The Basics Of Good Branding

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StrategyDriven Marketing and Sales Article |Good branding|The Basics Of Good BrandingBranding is something that can be surprisingly tricky to get right, and yet it is arguably one of the most important elements in business at all. As long as you can get the branding to be as it should, you will find that your company is much more likely to find success, and that you are going to be in a much better position on the whole financially too. With that in mind, it’s worth taking a look at some of the following essential elements to good branding. By paying attention to these, you should be able to expect greater things.

Consistent Visuals

The visual element is arguably the most important, and it’s vital that you are doing all you can to work on this first and foremost. In particular, what you need to do is to ensure that your visuals are consistent across the board. The more effectively and successfully you can do this, the more powerful the brand is going to be, it’s really that simple. So make sure that you are doing all you can to create consistent visuals for your brand, and the rest is more likely to fall into place.

Good Spread

The spread of the brand is quite literally how far it is spreading, and in what ways. You need to make sure that there are enough methods for getting the branding out there, so that you can much more effectively hope for people to come across it in their everyday lives. You might be surprised at just how difficult this can be to get right, but it’s definitely worth working on wherever you can. The better the spread, the more effective the brand is as a force for your business. Make sure you are utilizing many methods at once – from using a screen printing company to mugs and pens – to get better spread.

Understanding Of Market

You need to make sure that your branding is designed with a clear understanding of your target market, as this is going to ensure that it actually appears better to your desired customers. This can take a long time to get right, but it is nonetheless something that you are going to want to work on, as it is really hugely relevant to the way in which your brand works – or fails to work. So spend some time researching the market, and you will find this pays off considerably.

Clarity Of Message

The clearer the message of the branding is, the better. So how can you ensure that your message is clear? Well, you need to understand it as best as you can, as the more fully you comprehend something yourself, the more clearly you can express it to other people. Take this approach to your branding, take it seriously, and you’ll find that the results are generally good. From this kind of effort, you will have a much better brand in no time, and the benefits of that are going to be felt pretty soon.

Using Plastic Bottles For Business Marketing

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StrategyDriven Marketing and Sales Article |Business Marketing|Using Plastic Bottles For Business MarketingPromoting a business is getting smarter these days. Indeed, there are so many ways to extend your target audiences that include using unique items, like plastic bottles. The said object works by carrying the company’s name and logo to increase exposure as the clients use the bottle anytime and anywhere.

Assign the marketing team to utilize plastic bottles to gain the attention of potential customers. Like the other popular brands, making use of water bottles can be a great tool to grow your business. It would be more effortless than the different marketing methods but will yield a better outcome in the long run.

Most companies take advantage of the material’s durability and style as a perfect gift for loyal customers. It seems like a token of appreciation but is actually a step to reach out to more clients from different dimensions of the world. The entire marketing process would be faster than you expect and so the success you wish for.

The Edges of Plastic Bottles Over Competitors

The rest of this post will discuss the benefits of why plastic bottles are a good investment. If it is your first time trying to use water bottles as a promotional item, be more persuaded by the following gains you might enjoy.

1. Improved Safety

Using plastic bottles is not new among individuals who go out more frequently. It is useful drinkware that won’t break into pieces when it is dropped, unlike glass bottles that are too fragile and can cause injuries.

Manufacturers of plastic bottles did a great job in making the material tough and leak-proof. They are being packed with enhanced security to reach the destination without any damage.

2. Better Versatility

Target audiences may vary in each type of company. There will be kids and adults of any gender, hence a customized water bottle is necessary to invest in. This item is fit for a wide range of users if your goal is to promote your brand effectively.

Water bottles can also be used by athletes and ordinary people making the item a good choice to add to your business marketing technique. Almost everyone needs a drink bottle so it will be easier to sell this product or give your employees a more convenient promotional process.

3. Diverse Color and Size Options

Using drink bottles as promotional items lends you plenty of color options. Since it will bear the company’s name and logo, be smart enough in mixing up colors that would increase the appeal of the bottle. Choose a design that you think will catch attention and convince potential clients to engage with your products and services. If you can, hire an expert to help you match colors and the right bottle materials that best suit your company. Ensure to highlight your brand’s identity to increase its exposure to a wider market.

Water bottles also come in different sizes from small to large at various costs. The final choice of size depends on your target customers’ needs and which you think is better for promoting your business.

4. Reduces Shipping Cost

Unlike other materials, plastic-made bottles are lightweight. Such a feature impacts the cost of shipping in a positive way. It will be less costly than glass bottles in terms of shipping and is less risky to deliver. The plastic material also benefits users for they can carry the bottle anywhere without any hassle. As a result, your brand identity will spread out easily, hence an effective tool to increase your sales. Your company spends less at the same time and will earn more profit in the future.

5. Eco-Friendly

Although plastic materials are the common cause of pollution, this one is the exception. This type of drink bottle is recyclable and you can use it in your daily routine for a long time. People nowadays are looking for ways to take good care of nature and so most companies grab the chance to employ plastic bottles as a gift.

Investing in an eco-friendly bottle has unmatched benefits for the overall operation of the company even for years to come. It demands a low initial cost but can guarantee a higher return once it gets the attention of the public.

6. Boost Promotional Effectiveness

Among the promotional items in the market, plastic bottles are the best option to expand your market. Many companies opt for plastic bottles because the material is customizable and is appropriate for different modes of printing. It will be faster to uncover your brand even to the potential clients compared to other promotional items. While some businesses opt for pouches, however, they are not as useful as water bottles.

Choosing a Plastic Bottle Supplier For Your Business

Now that you know its benefits, look for plastic bottle suppliers to get started in boosting your brand. They assure high-quality materials which attract customers to patronize your products and services. It is believed that water bottles are versatile and durable for everyday use which makes them perfect for branding. Plus, they are environmentally friendly and are an ideal investment to save Mother Earth while being a good advantage for the business.

Final Thoughts

To sum it all up, business marketing continues to evolve in the past years. Many items are put into service just to dilate target audiences. It is safe to say that water bottles are among the best items you can invest in to advertise your brand. Contact a reliable supplier of plastic bottles to cater to your needs and budget.

How To Boost The Client Base For Your Aesthetic Business

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StrategyDriven Marketing and Sales Article |Aesthetic business|How To Boost The Client Base For Your Aesthetic BusinessThe growing need to look good seems to be driving aesthetic businesses in the US. Therefore, it is not surprising that Americans spent $8.7 billion on aesthetic cosmetic surgery in the early months of 2021. Considering that the interest is there, it would be easy to build your business’s professional reputation and clientele base. The question is how to do it. Below are some ideas.

1. Create extra special offers

Many customers love a good deal, and it is not a bad idea to use this to your advantage. First of all, your deal should be distinctive and appealing at the same time. It would be good to move away from the usual tradition of a 10% discount on all products and services. That is nothing new, and if you want to grow your clientele base, offering something extra can make the difference. First, you can start with irresistible promotions that the curious client would be more than happy to try out. For example, if you run a salon, you can run a new treatment for about two weeks leading to a month. It can be something clients have never been used to. Using this as that ‘extra’ free service will make it easier to reach out to more people who want to experience it.

2. Use modern medical technologies

History says people used several methods to rid themselves of body hair. While this was done for religious, cultural, and sometimes medical reasons, very few did it for self-grooming. The closest they came to was shaving their heads completely as a treatment for louse infestation. At least, that is what history says about ancient Egypt and the early era of North America.

Today, modern medical technologies make it possible to attend to these issues. As the owner and operator of an aesthetic business like massage service, you have an opportunity to use these modern technologies. By owning an energy-based device for some of your aesthetic treatments, people will be more likely to patronize your business over others.

3. Embrace blogging

Blogging is an effective way to market your brand while reaching out to more people. It allows you to put your content out there. More importantly, it is an opportunity to be creative with your craft and how it’s presented to the target group. However, blogging is more than writing content and posting it on the website. Instead, it combines regular posting, creating exciting content, and knowing your way around search engine optimization.

Remember that the public interest is already there; therefore, what’s left is to harness that awareness. After all, you are in control of the blog, and you have every right to steer discussions on the site. You automatically set the tone for a fruitful interaction on your blog by directing the agenda. That becomes a great way to expand your clientele base, especially after people establish trust with your brand.

Last but not least, make it one of your business’ missions to promote the results of your services. It would be good to move away from promoting only the treatments available. Again, it would help to use before and after photos to convince the larger market to come to you.

Easy Way to Sync Salesforce Leads to Custom Objects

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StrategyDriven Marketing and Sales Article |Sync Salesforce Leads|Easy Way to Sync Salesforce Leads to Custom ObjectsNowadays, it is essential to keep all business data, including contacts and leads, in one centralized place to manage it effectively. By syncing your Salesforce data with Outlook and Gmail, you can make the most of the CRM platform and save your working time so that productivity will rise. Here we will explain how to do it in a blink with smart revenue intelligence software.

Lead, Contact, Custom Object: A Bit of Theory

Though these terms sound similar, they do not mean the same. Let’s view their meanings one by one:

  1. A contact is an individual who can legally do business with you. It refers to the person who can become a paying customer in practice.
  2. A lead is a person who is still doubtful about your organization and isn’t ready to invest in your product or services. A Salesforce lead is any lead you’ve captured from your business website, an online quiz, a paid ad, a phone call, or a social media contest. Keep in mind that leads differ as some people are more inclined to buy your products, and others are not. Your sales representatives should manage to qualify who is who among them.
  3. A Salesforce standard object is integrated with every Salesforce organization. Your leads and contacts sync with prospects and are related to accounts with connected campaigns in Salesforce.
  4. By Salesforce custom objects we mean those created to store information specific to your organization or industry. These can also be objects in other Salesforce clouds. Custom objects have to be connected to a lead or a contact; otherwise, you can’t do anything with them. They let you link additional data to a contact or account record.

Why Sync This Data?

If you utilize Salesforce regularly, you might be well aware of its powerful functionality. However, to make the most of the platform capacities, you should integrate your Salesforce account with other applications you currently use. We bet the services such as Outlook or Gmail have been already implemented in your business workflow. Why not take advantage of integrating them into your Salesforce account to keep and manage all the data in a unified place?

In doing so, you can easily transfer/sync data like contacts, events, leads, and tasks between these systems. It will streamline your organization’s workflow and build a favorable experience for your clients. Any query-able object that is linked to a lead or contact in your Salesforce account can be synced with those on other platforms. This method will help you store your sales and marketing data in sync and use data from custom objects in smart campaigns and lists.

Easy Custom Object Syncing With Revenue Grid

Now that you are familiarized with the basic terminology and benefits your business can gain from data synchronization, we’d like to provide a solution that can make this process fast and straightforward. There’s no need to do everything manually since you can centralize data from your Salesforce, Outlook, and Gmail accounts into one dashboard with Revenue Grid. This powerful tool automatically updates all data about your leads and syncs your:

  • contacts
  • emails
  • tasks
  • appointments, etc.

It enables you to always keep in touch with your potential clients and make the most of any business opportunity. Also, this software helps you capture leads to Salesforce much faster.

Since Revenue Grid is a multi-functional platform, it empowers you to:

  • seamlessly sync data between Salesforce, Outlook, and Gmail, without any conflicts between separate data sources
  • automatically create new leads, accounts, and opportunities in Salesforce and integrate data there
  • safely save your past data such as emails, contacts, and calendar items
  • build rules to automatically monitor any Salesforce-related process
  • understand whether a lead can become an actionable opportunity

Opt For Smooth Data Synchronization

It is crucial for any business to optimize their working time to the fullest to boost productivity, evolve, and stay ahead of the competition. While you are searching through tons of data scattered somewhere in Salesforce, Outlook, Gmail, etc., your business opponents might reach new customers and conclude successful deals. Now that you know how to sync objects, contacts, and leads from Salesforce with custom objects in Gmail and Outlook, you can spend less time when working with emails.

5 Reasons Why Every Business Must Devise an Effective Marketing Plan

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StrategyDriven Marketing and Sales Article |Marketing Plan|5 Reasons Why Every Business Must Devise an Effective Marketing PlanA marketing plan, undeniably, is a crucial and institutional aspect of any business. The reason? It’s because cash flow is the life force for an organization, without which the business might come to a standstill. This cash flow originates from sales, which stems from the successful and effective marketing of products or services to the right customers.

Essentially, a marketing plan is an engine that fuels a company’s growth and drives its sales. If you wish to launch your business and are in search of funding, the banks will want to have a look at your marketing plan. On the other hand, suppose you are in quest of potential investors to expand your business. In that case, the financiers will need to understand the marketing plan to ensure they are spending money where there are chances of positive returns.

A marketing plan is primarily a blueprint or a plan of action that outlines how to implement the marketing strategy in the forthcoming years. It enables the organizations to take on a cost-effective approach with relevance to marketing campaigns to increase the ROI instead of implementing a spray and pray marketing approach.

Need more compelling reasons? Here are some more good reasons why a marketing plan is an absolute need of every business:

It helps stay focused

A marketing plan is a golden opportunity for businesses to think about something big. For instance, you need to determine your ideal customers, build the brand persona, and make the most of untapped opportunities. And for this, you need to come up with the right team members.

With that said, you must facilitate your employees and provide them with cutting-edge technologies so they can leverage them and not squander any potential opportunities. For instance, suppose there’s a marketing professional who’s unable to work at their full potential in a noisy and full of distractions environment. In such a case, portable office pods for single person are the best solution.

Not only are these portable pods discrete and aesthetically pleasing to the eyes, but they offer complete privacy. What’s more? There are multiple options to choose from – from an office pod dedicated to video conferencing and phone calls to those that provide green environments and other amenities.
This way, employees can stay focused and get done with their high-concentration assignments in a quieter zone.

It assists in goal setting

Playing aimlessly with a ball in a field is just a pointless kick. Nonetheless, this game eventually attains a more significant cause when you break down some goals. While many business owners want to accomplish longevity; however, without distinct objectives and goals mapped out, it’s pretty challenging to maneuver this path.
A marketing plan enables you to create overriding business goals and define the organizational vision of the business. It expounds on the objectives precisely and shows which resources are at hand and what endeavors are vital to prosper the business. Likewise, it also helps establish metrics for success and organize the current business processes.

However, more often than not, many, but not all, organizations set forth goals such as ‘not to go broke’ or ‘sell even more than last year.’ Unfortunately, such plans fail to create tangible targets for the business. Therefore, be sure to develop SMART goals for business growth.

It identifies target audiences

While every organization wishes to flaunt its products and services and let people know how outstanding they are, unfortunately, this isn’t what the audience wants from them. Instead, people want to know how your organization’s products can solve their problems and make their lives easier.

Therefore, to prevent your organization’s image from deflating just like a balloon in the eyes of your ideal customers, you need to dig in a bit deeper. You first need to identify your target audience, comprehend their world, and understand their pain points.

And in this digital realm, there isn’t much of a reason why your business can’t identify the target audience. A marketing plan is a foolproof method to define your niche, specify the target audience, and attract the ideal customer demographics.

Marketing, undoubtedly, can be a tall order. Still, a marketing plan can offer you a clear-cut and definite direction about how to reach your target audience and ensure massive returns. Not only this, but a successful marketing plan enables the organizations to align their marketing strategy with customer wants, needs, and preferences and address their problems in meaningful ways.

It helps keep track of ROI

Without appropriate direction, it’s pretty easy for businesses to end up floundering. And this is generally a result of non-strategic marketing endeavors. So, while your business might achieve some outcomes here and there; however, when there aren’t any targets, is it possible to measure return on investment?

Also, loss of revenue – three words every business owner fears, yet they are relatively simple to avoid. Instead of splurging money on disjointed marketing campaigns, a well-designed plan allows you to invest cash in worthwhile endeavors.

A tactical marketing plan allows businesses to determine what works best in their favor and what does not. So, in this way, organizations can implement the right strategies, tweak the others, or cut off those that aren’t quite yielding results. Additionally, a marketing plan which aligns with organizational objectives strengthens the brand image, enhances customer acquisition, and improves retention.

It saves time and money

We are all aware that there are only so many hours in a day. And if there’s one thing we need more, it’s time.

While developing a cohesive and clear marketing plan from scratch may seem daunting at first. However, it will significantly save time in the long run and prove beneficial for sustainable success. An effective marketing plan enables businesses to study customers’ needs and interests and then create a strategy to attract them and fulfill their needs.

Moreover, as with time, the marketing budget is also definite. Without a proper plan, it’s easy to spend your money at the wrong places or just one-off projects. Squandering money on an email campaign one month and frittering away money on television advertisements the next month isn’t going to yield positive results.

Remember, creating a trusted and recognizable brand image mainly hinges on the successful marketing of products and services. Therefore, a marketing plan ensures that you allocate resources correctly and all the marketing campaigns tailor to the organizational objectives.

Final Words

An organization might witness some results without a specified marketing plan. However, these results will most likely turn out intermittent and shrivel up if there’s a shift in the market trend or a new competitor steps foot in the industry. In the same vein, if an organization already has a marketing plan in place but is too outdated, it’s probably a redundant working document.

Therefore, it’s imperative to develop a well-defined and streamlined marketing plan and revisit it to ensure that your organization remains on the right track. This way, organizations can also breed data that will help them figure out what’s effective and what’s not. And this, in turn, will assist them in making strategic decisions and remove bottlenecks that impact organizational growth.

Remember, the primary benefit of a marketing plan is perhaps not the plan itself. Instead, it’s mainly about performing thorough research, engaging in the planning process, and asking yourself tough yet essential questions about the business.