Put Better Business Strategies In Place

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The business strategies that you have in place are going to change all the while. Business is about the ability to adapt and grow, and that’s only going to happen if you keep changing the strategies that you have in place. One might work for you for some while, but times change and better processes are developed to help businesses evolve. There is now more software and support packages offered by companies than ever before, making it easier than ever before to run a business. If we had all of the technology and equipment that we have now, twenty years ago, far more businesses would still be established and probably be very rich. So the point is, if you don’t adapt to the changes of the world and the changes that you can make, your business is always going to fall behind. We’re here to try and make sure that doesn’t happen. We want to show you some  of the better business strategies that you can have in place, to ensure your business is always flourishing.

StrategyDriven Managing Your Business Article | Put Better Business Strategies In Place

Better Use Of Software & Computers

Software and computers are the staple to any office. Whether it be a home office or a huge one full of staff, the amount of technology in the room will be astounding. But that doesn’t mean that everyone is going to be using it properly. Software and computing is always evolving to make sure that the user has the best experience. So, you need to be looking at tools that can make the use of software easier, such as the different sql join types. You should also be looking at software to download that helps you with the management of different areas of your business. For example, there is financial management software that will show you the precise profits, loses, and trends that you’re following.

More Invasive Marketing

Invasive marketing is definitely a technique that you need to put in place. Invasive marketing is different because it focuses on direct attention to the customer. Non invasive techniques are ones such as SEO and PPC. They’re harder to spot in the sense that they’re more likely to be ignored. But if you were to use TV or radio advertising, for example, it would be far harder to ignore because it’s right there in your face. All of the marketing techniques out there should be explored if you want to get the most out of your business.

Customer Retention Strategies

Customer retention is another strategy that you need to focus on. The more you can retain loyal customers, the more the news about your business will spread, and the more profit you’ll be able to make. To retain customers, you can use software that will analyse good and bad reviews, leaving you to comment and resolve the negatives. The more you track what people are saying about you, the less likely you’ll be to go wrong. Customer retention can also be improved by offering personalised discounts, customer aftercare, and 24 hour support.

Organizations Should Recycle Their E-Waste?

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StrategyDriven Managing Your Business Article |E-Waste Recycling|Organizations Should Recycle Their E-Waste?Recycling of discarded electronic and electrical equipment has become crucial to the future of this world. A look at some of the shocking facts and figures from around the world illustrates the urgent need for each one of us to make a sincere effort to recycle their E-waste. Organizations should make E-waste recycling a priority to improve their ecological footprint and help make the world a safer and better place for future generations.

Why Should Organizations Recycle Their E-Waste?

The primary reason for recycling their E-waste – it is the law. Many local and state communities have enacted several rules to encourage organizations to dispose of their E-waste in better ways. Non-compliance could result in penalties for organizations including recyclers.

The secondary reason is that recycling can be lucrative. You can sell your E-waste at an electronics recycling center that purchases e-scrap of various electronic devices. Some E-waste recycling companies host drives and accept everything in one place to get residents and businesses motivated to dispose of their old electronic devices and electrical equipment. However, it is important to know that most E-waste recycling companies will not accept any material that is radioactive, flammable, hazardous material, and devices containing mercury.

Data Protection

Erasing data from your device sadly does not erase all the information on it. Organizations put themselves at high-risk when they trash their E-waste. While organizations spend thousands of dollars to set up firewalls, infiltration and exfiltration monitoring, and anti-phishing software to protect their data; the same data is left unsecured when trashing the device. Electronic data security is a major issue and an essential part of the recycling process. Professional recycling companies have invested in data wipers, high-tech shredders, and equipment that track the device every moment that it is in their hands. They also provide you with documentation and certification that states how your device has been wiped clean and recycled.

Start Recycling Today

Organizations taking an active role in recycling are recognized by the EPA, some local and state municipalities as role models for doing the right thing. In addition, the EPA invites organizations to the SMM Electronics Challenge, an event that recognizes transparency, responsible recycling, and corporate leadership. The challenge involves taking a pledge to recycle all E-waste generated or collected to recyclers. The recyclers in turn pledge to ensure the safe and secure management of the devices. Organizations, especially those that come up with innovative ideas, and those that are successful in getting through the challenge, earn recognition as Champions on the EPA site.

The Bottom Line

Organizations should put in the extra effort to take a closer look at what they are trashing and make it a point to send all their E-waste for recycling. This is not just good for the environment alone; it also ensures that organizations do not end up with their data in the wrong hands. Creating internal promotions to encourage recycling is a good way to inculcate the habit of recycling amongst the employees. This will also ensure that their identities and data is safe when they decide to get rid of their old devices.

5 Unique In-Store Marketing Tricks You Probably Haven’t Tried

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StrategyDriven Managing Your Business Article |in-store marketing|5 Unique In-Store Marketing Tricks You Probably Haven’t TriedAre you wanting to boost your marketing game?

If you want to grow your customer base, you may be feeling a bit overwhelmed.

If you’re looking to revamp your current marketing technique, you are in luck. Check out these five unique in-store marketing tricks that you probably haven’t tried yet!

1. Host In-Store Events

Looking for a fun retail marketing strategy? Host an in-store event. This is a great way to get more people into your store.

If you have a women’s boutique, you could host a styling event. Own a wellness store? Create a workshop to inform your customers on living a healthier lifestyle. The sky is the limit.

Make these events even more personal by having all employees wear employee name tags. This gives customers the opportunity to learn everyone’s names and build better relationships.

2. Offer Free Wifi

Wifi marketing can be a great in-store marketing strategy. When a customer connects to your wifi within your store, you can communicate messages and promotions. This gives you a creative way to promote your services and products.

3. Create an Experience

All stores have products to sell. You want to create and sell an entire experience. This begins as soon as the customer walks in and carries on throughout their entire visit.

This will look different for every store so think about your ideal customer and how they want to feel. Do you offer luxury items? Make sure your customers have a luxurious experience? Are you a home store like Ikea? Create a family-friendly atmosphere.

4. Window and Curbside Extras

When looking for great retailer marketing strategies, don’t forget the obvious. Window and curbside displays can be a fantastic way to increase local store marketing.

Decide who your target customer is and design your displays specifically for them. You want it to be aesthetically pleasing and encourage them to come into your store. You also want to have fun and be creative so you stand out from your competition too.

5. Survey Customers before They Leave

You may already have a survey system in place for when your customers leave your store. Maybe it’s a follow-up email or a quick survey link on the sales receipt. Why not consider something a little different.

Set up in-store surveys. This gives you the opportunity to get customer feedback before they leave while the experience is still fresh on their minds.

This could be an interactive touchscreen by the door. You could also designate an employee to be an in-store marketer. Incentivize them to complete the survey by offering a discount or promo code for their next visit.

Amp up Your In-Store Marketing Game Today

Creating incredible in-store marketing strategies can be a fun experience. Get to know your ideal customer well and create strategies that will specifically attract them and watch your business grow.

Did you find this article helpful? Be sure to check back regularly for more great tips and advice.

How to Further Your Company’s Green Credentials

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StrategyDriven Managing Your Business Article |Green Credentials|How to Further Your Company’s Green CredentialsWe’re beginning to understand more and more about the impact that we have on the natural world. And while a lot of the literature and guidance on how we can solve the issue is geared towards individuals, the truth is that it’s by and large companies that do most of the damage, and which to make the biggest changes. The good news is that as well as helping the environment and reducing your expenses, by making the changes you’ll be making your company more appealing to customers. Studies have shown that consumers are increasingly less likely to give their money to companies that don’t have a wider social conscience. Below, we take a look at a few essential tips that’ll further your company’s green credentials.

From the Ground Up

If you’re going to make the biggest and best changes to your company’s environmental record, and reduce your energy expenses too, then you’ll need to take a look at the current set up of your current work premises, and see how you can make changes. It can take a little time and effort to have a greener company, but once it’s done, you’ll be among the leaders in the field, and will enjoy all the benefits that the changes can bring.

New Initiatives

The idea is to build environmentalism into the fabric of your company, rather than trying to tack it on at the end as an afterthought. So take a look at all aspects of your business, and see how you can make changes. There are many new initiatives that are more environmentally friendly than the old ways of doing things. For example, you can encourage ride sharing among your employees, or setup of a bike storage area. One of the best ways to reduce your company’s carbon footprint is to allow your workers to work from home — and this can bring a host of other benefits, too.

Waste Products

All businesses produce waste, but some produce much more than others. If you have a lot of waste, then it’s important that you’re setting up systems to manage this waste properly. This will help to avoid contamination and allow you to recycle as much as possible. If you’re involved in an industry that involves produced water, then you’ll want to work with a company such as mulholland energy services to ensure correct disposal. And if you have a lot of waste products, then look at partnering with a local recycling company.

Reviews and Updates

Keep in mind that your work may never be fully done on this front. There are always new practices, technology, and ways to do things, but you can only implement them if you know what they are. Keep up to date with the latest environmental moves in your industry, and also consider hiring an environmental consultant — they’ll have a level of expertise that allows you to stay ahead of the curve when it comes to the green side of your business, and be apart of the future.

It’s Not A One-Sided Approach: Working With Suppliers To Generate Better Business

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StrategyDriven Managing Your Business Article |Working with Suppliers|It’s Not A One-Sided Approach: Working With Suppliers To Generate Better BusinessEvery company has its crosses to bear. Usually, this is in relation to excessive expenses, whether you are concerned about the costs in the supply chain or you are not improving your bottom line, sometimes we have to look further outwards to ascertain better cost-cutting methods. Our supplier is a very notable example because it can be a very fraught relationship when we don’t do things our end or sometimes we end up relying on them for so much, but they don’t deliver. What can we do to ensure that we improve our relationship with any supplier so we can generate better business?

Do What You Can To Maintain A Strong Relationship

It is not a one-sided approach. Sometimes we need to remember the importance of doing what we can to maintain a good working relationship with our supplier. Sometimes we can be on first name terms with people. It all depends on the industry you work in because if there are companies that are operating on a mass scale, like PEAKHD that provides fluid for diesel engines and industrial equipment, they will have numerous other businesses to contend with. From your perspective, think about improving your communication and keep them in the loop when possible. Working with a supplier on a long-term basis is a beneficial practice. Having clear and consistent communication will result in a more organic relationship further down the line.

Using Technology To Manage The Relationship

As there are so many plates to spin (especially if you are working with numerous suppliers) it’s important to make sure that you have everything in order. Supplier management software can help you keep track of information about every supplier in one handy place. But we have to remember that technology can result in us being somewhat faceless with regards to the supplier relationship. Use the tools, but make sure that they are the support network that helps you and your suppliers.

Consider The Cultural Impacts Of Your Supplier

While the world is becoming more connected we can find ourselves dealing with suppliers further afield. Sometimes they’re on the other side of the country, but increasingly they are on the other side of the world. This means that we’ve got to think globally but also think about the cultural and language barriers that may present themselves. At the same time, we must remember that the documentation can vary from country to country. Having an adequate Service Level Agreement (SLA) that you have drafted can help to navigate any potential problems. You must also think about the differences in currency. And perhaps, most obviously, think about the differences in time zones.

Working with your suppliers to generate better business is almost as important as the relationship you have with your customers. When we choose the right supplier it can be a long-lasting relationship but this means that when we work with suppliers there are components we have got to consider to make life easier for them and us. It isn’t a one-sided approach.