difficult to add this into marketing for some companies. It’s a tough one, and the only thing that you can do is do your best to show customers in other ways the values your business stands for.

We hope that you have found this article helpful, and now see some of the reasons why we believe that making marketing moves is becoming harder and harder for businesses. A lot of companies on the market still run fantastic, successful marketing campaigns, so you just need to ensure that you are one of them. You can do this, we know that you can, you just need to put your mind to it.

Internet-Free Marketing Methods To Help Spread The Word About Your Brand

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StrategyDriven Marketing and Sales Article |Internet-free marketing|Internet-Free Marketing Methods To Help Spread The Word About Your BrandA quick search into the world of modern marketing will likely present you with a whole host of different web-based options to help you advertise your brand, but your methods should not be exclusively internet focused if you want to reach a wide and varied audience. Advertising online allows you to reach out to a fairly limited audience of teenagers and young adults, as potential customers at retirement age or older may not even have ready access to the internet inside their home! So, it’s never been more important for you to spread your efforts across the board, utilizing internet-free advertising techniques that can boost your business like never before. If you’re interested in learning more about the best traditional marketing methods, then read on.

Leafleting

One of the most effective options that you can pursue to advertise your brand without the need for the internet is leafleting. Leafleting can be an excellent way to spread the word about your business in a specific area, so this is ideal for local brands that need loyal customers from nearby to sustain them. You can use a professional commercial printing service to create an eye-catching and informative leaflet that describes your business’s ethos as well as your unique selling points. It’s a good idea to include an encouraging feature that inspires them to visit your business after reading their leaflet, such as a discount voucher that they can cut out and use in-store.

Television Advertising

Another brilliant option that you should consider if you want to market your brand successfully without the web is television advertising. Millions of people watch television nationwide every single day, and you could utilize this opportunity to plug your products and services to the masses! A television ad can be as short as 10-15 seconds, so you need to be able to pack as much into this limited period as you can. Creating and using a catchy jingle (a snappy commercial tune or 1-2 line song) will be of real benefit, as it can help your television advert stick in the viewer’s mind and encourage them to remember and recognize your ad and brand respectively.

Billboards

Last but by no means least, billboards are another great way to market your brand without the need for a WiFi connection. When placed in the right locations, billboards can be some of the most effective methods of promoting your business in your chosen area. Good locations include roadsides that often experience heavy traffic, slow speed limit roads and city center buildings. Your billboards will be seen by the masses if you choose places that attract lots of people, so it’s always an effective pathway to explore.

It’s never been easier to spread the word about your brand, products and services without the need for the internet when you can utilize some of the brilliant ideas that have been carefully described above. There’s truly no time like the present to get started, so what are you waiting for?

Display Tips For Your Trade Exhibitions

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StrategyDriven Marketing and Sales Article | Display Tips For Your Trade ExhibitionsTrade displays and exhibitions are effective ways to sell your business to your customers and clients. You need to ensure you display the best ideas and visual presentations. Before your exhibition day, prepare adequately and ensure all the necessary equipment for your advertising. Here are tips you can adopt before your big day.

Prepare Enough Business Cards

You are expecting people to come and view a well-thought business display. Let each person visiting the station pick a business card. The best thing about cards is that potential customers have a way of reaching you. Also, they may have something to refer their friends to. Ensure the card has your business contacts, emails, and websites.

Choose Appropriate Displays

Choose the displays that define your business and the products you are selling. Find professionals to help you out with suitable display colors and designs. Modern trade show displays have improved designs that use color manipulations that may help you capture more people’s attention. Also, displays will summarize all about your business. Ensure people viewing the displays can read and relate your business with your product.

Have A Giveaway

Giveaways may be wrist bangles, t-shirts, caps, or key holders. Prepare one or two giveaways for people attending your exhibition. Giveaways are also advertising products because they create awareness of your business when customers put them on. You can also cook some popcorn or give a free chocolate bar to attract more people to your stand. Prepare an attractive gift that most people would want.

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Make Appropriate Preparation

Make early preparations and avoid the rash when the exhibition day nears. Have a list of all the requirements you need to set up your exhibition. You can start purchasing and booking items early to avoid rushing and running out of products. Let each team present their requisition lists for the appropriate financial budget as early as possible. With the trending market expo displays, you can make your exhibit a huge success.

Use Social Media

You probably have salespersons helping you with marketing your exhibition. However, today, social media platforms are a gateway to reaching the highest number of people, locally and globally. Make an advertising business page to reach many potential customers and clients. Digital marketing will also provide an arena where you can communicate with people and ask their views on your business exhibition plan. Your customers may also refer other potential customers to your exhibition, enlarging the awareness network.

Conduct Market Research

You can employ public relations personnel to help with marketing and marketing research. Public relations employees have the skills to market your business online and convince the highest number of people within the shortest period possible. Invest in a good PR team for effective marketing strategies. They also help companies with solving problems during promotions.

Have A Peek At The Competition

You want to stand out, so you will have to see what the competition is doing, learn from their mistakes, and improve their existing ideas. Ensure to be ahead when it comes to trending information in business. Present an original idea to avoid presenting what your competitors provided in previous years. Also, looking closely at the competitors may help you learn some marketing techniques.

When your trade exhibition is done right, it will take you to the next level in business. Ensure to prep your sales and the public relations team to ensure everyone falls in line. Prepare your business card and have a giveaway product in advance. Choose the most appropriate display for your presentation. Also, remember to use the social platform for your exhibition awareness.

Have You Outsourced Your Marketing Yet?

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StrategyDriven Marketing and Sales Article |Outsource Marketing|Have You Outsourced Your Marketing Yet?When was the last time you took a close look at your marketing efforts? It’s one of the most important aspects of your business and when you don’t create the right marketing strategy, you’ll struggle with your branding and attracting new customers. What happens, though, if your in-house marketing team isn’t up to scratch? What happens if you have too many competitors and you can’t quite get your footing in the market at all?

You may not have the expensive budget and you may not have the know-how to know where to get started. You might not even have a team of SEO experts, or digital marketing managers. You might not know about how to get your brand into social media. There are so many things that you may not have a clue about because you are too busy running a business – and that’s fine! You’re a business owner, you’re not supposed to know everything that there is to know about marketing. However, you do need to consider hiring the experts. This brings us to the burning question: have you outsourced your marketing yet?

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Implementing the right digital marketing strategy is vital to your business, and we’ve got so many reasons below that you should look at outsourcing your business marketing to those who live and breathe it!

  1. Your resources are spoken for. The chances are that you have a limited budget for your business – and you wouldn’t be alone in that. As a smaller business owner, you might find it easier to manage your budget when you outsource your marketing. You’ll spend your money in a way that is easy to manage, and this will also ensure that you are carrying out the correct marketing strategies all run by the experts.
  2. You’ll benefit from expert knowledge. You don’t have to know everything there is to know about marketing when there are others who specialize in it and can know everything on your behalf. When you outsource, you entrust your marketing strategy to a team of experts who do nothing else but marketing in all of its forms. You will acquire a whole team of experts working on your behalf when you choose to outsource and this can be everything that your business needs.
  3. Saving money. There are far fewer costs involved when you outsource your marketing. Small business owners who realize that they lack the resources to hire a full time team then see the benefits in saving money with one smaller fee compared to paying for the annual salaries and benefits of a team of people. Outsourcing will transfer all of the costs to the agency, which frees your budget, saves you money and ensures that your projects are managed by one team of people.
  4. A fresh perspective. There is nothing quite as helpful as getting a fresh set of eyes looking over your marketing strategy and all of your planning. The chances are that you are passionate about your business and you want it to do as well as possible. For that to work, you need to know that your marketing has been given the ‘once over’ by the right people. Outsourced marketing experts are absolutely the right people and they will ensure that you don’t put out something in your plan that’s going to cost you too much or prevent you from getting the views and the audience that you need. That fresh perspective can make a huge difference to your business.
  5. They’ve got the talent. When you hire outsourced agencies to work your marketing for you, you’ll be paying for superb talent. You no longer need to spend time training your employees in marketing, because you are hiring people who already know what to do. Time spent training your staff can be a drain. Outsourcing your marketing services will allow you to depend on someone else who already knows what they are doing.
  6. You can concentrate. When you don’t have any interruptions to your services, you are going to be able to get on with the work you’re doing and let the marketing happen outside of your business. Small business owners like you won’t have to worry about further interruptions in the service, and it enables you to continue on with your planning.
  7. You get to help to scale up or down. As a small business you’ll have your own goals to consider and when you know that you have a strong expert team outside your business, you can ensure that you have experts who can help you to scale up or down as needed. You can change your budget to change how much you invest in your marketing plan, or you can change your goals and then your marketing changes as a result. You can work carefully with the agency and they will help you to keep a handle on your marketing, working with you as needed.
  8. You can manage the risk. If you are ever worried about the risk of marketing your business, you can feel appeased by the agency that is working on your side. Hiring a digital marketing expert to work with you is going to help you to avoid risks with your marketing and you’ll get to know how to balance your relationship with an agency, too. It’s always a risk – well, it feels like one – when you deal with an outsourced agency. You don’t know the people you’re dealing with just yet, so it takes some time.

Putting your marketing strategy into the hands of an agency of people that you don’t know is always brand new as an experience. With this, you can outsource your marketing and ensure that you feel comfortable and confident that you’re going to be making the right decision for your business in the first place. Marketing is a must if you want your business to succeed. If you want your business to do well, it needs marketing that matters, so let the outsourced agencies help you and you’ll see how far you grow!

How to Win in Business By Playing Your Best Golf

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StrategyDriven Marketing and Sales Article |Playing Golf|How to Win in Business By Playing Your Best GolfGolf has always been synonymous with business networking, mastering team-building skills and for developing working relationships. In the words of the late Arnold Palmer, one of the world’s greatest golfers, “success in golf depends less on strength of body than upon strength of mind and character”.

As well as getting to know potential clients and employees, some of golf’s most valuable lessons apply equally well in a business setting for leaders and employees alike. In a relaxed setting, golf has evolved as an opportune sport to evaluate vital qualities prized by business investors, colleague and potential clients, such as:

  • personal drive
  • management skills
  • leadership abilities
  • problem-solving capabilities, and
  • effective communication.

Golf also appeals to businesses as it lends itself well as a team-building tool, showcasing a player’s determination and commitment to a task in hand. When playing golf, you must also take into consideration investing in a quality golf club bag for better storage of your golf equipment.

But, if you’re not a pro and have been invited to or are hosting a golf event, here are some top tips on how to raise your game.

Forget about theories

There are countless tricks and theories online that promise to help you gain the edge in a golf match, from giving your opponents their putts early in the round so they haven’t been able to practice short putting when the pressure’s on, or walking ahead of your opponent so they feel like they’re behind all day. But, the issue with these nuggets of wisdom is that they can distract you from the real focus of the game, putting you further behind. If your goal is to win, you can’t put your efforts towards doing that if you’re spending all day trying to trick the system.

Know your weaknesses

You may or may not know the people you’ll be playing with, but you certainly know where your own strengths and weaknesses lie, so focus on these first of all. You don’t want to try overcoming your weaknesses while you’re playing against someone else, so take the time to perfect your skills and hone in on those elements of the game that tend to trip you up.

Instructional videos are a great way to do this, but also practicing your swing at home is also hugely beneficial. Carry out different drills and swing positions to perfect your short game and correct any weaknesses that will improve your performance when you’re up against it.

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Do your research

There are countless great locations for golfing, but you can give yourself an advantage if you know the course you’re playing on. That might mean agreeing to a course you play regularly (or at least more than your opponents) or reading online course reviews before you visit so you can identify any tricky shots or strategies that others have found effective. You will gain an advantage that provides you with more confidence when you’re playing and helps you prepare mentally for the upcoming shots you’ll be faced with.

Play point by point

Instead of playing a more traditional stroke scoring game, switch up the rules and award points to the person who cups a given hole in the fewest number of strokes. Match play encourages stronger, more exciting shots but it also means that hitting 12+ on a hole won’t completely destroy your round like it would in stroke play, since strokes don’t roll over from hole to hole. It’s still possible that if one of your opponents is a stronger player, they’ll continue to count overall strokes, but being able to secure the match play will still give you plenty of smug satisfaction and is guaranteed to leave the others feeling defeated.

Get aligned

A common mistake that many amateurs make is improper alignment, which can affect your performance on the course. You might think you need to align your feet towards the target or get your shoulders parallel to it, but the correct way to align your shots is to assess your target from behind the ball for the best perspective of the hole so you can aim effectively.

Also, before you make your stance, set the clubface behind the ball and align it towards your target. This should be your focus before you get into stance and paying attention to this can really improve your shots.

Focus on your grip

A more experienced player will always have a fundamentally solid grip and you might be surprised just how much grip can affect your ability to make better shots. Grip the club with your gloved hand and focus on the placement in the fingers between the first knuckle and your palm. Apply your ungloved hand to wrap comfortably around the handle, moving your thumb and index fingers of both hands to form two Vs which should point towards the right side of your chest or right shoulder.

In summary

Golf can be as relaxed or competitive as you want it to be, but when you get a group of colleagues and companies together, there’s bound to be a fair bit of competition among you all. If you’re keen to come out on top at the end of your golfing day, wherever you choose to book it, the best way is to practice, be prepared and do your research when it comes to the course itself. But above all, enjoy yourself and focus on the job in hand.