Tap into Your Think Tank: Twenty Ways to Generate Ideas That Will Boost Your Business

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In today’s business world, your ideas are what set you apart from your competition. Here’s how to get your creative juices flowing so that you can out-think and out-earn your competition.

The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off and so too can your next great idea.

Now, you might be thinking, I am not going to come up with today’s equivalent of the lightbulb. That’s fine. You don’t have to. Great ideas come in many shapes and sizes – whether it’s something as small as a new logo for your business or something as big as rolling out a brand new product. What’s important is that you give your best ideas a shot at life.

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About the Author

Jim Kukral is the author of Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. For over 15 years, Jim has helped small businesses and large companies like FedEx, Sherwin-Williams, Ernst & Young, and Progressive Auto Insurance understand how to find success on the Web. Jim is also a professional speaker, blogger, and Web business consultant. Jim teaches thousands of students around the globe as an adjunct professor for The University of San Francisco’s Internet Marketing Program. He has been quoted or featured in some way in online and offline print publications such as Forbes, Brandweek, Entrepreneur, The Wall Street Journal, The New York Times, BusinessWeek, Inc., Small Business Trends, FeedFront, Revenue Today, Marketing Sherpa, and Duct Tape Marketing Network. Find out more by visiting www.JimKukral.com and www.AttentionTheBook.com.

“Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 2 of 2

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Lose control of your marketing messages. A Grateful Dead concert was about having fun, meeting friends, checking out great music, escaping the everyday, belonging. Each person defined the experience a little differently, and the group defined the whole. There were interesting subgroups wandering along as part of the larger odyssey that was the Grateful Dead experience.

In building a community, the Grateful Dead were willing to give up a large degree of control over how they were defined and instead hand it to their fans. While this approach is highly unusual, it is also often very successful. When organizations insist on operating in a command-and-control environment with mission statements, boilerplate descriptions, messaging processes, and PR campaigns, their strategies can both hamper growth and backfire in execution.

Let your community define you, rather than trying to dictate what’s said – and how – about your company. When you let others define and talk about you, it is more likely that a community will develop.

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About the Authors

Since his first Grateful Dead show when he was a teenager in 1979, David Meerman Scott has seen the band perform over 40 times. David is a marketing strategist and a professional speaker. He is the author of the BusinessWeek bestselling book The New Rules of Marketing & PR and several other books. He speaks at conferences and corporate events around the world. He loves to surf (but isn’t very good at it), collects artifacts from the Apollo moon program, and maintains a database, with 308 entries at this writing, of every band he has seen in concert. He is a graduate of Kenyon College, where he listened to a heck of a lot of Grateful Dead in his dorm room.

Brian Halligan has seen the Grateful Dead perform more than 100 times. He is CEO & founder of HubSpot, a marketing software company that helps businesses transform the way they market products by “getting found” on the Internet. Brian is also coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and is an Entrepreneur-In-Residence at MIT. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.

“Dead”-On Business Rules: Ten Tie-Dyed and True Marketing Lessons from the Grateful Dead, part 1 of 2

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Viral marketing and social networking have arrived on the scene after a long, strange trip indeed. The Grateful Dead were much more than a bunch of rock-and-roll geniuses; they were pioneers of the digital age marketing landscape.

When you think marketing visionaries, what companies come to mind? Apple? Google? Maybe even Microsoft? It’s true that each of these companies in one way or another has come to define marketing in the digital age. But the practices they’ve been pushing – viral marketing, social networking, giving away products or services, asking for and acting on input from customers – have somewhat, well, groovier roots than you might imagine.

These marketing ploys were born on the road with one of the most iconic bands of all time – The Grateful Dead.

Everyone knows the Grateful Dead as rock legends and amazing musicians. But not as many realize they were marketing pioneers. In the 1960s the Grateful Dead pioneered many social media and inbound marketing concepts that businesses across all industries use today. Every business can learn from what the Grateful Dead has done over a 45-year career.

The Grateful Dead is one huge case study in contrarian marketing. Most of the band’s many marketing innovations were based on doing the exact opposite of what other bands (and record labels) were doing at the time. The Dead pioneered a “freemium” business model, allowing concert attendees to record and trade concert tapes, building a powerful word-of-mouth fan network powered by free music. It’s a model that has influenced many of today’s very best marketers. For example:

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About the Authors

Since his first Grateful Dead show when he was a teenager in 1979, David Meerman Scott has seen the band perform over 40 times. David is a marketing strategist and a professional speaker. He is the author of the BusinessWeek bestselling book The New Rules of Marketing & PR and several other books. He speaks at conferences and corporate events around the world. He loves to surf (but isn’t very good at it), collects artifacts from the Apollo moon program, and maintains a database, with 308 entries at this writing, of every band he has seen in concert. He is a graduate of Kenyon College, where he listened to a heck of a lot of Grateful Dead in his dorm room.

Brian Halligan has seen the Grateful Dead perform more than 100 times. He is CEO & founder of HubSpot, a marketing software company that helps businesses transform the way they market products by “getting found” on the Internet. Brian is also coauthor of Inbound Marketing: Get Found Using Google, Social Media, and Blogs and is an Entrepreneur-In-Residence at MIT. In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.

The Secrets To Winning GSA Contracts

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As a small business owner you may have heard of a General Services Administration Federal Supply Schedules contract, more commonly known as a “GSA contract”, but what is it exactly? How does it work? Is it difficult to obtain? Is it worth the time and effort to research, submit and manage?

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About the Author

Deborah Alston has worked for many years with small businesses, helping them with all aspects of federal government contracting. She has consulted with small businesses from many different industries, working closely with them to submit their GSA Schedule proposal; the Department of Defense’s ‘E-Mall’ proposal, and several other industry-specific federal procurement programs. In 2008, she co-authored the successful book Winning Government Contracts (Career Press 2008) with Malcolm Parvey. The book showed small businesses how to get involved in selling to the federal government, taking a step-by-step approach, and assuming no previous knowledge of this marketplace. In 2010, she partnered with Malcolm Parvey again to co-authored The Definitive Guide to Government Contracts (Career Press 2010) which included details on how to research, submit and maintain a GSA Schedule Contract award. Deborah can be reached at [email protected].

Make Your Business 1st Choice at Four Decisive Customer Moments

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Throughout the history of buying and selling, purchase has been a challenging experience for both buyers and sellers because purchase is a lengthy progression with three phases: consideration, negotiation, and transaction.

Buyers have always been in control of their consideration phase and sellers have always been in control of negotiation and transaction because they “owned” every bit of valuable information relevant to the purchase. Today’s buyers, no longer dependent on sellers’ information, have taken control of the entire selling progression including negotiation and transaction.

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About the Author

Robert H. Bloom is the author of The New Experts: Win Today’s Newly Empowered Customers at Their 4 Decisive Moments (Greenleaf). For more information or to contact Robert Bloom, please visit www.TheNewExperts.com.