Can You Improve Your Marketing Without Hiring An Expert?

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StrategyDriven Marketing and Sales Article |Marketing Expert|Can You Improve Your Marketing Without Hiring An Expert?Marketing is one of those things that you should always be looking to improve. No matter what your business is, how big or small you are, you have absolutely got to make sure that you have the best marketing possible. If you don’t right now, then it’s time to start looking at some of the ways that you can improve this, without breaking the bank and hiring an expert. Keep reading down below if you would like to find out more about this.

Use Focus Groups

One of the first things you can do to improve your marketing is run focus groups to find out what your customers want. You can do this without the help of an expert, which would end up costing you a small fortune. Focus groups can be conducted in age ranges so you get a better understanding of what each group wants. For instance, some might want a better online shopping experience while others might like a loyalty scheme put in place.

When you want to run a focus group, make sure you advertise for this in the right place. You could send out email polls if your clients prefer to do things online rather than in person. You could also hold a meeting over zoom or teams to find out customers wants, needs, and wishes.


Keep Your Eye On The Latest Trends

You should also be thinking about keeping your eye on the latest trends when it comes to marketing. Things are changing all of the time, and you have got to make sure that you know what the latest trends are so that you can try them out and see if they work for your business. For example, one of the trends that is happening right now is that people are using stickers from sites such as StickerYou to advertise their business. This method of marketing has always been around, but is becoming more and more common.

Stickers can be given out at events to promote the business, stuck onto the laptops and devices of employees and so much more. As well as this, tech is booming and is showing no signs of slowing down, so ensure that you’re keeping up with all of the latest online marketing trends.

Social Media Is Your Best Friend

The final thing that we’re going to say is that social media is your best friend. You can use this tool for free and it can really make all of the difference. You have the option to use tools such as Live on Facebook and Instagram, make multimedia posts, and interact with your customers. It really can do it all if you use it to its full potential.

We hope that you have found this article helpful, and now see some of the things that you can do in order to improve your marketing without hiring an expert. While it might not seem possible, it’s absolutely possible. You might not have the marketing background, but you don’t necessarily need it to see success. We wish you the very best of luck, and hope that you manage to boost your marketing further than ever before.

Should Your Business Consider TV Ads?

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StrategyDriven Marketing and Sales Article |TV Ads|Should Your Business Consider TV Ads?Advertising is absolutely essential to any business’ success. You can spend all of the time and money in the world creating the perfect products or services, but this isn’t of much use if nobody knows that your products and services exist. You have to build awareness and get your name out there if you’re planning on making actual sales and profit. This is where advertising comes into play. Advertising shows people what you have to offer, it lets them know where they can buy it and it can also provide social proof, which shows that others have been happy with what they’ve received from you. Of course, there are countless types of advertising that you can engage with, so you may find yourself struggling to choose where to spend your budget. You can go for print, digital and so many other routes. One area of advertising that is often neglected nowadays? TV advertising. But it can be a great option for many. Here are some things you should take into consideration when deciding whether this is a route you should take or not.

Cost

First, consider cost. If your business is working to an extremely tight budget, you may find that TV advertising of any worth is going to be a little out of reach. The cost of TV advertising varies drastically depending on a number of factors, including when the ad will be aired, what channel it will be aired on, what shows surround the ad space you’re looking into, how many people are likely to be reached and how long you want your ad to be. Shop around for a few quotes. You’re going to want to target channels and airtimes that you know your target demographic will be present for, so do a fair amount of research into this area.


Time

Next, consider the amount of time and resources it’s going to take for you to create a TV ad. If you haven’t created an ad before, this can be a steep learning curve and you may need to take time to recruit, learn or hire freelancers or agencies who can help with the entire process. There are plenty of resources out there, looking into niche areas that may help you. Law Firm Marketing: How to Audition Actors for TV Ads and Avoid Suprises Ads could be ideal for those considering law ads.

Impact

You also need to consider the impact that ads may have. Most companies who manage ad space and time on TVs will be able to provide you with plenty of in-depth information regarding ads and their likely results. This can be estimated based on previous companies’ ads and revenue for similar times and channels. You need to make sure that the anticipated revenue from your ad outweighs the costs of creating it.

Sure, TV ads might not be for everyone, but you may find that they’re a good option for your business. Keep the above advice in mind and see how you get on!

How to Create Your Unique Brand Voice

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StrategyDriven Marketing and Sales Article |Brand Voice|How to Create Your Unique Brand VoiceSo you’re thinking about getting your marketing off the ground for your business? Before you do this, it can be a good idea to establish your brand voice. Brand voice is a brand personality that is created by the company. It is what a customer perceives when they are in touch with your brand. It can be something as simple as a logo or as complex as an entire business strategy. A brand voice can be a strong point for your business and an opportunity to create more revenue for your company. It can also be used to build trust of customers and help them to make the right decision when buying from you.

What is a Brand Voice and How Can It Be Created?

How can you create a unique voice for your brand? The new generation of brands are characterized by a distinctive voice, that is, the way in which they communicate with their customers. This unique voice is created through the use of digital marketing and branding.. The most common examples are logos and brand names that are used to convey information about the company’s identity, products or services.


Finding Your Unique Brand Voice in Today’s Market

In today’s world, the need for brands to be different is more important than ever. If you want to stand out from the crowd, you must create a brand that will be remembered for years to come. The key to building a unique brand voice is finding your own voice. You can do this by asking yourself questions about who you are and how you want to be perceived. You can then start to think about pulling together the personality of your brand and create content that fits within the voice to start creating your brand position.

Creating a Brand Position For Your Business

Branding is one of the key elements of any marketing campaign. It helps companies stand out from other competitors in the market and make them easy to remember. There is no doubt that branding is important for many businesses. But even if you are a small business owner, you will probably want to attract more customers and increase your sales. The best way to create a brand positioning for your business is to create an image that you can use for your business. This then allows you to place an image of your business in their mind about who you are and what you stand for.

Hiring the Best Content Writer For Your Business

Sometimes, it can be a great idea to hire a writer to help bring your brand voice alive. A content writer is the one who writes all the copy for your website, blog, newsletter and any other medium in which you want to communicate with your audience. You should hire a good content writer because they are highly skilled and have expertise in writing different types of content that your customers or potential customers might need. You need to make sure that you are hiring an experienced professional who knows what they are doing and can help you create high-quality content that will be of great value to your audience.

3 Ways To Optimize Your Marketing

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StrategyDriven Marketing and Sales Article |Optimize your marketing|3 Ways To Optimize Your MarketingEvery business owner knows they need to advertise their company to develop leads and conversions. Without it, you mightn’t see as much revenue as your business needs to survive. That doesn’t mean advertising for the sake of it.

You’ll need to do it the right way, which means knowing how to optimize your marketing. As simple as that sounds, it can be difficult to put into practice. Where do you even start?

Certain strategies come highly recommended, as they’ll ensure your marketing spend works for you rather than being a waste of money. Once you’ve implemented them, you should see more leads and conversions, generating a large return on investment.

How To Optimize Your Marketing: 3 Practical Strategies

1. Understand Your Target Audience

You can’t start advertising to people without understanding them. You’ll need to know as much as possible about your target market as possible. Their interests, demographics, pain points, and more will all be significant aspects of this.
If you don’t know these, you won’t be able to develop a marketing strategy that effectively captures their attention and turns them into customers. You’ll need to perform extensive market research to get this information.

Once you do, you can more carefully craft a marketing strategy that converts them into paying customers.


2. Outsource

Marketing can be a time-consuming and often confusing process. Figuring out how to optimize your marketing can seem impossible because of that. Why not use an expert to do it for you?

By outsourcing to an experiential marketing agency or similar company, you can do exactly that. Taking this approach not only gives you access to industry expertise, but can be more affordable than hiring a marketing employee.

Once you’re outsourcing, you’ll see a lower marketing investment while increasing the conversions and revenues you generate. It also takes the effort out of your hands, letting you focus on other areas of your business.

3. Focus On Conversions

It’s natural to focus on a few key performance indicators once you’ve started marketing your business. One of the more notable of these is the leads that your strategies generate. It’s not the most important KPI to focus on, however,
Instead, you’ll need to focus on conversions. These are the sales that your marketing strategies lead to. While leads play into these, you’ll have far more of these than conversions. Your conversions directly impact your revenues, making them more worth focusing on.

Be sure to track them and determine which strategies and adjustments can improve them.

How To Optimize Your Marketing: Wrapping Up

As simple as figuring out how to optimize your marketing sounds, it can be difficult to put into practice. By focusing on conversions, understanding your target audience, and even outsourcing key areas, you can get this done.
Once you do, your marketing spend will be better spent, and you’ll see a better return on investment and more customers buying from you. While this seems like a lot of time and effort will be needed, it’ll be more than worth the hassle.

The Ins and Outs of Doing Business with International Clients

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StrategyDriven Marketing and Sales Article |International Clients|The Ins and Outs of Doing Business with International ClientsThe businesses that thrive in today’s economy are the ones that think globally from day one. Even if your company is just getting off the ground, it’s important to consider potential international clients early on in the process. After all, the world is becoming a smaller place every day, and businesses that aren’t prepared for this new reality will struggle to keep pace. If you already operate a business with domestic clients or intend to begin your business journey by focusing primarily on local consumers, now is the time to begin strategizing about how and when you might expand your reach internationally.

The world is full of opportunities for ambitious businesses willing to take risks, and operating as an export-driven company can help you grow exponentially faster than staying put. Doing business with international clients may initially seem challenging, but it can also be a rewarding experience if approached strategically. Keep reading to understand the ins and outs of doing business with international clients.

Conduct Market Research

Before diving headfirst into international business development, it’s a smart move to conduct some market research. Specifically, you’ll want to take a close look at the countries your company is likely to target and the strengths and weaknesses of your brand in those regions. It’s also a good idea to take a look at your competitors in the international market to see who stands out. By understanding the climate of the industry and the unique characteristics of customers in the areas you plan to target, you can more effectively create marketing strategies tailored to their needs.

Explore Your Existing Network

You may be able to find international clients through your existing network of contacts and connections. This can be a very cost-effective way to conduct business internationally, but you may need to partner with a third-party logistics company to handle the shipping and logistics side of things. That said, don’t overlook the value of forming partnerships with other businesses in your industry. This can give you an opportunity to expand your reach by collaborating with another company and exchanging goods or services with them. You can also consider forming partnerships with businesses in other countries that are conducting business in your industry. This can open up a lot of new opportunities, and you may even discover partners that can help you expand your business in the long term.

Adjusting The Way You Communicate

Communicating with your international clients is an important part of doing business with them, but it’s important to adjust the way you communicate. Keep in mind that different regions have different customs. The best way to handle this is to start out by asking your clients how they prefer to be communicated with. Once you’ve found the right approach for international clients, stick to it. It’s important to be consistent in the way you communicate. This way, your international customers won’t feel like they’re getting a different message each time they receive correspondence from you.

Invest In A Certified Translator

Even if you only plan to do business with one country, it’s a good idea to invest in a certified translator. This person will be able to accurately and appropriately communicate with your clients in their native language. Depending on the language, you may have to hire someone who is both a translator and a linguist. While it’s possible to use Google Translate or another free translation app, relying on these tools can often lead to inaccuracies and misunderstandings due to mistranslations, which may lead to unsatisfied customers and lost revenue. Having a certified translator can save you a lot of time and trouble.

Make Your Website Friendly For A Global Audience

Another important step in preparing to do business with international clients is making your website friendly for a global audience. One of the best ways to do this is to use clear, concise language that avoids jargon and contains no grammatical errors. In some cases, you may even want to avoid using acronyms or words that may have different meanings in other countries. For the best results, hire a professional copywriter and certified translator to help create your website content.


Find Common Ground

Understanding your international clients is critical to success, but it’s also important to find common ground with them in order to build strong relationships. To do this, you may want to focus on your client’s interests and passions. Doing so can help you find ways to connect with your clients on a personal level and create long-lasting business relationships.

Pay Attention To Cultural Details

Once you’ve begun communicating with your clients and are getting to know them better, it’s important to pay attention to cultural details. For example, some cultures are more direct than others, so it’s important to work within the parameters of your client’s preferences. Doing so can help you avoid overwhelming your clients and help them feel comfortable doing business with you.

Be Mindful Of Potential Misunderstandings

Misunderstandings are common when doing business with international clients, especially for businesses that are just starting to export. If there is something you don’t understand about your customers or their needs, it’s important that you ask questions so you can better understand them. You should also be sure to communicate as clearly as possible so that you don’t accidentally offend your customers.

Accommodate Time Differences

Finally, you should be aware of time differences when conducting business with international clients. This can help you avoid scheduling meetings at inopportune times. You may also want to consider hiring a virtual assistant who can help you stay on top of your scheduling and who can help you stay organized. This can make it easier to manage time zone differences and can also help you reduce the amount of time you spend on scheduling and administrative tasks.

Final Thoughts

The world is growing increasingly interconnected every day. It’s important to prepare your small business for this new reality by considering potential international clients early on in the process. While doing business internationally may seem challenging, it can also be a rewarding experience if you approach it strategically. Keep the tips outlined above in mind to help make the transition smoother for your business.