3 Steps To Develop Your Marketing Strategy

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StrategyDriven Marketing and Sales Article |Marketing Strategy|3 Steps To Develop Your Marketing StrategyEvery business owner knows they need to have a marketing strategy to succeed. By having a high-quality one, you’ll:

  • Gain more visibility
  • See more sales
  • Improve your revenue

Figuring out how to develop your marketing strategy can be complicated, however. There are quite a few steps involved, some of which can be easy to overlook. By focusing on a few particular areas, you can make sure your marketing strategy is as comprehensive as possible.

How To Develop Your Marketing Strategy: 3 Vital Steps

1. Do Your Research

Research is a significant part of developing your marketing strategy. Researching your market is the most obvious way of doing this, although that’s far from the only thing you’ll need to focus on. The likes of keyword research for search engine optimization is also vital.

The more information you have at-hand when developing your marketing strategy, the more comprehensive and in-depth it’ll be. It should also make sure you can achieve the results you want while targeting the right audience.
Knowing your audience is an integral part of this. While this could be the most time-intensive part of the process, it’ll make your marketing strategy more successful. You’ll see better results because of it.

2. State Your Goals

You’ll need to have business goals for your company to succeed. You’ll also need to have marketing goals that feed into this. By knowing what your goals are, you can develop a marketing strategy that’s likely to achieve them. It also keeps you and your employees on track and on the same page.

They’re also a way to measure the success of your campaign once it’s finished. You should be realistic when you’re setting these goals. That involves focusing on goals that are achievable and have a direct impact on your company.

Taking a SMART approach with your goal setting is recommended, as it ensures your goals are actionable, results-based, show you how to improve, and can be measured.

3. Use The 7 P’s

Using the seven P’s of marketing can be one of the more effective ways of developing your marketing strategy. The seven P’s of marketing are:

  • Product
  • Price
  • Promotion
    Place
  • People
  • Process
  • Physical Evidence

You should use these as a guide for your marketing strategy and make sure it includes each of the P’s. By doing so, it’ll get your products in front of potential customers in the right way. Having the right combination of these – and highlighting them in the right way – you can make sure your marketing strategy is as comprehensive as possible.

How To Develop Your Marketing Strategy: Wrapping Up

Once you know how to develop your marketing strategy, you shouldn’t have a problem creating a comprehensive guide for your advertising. With that, you shouldn’t have a problem generating visibility and attention among your target market.

In time, that’ll lead to more customers and revenues. While you’ll still need to put the work into adapting your strategy to your specific target demographic, it’ll be easier than you think once you’ve done the above steps.

How to Create a Focused Marketing Campaign

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StrategyDriven Marketing and Sales Article |Marketing Campaign|How to Create a Focused Marketing CampaignYour marketing campaign is vital to the continued success of your business. Every business must be able to come up with an effective marketing plan to reach potential customers. Customers mean profit, and profit means a healthy cash flow that can support your business and allow it to grow and develop.

A marketing plan allows you to focus your strategy and maximize its performance. Otherwise, it’s easy for your marketing efforts to get lost and drown when compared to more effective campaigns. Here are some tips to help you to create a focused campaign.

Know Your Audience

The first and possibly most important part of developing a marketing campaign is to know who the target audience is. While it might be tempting to try to reach every potential customer out there, this can easily result in failure.

By muddying the waters in this way, you ensure that your company doesn’t stand out when compared to other, more tightly focused campaigns. Yes, you might reach more people, but they will be less interested in a general advertisement than something that is designed to specifically appeal to them.

The only way to make sure that your marketing campaign is geared towards a specific audience is to know who that audience is. Part of this should come into play when designing your brand and product. Some products naturally appeal more to some customers than others, and you should know which ones.

This is where market research comes into play. Market research allows you to interview your most likely customers and ask them what appeals to them. You can do this directly by conducting surveys, but you can also use other research methods such as data collation and analytics to figure out what kind of customer you should be targeting


Existing Customers

When coming up with a marketing plan, it would be a mistake to neglect your existing customers. Turning a one-time purchase into a repeat customer who is loyal to your brand creates a level of stability that companies desperately need.

The good news is that it’s often easier and cheaper to market to your existing customers. You’ve already won them over once and, as long as your product is good, it isn’t too difficult to encourage them to return. Sometimes it’s just a matter of reminding customers that you’re still around.

Most customers are willing to provide their email address or postal address when making a purchase. This allows you to reach them. However, it’s important to give them a reason to return. Marketing spam irritates customers and may discourage them from coming back, but providing offers is another matter entirely.

Digital Marketing

Every marketing strategy should integrate digital marketing, as it’s proven to be one of the most effective ways to reach customers. Marketing gurus like Joey Armstrong can provide detailed advice on how to keep up with the trends and to use digital marketing tools more effectively. Used well, this new avenue of marketing can breathe new life into your business.

Tips to promote your business without breaking the bank

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StrategyDriven Marketing and Sales Article |Promote your business|Tips to promote your business without breaking the bankThe world of marketing, PR, and advertising has changed considerably in recent years, and there are now more ways than ever for companies to promote themselves, both online and in the real world. Where once firms were limited to the traditional (and rather limited) vehicles of print, TV, billboards, and radio, these days, there are almost limitless ways a business can reach out to connect with clients – both potential and existing.

The web has democratized media and publishing

In the not so very distant past, firms looking to promote themselves were very often precluded from doing so by the somewhat prohibitive costs charged by media companies. However, with the advent of the internet and, in particular, social media, all businesses (regardless of budget or profitability) can compete on a level playing field.

The web completely upended traditional marketing and promotions and put professional marketing within reach of even the smallest of companies. Creative specialists like 717 graphic design have made it easier and more affordable than ever for their clients to benefit from professional graphic and web design services.

Go DIY or invest more by partnering with a professional company?

While it’s possible for companies to take a DIY, hands-on approach to their marketing, if you’re to see the best results, you would be well advised to enlist the services of a professional firm. Graphic and web design firms know exactly how to send your message and grab the attention of potential clients.


Top tips for company promotion in today’s rapidly changing landscape

Marketing your company effectively requires developing a strategy that will address both the real and virtual worlds and finding ways to engage with your market. A professional marketing company will likely advise a mix of the following:

Website: These days, it’s estimated around 71% of all consumer journeys start with an online search – meaning if your firm doesn’t have a website, you will likely be missing out on a huge amount of trade. The days of traditional directory-type services like the Yellow Pages are long gone, so you should make sure you have a professionally designed website.

Search Engine Optimization (SEO): While your company must have a great website, it will end up doing you little good if it’s not being found online. By far the most dominant search engine is Google, accounting for approximately 92% of all search-engine-generated traffic – which means if your site doesn’t rate high in its search results under words and phrases people might use to find you, you will again be running the risk of losing out. Make sure you work with a professional web marketing and SEO specialist. Search Engine Optimization (SEO) is a hugely complex and intricate service that uses various tactics, coding, and design techniques to propel your company up the search listings to generate more traffic.

Social media integration: Many bosses (wrongly) still seem to consider social media as the preserve of angst-ridden teens where, in fact, the major social channels could provide you with one of the most effective means of promotion – plus, it’s free. Ignore social media at your peril.

Tips For Effectively Marketing To The Financial Services Sector

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StrategyDriven Marketing and Sales Article |Marketing to Financial Services Sector|Tips For Effectively Marketing To The Financial Services SectorAs a business owner, you know that marketing to the financial services sector can be lucrative. After all, this is an industry that handles trillions of dollars in transactions every year! However, marketing to this niche can also be difficult. This blog post will discuss six tips for effectively marketing to the financial services sector.

Do Your Research

Before you start marketing to the financial services sector, you need to do your research. You need to understand the industry, the players involved, and the regulations. Only then will you be able to create a marketing strategy that works.

There are many ways that you can do your research. For example, you can read trade publications, attend industry events, or even speak to experts in the field.

No matter how you do your research, you need to make sure that you understand the financial services sector before you start marketing to it. It may be worth your while finding a financial services podcast to listen to so you can keep up with changes in the industry.

Once you understand how the financial services market works and their needs, you can effectively offer a solution. That could be anything from financial services branding to software solutions. So research is absolutely critical.

Know Your Audience

Once you have done your research, you need to know your audience. Who are you marketing to? What do they need? How can you reach them?

You need to understand your target market and create a marketing strategy that resonates with them. Only then will you be able to effectively market to the financial services sector.

To help you understand your target market, consider creating buyer personas. These are fictional characters that represent your ideal customer. Once you have created buyer personas, you will better understand who you should be targeting with your marketing efforts.

If you’re not sure how to create buyer personas, don’t worry! There are plenty of resources available online that can help you.

Once you have your buyer personas, you need to think about how you can reach them. What channels should you use? What type of content will resonate with them?

Think about the various touch points your target market has with your brand and make sure that your marketing strategy covers all of them.

For example, one touchpoint might be social media if you’re targeting financial advisors. Financial advisors are always looking for new ways to connect with their clients and grow their businesses. If you’re not using social media to reach financial advisors, you’re missing out on a great opportunity!

Another touchpoint might be email marketing. Email is a great way to stay in touch with your customers and keep them up-to-date on your latest products and services.

Remember, it’s important to reach your target market at all of their touchpoints. Only then will you be able to effectively market to the financial services sector.

It can be really valuable if you can find friends or colleagues who work in the financial services industry to use as a sounding board as you put together your marketing strategy – they will be able to give you some great insights.

Understand The Regulations

When you’re marketing to the financial services sector, it’s important to understand the regulations that govern it. There are a lot of rules and compliance issues that you need to be aware of, and if you make a mistake, you could lose a lot of money.

Understanding the regulations will mean that you can confidently supply your service or product to these companies without the worry of breaking any rules. It will also give you an edge over your competitors who might not know the regulations.

Researching financial regulations can be daunting, but plenty of resources are available online to help you get started.

Focus On Solving Problems

When marketing to the financial services sector, it’s important to focus on solving problems. This industry is all about solving problems, so if you can show that you have a solution to a problem that they are facing, you will be in a great position.

Think about the various problems that your target market faces and how your product or service can help to solve them. Then, create content that highlights these solutions. For example, if you sell financial software, you could write a blog post about how your software can help financial advisors save time.

By focusing on solving problems, you will be able to effectively market to the financial services sector.

In this regard, marketing to the financial services market is not all that different from marketing to any other sector. However, you need to keep a few key considerations in mind.

Use Marketing Materials That Have Analytical Elements

It is vital to market to the financial services sector by speaking their language. This industry is all about data and analytics, so your marketing materials should reflect that.

Make sure that your website, brochures, and other marketing materials are full of data and statistics. This will show that you understand the financial services sector and can provide valuable insights.

By researching key data metrics and including them in your marketing, you will be able to effectively market to the financial services sector.

Be Creative With Your Marketing

While the financial services sector is all about data and analytics, that doesn’t mean that you can’t be creative with your marketing. Being creative can actually help you to stand out in this industry.

There are many ways to be creative with your marketing, so get started by thinking outside the box. For example, you could create a video series that highlights how your product or service can be used. Or, you could write an ebook covering a specific topic related to the financial services sector. By being creative with your marketing, you will be able to effectively market to the financial services sector.

The financial services sector can be a tough nut to crack, but if you keep these tips in mind, you will be able to market to this industry effectively. Remember to focus on solving problems, use marketing materials with analytical elements, and be creative with your marketing.

7 Tips to Help You Get New Clients in the Construction Industry

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StrategyDriven Marketing and Sales Article |Clients in Construction Industry|7 Tips to Help You Get New Clients in the Construction IndustryWhether you’ve just become the owner of a construction business or you want your current business to grow, finding new clients is a crucial part of accomplishing that goal. More happy clients also leads to a greater number of people who are spreading the word about your company to their relatives and friends. Therefore, finding new clients is an item that must be high on the to-do list.

Procure Quality Products

Savvy customers are going to be interested in how your company approaches construction, including everything from the time it takes to complete projects to the products used for building. Bring in new paint colors and construction styles. Let customers know that you’re using efficient methods and products, such as concrete crm. When prospective clients ask how the team will approach the project, you can tell them about all of the top-of-the-line materials and strategies in use.

Develop a Niche

When it comes to construction, many competitors exist. In order to get clients to choose your business, develop a specific niche. For example, your company could specialize in certain types of construction. While your company can still offer general services too, having a niche can help in getting connected with the most interested potential customers.

Expand Geographically

Offering services in an additional area or areas is a smart way to get new clients. You don’t necessarily need to expand at a rapid pace either. For example, offering services in nearby hamlets or counties is a way to slowly build the area that the business serves. Another possibility is to look into starting a satellite operation to get your business known on a state or national scale.

Review the Website

Many people conduct research for products, services, and businesses online. As a result, the appearance of a company’s website is critical to success. If it’s been awhile since your business’s website had a makeover, now is a good time for a refresh. Focus on the aesthetics of the website, but also on the crucial strategies, such as search engine optimization, that get customers to the site in the first place.

Use Social Media

If your construction business isn’t already using social media to advertise, you’re falling behind the competition. Marketing on social media is a powerful way to directly connect with members of the company’s target audience and to provide interested parties with visually appealing information that can turn viewers into consumers. Analyzing the demographic of your business’s target audience can assist in determining the best platforms to use.

Stay Human

In a world where so much communication happens online, people can start to feel disconnected from others. While having some automated processes typically makes sense for a busy company, you also want to directly connect with your customers. Make the process of connecting with a customer service agent and other professionals at the business both possible and accessible for customers.

Show High-Quality Images

Whether you’re meeting with prospective clients in person or connecting with them over the web, customers in the construction industry want to have visuals that show them what the final product could look like. Putting together a portfolio of crisp new images can be a big help.

Getting new clients in the construction industry doesn’t have to be an overwhelming task. Decide which suggestions your company would benefit the most from, and put those actions into play.