The Art Of Selling Houses: How To Keep Your Books Ticking Over

StrategyDriven Entrepreneurship Article |Real Estate|The Art Of Selling Houses: How To Keep Your Books Ticking OverKeeping your books full as an estate agent is partly hard work and partly having the gift of the gab. Being able to sell houses involves crafting a delicate balance of being persuasive but also keeping everyone informed. You don’t want to be the real estate agent equivalent of a snake oil salesman, but you also want to keep your books nicely ticking over. If you have just started in real estate, here’s how to get your houses selling.

Marketing strategy

It doesn’t matter what condition they’re in: the houses on your roster need to be well presented online for people to consider them. Even if you have a wreck on your hands, someone who is looking to start a passion-project will want to get a sense of what they will be overhauling. You will come across as a much more reliable real-estate agent if your marketing is of a high standard. Using professional photographers and marketers, such as Yught, will get you a service that is specialized in real estate.

Part of your marketing strategy should involve a strong online presence. A brilliant website allows you to capture your personality and tone of voice. This is hopefully, what will draw potential clients to you – and importantly, gain trust with customers. Your website should be easy to find and accessible. Existing on social media is also important to advertise exciting new properties and open a dialogue with house-hunters.

Don’t rely on word of mouth

Positive word of mouth will certainly benefit you in your career – but that doesn’t mean you should rely on it. It’s been said that a real danger for any new real estate agent is making the assumption that friends and family will get them business. In order to become a successful real estate agent, the reality is that you will need to work hard and network. Don’t wait for the work to find you – you will need to source most of it yourself while you are starting out.

Specialize

Your education should not stop once you finally become a full-time real estate agent. It is important to keep learning not only for the betterment of your skills as a real estate agent, but also to help you specialize. If you want to find a niche set of customers in a particular price bracket, it is recommended that you become an expert in a particular area. As with any job, this comes with a combination of experience and knowledge. You will need to build this up over time, but it could be incredibly beneficial to you – it may even become a real passion.

What will keep your books ticking over is a devotion to your job. Your devotion should be reflected in your marketing strategy, your work ethic, and in your dedication to learning more as an agent. When you combine all of these features you are building the foundations for a successful and busy career.

Five Productivity Mistakes for Entrepreneurs to Avoid

StrategyDriven Entrepreneurship Article |Productivity| Five Productivity Mistakes for Entrepreneurs to AvoidMost entrepreneurs are led to believe that successful business models prosper quickly and easily. However, in a study by Statistic Brain, “Startup Business Rate by Industry Business, the failure rate of all U.S. companies after five years was over 50 percent, and over 70 percent after 10 years

Too many entrepreneurs may be focusing too much on their hopes and dreams of success rather than maintaining daily best practices to stay productive and healthy. Here are five mistakes entrepreneurs should correct in order to help them achieve a more productive day and a healthier lifestyle.

1) Don’t Ignore Your Own Well-Being:

Exercise, relaxation, and spending time with friends and family is key to having a healthy mind and body. According to the Gallup Wellbeing Index, 45% of entrepreneurs report being stressed compared to 42% of “other workers.” Entrepreneurs also report being more likely to have “worried a lot” — 34% vs. 30%.. Physical and mental healthcare the most important components for long term success at anything, especially the highly stressful project of building a successful business. Disregarding your personal welfare in favor of pushing yourself to the limit and beyond can result in a negative domino effect and usually compounds every other mistake you’re making. Most often these topics are unspoken and not confronted because there is a need to be perceived as confident and able to handle anything, but this is a real problem that takes down many entrepreneurs and causes them to fail. Neglecting your health and working yourself until you drop isn’t good for your business, even though that may be the kind of culture that is being promoted in the social media narrative. It’s not worth the damage you’re doing to your life, and it doesn’t produce good results for most people anyway.

2) Don’t Overthink Strategy:

It seems as if many of us spend way too much time thinking about what we should be doing instead of actually doing it. People assume that entrepreneurs like Jeff Bezos or Warren Buffett mostly think about their long-term vision because that is what you hear about in the media a lot of the time. What you don’t hear as much about is what they do every day to move towards those long term goals. They didn’t build huge businesses spending most of their time strategizing and dreaming about the future. Most of the time you spend working should be producing some kind of tangible results for your business. You can spend some time thinking about where you want to be in 5 or 10 years, but that should be a small part of your schedule. If you don’t produce results now, you will never get to your long term goals.

3) Avoid Distracting Communication:

Some entrepreneurs will spend a lot of time micromanaging and refereeing personality conflicts in the workplace or engaging in their own workplace drama with partners, colleagues, and investors. This usually leads to a destructive cycle that harms the business. If there are people on your team causing you too much stress or drama, you need to remove them from your team as soon as possible. Or if you can’t remove them, you need to think about removing yourself and moving on to something else with your life. Like a bad relationship, if you can’t fix it, you have to move on. Hanging around for the drama or trying to “win” a bad relationship is not productive, and it’s the same thing in your business. Nobody wins in these drama filled scenarios.

4) Lack of Prioritization:

Many entrepreneurs will find that they lack the ability to prioritize their time. They spend way too much time on things that may be interesting or happen to catch their attention even thought those things aren’t important for the business. You should not be spending much time on low value items that can be done later, delegated to someone else, or often completely ignored with minimal consequences. This seems obvious, but many entrepreneurs fall into this trap, obsessing over things like the corporate logo, mission statement, team happy hours, office space, employee complaints, or many other things that don’t usually produce tangible results for the business. One of the worst examples is working very hard on acquiring and keeping small, unprofitable customers. Another example is spending a lot of time trying to build a corporate culture long before the business has achieved any success or traction. Success and traction builds your corporate culture, not the other way around. Focus on producing good results and many of these other things will not matter or can be handled later when you have more resources.

5) Time-Management:

You should have an awareness of time, value, and desired results when planning meetings, events, or activities. Your time management is crucial to productivity and successful decision making. As you better manage your time, you will be more aware of your own productivity and results you are generating. The more aware you are of your own time management and results, this will also help you better manage your colleagues and help them to make the most out of their days. This will also allow you to have more time for yourself to relax, exercise, and lead a more balanced life. There are many good productivity tools for helping you accomplish this, but any simple calendar, timer, and alarm apps will do the job. The software won’t fix your time management problem or make you more productive. This is about taking responsibility for budgeting your time, staying aware of how you are spending time, and then holding yourself accountable to your schedule unless there is a compelling reason to alter it.

Avoiding these five common productivity mistakes won’t make you a billionaire. But avoiding them will give you a much better chance of success than the 70% of entrepreneurs whose businesses fail.


About the Author

StrategyDriven Expert Contributor | Christopher GreyChristopher Grey is the co-founder and COO of CapLinked, an enterprise software company offering an information control and risk mitigation platform for the sharing of confidential or sensitive documents and communications outside of the enterprise. Previously, he was a senior executive and managing partner in private equity and corporate finance for 15 years and directly involved in the deployment and management of billions of dollars of debt and equity investments in various industries. Christopher founded two companies, Crestridge Investments, a private equity firm that made debt and equity investments in micro cap and middle market companies, and Third Wave Partners, which made debt and equity investments in distressed situations, and was managing director of a subsidiary of Emigrant Bank, the largest privately owned bank in the country. Most recently, he is a co-founder of TransitNet, a platform for security token issuers offering title verification, chain of ownership tracking, and other post issuance tools for improving the security and reliability of security token ownership.

4 Tips for Running a Home-Based Business from a Rented Apartment

StrategyDriven Entrepreneurship Article |Home-Based Business|4 Tips for Running a Home-Based Business from a Rented ApartmentYou hear of home-based businesses all the time and, of course, you usually don’t think of them being run from a rented apartment. If you are honest, you think of a home that has a spare room in which to set up shop and perhaps even a nice area where you can meet and greet customers or clients if the need should arise.

Actually, a huge number of home-based businesses are run from rented apartments, but there are a few challenges that are a bit different than what you’d experience when running a business from a home you own. If you are considering going into business for yourself from home in an apartment, here are some tips you might otherwise overlook.

1. Check Zoning Codes in Your Area

Zoning codes are of vital importance if you are going to operate a business. To do it right, you’ll want to register it as a business, but some areas of the country are zoned for residential only. You’ll want to check this out before you take another step.

2. Talk to Your Landlord

If you can’t see anything in your lease that would prohibit you from running a home-based business, then it’s probably safe to assume that it should not be a problem. This just may be the case but if you are going to be seeing a lot of foot traffic, so it’s a good idea to get the property manager’s approval before advertising you are “Open for Business.”

3. Licenses and Insurance

This is something else many apartment dwellers don’t think of when running a business from home. You will want to get the appropriate business licenses and occupational permits if required in your city/county. Also, you should get the best renters insurance coverage you can find. When seeking a renters insurance quote, ask about the various kinds of coverage. For example, you’ll probably need liability if anyone is going to come to your ‘place of business’ and you’ll want contents insurance because of theft and loss due to natural disasters or fire. Obviously the amount of coverage you purchase will have an impact on renters insurance cost, but by comparing renters insurance online you will be able to find the most inclusive policy for the lowest amount of money.

4. Keep Work and Play Separate

Finally, even though you might be limited on space, always keep work areas and living areas separate if at all possible. Some people move their television and games systems to their bedroom and use the front room as their office space – or vice versa. It really isn’t quite that important how you do it, as long as you set aside an area to work so that when you are working you are in the right frame of mind.

It really isn’t that much different than setting up a home-based business in a family home, but the major differences will be that you have a landlord involved when you are renting. If you get permission to work from your apartment, it can be a stepping stone to bigger and better things.

Essentials That Every Business Owner Should Have

StrategyDriven Entrepreneurship Article |Business Essentials|Essentials That Every Business Owner Should HaveBecoming a business owner is something that some people stumble upon. On the other hand, some have always known they would own a business one day. Whatever the case, entrepreneurship comes with a significant amount of responsibility that many aren’t often prepared for. There is so much you have to learn to set you on the path to success, and also to ensure you’re protected along the way. While some are business matters, others are legal matters or related to managing people. Here are a few essentials that every business owner should have on that note.

Insurance

As you likely know, starting a business comes with several risks. Aside from failure, you’re dealing with people virtually and physically every day, so you need to be protected from any unfortunate events by having insurance. There are different types of insurance you should have as a business owner, so you’ll need to determine which are most needed. However, some are mandatory, such as employer insurance and commercial business insurance. Some optional ones worth looking into include general liability, product liability, and auto insurance.

A Good Lawyer

As an entrepreneur, you can’t predict if and when a lawsuit will come your way. For this reason, having access to an experienced and talented lawyer is essential. Getting into legal trouble of any kind can affect your personal life, finances, and your brand. When looking for a lawyer, make sure you do background checks and look for legitimate reviews. In case you need suggestions for a good lawyer, take a look at dcwattorneys.com as you’ll find information on practice areas such as criminal defense, mediation and much more,

Savings

As an entrepreneur, having money saved is crucial if you want to have a level of financial stability. You can’t always predict which direction sales will go in, so having a reserve helps. Every month, put a specified amount in your savings account so that you can pull from it on rainy days. As you won’t be getting pensions from your workplace if you’re a full-time business owner, you should also have a retirement plan in place.

A Simplified Employee Pension IRA is ideal if you’re a sole proprietor as it’s easy to manage and annual fees are relatively low. There is also the Individual 401(k) if you want to build your retirement account quickly and have large amounts to contribute.

An Accountant

Unless you happen to be a star accountant on your own, hiring one could be a good investment. The slightest financial mistakes could have a ripple effect on your finances and put you in a bad place. Your accountant can help keep your books in order as well as make sure you’re keeping expenses as low as possible. They should also help you stay up-to-date with your taxes so that you aren’t owing money. When you’re on the lookout for an accountant, make sure they have sufficient amounts of experience and make clear work arrangements to avoid misunderstandings later on.

How to Use Outsourcing to Boost Your Profits

StrategyDriven Managing Your Finances Article | How to Use Outsourcing to Boost Your Profits | Entrepreneurship | OutsourcingOutsourcing is a word that’s used a lot in business articles and guides for business owners, but is it really worth considering if you only have a small business or are a sole trader? If you think of outsourcing as something that only medium to large companies need to do, you’re missing out on a powerful way to boost your profits, because the benefits of outsourcing have no relation to the size of your business.

Because of its association with more sizeable businesses, outsourcing tends to be viewed as a situation where a whole section of a large corporation or organization is subcontracted to another company. For example, a hospital that pays a specialist cleaning company to undertake all the housekeeping duties.

There could be fifty or a hundred employees taking care of the hospital with not one of them being employed directly; the hospital pays the cleaning company, and the cleaning company deals with staff management. The hospital director gets a clean hospital without having to worry about looking after staff, equipment, recruitment, rotas, and all the other responsibilities of doing the cleaning in-house.

The test of whether outsourcing can work for you is to examine the numbers, which will tell you if outsourcing is viable in your circumstance or not. You may be a small business with a handful of employees or someone who works alone out of their back bedroom, but the same financial calculations are as applicable to you as they are to the hospital director. The bottom line is, can you earn more in the time it takes you to perform a task than it would cost you to pay someone else to do it? That’s the essence of how outsourcing boosts your profits in a nutshell.

In practice, what it means is that if your profit is $35 per hour as a freelance researcher, and it costs $20 an hour to employ an assistant to do all your admin, every hour you spend doing admin is costing you $15. If you spent those hours doing more paid work, you could have all your admin done for you and still be making money. In some cases doing tasks yourself could well be costing even more if you don’t have the skills to complete the task effectively and efficiently.

For instance, if you do all your own SEO, that could be taking you five hours each week, so straight away you’ve got the difference between how much you’re losing by not earning, and the cost of outsourcing the task. However you’ve also got the loss you’re incurring by spending more time than an expert would, and not being as effective as an expert at optimizing your business presence. By outsourcing to a specialist like Orlando SEO, you can devote more time to earning, and have a better return on the investment than you’d get if you carried on trying to do your SEO yourself.

Have a look at what you’re doing that could be done by someone else, and see how much it would cost to outsource those tasks. Even if you just take on a remote assistant to do two hours a week, if you make $35 an hour and pay them $15 an hour, over a year you’ll boost your profits by over $2,000 a year!