What You Need to Consider In Your Brand Awareness and Visibility Plan

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StrategyDriven Marketing and Sales Article |Brand awareness|What You Need to Consider In Your Brand Awareness and Visibility PlanWhen you are planning the future of your business, brand awareness and visibility should play a big part in this, or else you may find that you are unable to attract new customers or maintain your company’s success. Therefore, here are some of the top elements that should add to your brand visibility and awareness plan to ensure that your company becomes a household name.

1. The Size of Your Signage

There is no point in your customers knowing about your business if they are unable to find it. If you have decided that you are going to invest in signage for your business, you should make sure that your customers can see it without difficulty, and that your signs tell your customers where your business is and how to get there. To check whether your signage is appropriate, you should find out more about viewing distances and sign size as this will allow you to check that your signs are visible to your customers, no matter how far they are away from them. This will also ensure that the money that you spend on signs is not wasted and that they fulfill their intended purpose. Not only will good signage ensure that your customers can find your business without any issues, but it will also ensure that potential customers know about your business and what it can offer them, meaning that they will not drive past without being any wiser about your business.

2. Digital Platforms

Although physical ways of raising awareness of your brand are important, digital platforms are just as vital to any good brand awareness plan, and you should make sure that you have given them enough consideration in your planning. They will allow awareness of your brand to spread far beyond the parameters of your local community and your niche customers can find you, no matter where they are in the country. Additionally, social media posts and online information can be shared and go viral much easier than physical campaigns. Therefore, you should make sure that you are always thinking digitally to modernize your awareness campaigns.


3. Event Attendance

Although you will need multiple employees to attend events and may even have to shut your store for their duration, going to local events (even if they are nothing to do with your industry) is important. By attending events with your store and hiring a stall or even sponsoring the event, you will be able to ensure that your local community begins to recognize your company exists, and that you begin to become a familiar face among the community and its local business owners. This will also make people more likely to come to your store as they will have started to build up a direct relationship with you.

4. Your Customer Profile and Demographic

The way that you raise awareness of your brand, though, depends a lot on the demographic of your customer and the type of person you are trying to appeal to. For instance, you will probably be unable to find many customers if you take your business to sporting events when your customer profiles show that your customers are more likely to enjoy art and crafts. You should also consider the age of your customers, as this is likely to affect what platforms they use and where they go. For instance, older people may use social media less than younger people and so may be less likely to hear about your business online. By creating customer profiles, you can ensure that your brand awareness strategy is streamlined and produces great results.

5. How to Get Yourself Out There

However, the most important step that you can take when trying to increase your brand visibility is to get out from behind your desk and into the wider world, even if you are not the most confident person. As a leader and a business owner, you are the face of your business, and you need to ensure that you make yourself known both to potential customers and other professionals who may be interested in your business. This means that you should make appearances at networking events, host events within your premises, and interact with others online. The most important step that you can take to ensure this is successful is to be consistent and to avoid only putting yourself into the spotlight for a few days or weeks before receding into the background again.

Can You Improve Your Marketing Without Hiring An Expert?

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StrategyDriven Marketing and Sales Article |Marketing Expert|Can You Improve Your Marketing Without Hiring An Expert?Marketing is one of those things that you should always be looking to improve. No matter what your business is, how big or small you are, you have absolutely got to make sure that you have the best marketing possible. If you don’t right now, then it’s time to start looking at some of the ways that you can improve this, without breaking the bank and hiring an expert. Keep reading down below if you would like to find out more about this.

Use Focus Groups

One of the first things you can do to improve your marketing is run focus groups to find out what your customers want. You can do this without the help of an expert, which would end up costing you a small fortune. Focus groups can be conducted in age ranges so you get a better understanding of what each group wants. For instance, some might want a better online shopping experience while others might like a loyalty scheme put in place.

When you want to run a focus group, make sure you advertise for this in the right place. You could send out email polls if your clients prefer to do things online rather than in person. You could also hold a meeting over zoom or teams to find out customers wants, needs, and wishes.


Keep Your Eye On The Latest Trends

You should also be thinking about keeping your eye on the latest trends when it comes to marketing. Things are changing all of the time, and you have got to make sure that you know what the latest trends are so that you can try them out and see if they work for your business. For example, one of the trends that is happening right now is that people are using stickers from sites such as StickerYou to advertise their business. This method of marketing has always been around, but is becoming more and more common.

Stickers can be given out at events to promote the business, stuck onto the laptops and devices of employees and so much more. As well as this, tech is booming and is showing no signs of slowing down, so ensure that you’re keeping up with all of the latest online marketing trends.

Social Media Is Your Best Friend

The final thing that we’re going to say is that social media is your best friend. You can use this tool for free and it can really make all of the difference. You have the option to use tools such as Live on Facebook and Instagram, make multimedia posts, and interact with your customers. It really can do it all if you use it to its full potential.

We hope that you have found this article helpful, and now see some of the things that you can do in order to improve your marketing without hiring an expert. While it might not seem possible, it’s absolutely possible. You might not have the marketing background, but you don’t necessarily need it to see success. We wish you the very best of luck, and hope that you manage to boost your marketing further than ever before.

Should Your Business Consider TV Ads?

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StrategyDriven Marketing and Sales Article |TV Ads|Should Your Business Consider TV Ads?Advertising is absolutely essential to any business’ success. You can spend all of the time and money in the world creating the perfect products or services, but this isn’t of much use if nobody knows that your products and services exist. You have to build awareness and get your name out there if you’re planning on making actual sales and profit. This is where advertising comes into play. Advertising shows people what you have to offer, it lets them know where they can buy it and it can also provide social proof, which shows that others have been happy with what they’ve received from you. Of course, there are countless types of advertising that you can engage with, so you may find yourself struggling to choose where to spend your budget. You can go for print, digital and so many other routes. One area of advertising that is often neglected nowadays? TV advertising. But it can be a great option for many. Here are some things you should take into consideration when deciding whether this is a route you should take or not.

Cost

First, consider cost. If your business is working to an extremely tight budget, you may find that TV advertising of any worth is going to be a little out of reach. The cost of TV advertising varies drastically depending on a number of factors, including when the ad will be aired, what channel it will be aired on, what shows surround the ad space you’re looking into, how many people are likely to be reached and how long you want your ad to be. Shop around for a few quotes. You’re going to want to target channels and airtimes that you know your target demographic will be present for, so do a fair amount of research into this area.


Time

Next, consider the amount of time and resources it’s going to take for you to create a TV ad. If you haven’t created an ad before, this can be a steep learning curve and you may need to take time to recruit, learn or hire freelancers or agencies who can help with the entire process. There are plenty of resources out there, looking into niche areas that may help you. Law Firm Marketing: How to Audition Actors for TV Ads and Avoid Suprises Ads could be ideal for those considering law ads.

Impact

You also need to consider the impact that ads may have. Most companies who manage ad space and time on TVs will be able to provide you with plenty of in-depth information regarding ads and their likely results. This can be estimated based on previous companies’ ads and revenue for similar times and channels. You need to make sure that the anticipated revenue from your ad outweighs the costs of creating it.

Sure, TV ads might not be for everyone, but you may find that they’re a good option for your business. Keep the above advice in mind and see how you get on!

How to Create Your Unique Brand Voice

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StrategyDriven Marketing and Sales Article |Brand Voice|How to Create Your Unique Brand VoiceSo you’re thinking about getting your marketing off the ground for your business? Before you do this, it can be a good idea to establish your brand voice. Brand voice is a brand personality that is created by the company. It is what a customer perceives when they are in touch with your brand. It can be something as simple as a logo or as complex as an entire business strategy. A brand voice can be a strong point for your business and an opportunity to create more revenue for your company. It can also be used to build trust of customers and help them to make the right decision when buying from you.

What is a Brand Voice and How Can It Be Created?

How can you create a unique voice for your brand? The new generation of brands are characterized by a distinctive voice, that is, the way in which they communicate with their customers. This unique voice is created through the use of digital marketing and branding.. The most common examples are logos and brand names that are used to convey information about the company’s identity, products or services.


Finding Your Unique Brand Voice in Today’s Market

In today’s world, the need for brands to be different is more important than ever. If you want to stand out from the crowd, you must create a brand that will be remembered for years to come. The key to building a unique brand voice is finding your own voice. You can do this by asking yourself questions about who you are and how you want to be perceived. You can then start to think about pulling together the personality of your brand and create content that fits within the voice to start creating your brand position.

Creating a Brand Position For Your Business

Branding is one of the key elements of any marketing campaign. It helps companies stand out from other competitors in the market and make them easy to remember. There is no doubt that branding is important for many businesses. But even if you are a small business owner, you will probably want to attract more customers and increase your sales. The best way to create a brand positioning for your business is to create an image that you can use for your business. This then allows you to place an image of your business in their mind about who you are and what you stand for.

Hiring the Best Content Writer For Your Business

Sometimes, it can be a great idea to hire a writer to help bring your brand voice alive. A content writer is the one who writes all the copy for your website, blog, newsletter and any other medium in which you want to communicate with your audience. You should hire a good content writer because they are highly skilled and have expertise in writing different types of content that your customers or potential customers might need. You need to make sure that you are hiring an experienced professional who knows what they are doing and can help you create high-quality content that will be of great value to your audience.

3 Ways To Optimize Your Marketing

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StrategyDriven Marketing and Sales Article |Optimize your marketing|3 Ways To Optimize Your MarketingEvery business owner knows they need to advertise their company to develop leads and conversions. Without it, you mightn’t see as much revenue as your business needs to survive. That doesn’t mean advertising for the sake of it.

You’ll need to do it the right way, which means knowing how to optimize your marketing. As simple as that sounds, it can be difficult to put into practice. Where do you even start?

Certain strategies come highly recommended, as they’ll ensure your marketing spend works for you rather than being a waste of money. Once you’ve implemented them, you should see more leads and conversions, generating a large return on investment.

How To Optimize Your Marketing: 3 Practical Strategies

1. Understand Your Target Audience

You can’t start advertising to people without understanding them. You’ll need to know as much as possible about your target market as possible. Their interests, demographics, pain points, and more will all be significant aspects of this.
If you don’t know these, you won’t be able to develop a marketing strategy that effectively captures their attention and turns them into customers. You’ll need to perform extensive market research to get this information.

Once you do, you can more carefully craft a marketing strategy that converts them into paying customers.


2. Outsource

Marketing can be a time-consuming and often confusing process. Figuring out how to optimize your marketing can seem impossible because of that. Why not use an expert to do it for you?

By outsourcing to an experiential marketing agency or similar company, you can do exactly that. Taking this approach not only gives you access to industry expertise, but can be more affordable than hiring a marketing employee.

Once you’re outsourcing, you’ll see a lower marketing investment while increasing the conversions and revenues you generate. It also takes the effort out of your hands, letting you focus on other areas of your business.

3. Focus On Conversions

It’s natural to focus on a few key performance indicators once you’ve started marketing your business. One of the more notable of these is the leads that your strategies generate. It’s not the most important KPI to focus on, however,
Instead, you’ll need to focus on conversions. These are the sales that your marketing strategies lead to. While leads play into these, you’ll have far more of these than conversions. Your conversions directly impact your revenues, making them more worth focusing on.

Be sure to track them and determine which strategies and adjustments can improve them.

How To Optimize Your Marketing: Wrapping Up

As simple as figuring out how to optimize your marketing sounds, it can be difficult to put into practice. By focusing on conversions, understanding your target audience, and even outsourcing key areas, you can get this done.
Once you do, your marketing spend will be better spent, and you’ll see a better return on investment and more customers buying from you. While this seems like a lot of time and effort will be needed, it’ll be more than worth the hassle.