Once, online business existed to complement physical stores. A company who went online had the best chance of standing out on the high street. That’s because most customers started heading online to get some idea of what they wanted before heading out.
Unsurprisingly, this trend has seen a real rise in e-commerce only stores in recent years. Many new business owners now choose to scrap physical business altogether. And, it’s easy to see why given how steep rental prices are now. By relying on nothing more than a website, it’s possible to start a business for half the price you’d pay otherwise.
But, we’re seeing something of a shift in the business world right now. Rather than physical stores heading online, we’re seeing e-commerce companies opting for physical spaces. The benefit here, of course, is that they already have an established reputation to go off. In most cases, they also have existing profits to cover those costs.
But, how exactly can a physical store compliment your online efforts, and is it worth your while?
Keeping up with the competition
Remember that physical businesses originally moved online to impress customers over their competitors. Now, though, opting for physical space is the best chance you have of doing that. After all, the online world is saturated with endless stores to choose from. Hence why companies like Amazon are heading to our high streets. This is your best chance to stand out from the online crowd and keep up with what the rest of your industry are doing. And, that’s the only real chance you have at making this last long-term.
Appealing to the masses
We’re told time and again that the majority of customers now come from online sources. And, there’s no denying that most do check out a website before anything else. But, consider that 60% of people who look online still prefer to buy in-store. A lot of the time, they simply check out their options on the computer. If you don’t have a physical store, then, you could lose a load of business this way. But, if you can direct online browsers to your retail space, you could see real success. This is especially the case if you blow them away with features like epoxy flooring and stand out displays for the products that they’ve already checked out. Just like that, you could increase your online conversion rates. All because you got physical.
Making online shopping easier
Returns are the worst part of online shopping. Long-winded methods may even stop customers from bothering. That leaves them unimpressed with your services and unlikely to shop with you again. Which leads us to one of the best ways a physical space could compliment your online efforts. By accepting online returns in your physical store, you can secure many more happy shoppers. That alone can turn an online disaster in a real-life success.
Get your head out of that screen, then, and think about making a REAL difference to your business efforts.
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As a fan of classic films, I am always searching for films that apply to family businesses. I recently viewed the 1936 film, Dodsworth, that stars Walter Houston in the title role, as well as Ruth Chatterton and Mary Astor. Dodsworth, an entrepreneur, owns an automobile manufacturing company, who sells his company and retires without a plan for his future—not unlike many real-life entrepreneurs.
As soon as Dodsworth retires, his wife, Fran, begins to plan their extensive trip to Europe and throughout the process both Dodsworth and Fran encounter differences in their expectations for the trip. Their differences are similar to what my former colleague, Jeff Rothstein, referred to as “What’s the Deal?” Jeff’s assumption was that all couples have an implicit “deal” that is never spoken about and governs how they interact with each other. Jeff posited that when couples move into their 60s, they begin to discuss and question their expectations for their golden years. From Jeff’s perspective, this is an opportunity to dialogue and recalibrate your expectations and come to a common understanding about your future together.
Nearly all couples have implicit, unmentioned, assumptions about their marital relationship. As couples get older and consider retirement or changing their work relationship, many have not considered a plan for the future. They have no resources, no practice, no roadmap, and when they look ahead, they feel adrift.
I help business families address this change using a process I call Life Career Planning. Using Career Life Planning techniques, they realize a sense of fulfillment and purpose. Both the entrepreneur and spouse turn their dreams into reality. The couple enjoys peace of mind about their future. Most importantly, the process helps them devise a common perspective of their values. They can effectively share their goals and dreams with each other in a manner that honors and engages both. They redirect their wisdom and their knowledge of life to produce a realistic, engaging plan for meaningful work and leisure time. They look ahead by looking back.
Nineteenth century Danish philosopher Soren Kierkegaard extolled, “Life can only be understood backwards but it must be lived forwards.” To me that means we recognize, embrace, and celebrate our accomplishments so that we can use them to energize the future.
Life Career Planning unfolds in three simple stages that help draw the entrepreneur and spouse from the past to the future: Harvest the Past, Turn the Soil, and Plant New Seeds.
The couple harvests the past by celebrating the blessing of their life. They own and let go of regrets and hurts of the past. I offer pathways that encourage candid exchanges and mutual encouragement. As the couple harvests their past, they can stand in the present, to make conscious choices about what they want for themselves, their family, and their business.
By turning the soul, the couple speculates on all they might like to do. To get there, they may talk about their personal purpose, what’s meaningful in their lives, and the role that spirituality plays in their work and life. They discuss how to be content by aligning their gifts with all areas of their lives.
As the term implies, planting new seeds puts the couples’ new ideas into a plan for the future. They create a new dream together based on their explicit, shared goals and values—the discussions they have had in harvesting and turning the soil. Many aspects are drawn together: work, relationships, money/wealth, community service, leisure time, health, and spirituality. By recognizing and aligning all of these aspects, the couple builds direction into their future and an enthusiasm to engage in it.
In the case of Dodsworth and Fran, their vastly different expectations were highlighted during their European travel. Fran was youth-obsessed and wanted to embrace a spontaneous and impulsive lifestyle. Dodsworth wanted a more secure lifestyle to enjoy experiences and the wonders of the world like viewing the Northern Lights and appreciating the mysteries of the universe.
Had Dodsworth and Fran realized that entrepreneurs are driven by their dreams they could have anticipated their differences and avoided the tragedy that their relationship would soon befall.
To achieve this new dream for work, our challenge is to understand our purpose and identify what gives heart and meaning in relation to [our] work. That may mean we don’t have to leave our companies, but basically change our job descriptions from day-to-day management to much less demanding daily activities. It also requires us to become the architect and designer, with our families, of the new ownership and management system of our companies.
The new dream for the family is the most important part of Life Career Planning. It is an opportunity to directly confront the question of “What’s the Deal?” and renew your relationship with your spouse and children and redefine your role as grandparents. Related to this is the opportunity to perpetuate your legacy for the benefit of your community and your family.
Likewise, the opportunity to create a new dream for leisure time is the chance to plan, as a couple, to do all those things you have never had the time to do together, but also is an opportunity to plan and do things you have wanted to undertake individually. Recently, while talking with an entrepreneur client who I will call John, who had been exploring his own Life Career Planning, he shared that he has been weighing the possibility of taking a one-month sabbatical to experience what it feels like being away from his company. What John discovered while on sabbatical from his business was that his initial fears of not having a sense of self-worth were not realized. The sabbatical gave him the opportunity to feel good about developing plans to follow up on some of the dreams that he always wanted to explore. In addition, quite to John’s surprise, even though the sabbatical was only one month, his executive team quickly adjusted and began to establish a successful leadership plan to effectively run his company.
To create a new dream for service and philanthropy is an opportunity to reflect on your skills of compassion and sense of gratitude. C. Michael Thompson wrote in The Congruent Life, that “service is on the outside like prayer is on the inside.” Creating a family foundation or donor-advised fund are a few of the ways that are available for you to give back. It is also an opportunity to engage the next generation and your grandchildren in the process of service and philanthropy. Several of my clients engage their entire family in service projects. As grandparents, you can be quite influential with your grandchildren and assist them in establishing gratitude for the blessings of their lives.
If order for you to begin the process of Life Career Planning in your own life, you can reflect on and answer the following seven questions.
What are your seven most important beliefs?
What are the 10 major steppingstones of your life?
How have these events shaped your life and influenced you in regard to your life plan?
What are the major strengths you have developed as a result of your life experiences?
What are your spiritual gifts?
What is your purpose in life?
What are your talents?
What are you most passionate about?
What is the most natural environment for your life?
Identify the most important elements of the three previous questions and combine them into a sentence that goes as follows: “My purpose in life is…”
7. What is my new dream in relation to:
Work (Achievement)
Family (Intimacy)
Leisure (Play and Creativity)
Service (Compassion & Contribution)
Philanthropy (Legacy – Values)
Health
Purpose (Meaning)
Personal Mastery (Know Thyself)
With an appropriate amount of planning and discussion with your spouse, you can avoid the pitfalls that Dodsworth and Fran encountered. Take the time to engage in Life Career Planning with your spouse to ensure that your golden years are truly the best years of your lives.
About the Author
Tom Hubler is the author of THE SOUL OF FAMILY BUSINESS: A Practical Guide to Family Business Success and a Loving Family (2018). He is a family business advisor and President of Hubler for Business Families. When Hubler began working with family-owned business in 1980, there were very few in the field and he has therefore played a major role in this area, from helping colleges and universities establish family business institutes to his work with countless families and their business enterprises.
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Starting your own business could be one of the things that you want to do. You may already have an idea that you want to go with. Something you have nurtured in your mind for some time. You have the courage to finally do it. Take that plunge, but then you realise that perhaps, you might need some added support in terms of actual business and the things you can do to make your idea become the success you envision it to be. So here are some of the areas you might want to brush up on, in order to have everything you need to really go for it.
Knowledge in business
You may have a real cracking idea for a business, a product or service that you want to offer, but that isn’t all that is needed to make it a success. Knowledge in business, from the general running of it to things you might want to try in terms of marketing and accounting could really help your new business thrive. So it could be worth looking into things such as an mba program online in business. You could also look at attending marketing events and networking groups to learn off other people and really pick up on things you may never have thought about before. This is a great way to give yourself a decent platform to bounce off of when it comes to launching your new business.
Social media
These days a business cannot really succeed without some form of social media presence of advertising. So it may be time to start thinking about these things before you startup your business. It could be that you read various different articles about social media strategies and how best to use specific platforms. It could be that you might want to focus on only a few to begin with, the main contenders like Twitter, Facebook or Instagram might be good places to start.
People skills
Working for yourself might not necessarily mean that you think you need good people skills, but actually this will become important to you. Even if it is just you for a while, you may still have to deal with customers and clients. Either on the phone, over email or face to face. Having decent people skills means that you are likely to handle a situation professionally. This will also help when it comes to hiring staff which could happen for your business in the future.
Websites and IT
Finally, while you may not be an IT expert, generalised things such as website management or even creation might be something you want to learn before you launch your new business. It can save you money instead of having to commission someone to do it for you, and you get to learn on the job about what will work for your business and what won’t. Things like SEO and keywords will be important, alongside a decent ecommerce facility. Thankfully there is a wealth of information online that will have you creating a decent website in no time at all.
Let’s hope this has made you more comfortable with starting your own business.
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At one time or another, everybody has thought about the wonderful idea of owning their own business. The notion of being in charge, having no boss, making a lot of money, and travelling around the world seemingly effortlessly – it’s glorious.
As a kid, you have your favorite hobbies and wonder if you can do an extraordinary job like an astronaut or a sportsman/sportswoman. Into your – teens you begin to get a little more realistic and think about different ways you can perhaps take a passion of yours and make it into something to make money from. You’re now a fully-fledged adult with a working life, and you want to leave your current situation for greener pastures. However, you’re slightly unsure as to how to make the step and what avenues to take.
There are a lot of facets to the business world, grasshopper, and there are many ways in which you can access it. Let’s take a look at a few things you can do to learn about and get stuck into the world of business.
Constantly Think Up Ideas
If you want to create your own firm, it’s probably not going to be handed to you on a silver platter. If you don’t already have the kind of idea you wish to pursue, then you’ll want to spend a fair bit on time in, say, the evenings to jot down different thoughts. Perhaps there’s something you’ve always needed in your house, or maybe there’s something you’ve always needed to make your day more convenient. It could be anything. They say if you chuck enough mud at the wall, some of it will eventually stick – so get thinking!
Read Books
There are thousands of books scattered around the world that you can purchase that will teach you the ways of business. Whatever the field or sector you wish to enter, there will be something for you. They can be motivating, educating and inspiring. Experts around the world are dropping knowledge bombs for you to take on and work with. If you’re a bookworm, you’d love this thought.
Watch Videos
Watching videos and learning this way could be for you if you’re not exactly a fan of reading lots. They also give you a different angle that perhaps a book cannot, as the person talking may be able to articulate certain parts better verbally as opposed to a rigid text form. You can also sense the passion of someone’s words as you hear them – something you can’t quite do as well when you look at written sentences.
Listen To Podcasts
Most podcasts are free and easy to access, so if you’re working away and wish to get some advice or education, you can load up a business show and listen on the job.
Look Up To Others
The internet has also given us the ability to learn about others who have been in our footsteps and managed to carve out fantastic careers. For example, if you want to learn from the likes of experienced business people like Jos Opdeweegh, you have the ability to do so. You could take some aspects of their journey and apply it to yourself as you go through your enterprise adventure.
Go Back To School
Not everyone can just start up a business and go with it. If you feel you want to learn in a classroom or lecture hall environment and have genuine face-to-face tutoring, then there’s no problem with going to college or going back to university and giving the courses a go. It may be the missing piece of the puzzle you need to get going.
Look For An Internship
Finally, if you’re in the position to be able to work as an intern, then it might be the right way to go. Starting from the bottom as an eager go-getter, learning everything there is to know directly from your boss’s mouth might prove beneficial as you’re right in the middle of it all while taking information in like a sponge.
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We know that taking care of ourselves at home is important. We know that eating well and exercising regularly is what will keep us healthy. But what about our work? As a business owner, you will probably find there are times that you feel stressed and anxious, or that you work long hours and neglect your own self-care due to this.
If this is the case (as it is for many small business owners), it is essential to take a step back and think about your own self-care. After all, taking care of your physical and mental needs can improve your business. Here’s how it works.
You Can Say No
Being able to say no in business is important. If you say yes to everything that anyone asks of you, you will soon become overwhelmed and exhausted. Not only that, but you will use up all of your time doing things that are of no benefit to you, leaving little time left to do anything that will help to grow your business.
Practicing self-care means that you will be stronger and more able to say no. You will be able to look at each situation objectively and determine whether it is going to be something that you can do well and whether it will positively impact your business.
You Can Do More
Those days when you struggle into the office even though you’re feeling unwell are not productive days. It would be better if you stayed at home practicing self-care, looking after yourself and resting. That way, you will heal more quickly and get back to work sooner, resulting in less time off than if you tried to go in and became more unwell. You will also find that just a few days off to rest and mend will mean you are more productive when you return, and the quality of the work you do won’t suffer.
The more severely ill you are, the more time you will need to take off. There may be other complications including a hospital stay or the need to use The Medical Negligence Experts to help you once you have recovered if there has been a problem. No matter how long you need to take off work, rushing back will only make things worse. In these cases, insurance or a good manager will need to be used to help you.
Good Company Policy
At some point, you may well hire other people to assist you in your business. You need them to be happy and function well, and if you can lead by example this will be beneficial. Practicing self-care by having scheduled breaks throughout the day, having set working hours, taking the time to relax and exercise where possible, and eating well is something that you can instill in your employees. This will make the business somewhere that is good to work in, and your employees will be more loyal to you if they know you have their best interests at heart.
Make it company policy that self-care needs to be a priority and your workers will be more productive and much happier in their jobs.
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