4 Reasons Why Your Sales Are Dwindling

/in /by

StrategyDriven Marketing and Sales Article |Dwindling Sales|4 Reasons Why Your Sales Are DwindlingIf you’ve been operating a small business for some time you will understand the ebb and flow of sales. When it’s up, it’s up, but when it’s down, it’s really down. Let’s show you some reasons why your sales are dwindling and what you can do about them.

You’ve Lost Your Goals

Many businesses want to just sell as much as possible but this is a very transparent directive. Understanding the why you want to achieve more sales is a far more tangible approach to increasing motivation amongst your sales team. While platforms like Salesforce and the Salesforce playbook can help you with finding clear goals, you’ve got to understand that, if your team is not hitting targets, it’s not to do with the individuals, but the fact that you are not setting clear goals.

Your Workforce Is Unhappy

If you find your employees are not happy, they’re not motivated. If you really want to give your business an advantage, you’ve got to focus on happiness. But what does it take to create a happy workforce?

  • Making your team feel valued.
  • Offering competitive benefits and perks.
  • A better work-life balance.
  • Not applying pressure.


The latter point is pivotal, and while you may find that if somebody is not keeping up their end of the bargain despite the rest of the team hitting targets, you’ve got to delve deeper into why they are not doing as best as they can. It’s a common misconception that we only look at the last week as a hallmark of performance but this is an incredibly short-sighted but endemic part of in modern sales. You’ve got to look at the bigger picture and if your sales team is not performing, is there a real reason that’s beyond them? Because if you’re applying too much pressure this results in an unhappy workforce.

You Don’t Understand the Reasons for the Sales Slump

It’s not just about performance but about recognizing that there are things that are either your fault or beyond your business scope. For example, there can be a global problem affecting the business, but there can also be other issues that have nothing to do with your sales team. You might not be keeping up with the times, and therefore you could benefit from upgrading your knowledge of the marketing world.

Additionally, you might come to the conclusion that you’re not targeting the right customers. If this is an issue, you need to sort out the problems on the inside and invest in a CRM (Customer Resource Management) system. You can have the best salesperson in the world but if they’re not targeting the right person it’s the equivalent of selling mulled wine to a Mexican.

Your New Candidates Aren’t Cutting It

One of the biggest problems we all make as businesses that focus on sales is giving a new candidate a very short space of time to find their feet. It can take up to 8 months for an employee to fulfill their potential. Give people time!

7 Ways To Increase Your Restaurant Curb Appeal

/in /by

It’s no secret that first impressions matter. When it comes to your restaurant, curb appeal is everything. From the moment potential customers pull up to your establishment, they’re making judgments about your food, your service, and your overall brand.

StrategyDriven Marketing and Sales Article | 7 Ways To Increase Your Restaurant Curb Appeal

So, how can you make sure your restaurant is putting its best foot forward?

Here Are A Few Ways To Increase Your Restaurant Curb Appeal:

1. Invest in quality signage.

Your sign is often the first thing potential customers will see, so it’s important to make sure it’s high-quality and eye-catching. Work with a professional designer to create a sign that accurately reflects your brand and entices people to come inside.

2. Keep the exterior clean and well-maintained.

First impressions aren’t just about what potential customers see, they’re also about what they feel. If your restaurant’s exterior is dirty or run-down, it’s not going to give off a good vibe. Make sure to regularly power wash the outside of your building, use Commercial concrete repair when needed, and keep up with other basic maintenance tasks like trimming bushes and sweeping sidewalks.

3. Add some greenery.

Plants and flowers can really brighten up an exterior, making it more inviting for customers. Container gardens are a great way to add some color without a lot of hassle. Just be sure to choose plants that are appropriate for your climate, and that won’t require too much upkeep.


4. Create an outdoor seating area.

If you have the space, adding an outdoor seating area is a great way to increase your curb appeal. People love being able to enjoy the outdoors, so giving them the option to do so at your restaurant will definitely make it more appealing. Just be sure to furnish your outdoor area with comfortable chairs and tables and keep it well-lit for evening dining.

5. Use lighting to your advantage.

Good lighting can make all the difference when it comes to curb appeal. String lights around your outdoor seating area, or add lanterns or sconces to either side of your door to create a warm and inviting atmosphere.

6. Make sure your windows are clean.

Your windows are like a giant billboard, so you want to make sure they’re always clean and free of any smudges or fingerprints. Not only will this make your restaurant look more presentable, but it will also allow potential customers to see inside, giving them a glimpse of what they can expect from your food and service.

7. Add some fun and unique décor.

Personalizing your exterior with fun and unique décor is a great way to show off your personality and make your restaurant stand out from the rest. Think about adding art pieces, sculptures, or even just fun signage that reflects the vibe of your establishment.

In Closing

By following these tips, you can make sure your restaurant is putting its best foot forward and attracting new customers. Just remember that it’s important to keep up with trends and to regularly freshen up your exterior to ensure that you’re always making a good impression.

5 Ways Your Business Can Stand Out Amongst The Competition

/in /by

StrategyDriven Marketing and Sales Article |Stand Out from the Competition|5 Ways Your Business Can Stand Out Amongst The CompetitionGrowing your business can be challenging at best, especially when you have a lot of competition to beat out. No matter whether you’re competing with small businesses or larger and longer-established businesses, you need to make sure you’re taking the competition seriously. You’re fighting for a bigger audience, and if you’re not working hard to win customers over, you’re going to have a hard time growing later on.

Take networking seriously

Opening your business up for more opportunities is always going to be important, and it can help you to gain recognition over your competitors. Hosting events can be a great way to grow brand awareness among other businesses and investors, and putting a lot of money into these can really help to get larger entities on your site.

If you’re planning something large, you can look into how you can Rent A Golf Cart For Your Event Dallas. It’s all about creating a positive experience for others at your event and making sure you leave a lasting impression.

Add something special

If you’re going to stand out, it helps to make an effort to do something different from what your competitors are doing. While staying in the same market, there are a few things you can do to add to your product or service without straying too far from your original model. Whether it’s changing up how you do customer service, the promotions you offer your customers or additional items customers can get when they make purchases from your business.

Anything you can add that lets you stand out against competitors. Get creative and think outside of the box.


Learn more about your customers

If you’re going to make any big changes to improve your business, it would help if you knew more about your target audience. There are a few ways you could do this, and it’s worth your time and financial investment. Ask customers for feedback, reach out on social media, and make it easier for customers to leave reviews. The more you know about your customers, the more you can do to improve your services.

Reward loyalty

The customers you already have are more important than customers you don’t have, and incentivizing them to return to your business another time is key. Implementing a reward system for loyal customers will make it much easier for you to get customers back multiple times for only a small discount overall. Loyalty stamps, store credit, and continuing promotions are great ways to have customers return to your business the next time they need similar products.

Recognise employee efforts

It’s not just your customers that you risk losing to your competitors, but your employees, too. If your competition notice that there’s a talent within your business and you’re not giving said employees the recognition they deserve, vacancies in competing businesses may become more appealing. If you want to keep morale up in the workplace, don’t let your employees’ hard work go to waste.

Improve Your Marketing Strategy With These Tips

/in /by

StrategyDriven Marketing and Sales Article |Marketing Strategy|Improve Your Marketing Strategy With These TipsWhen things don’t always go the way you want, it can be very hard to run your own business. When you’re trying to start a business, there can be problems at every step. One of these problems could be running out of money before you’ve set up everything. Something else could be marketing. This may seem easy, but if you use the wrong methods, it can all go wrong. Take a look at your current marketing plans and see if you can make any changes.

Make Proper Use Of Social Media

How can you improve your marketing strategy if you’re already using social media? You should always be thinking about how to improve your marketing strategies and how they will help your business. If you know who you want to reach, you can change how you market to them. For example, if your main market is people between the ages of 50 and 70, Facebook is a much better choice than Instagram.

If you don’t take full advantage of Social Media Marketing, you’ll miss out on important customer opportunities. Without good customers, your business could go out of business, so it’s important to market on social media the right way. The fact that social media marketing is often free to use is one of its best features. If you use a business account or influencers to share your products, you may have to pay, but the cost will be small compared to other marketing costs.


Think Of New Ways To Build Up Your Customers

You may have noticed that the number of people who buy from you has been going down recently. If this is the case, you will need to come up with some new ways to get this back on track. It can be hard to figure out what your customers want, but that’s just part of running a business. You can use what you learn from market research about what your customers want to your advantage. Stickers and business cards can help you advertise your business in other ways, and you can even hand them out to people who stop by.

Use Expert Services

Lastly, if you can’t think of anything to change about your marketing plans, you might want to ask an outside agency for help. There are a lot of marketing firms that can help you with your plans. Set up a meeting with them and find out how they can assist you and your business success. To choose the best one, make sure you read reviews and comments from people who have used it before. Some agencies can be expensive, so make sure you have enough money in your budget for this.

We hope this article helps you see how a great marketing plan can help you get more customers.

What You Need to Consider In Your Brand Awareness and Visibility Plan

/in /by

StrategyDriven Marketing and Sales Article |Brand awareness|What You Need to Consider In Your Brand Awareness and Visibility PlanWhen you are planning the future of your business, brand awareness and visibility should play a big part in this, or else you may find that you are unable to attract new customers or maintain your company’s success. Therefore, here are some of the top elements that should add to your brand visibility and awareness plan to ensure that your company becomes a household name.

1. The Size of Your Signage

There is no point in your customers knowing about your business if they are unable to find it. If you have decided that you are going to invest in signage for your business, you should make sure that your customers can see it without difficulty, and that your signs tell your customers where your business is and how to get there. To check whether your signage is appropriate, you should find out more about viewing distances and sign size as this will allow you to check that your signs are visible to your customers, no matter how far they are away from them. This will also ensure that the money that you spend on signs is not wasted and that they fulfill their intended purpose. Not only will good signage ensure that your customers can find your business without any issues, but it will also ensure that potential customers know about your business and what it can offer them, meaning that they will not drive past without being any wiser about your business.

2. Digital Platforms

Although physical ways of raising awareness of your brand are important, digital platforms are just as vital to any good brand awareness plan, and you should make sure that you have given them enough consideration in your planning. They will allow awareness of your brand to spread far beyond the parameters of your local community and your niche customers can find you, no matter where they are in the country. Additionally, social media posts and online information can be shared and go viral much easier than physical campaigns. Therefore, you should make sure that you are always thinking digitally to modernize your awareness campaigns.


3. Event Attendance

Although you will need multiple employees to attend events and may even have to shut your store for their duration, going to local events (even if they are nothing to do with your industry) is important. By attending events with your store and hiring a stall or even sponsoring the event, you will be able to ensure that your local community begins to recognize your company exists, and that you begin to become a familiar face among the community and its local business owners. This will also make people more likely to come to your store as they will have started to build up a direct relationship with you.

4. Your Customer Profile and Demographic

The way that you raise awareness of your brand, though, depends a lot on the demographic of your customer and the type of person you are trying to appeal to. For instance, you will probably be unable to find many customers if you take your business to sporting events when your customer profiles show that your customers are more likely to enjoy art and crafts. You should also consider the age of your customers, as this is likely to affect what platforms they use and where they go. For instance, older people may use social media less than younger people and so may be less likely to hear about your business online. By creating customer profiles, you can ensure that your brand awareness strategy is streamlined and produces great results.

5. How to Get Yourself Out There

However, the most important step that you can take when trying to increase your brand visibility is to get out from behind your desk and into the wider world, even if you are not the most confident person. As a leader and a business owner, you are the face of your business, and you need to ensure that you make yourself known both to potential customers and other professionals who may be interested in your business. This means that you should make appearances at networking events, host events within your premises, and interact with others online. The most important step that you can take to ensure this is successful is to be consistent and to avoid only putting yourself into the spotlight for a few days or weeks before receding into the background again.