Traditional Marketing Strategies on Rise – Reasons Behind This Trend

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StrategyDriven Marketing and Sales Article | Traditional Marketing Strategies on Rise - Reasons Behind This Trend

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. But that’s nothing more than a myth. The biggest evidence of it is the latest metrics. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. It certainly means the marketers are moving back to basics.

The leading companies in this ongoing shift are B2C, which offer different services. On average, B2C service companies spend around 10.2% on traditional marketing. The numbers are expected to increase rapidly in the future. The second runner-up leading the shift is none other than the B2C product companies. Over 12 months, the companies will certainly increase their spending budget on traditional advertising forms.

After reading the above metrics, you might ask why marketers are shifting to using traditional advertising. Hold on; we are here to answer your questions in this blog with solid reasons.

 

Long Lasting and Highly Sustainable

One of the biggest drawbacks of digital marketing is the need to serve the audience with something new daily. You tend to feel overwhelmed when you constantly try to win the attention of potential customers. You may post around 3 to 4 times on social handles to stay on the audience’s mind. The hassle of coming up with new content pieces every day is troublesome.

Traditional marketing methods eradicate this issue smoothly. For a while, take the example of TV ads for businesses; they are sustainable and stay engraved in mind. There are still a bunch of timeless TV ads, and you still remember them even after years of launch. Think of your childhood days, how you used to sing every TV ad word by word.

 

Fresh Approach Compared to Existing Digital Clutter

Daily, consumers are bombarded with hundreds of ads. When your target consumer repeatedly watches one ad, their frustration levels will rise. Although you were looking to crack a deal, the recurring digital ads left a negative impression on them.

Consumers have become numb to the ongoing trend of showing ads. Digital clutter is so much on the rise that all you find are ads everywhere. It is one of the reasons why around 57% of individuals disliked ads that played before the video, and 43% of them paid no attention to ads. Considering these metrics, it means your efforts are going in vain.

Under such circumstances, running traditional ads is the right escape. The majority of consumers still love to watch TV ads for businesses. They read print ads and rely on TV and radio channels to engage with brands. Traditional methods are still capable of outperforming digital ads. Also, the cost of running traditional ads is much lower than digital ones.

 

Leverage Consumer’s Trust & Establish Credibility

When you look at the top forms of marketing which consumers trust, the majority of them are traditional. Your potential consumers still prefer trusting traditional modes of advertising for making purchase decisions. Also, trust works like a currency, and it’s the only thing you need to convert the lead into customers.

Also, traditional tactics seem more reliable to your audience than digital ads. Consumers nowadays will choose a business over others if they are genuinely interested in it. As a result, traditional ads allow you to leverage trust and establish long-lasting relationships. Even TV ads for businesses place your brand in the heart and mind of the local audience, which means attracting more customers.

 

Clubbing Digital With Traditional

What if you combined digital marketing with traditional tools? The results would be awesome, powerful, and surprising enough. Think of podcasting and direct mailing for a while. These traditional marketing techniques are still popular but with a new twist. Companies these days send direct mailers with QR codes attached. By scanning the code, the consumers get to know more about the sender. Also, marketers can collect more robust data for creating more targeted ads and boosting ROI.

Similarly, Podcasts are coming back in trend. In recent times, podcasts experienced a rise of around 51%, with the number of listeners still growing rapidly. Running podcast ads is effective in such cases. Also, people often listen to podcasts while commuting or travelling elsewhere. Like TV ads for businesses, podcast ads can potentially gain the target market’s attention.

 

Final Words

For quite a long time, digital pundits have been preaching the death of traditional marketing methods. But the good news is, like a phoenix, the traditional ads are back in trend. The majority of marketers are even questioning the effectiveness of digital ads. Even after spending so much, the ROI is not that much.

Look at all the above pointers, which clarify why traditional advertising is rising. It not only helps in winning trust but also turns buyers into recurring customers. Rethink your marketing strategies now and leverage the effectiveness of traditional ads.

The Many Tasks of a Marketing Manager

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StrategyDriven Marketing and Sales Article |Marketing Manager|The Many Tasks of a Marketing ManagerAs a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. It can be a lot to handle, but it’s also very rewarding.

In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for. We’ll discuss what each task entails and how it contributes to the success of your marketing efforts. Are you ready to learn about the exciting world of marketing management? Let’s get started!

1. Developing and Executing Marketing Strategies:

Creating and executing a successful marketing strategy can be one of the more challenging tasks for a marketing manager. A well-thought-out plan should include research, market analysis, budgeting, setting objectives and goals, developing creative ideas to reach target markets, measurement, and evaluation of results.

  • The research that marketing managers conduct helps them to identify potential customers and understand their needs and preferences.
  • Market analysis involves gathering data about the industry, competitors, and target markets to inform marketing strategies better.
  • A marketing manager must also create a budget that takes into account all of the costs associated with launching a successful campaign.
  • Setting objectives and goals for each campaign will help marketing managers track the success of their efforts.
  • Marketing managers are also responsible for developing creative ideas to reach their target audiences. This could include designing advertisements, creating promotional materials, and researching different marketing channels that can help maximize their reach.
  • Marketing managers must also measure and evaluate the results of their campaigns. This will provide valuable insight into what strategies or tactics are working and which ones should be adjusted.

It is essential to understand the competitive landscape to successfully develop a marketing strategy that will give your company an edge over its competitors.

2. Overseeing Campaigns:

Once you’ve created your marketing strategies, it’s time to start putting them into action. As a marketing manager, you are responsible for overseeing all campaigns related to your organization’s products or services.

This includes planning out the timeline for the campaign, creating content for each of the channels used in the campaign (social media, blog posts, video ads, etc.), monitoring progress and performance during the course of the campaign, managing budgets and resources dedicated to the campaign, and more.

3. Creating and Managing Budgets:

Marketing managers need to be very organized when it comes to budgeting. First, you must be able to determine how much money should be spent on each marketing activity in order to achieve your desired results. This requires careful planning and an understanding of what activities are likely to generate a positive return on investment (ROI). It is also important for marketing managers to keep track of how each budget item is performing so they can adjust accordingly.

For example, if the company outsources SEO Services to improve its website ranking, the manager should track how well the services are working in order to determine whether or not their investment is paying off.

4. Analyzing Audience Data:

Marketing managers must be able to effectively analyze their audience data to target their marketing efforts better. This includes understanding who your target customers are, what they respond to, and how they interact with the different channels you are using. By analyzing this data, marketing managers can create more effective campaigns that will reach the right people at the right time.

In addition, analyzing customer data can also help marketing managers identify new growth opportunities. For example, they may discover that certain demographics are responding favorably to a particular type of campaign and use this information to create similar campaigns aimed at those audiences.


5. Developing Relationships with Partners and Vendors:

One of the key tasks of a marketing manager is developing relationships with partners and vendors. This involves researching potential partnerships, negotiating contracts, and managing expectations on both sides throughout the relationship. It also requires staying up-to-date on any changes or developments in the industry that might impact your partnerships.

Many marketing managers go with the approach of finding a “win-win” with their partners and vendors. This means that both parties need to get something out of the relationship in order for it to be successful. The goal is to create a mutually beneficial partnership that will be beneficial for all involved.

6. Evaluating Performance and Adjusting Strategies:

Marketing managers need to evaluate performance and adjust strategies accordingly. This includes measuring the success of campaigns and marketing activities, analyzing results from different channels, identifying areas where improvement is needed, making changes as necessary, and implementing new ideas or tactics.

For example, suppose a particular campaign is not performing as expected. In that case, the marketing manager should take a closer look at the reasons why and make adjustments to better target the desired audience.

7. Managing a Team:

The role of the marketing manager often involves leading and managing a team. This includes hiring new team members, setting goals for each member of the team, assigning tasks and monitoring their progress, providing feedback and support, motivating employees, and ensuring that everyone is working together towards common objectives.

Therefore, it is essential for marketing managers to have excellent communication skills in order to manage their teams effectively. Without these communication skills, getting everyone on the same page and driving success can be difficult.

8. Keeping Up with Industry Trends:

Marketing managers need to stay up-to-date on the latest trends and developments in their industry. This means reading relevant publications, attending industry events, engaging with thought leaders, and understanding what competitors are doing. By keeping tabs on the industry, marketing managers can ensure that their strategies remain current and relevant.

Overall, the role of a marketing manager is complex and multifaceted. From creating marketing strategies to analyzing audience data to managing budgets, there are many tasks that must be completed in order for a company to achieve its goals. However, with an understanding of all these responsibilities, a good marketing manager can make sure that their organization’s campaigns are successful and profitable.

6 Ways to Improve Your Software Sales

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StrategyDriven Marketing and Sales Article |Software Sales|6 Ways to Improve Your Software SalesWith the growing number of software development companies comes competition. For this reason, you need to devise a strategy to stand out from the competition. This involves improving the quality of your software product. It also involves building a well-established marketing plan to attract and convert new clients, encourage existing clients to renew software licenses, and promote additional products to existing clientele. Read on for six ways to improve your software sales and achieve your bottom line within no time.

1. Identify your target audience

Closing as many software sales as possible can be difficult if you try to grab everyone’s attention. For this reason, you should focus your marketing efforts on people interested in your products. Conduct extensive research to identify and understand your target customer, their job responsibilities, their struggles and goals, how they make a purchasing decision, what prompts them to purchase, and what would keep them from buying.

Next, leverage audience segmentation. This involves dividing your ideal customers into segments based on specific criteria such as shared interests, behaviors, and needs. You should then tailor your marketing and sales content to the needs of each segment to enable you to generate more qualified leads and increase software sales.

2. Provide free demos

Most marketers today exaggerate their product capabilities to close more deals. This, combined with the vast upfront or ongoing expenses of purchasing software, causes most clients to be hesitant to make a buying decision. For this reason, consider giving them a free demo to see first-hand how your product adds value to their organizations.

You can allow potential clients to download a copy of your product via your website. Once the clients are convinced that your software is beneficial to their business, they can then purchase the activation key to buy the full copy.

Ensure you first interact with potential clients and ask relevant and insightful questions before offering a free demo to familiarize yourself with their wants. This will help you personalize each aspect of the Sales Demo Environments to provide features and information that reflect your target audience’s needs and requirements.

3. Optimize your content

Did you know mobile phones account for 62% of internet searches? A study by the Mobile Marketing Association further shows that mobile devices play a critical role in each phase of the buyer’s journey because they allow customers to access essential details with a single click. For this reason, optimizing your content for various devices, including smartphones, computers, and tablets, is critical to provide customers with a positive user experience. Providing a positive user experience helps customers to take the desired action, enabling you to generate more income.

Be sure to optimize the size of your content, fonts, call-to-action buttons, and the website to make your content accessible from multiple devices. Ensure your emails are also accessible via mobile and desktop.


4. Invest in affiliate marketing

If you are looking for a cost-effective way to improve your software sales and boost brand awareness, consider investing in affiliate marketing. Affiliate marketing involves paying bloggers, among other eCommerce businesses, to market your software on your behalf. However, affiliates do not hold stock, and you only pay a commission for the products sold. Excellent affiliate marketing partners for your software development company could be IT bloggers specializing in software reviews. They could include an affiliate link to your software in their blogs, and their readers could follow these links to make purchases.

5. Use social media marketing

With over 4.6 billion people worldwide on social media, marketing on different social channels is an affordable and effective way to target a larger audience and increase brand awareness. Be sure to identify a social platform like LinkedIn or Facebook, where your target customers often spend most of their time to create a personalized social media marketing campaign.

You should then create informative social media ads that show prospects what your software does. Publish high-quality content that resonates with your client’s needs, pain points, behaviors, and interests. Consider also incorporating GIFS, images, videos, and emojis in your content to engage your target audience and get them to take action.

6. Build a reward system

Building brand loyalty is critical, especially when providing a product that requires customers to renew licenses. Instead of spending thousands of dollars on campaigns to attract new customers, consider investing in a reward system to improve your existing customer’s performance. You could offer discounts, promo codes, and freebies to enhance your software sales.

Endnote

Improving your market share in software sales can take time and effort. Identify your target customers, provide free demos, optimize content for various devices, invest in affiliate and social media marketing, and build a reward system to improve your software sales.

What is the effectiveness of Every Door direct mail?

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StrategyDriven Marketing and Sales Article |Every Door Direct Mail|What is the effectiveness of Every Door direct mail?There is a lot of talk about the effectiveness of Every Door Direct Mail (EDDM). Some say it’s an effective way to reach potential customers, while others believe it’s not worth the investment. So, what is the truth? Let’s take a closer look at EDDM and find out.

What is Every Door Direct Mail (EDDM)?

At its core, EDDM is a marketing method that uses the US postal service to deliver marketing materials directly to potential customers. It can be done through postcards, flyers, or other printed material. Companies can choose which neighbourhoods they want to target with EDDM and then pay a flat fee per mailing rather than paying for each item.

The benefits of using EDDM

There are several benefits to using EDDM for your marketing efforts, including:

  • Cost savings: One of the main advantages of EDDM is that it offers significant cost savings compared to more traditional marketing methods. Because a flat fee is paid per mailing, you don’t have to worry about expensive printing or postage costs.
  • Flexibility: EDDM also offers flexibility regarding what you can send to potential customers. Depending on their demographic characteristics, you can choose the mailings most likely to appeal to your target audience and tailor them to different neighbourhoods or regions.
  • Ease of use: Finally, using EDDM is effortless. You can easily create your mailings using software or templates, making it simple to start with this marketing method.

While EDDM does offer some clear benefits, some drawbacks should be considered. For example, it’s important to remember that not everyone will receive your mailings, as not all postal addresses are valid. In addition, EDDM campaigns may not be as effective if the marketing materials aren’t tailored to your target audience or region.

How to create an effective EDDM campaign

If you’re interested in trying out EDDM to reach potential customers, there are a few key steps that you should take:

  1. Choosing suitable marketing materials for your audience and region is essential. For example, simple postcards might be a better choice than flyers or brochures in some cases.
  2. It would help if you focused on creating compelling content that resonates with your target audience and encourages them to take action.
  3. You’ll want to target good neighbourhoods or regions for your campaign.

By following these steps, you can create an effective EDDM campaign that helps you reach more potential customers and boost your sales.


Tips for improving your EDDM results

A few essential tips can help you get better results from your EDDM campaigns. These include:

  • Using high-quality materials: Quality is one of the most important things to focus on when creating EDDM marketing materials. Make sure you use high-quality printing and design to create an attractive and professional-looking piece that will catch your audience’s attention.
  • Understanding your audience: It’s also crucial to take the time to understand your target audience and what appeals to them. Try doing research or surveys to learn more about their needs and interests, and use that information when creating content for your EDDM marketing materials.
  • Testing and tracking: Finally, test your EDDM marketing materials to see what works best, and track the results of your campaigns so that you can refine your strategy over time. With these tips, you can immediately start seeing better results from your EDDM campaigns.

Case studies of successful EDDM campaigns.

One company that has had great success with EDDM marketing is ABC Company. When they first started using EDDM, they struggled to generate much interest in their products or services. But after doing some research and testing different strategies, they created a highly effective campaign that led to increased sales and customer engagement.

Their strategy involved creating high-quality, targeted content that resonated with their target audience. They also conducted extensive testing to see what types of materials and messaging worked best and tracked the results of their campaigns so that they could continually refine and improve their approach. Thanks to these efforts, ABC Company is now one of the top companies in their industry, as their EDDM campaigns have helped them connect with more potential customers and grow their business.

The future of direct mail marketing

The future of direct mail marketing looks bright, as this approach continues to be an effective and popular way to reach potential customers and boost sales. Some key trends predicted for this space include the increased use of personalized content and greater use of technology and automation tools for creating and distributing EDDM campaigns. Additionally, companies will likely continue to invest more time and resources into understanding their target audiences to create more relevant and effective marketing materials. Overall, direct mail will continue to play a significant role in marketing strategies for many years.

Conclusion

If you’re looking to boost your sales and reach more potential customers, direct mail marketing using EDDM strategies may be an excellent option. To get the best results from your campaigns, it’s essential to focus on creating high-quality materials that resonate with your target audience and testing and tracking your efforts so that you can refine your strategy over time. With these tips, you can create an effective EDDM campaign and see better results from your marketing efforts today. Contact a company specializing in direct mail services today for more info on eddm pricing or to get started with your EDDM marketing campaign.

6 Ways To Avoid Bias In Product Management

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StrategyDriven Marketing and Sales Article |Product Management|6 Ways To Avoid Bias In Product ManagementProduct management involves processes that guide a product’s lifecycle, from planning and development to launching and beyond. It is a complex project with different stages, requiring strategic decision-making to be successful. Therefore, as a product manager, you must handle product management based on facts and objectively to be successful. This can sometimes be tricky, especially if you have inherent knowledge and experience alone. This bias could lead to close-mindedness and rushed decisions.

Unfortunately, you may end up with poorly made products that do not meet desired objectives. A Fuld & Company research also suggests that bias can be a bigger threat than your competition. Below are some tips to avoid it.

1. Assess your product at various times

As time goes on, information evolves and changes, and it is the same with products. After launching, you may realize that your consumer preferences have changed, industry standards have improved, etc. Leaving things the same may cause you to run at a loss. Therefore, assessment and evaluation will become necessary. Especially in the current fast-paced environment, you may not need to wait years to assess your product. Fortunately, you can use tools like the maxdiff analysis to obtain useful information, such as preferences on product features, for your research.

2. Follow benchmarks and standards

Defining success can be difficult, particularly in product management, since every business may express it differently. However, following a predetermined standard can enable you to measure your product against the market alternatives. Try to adhere to these standards whenever feasible because they are generally acknowledged, and many users are familiar with them. Utilizing benchmarks and standards in your product management can also offer constant reassurance that your product is on the right track and assist you in making the necessary adjustments as soon as possible if you’re not.

3. Involve others in processes

If you’re an entrepreneur, product management might appear to be a lonely path since you are the only one focused on the outcome of a certain product or feature. Incorporating other perspectives in your decision-making process increases confidence that it is sound and not based just on your personal bias. However, this does not imply turning product strategy into a democracy where everybody gets a say. It doesn’t also imply that you only discuss issues with stakeholders you see as equals. Every contribution is an additional viewpoint and perspective derived from a mix of data and experience. Many of these views may be founded on irrelevant or old experiences and unsupported facts and this is why standards are important.


4. Make decisions based on data

Another useful technique for reducing bias is to base your decision on data. This means determining what you already know and going out there to fish the rest. You can use several mediums to strengthen your decision-making, including research, surveys, interviews, and so on. For instance, the data you acquire via these mediums may justify why you should choose certain features and the right pricing. They can also serve as a valuable persuasion tool to get others to agree with you. Regarding product management, it is always best to argue based on concrete data from legitimate sources.

5. Check in early and frequently with your customers

Your customers can be a fantastic resource to constantly bounce off ideas. This doesn’t suggest picking up your phone and calling your customers every time about their preferred product features. There are several opportunities to use customers as a quick resource for acquiring feedback. Once you’ve worked out enough about a new feature or modification to convey it clearly, you can test it on a few valued and invested customers to see their responses.

6. Use experience as an asset

There is a lot of talk about how and why you should resist the temptation to allow experience bias to impact your decisions on product management. However, avoid downplaying how valuable an asset your experience can be. Your experiences shape your ethics and make you an important asset to your organization. However, by employing the above strategies, you can demonstrate that you are not entirely basing your approach only on the experience you have accrued over the years. Ensure that it is only one of a few factors you consider for your product’s future.

Bias is likely to present in every business, whether big or small. As you work to establish your product firmly in the market, it is critical that you are aware of the disadvantages bias brings This way, you can put measures in place to avoid it